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Amazon.com Inc.

All Brands Owned by Amazon.com Inc.

Amazon.com Inc. owns 26 brands in our database. Browse the complete portfolio of Amazon.com Inc. subsidiaries and brands across various industries.

Company Type

public

Headquarters

Seattle, Washington, USA

Brand Portfolio

26 brands

Stock

NASDAQ: AMZN

Filter by Category

All Categories (26)Technology & Software (3)Retail & E-commerce (5)Media & Entertainment (10)Healthcare & Pharmaceuticals (2)Smart Home (3)Consumer Electronics (2)Fashion & Apparel (1)

Showing Technology & Software brands

3 of 26 total brands

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Technology & Software Brands

AlexaTechnology Software

Alexa

Owned by Amazon.com Inc.

Amazon's voice assistant platform, launched in November 2014 alongside the Amazon Echo smart speaker. Owned by Amazon.com, Inc., a publicly traded company on NASDAQ under ticker AMZN.

voice-assistantartificial-intelligencesmart-home
Amazon AdvertisingTechnology Software

Amazon Advertising

Owned by Amazon.com Inc.

Amazon's advertising platform providing sponsored product ads, display advertising, and marketing solutions for sellers and brands.

advertisingmarketingsponsored-ads
Amazon Web ServicesTechnology Software

Amazon Web Services

Owned by Amazon.com Inc.

Cloud computing division of Amazon.com providing infrastructure, platform, and software services to businesses, governments, and developers worldwide, and the world's largest cloud provider by market share.

cloud-computingcloud-servicesinfrastructure

About Amazon.com Inc.

What does Amazon own?
Amazon owns Amazon Web Services, Whole Foods Market, Ring, Twitch, Amazon MGM Studios, Alexa, Amazon Prime, Kindle, Fire TV, and Amazon Logistics. The company also owns Zoox, an autonomous vehicle company, and One Medical, a primary healthcare provider. Amazon has made over 120 acquisitions since its founding.

Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997 at $18 per share.

Who founded Amazon?
Jeff Bezos founded Amazon in July 1994 in Bellevue, Washington. He initially started the company as an online bookstore. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman.

Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington, USA. The company's corporate offices are in the South Lake Union neighborhood. Amazon has major offices and fulfillment centers across the United States and internationally.

How many brands does Amazon own?
Amazon owns approximately 10 major brands including Amazon, AWS, Whole Foods, Ring, Twitch, Alexa, Amazon Prime, Amazon MGM Studios, Kindle, and Fire TV. The company has made over 120 acquisitions, many of which have been integrated into its existing operations.

Who owns Amazon?
Amazon is a publicly traded company with no single controlling shareholder. Jeff Bezos is the largest individual shareholder, holding approximately 9% of outstanding shares. Institutional investors including Vanguard Group, BlackRock, and State Street are among the largest holders. All shares carry equal voting rights.

What is Amazon's revenue?
Amazon reported FY2025 net sales of $716.9 billion, up 12% year over year. Net income was $77.7 billion, or $7.17 per diluted share. AWS contributed $128.7 billion in revenue, growing 20% year over year.

What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission and 17 states filed an antitrust lawsuit in September 2023 alleging Amazon maintains monopoly power in its online marketplace. The case is ongoing. The EU has also investigated Amazon's marketplace practices, and the Digital Markets Act imposes obligations on Amazon as a gatekeeper.

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Stock Information

Competitors to Amazon.com Inc.

No competing brands found in the same categories. This could be because Amazon.com Inc.operates in unique market segments or we're still building our competitor database.

Amazon.com Inc. Brand Portfolio Overview

Amazon.com Inc. maintains a diverse portfolio of 26 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Technology & Software: 3 brands
  • Retail & E-commerce: 5 brands
  • Media & Entertainment: 10 brands
  • Healthcare & Pharmaceuticals: 2 brands
  • Smart Home: 3 brands
  • Consumer Electronics: 2 brands
  • Fashion & Apparel: 1 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Amazon.com Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.

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Company Details

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Last updated: September 25, 2026