
Citrucel is a methylcellulose fiber supplement owned by Haleon plc (LSE/NYSE: HLN), the consumer healthcare company demerged from GSK in July 2022. Current FDA labels list Haleon US Holdings LLC as the packager, and the trademark is held by the GSK-Haleon group of companies. Citrucel is sold in caplet and powder form across US retail as a bulk-forming laxative marketed for producing less gas than psyllium fibers.
Parent Company
Acquired
2022
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Citrucel | Haleon plc | Wholly owned |
Citrucel entered the US market in the early 1980s under Marion Laboratories, a Kansas City pharmaceutical company known for building over-the-counter consumer franchises. The product's methylcellulose active ingredient was positioned as a bulk-forming fiber that, unlike psyllium, did not ferment in the gut, producing less gas and bloating.
The brand's history reflects pharmaceutical consolidation. Marion Laboratories merged into Marion Merrell Dow in 1989, which was acquired by Hoechst in 1995; Hoechst's life sciences operations later formed Aventis. The Citrucel business moved through these ownership changes before the brand reached the consumer healthcare portfolio that SmithKline Beecham and Glaxo Wellcome merged into GSK in 2000.
Under GSK Consumer Healthcare, Citrucel was marketed as the no-gas fiber alternative in a category dominated by Metamucil's psyllium. Its caplet format also served consumers who preferred a solid dose over mixing powders.
When GSK combined its consumer business with Novartis's in 2015 and added Pfizer's consumer arm in 2019, Citrucel sat within the enlarged joint venture. The July 2022 demerger created Haleon as an independent company, and Citrucel transferred to Haleon's digestive health portfolio.
Through the 2020s, the brand has been maintained in caplet and powder formats, with FDA label updates as recently as 2024-2026 reflecting Haleon US Holdings as the responsible packager.
What does Haleon own?
Haleon owns a portfolio of approximately 24 global and regional consumer health brands across five categories: oral health, vitamins and supplements, pain relief, respiratory health, and digestive health. Key brands include Sensodyne, Panadol, Centrum, Advil, Voltaren, Otrivin, Parodontax, Polident and Poligrip, Aquafresh, and Emergen-C. Products are sold in more than 170 countries.
Is Haleon publicly traded?
Yes. Haleon plc is listed on the London Stock Exchange under ticker HLN, with American Depositary Shares also listed on the New York Stock Exchange under the same ticker. Haleon completed its listing on the London Stock Exchange on July 18, 2022, in what was the largest London Stock Exchange listing in over a decade. The company does not have a controlling shareholder.
Who founded Haleon?
Haleon was formed through the demerger of GSK's consumer healthcare division in July 2022 and does not have a traditional founder. The consumer healthcare business that became Haleon was assembled by GSK and Pfizer through decades of acquisitions. In 2019, GSK and Pfizer combined their consumer healthcare businesses into a joint venture, which was subsequently demerged as Haleon in 2022. Brian McNamara became CEO at the time of the demerger.
Where is Haleon headquartered?
Haleon is headquartered in Weybridge, Surrey, United Kingdom. The company's registered office and principal executive offices are located in Weybridge. Haleon operates manufacturing facilities in the United Kingdom, the United States, India, Germany, Ireland, and China. The company sells products in more than 170 countries.
How many brands does Haleon own?
Haleon owns approximately 24 global and regional consumer health brands. The portfolio is concentrated in five categories: oral health (Sensodyne, Parodontax, Polident, Poligrip, Aquafresh), vitamins and supplements (Centrum, Caltrate, Emergen-C), pain relief (Advil, Panadol, Voltaren), respiratory health (Otrivin, Theraflu, Robitussin), and digestive health (Nexium Control, Tums).
Who owns Haleon?
Haleon plc is a publicly traded company with no controlling shareholder. At the time of the July 2022 demerger, GSK plc and Pfizer Inc. each retained significant stakes in Haleon. Both companies have been reducing their positions through secondary share placements. As of early 2026, both GSK and Pfizer have substantially reduced their stakes, each holding less than 10% of shares. The remaining shares are held by institutional investors and public shareholders.
What is Haleon's revenue?
Haleon reported FY2025 net revenue of approximately GBP 10.2 billion, with organic revenue growth of approximately 4%. The oral health category is the largest and fastest-growing segment, driven by Sensodyne. The company employs approximately 24,000 people and sells products in more than 170 countries.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Prestige Consumer Healthcare | USA | 1987 | Mass market | United states | All Genders | |
| Haleon | United Kingdom | 2001 | Mass market | United states | All Genders | |
| Konsyl Pharmaceuticals | USA | 1934 | Mass market | United states | All Genders | |
| Procter Gamble | United States | 1934 | Mass market | United states | All Genders | |
| Bayer Ag | Germany | 1999 | Mass market | United states | All Genders |
Healthcare PharmaceuticalsOwned by Prestige Consumer Healthcare Inc.
Calcium polycarbophil bulk-forming laxative brand marketed in caplet form, distributed by Medtech Products Inc., a Prestige Consumer Healthcare company, per 2026 FDA labeling.
Healthcare PharmaceuticalsOwned by Haleon plc
Wheat dextrin fiber supplement brand owned by Haleon, the consumer health company spun out of GSK in 2022, sold in powder, gummy, and stick pack formats.
Healthcare PharmaceuticalsOwned by Konsyl Pharmaceuticals Inc.
Psyllium fiber supplement brand produced by Konsyl Pharmaceuticals, a privately held Maryland company marketing the same psyllium active ingredient as Metamucil since 1934.
Healthcare PharmaceuticalsOwned by Procter & Gamble Company
American psyllium-based fiber supplement brand for digestive health, heart health, and blood sugar management, owned by Procter & Gamble.
Healthcare PharmaceuticalsOwned by Bayer AG
Polyethylene glycol osmotic laxative brand and one of the top-selling OTC laxatives in the US, owned by Bayer since its 2014 acquisition of Merck's consumer care business.
Market Positioning: Citrucel competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Haleon plc, giving you alternative choices that support different corporate structures.
Healthcare PharmaceuticalsOwned by Konsyl Pharmaceuticals Inc.
Psyllium fiber supplement brand produced by Konsyl Pharmaceuticals, a privately held Maryland company marketing the same psyllium active ingredient as Metamucil since 1934.
Konsyl is privately owned, unlike Citrucel which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Kenvue
American adhesive bandage brand invented in 1921, owned by Kenvue Inc. Band-Aid is the leading adhesive bandage brand in the United States and is sold in more than 100 countries.
Band-Aid is privately owned, unlike Citrucel which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Walgreens Boots Alliance
Boots is the UK's leading pharmacy-led health and beauty retailer, founded in 1849, now operating as The Boots Group under Sycamore Partners since August 2025.
Boots is privately owned, unlike Citrucel which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Walgreens Boots Alliance
Duane Reade is a New York City drugstore chain owned by Walgreen Co. under Sycamore Partners, operating approximately 90 stores across the five boroughs.
Duane Reade is privately owned, unlike Citrucel which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Kenvue
American brand of ibuprofen pain relief medication owned by Kenvue, the consumer health spinoff from Johnson & Johnson, which is being acquired by Kimberly-Clark in a $40 billion deal announced in November 2025.
Motrin is privately owned, unlike Citrucel which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Kenvue
American brand of over-the-counter first aid antibiotic ointment containing bacitracin, neomycin, and polymyxin B. Owned by Kenvue (NYSE: KVUE) since the August 2023 spin-off from Johnson & Johnson.
Neosporin is privately owned, unlike Citrucel which is under a publicly traded parent company.
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