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Amazon.com Inc.

All Brands Owned by Amazon.com Inc.

Amazon.com Inc. owns 26 brands in our database. Browse the complete portfolio of Amazon.com Inc. subsidiaries and brands across various industries.

Company Type

public

Headquarters

Seattle, Washington, USA

Brand Portfolio

26 brands

Stock

NASDAQ: AMZN

Filter by Category

All Categories (26)Technology & Software (3)Retail & E-commerce (5)Media & Entertainment (10)Healthcare & Pharmaceuticals (2)Smart Home (3)Consumer Electronics (2)Fashion & Apparel (1)

Complete Brand Portfolio

AlexaTechnology Software

Alexa

Owned by Amazon.com Inc.

Amazon's voice assistant platform, launched in November 2014 alongside the Amazon Echo smart speaker. Owned by Amazon.com, Inc., a publicly traded company on NASDAQ under ticker AMZN.

voice-assistantartificial-intelligencesmart-home
Amazon AdvertisingTechnology Software

Amazon Advertising

Owned by Amazon.com Inc.

Amazon's advertising platform providing sponsored product ads, display advertising, and marketing solutions for sellers and brands.

advertisingmarketingsponsored-ads
Amazon BasicsRetail Ecommerce

Amazon Basics

Owned by Amazon.com Inc.

Amazon's private label brand launched in 2009, offering affordable everyday essentials from batteries to bedding across hundreds of product categories.

private-labelstore-brandeveryday-essentials
Amazon FreshRetail Ecommerce

Amazon Fresh

Owned by Amazon.com Inc.

Amazon's grocery delivery service offering fresh groceries, pantry items, and prepared foods with same-day and next-day delivery options.

grocery-deliveryfood-deliverye-commerce
Amazon MusicMedia Entertainment

Amazon Music

Owned by Amazon.com Inc.

American music streaming service developed and operated by Amazon.com Inc.

music-streamingstreamingaudio
Amazon PharmacyHealthcare Pharmaceuticals

Amazon Pharmacy

Owned by Amazon.com Inc.

Amazon's online pharmacy service offering prescription medications and home delivery, operating as a division of Amazon.com Inc.

pharmacymedicationshealthcare
Amazon PrimeRetail Ecommerce

Amazon Prime

Owned by Amazon.com Inc.

Amazon's paid membership program launched in 2005, bundling fast free delivery, Prime Video, Prime Music, and exclusive deals. Priced at $139 per year in the United States with more than 200 million members worldwide.

membershipsubscriptionecommerce
Amazon StudiosMedia Entertainment

Amazon Studios

Owned by Amazon.com Inc.

Amazon's film and television production company creating original content for Prime Video and theatrical release.

filmtelevisionstreaming
AmazonRetail Ecommerce

Amazon

Owned by Amazon.com Inc.

American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.

ecommerceonline-marketplaceretail
AudibleMedia Entertainment

Audible

Owned by Amazon.com Inc.

Audiobook and podcast streaming service owned by Amazon, offering the world's largest selection of audiobooks, exclusive original productions, and a subscription model with over 500,000 titles.

audiobookspodcastsstreaming-service
Amazon Web ServicesTechnology Software

Amazon Web Services

Owned by Amazon.com Inc.

Cloud computing division of Amazon.com providing infrastructure, platform, and software services to businesses, governments, and developers worldwide, and the world's largest cloud provider by market share.

cloud-computingcloud-servicesinfrastructure
EchoSmart Home

Echo

Owned by Amazon.com Inc.

Amazon's smart speaker line powered by Alexa, spanning budget dots to premium studio speakers with smart home control.

smart-speakerssmart-homevoice-assistant
EeroSmart Home

Eero

Owned by Amazon.com Inc.

Amazon-owned mesh WiFi brand offering whole-home WiFi 7 coverage across four product tiers from budget to flagship.

mesh-wifinetworkingwifi-7
Fire TVConsumer Electronics

Fire TV

Owned by Amazon.com Inc.

Amazon's streaming media player and smart TV platform line launched in 2014, including Fire TV Sticks, Fire TV Cube, and Fire TV smart televisions, now transitioning to the Vega operating system.

streamingsmart-tvstreaming-stick
FreeveeMedia Entertainment

Freevee

Owned by Amazon.com Inc.

