Who Owns 365 by Whole Foods Market?
365 by Whole Foods Market is the private-label brand of Whole Foods Market, which is wholly owned by Amazon.com Inc. (NASDAQ: AMZN). Amazon acquired Whole Foods in August 2017 for $13.7 billion. The 365 line, launched as 365 Everyday Value in 1997, covers thousands of grocery, household, and prepared food products sold at Whole Foods stores and online, including prepared salads and fresh foods competing with other retailer brands.
365 by Whole Foods Market Timeline
Who Owns 365 by Whole Foods Market?
- Parent Company: Amazon.com Inc.
- Ownership Type: Product line
- Acquisition Year: 2017
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: AMZN
| Brand | Parent Company | Ownership Type |
|---|---|---|
| 365 by Whole Foods Market | Amazon.com Inc. | Product line |
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History of 365 by Whole Foods Market
- Founded: 1997
- Founders: Whole Foods Market (internal development)
- Acquired by Amazon.com Inc.: 2017
Whole Foods Market launched 365 Everyday Value in 1997, naming the brand for its positioning as everyday essentials at accessible prices. The line began with pantry staples and expanded steadily across grocery categories as Whole Foods grew from a regional natural foods chain into a national retailer.
Through the 2000s, 365 Everyday Value became one of the largest natural private-label programs in US retail, covering packaged grocery, frozen foods, household goods, and personal care. Its presence inside Whole Foods stores gave the chain margin advantage and price flexibility relative to national brands.
In 2015, Whole Foods announced a standalone store concept under the 365 by Whole Foods Market name: smaller, lower-priced stores targeting younger shoppers and more mainstream locations. The first 365 stores opened in 2016. The concept was scaled back after the Amazon acquisition, with standalone 365 stores converted or absorbed into the main chain by 2019, but the private-label brand retained the 365 by Whole Foods Market name.
Amazon's August 2017 acquisition of Whole Foods for $13.7 billion brought the 365 line under Amazon ownership. Amazon used the brand to strengthen its grocery private-label strategy, extending 365 products to online grocery through Amazon's platforms while maintaining Whole Foods' ingredient standards.
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Through the 2020s, the 365 line expanded further into prepared foods, including bagged salads, fresh-cut produce, deli items, and ready-to-eat meals, putting it in direct competition with national prepared food brands and other retailer private labels.
About Amazon.com Inc.
What does Amazon own?
Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.
Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.
Who founded Amazon?
Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.
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Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.
How many brands does Amazon own?
Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.
Who owns Amazon?
Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.
What is Amazon's revenue?
Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.
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What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.
- Founded: 1994
- Headquarters: Seattle, Washington, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: AMZN
- Revenue: $716.9 billion (FY2025)
- Employees: Approximately 1,576,000
Where Is 365 by Whole Foods Market Made / Based?
- Headquarters: Austin, Texas, USA
- Manufacturing / Operations: United States
365 by Whole Foods Market Categories & Tags
365 by Whole Foods Market Sustainability & Ethics
The 365 line operates under Whole Foods Market's ingredient and sourcing standards, which restrict hundreds of additives and set requirements for categories including seafood sustainability and animal welfare ratings in fresh departments.
Whole Foods has published quality standards covering body care, cleaning products, and food categories, and its private-label products carry those standards by default. Certain 365 products carry third-party certifications including USDA Organic where applicable.
As an Amazon-owned operation, the line falls under Amazon's broader sustainability reporting, including its Climate Pledge commitments and packaging reduction programs. Private-label packaging has been a focus of reduction efforts within Amazon's grocery operations.
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Brands Owned by Amazon.com Inc.
Technology SoftwareAlexa
Owned by Amazon.com Inc.
Amazon's voice assistant platform, launched in November 2014 alongside the Amazon Echo smart speaker. Owned by Amazon.com, Inc., a publicly traded company on NASDAQ under ticker AMZN.
voice-assistantartificial-intelligencesmart-home
Technology SoftwareAmazon Advertising
Owned by Amazon.com Inc.
Amazon's advertising platform providing sponsored product ads, display advertising, and marketing solutions for sellers and brands.
advertisingmarketingsponsored-ads
Retail EcommerceAmazon Basics
Owned by Amazon.com Inc.
Amazon's private label brand launched in 2009, offering affordable everyday essentials from batteries to bedding across hundreds of product categories.
private-labelstore-brandeveryday-essentials
Retail EcommerceAmazon Fresh
Owned by Amazon.com Inc.
Amazon's grocery delivery service offering fresh groceries, pantry items, and prepared foods with same-day and next-day delivery options.
grocery-deliveryfood-deliverye-commerce
Media EntertainmentAmazon Music
Owned by Amazon.com Inc.
American music streaming service developed and operated by Amazon.com Inc.
music-streamingstreamingaudio
Healthcare PharmaceuticalsAmazon Pharmacy
Owned by Amazon.com Inc.
