All Brands Owned by Amazon.com Inc.
Amazon.com Inc. owns 21 brands in our database. Browse the complete portfolio of Amazon.com Inc. subsidiaries and brands across various industries.
Company Type
public
Headquarters
Seattle, Washington, USA
Brand Portfolio
21 brands
Stock
NASDAQ: AMZN
Filter by Category
Complete Brand Portfolio
Alexa
Owned by Amazon.com Inc.
Amazon's AI-powered voice assistant launched in 2014, integrated into Echo smart speakers and millions of third-party devices globally.
Amazon Advertising
Owned by Amazon.com Inc.
Amazon's advertising platform providing sponsored product ads, display advertising, and marketing solutions for sellers and brands.
Amazon Basics
Owned by Amazon.com Inc.
Amazon's private label brand launched in 2009, offering affordable everyday essentials from batteries to bedding across hundreds of product categories.
Amazon Fresh
Owned by Amazon.com Inc.
Amazon's grocery delivery service offering fresh groceries, pantry items, and prepared foods with same-day and next-day delivery options.
Amazon Music
Owned by Amazon.com Inc.
American music streaming service developed and operated by Amazon.com Inc.
Amazon Pharmacy
Owned by Amazon.com Inc.
Amazon's online pharmacy service offering prescription medications, over-the-counter drugs, and pharmacy services with home delivery options.
Amazon Studios
Owned by Amazon.com Inc.
Amazon's film and television production company creating original content for Prime Video and theatrical release.
Audible
Owned by Amazon.com Inc.
Audiobook and podcast streaming service offering exclusive content, original productions, and the world's largest selection of audiobooks across all genres.
Amazon Web Services
Owned by Amazon.com Inc.
Cloud computing platform offering over 200 services including computing power, storage, databases, and machine learning.
Echo
Owned by Amazon.com Inc.
Amazon's smart speaker brand offering voice-activated devices with Alexa integration for home automation, entertainment, and information access.
Eero
Owned by Amazon.com Inc.
Amazon-owned mesh WiFi networking company providing whole-home WiFi coverage and connectivity solutions.
Freevee
Owned by Amazon.com Inc.
Amazon's ad-supported streaming service offering movies and television shows with free access to Prime members and non-members.
IMDb
Owned by Amazon.com Inc.
Online database of movies, television shows, and entertainment content featuring cast information, ratings, reviews, and industry news for film and TV enthusiasts.
Amazon Kindle
Owned by Amazon.com Inc.
E-reader devices and digital reading platform developed by Amazon, featuring E Ink displays and access to millions of digital books.
MGM
Owned by Amazon.com Inc.
American film and television production company known for iconic film franchises, television content, and entertainment properties.
Prime Video
Owned by Amazon.com Inc.
Subscription-based video streaming service offering movies, TV shows, and original content as part of Amazon Prime membership.
Ring
Owned by Amazon.com Inc.
Amazon-owned smart home security brand offering video doorbells, security cameras, and home monitoring systems.
Twitch
Owned by Amazon.com Inc.
Live streaming platform focused on video game broadcasting, esports, and creative content with interactive chat features.
Whole Foods Market
Owned by Amazon.com Inc.
American supermarket chain specializing in organic, natural, and specialty foods with a focus on sustainable and ethical sourcing practices.
Wondery
Owned by Amazon.com Inc.
Amazon-owned podcast production and distribution company creating premium audio content and storytelling.
Zappos
Owned by Amazon.com Inc.
Amazon-owned online fashion and footwear retailer known for exceptional customer service and free shipping.
About Amazon.com Inc.
What does Amazon own?
Amazon owns a large portfolio of brands and businesses including Amazon Marketplace, AWS, Prime Video, Kindle, Alexa, Echo, Whole Foods Market, Ring, Twitch, Audible, Amazon Music, MGM, IMDb, One Medical, Amazon Pharmacy, Zappos, Wondery, and Eero, among others. See the full brand index for a complete list.
Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997.
Who founded Amazon?
Amazon was founded by Jeff Bezos on July 5, 1994, in Bellevue, Washington. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman and the largest individual shareholder.
Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington. The company also has a significant presence in the Washington, D.C. area through its HQ2 campus in Arlington, Virginia, which opened in 2023.
Who owns Amazon?
Amazon has no controlling shareholder. Jeff Bezos is the largest individual shareholder and serves as executive chairman. Institutional investors including Vanguard, BlackRock, and State Street are among the largest economic shareholders through index fund holdings.
What is Amazon's revenue?
For full-year 2025, Amazon reported net sales of $716.9 billion, up 12% year over year, with operating income of $80.0 billion and net income of $77.7 billion. AWS full-year 2025 revenue was $128.7 billion, up 20% year over year.
What is AWS?
Amazon Web Services is Amazon's cloud computing division, providing infrastructure, platform, and AI services to businesses, governments, and organizations globally. AWS is the world's largest cloud infrastructure provider. Full-year 2025 AWS revenue was $128.7 billion with operating income of $45.6 billion.
What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission filed an antitrust lawsuit against Amazon in September 2023, alleging that Amazon illegally maintains monopoly power over online retail and third-party marketplace services. The case was ongoing as of February 2026. Amazon also reached a settlement with the EU in 2022 over allegations related to its use of third-party seller data.
Stock Information
Competitors to Amazon.com Inc.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Apple | USA | 2011 | Premium | Global | All-ages | |
| Alphabet | USA | 2009 | Premium | Global | All-ages | |
| Meta | USA | 2004 | Mass market | Global | All-ages | |
| Bytedance | China | 2012 | Mass market | Global | All-ages |
Learn More About Competitors
Siri
Owned by Apple Inc.
Apple's voice assistant and AI-powered intelligent assistant providing voice commands and smart device control across Apple products.
Waymo
Owned by Alphabet Inc.
American autonomous driving technology company developing self-driving car technology, subsidiary of Alphabet Inc.
Owned by Meta Platforms Inc.
American social media platform and social networking service, flagship product of Meta Platforms Inc.
Jinri Toutiao
Owned by ByteDance Ltd.
ByteDance's AI-powered Chinese news and content aggregation platform, founded in 2012 as the company's first product, with over 600 million registered users and 150 million daily active users.
Competitive Analysis
Market Positioning: Amazon.com Inc. competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Amazon.com Inc. Brand Portfolio Overview
Amazon.com Inc. maintains a diverse portfolio of 21 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Technology & Software: 4 brands
- Retail & E-commerce: 2 brands
- Media & Entertainment: 9 brands
- healthcare: 1 brands
- Smart Home: 2 brands
- Consumer Electronics: 1 brands
- e commerce: 1 brands
- Fashion & Apparel: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Amazon.com Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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