Amazon's former ad-supported streaming service that offered movies and television shows for free. Freevee was shut down in summer 2025 and its content was consolidated into Prime Video's free ad-supported tier.

streamingvideoentertainment
IMDbMedia Entertainment

IMDb

Owned by Amazon.com Inc.

Online database of movies, TV shows, and entertainment content with cast information, ratings, reviews, and industry data for film and TV audiences.

movie-databasetelevision-databaseentertainment
Amazon KindleConsumer Electronics

Amazon Kindle

Owned by Amazon.com Inc.

E-reader devices and digital reading platform developed by Amazon, featuring E Ink displays and access to millions of e-books.

e-readerdigital-booksreading
MGM+Media Entertainment

MGM+

Owned by Amazon.com Inc.

Premium linear channel and streaming service from Amazon MGM Studios, offering original series, recent films, and classic MGM library content. Rebranded from Epix in January 2023.

streaming-servicepremium-cableoriginal-series
MGMMedia Entertainment

MGM

Owned by Amazon.com Inc.

American film and television production studio founded in 1924, now owned by Amazon. Known for the James Bond franchise, Rocky, and a library of approximately 4,000 films and 17,000 TV shows.

film-studiotelevision-productionentertainment
One MedicalHealthcare Pharmaceuticals

One Medical

Owned by Amazon.com Inc.

Amazon-owned membership-based primary care practice operating nearly 240 offices across more than 20 U.S. markets with 24/7 virtual care.

healthcareprimary-caretelemedicine
Prime VideoMedia Entertainment

Prime Video

Owned by Amazon.com Inc.

Subscription-based video streaming service offering movies, TV shows, and original content as part of Amazon Prime membership.

streamingvideo-on-demandentertainment
RingSmart Home

Ring

Owned by Amazon.com Inc.

Amazon-owned smart home security brand offering video doorbells, cameras, and alarm systems.

smart-homesecurityvideo-doorbell
TwitchMedia Entertainment

Twitch

Owned by Amazon.com Inc.

Live streaming platform focused on video game broadcasting, esports, and creative content. Owned by Amazon.com Inc. since 2014. The world's leading live streaming platform for gaming content with over 21 million active streamers.

live-streaminggamingesports
Whole Foods MarketRetail Ecommerce

Whole Foods Market

Owned by Amazon.com Inc.

American supermarket chain specializing in organic, natural, and specialty foods with a focus on sustainable and ethical sourcing practices. Owned by Amazon.com Inc.

groceryorganic-foodretail
WonderyMedia Entertainment

Wondery

Owned by Amazon.com Inc.

Amazon-owned podcast network known for narrative-driven audio content including true crime, history, and storytelling. Acquired by Amazon in 2020. Wondery+ app and subscription service shut down in 2026, with content migrated to Audible.

podcastsaudio-contentstorytelling
ZapposFashion Apparel

Zappos

Owned by Amazon.com Inc.

Online footwear and apparel retailer owned by Amazon.com Inc. Known for free shipping, 365-day returns, and customer service. Headquartered in Las Vegas, Nevada.

fashionfootwearshoes

About Amazon.com Inc.

What does Amazon own?
Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.

Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.

Who founded Amazon?
Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.

Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.

How many brands does Amazon own?
Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.

Who owns Amazon?
Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.

What is Amazon's revenue?
Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.

What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.

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Stock Information

Competitors to Amazon.com Inc.

No competing brands found in the same categories. This could be because Amazon.com Inc.operates in unique market segments or we're still building our competitor database.

Amazon.com Inc. Brand Portfolio Overview

Amazon.com Inc. maintains a diverse portfolio of 26 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Technology & Software: 3 brands
  • Retail & E-commerce: 5 brands
  • Media & Entertainment: 10 brands
  • Healthcare & Pharmaceuticals: 2 brands
  • Smart Home: 3 brands
  • Consumer Electronics: 2 brands
  • Fashion & Apparel: 1 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Amazon.com Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.

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Company Details

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Last updated: September 25, 2026