All Brands Owned by Amazon.com Inc.
Amazon.com Inc. owns 21 brands in our database. Browse the complete portfolio of Amazon.com Inc. subsidiaries and brands across various industries.
Company Type
public
Headquarters
Seattle, Washington, USA
Brand Portfolio
21 brands
Stock
NASDAQ: AMZN
Filter by Category
Showing Technology & Software brands
4 of 21 total brands
Technology & Software Brands
Alexa
Owned by Amazon.com Inc.
Amazon's voice assistant platform, launched in November 2014 alongside the Amazon Echo smart speaker. Owned by Amazon.com, Inc., a publicly traded company on NASDAQ under ticker AMZN.
Amazon Advertising
Owned by Amazon.com Inc.
Amazon's advertising platform providing sponsored product ads, display advertising, and marketing solutions for sellers and brands.
Amazon Web Services
Owned by Amazon.com Inc.
Cloud computing division of Amazon.com providing infrastructure, platform, and software services to businesses, governments, and developers worldwide, and the world's largest cloud provider by market share.
Echo
Owned by Amazon.com Inc.
Amazon's smart speaker brand offering voice-activated devices with Alexa integration for home automation, entertainment, and information access.
About Amazon.com Inc.
What does Amazon own?
Amazon owns a large portfolio of brands and businesses including Amazon Marketplace, AWS, Prime Video, Kindle, Alexa, Echo, Whole Foods Market, Ring, Twitch, Audible, Amazon Music, MGM, IMDb, One Medical, Amazon Pharmacy, Zappos, Wondery, and Eero, among others. See the full brand index for a complete list.
Is Amazon publicly traded?
Yes. Amazon trades on NASDAQ under the ticker symbol AMZN. The company has been publicly traded since its IPO in May 1997.
Who founded Amazon?
Amazon was founded by Jeff Bezos on July 5, 1994, in Bellevue, Washington. Bezos served as CEO until July 2021, when Andy Jassy succeeded him. Bezos remains executive chairman and the largest individual shareholder.
Where is Amazon headquartered?
Amazon is headquartered in Seattle, Washington. The company also has a significant presence in the Washington, D.C. area through its HQ2 campus in Arlington, Virginia, which opened in 2023.
Who owns Amazon?
Amazon has no controlling shareholder. Jeff Bezos is the largest individual shareholder and serves as executive chairman. Institutional investors including Vanguard, BlackRock, and State Street are among the largest economic shareholders through index fund holdings.
What is Amazon's revenue?
For full-year 2025, Amazon reported net sales of $716.9 billion, up 12% year over year, with operating income of $80.0 billion and net income of $77.7 billion. AWS full-year 2025 revenue was $128.7 billion, up 20% year over year.
What is AWS?
Amazon Web Services is Amazon's cloud computing division, providing infrastructure, platform, and AI services to businesses, governments, and organizations globally. AWS is the world's largest cloud infrastructure provider. Full-year 2025 AWS revenue was $128.7 billion with operating income of $45.6 billion.
What antitrust cases is Amazon facing?
The U.S. Federal Trade Commission filed an antitrust lawsuit against Amazon in September 2023, alleging that Amazon illegally maintains monopoly power over online retail and third-party marketplace services. The case was ongoing as of February 2026. Amazon also reached a settlement with the EU in 2022 over allegations related to its use of third-party seller data.
Stock Information
Competitors to Amazon.com Inc.
No competing brands found in the same categories. This could be because Amazon.com Inc.operates in unique market segments or we're still building our competitor database.
Amazon.com Inc. Brand Portfolio Overview
Amazon.com Inc. maintains a diverse portfolio of 21 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Technology & Software: 4 brands
- Retail & E-commerce: 3 brands
- Media & Entertainment: 9 brands
- Healthcare & Pharmaceuticals: 1 brands
- Smart Home: 2 brands
- Consumer Electronics: 1 brands
- Fashion & Apparel: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Amazon.com Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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