Amazon's online pharmacy service offering prescription medications and home delivery, operating as a division of Amazon.com Inc.
pharmacymedicationshealthcare
365 by Whole Foods Market Ownership: Pros & Cons
Advantages
- +Amazon's logistics and online platform extend reach beyond physical stores
- +Whole Foods' ingredient standards differentiate it from conventional store brands
- +Private-label margins strengthen Whole Foods' economics under Amazon
- +Prepared foods strength at Whole Foods supports the fresh 365 lines
- +National retail footprint provides immediate distribution scale
Considerations
- -Premium positioning limits the discount appeal of standard store brands
- -Whole Foods' higher price perception can carry into the private label
- -Competition from Costco Kirkland and Trader Joe's private labels is intense
- -Reliance on third-party manufacturers limits direct supply chain control
- -Amazon's corporate priorities can shift brand investment
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Frequently Asked Questions About 365 by Whole Foods Market
Sources & Further Reading
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Competitors to 365 by Whole Foods Market
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Aldi Sud | Germany | 1946 | Mass market | Global | Unisex | |
| Publix Super Markets | USA | 2007 | Premium | United states | All Genders | |
| Albertsons | USA (Albertsons) | 1904 | Private label | United states | All-consumers | |
| Albertsons | USA (Albertsons) | 2005 | Private label | United states | All-consumers | |
| Publix Super Markets | USA | 2001 | Mass market | United states | All Genders | |
| Albertsons | USA (Albertsons) | 2016 | Private label | United states | All-consumers |
Learn More About Competitors
Retail EcommerceAldi
Owned by ALDI SÜD
German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.
supermarketdiscount-retailgrocery
Food BeverageGreenWise
Owned by Publix Super Markets, Inc.
Publix-owned organic and natural grocery brand offering USDA Organic-certified products and formerly a standalone specialty supermarket banner.
organicprivate-labelgrocery
Food BeverageLucerne
Owned by Albertsons Companies, Inc.
Albertsons Companies' dairy private label brand, a Safeway heritage name covering milk, cheese, and dairy products since 1904.
private-labelstore-brandgrocery
Food BeverageO Organics
Owned by Albertsons Companies, Inc.
Albertsons Companies' certified organic private label brand spanning groceries, dairy, produce, and meat.
private-labelorganicgrocery
Food BeveragePublix Aprons
Owned by Publix Super Markets, Inc.
Publix-owned culinary brand covering cooking schools, a 4,000-recipe library, and Aprons-branded prepared meals and entrees sold in-store.
cooking-schoolprepared-mealsgrocery
Food BeverageSignature Select
Owned by Albertsons Companies, Inc.
Albertsons Companies' mainline private label brand covering grocery staples, household goods, and prepared foods.
private-labelstore-brandgrocery
Competitive Analysis
Market Positioning: 365 by Whole Foods Market competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to 365 by Whole Foods Market
Looking for brands with different ownership structures? These similar brands are not owned by Amazon.com Inc., giving you alternative choices that support different corporate structures.
Food BeveragePublix Aprons
Owned by Publix Super Markets, Inc.
Publix-owned culinary brand covering cooking schools, a 4,000-recipe library, and Aprons-branded prepared meals and entrees sold in-store.
cooking-schoolprepared-mealsgrocery
Privately Owned
Publix Aprons is privately owned, unlike 365 by Whole Foods Market which is under a publicly traded parent company.
Food BeverageBarilla
Owned by Barilla Group
Italian pasta and food brand owned by Barilla Group, a leading global pasta and sauce manufacturer.
pastafooditalian
Privately Owned
Barilla is privately owned, unlike 365 by Whole Foods Market which is under a publicly traded parent company.
Food BeverageCelebrations
Owned by Mars, Incorporated
British chocolate assortment brand featuring a variety of chocolate candies, owned by Mars, Incorporated and distributed globally.
chocolateassortmentcandies
Privately Owned
Celebrations is privately owned, unlike 365 by Whole Foods Market which is under a publicly traded parent company.
Food BeverageCrown Prince
Owned by Crown Prince, Inc.
Family-owned American canned seafood brand founded in 1948, covering Crown Prince, Crown Prince Natural, and Ocean Prince lines sold across the US and Mexico.
canned-seafoodtinned-fishsardines
Privately Owned
Crown Prince is privately owned, unlike 365 by Whole Foods Market which is under a publicly traded parent company.
Food BeverageFresh Express
Owned by Chiquita Brands International
Packaged salad and fresh-cut produce brand owned by Chiquita Brands International, the joint Cutrale-Safra venture, and one of the largest salad brands in US retail.
packaged-saladfresh-producebagged-salad
Privately Owned
Fresh Express is privately owned, unlike 365 by Whole Foods Market which is under a publicly traded parent company.
Food BeverageFroot Loops
Owned by Ferrero
American colorful ring-shaped corn cereal with fruit-flavored sweetness, introduced in 1963 by Kellogg's. Known for its toucan mascot Toucan Sam and the "Follow your nose" advertising slogan.
breakfast-cerealkids-cerealcolored-cereal
Privately Owned
Froot Loops is privately owned, unlike 365 by Whole Foods Market which is under a publicly traded parent company.
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