Who Owns Spartoo?

Three young entrepreneurs, Boris Saragaglia, Paul Lorne, and Jeremie Touchard, founded Spartoo in Grenoble in 2006. The founding concept was to offer the widest possible selection of shoes online with a service promise unusual at the time: free delivery and free returns. The name, inspired by ancient Sparta, gave the startup a distinctive identity in French ecommerce.

The company grew quickly through the late 2000s and 2010s, expanding from shoes into ready-to-wear clothing, bags, and accessories, and pushing beyond France into more than 30 European markets. Venture funding supported the international build-out, and the platform evolved from a pure retailer into a hybrid model combining direct purchasing, a third-party marketplace, and physical corner shops operated with partners.

From 2010 onward Spartoo began assembling a portfolio of proprietary brands, both created in-house and bought. Its own labels now number around 16 and include Betty London, So Size, Dream in Green, Fericelli, Casual Attitude, Carlington, and Citrouille et Compagnie, plus acquired names such as GBB, JB Martin, Christian Pellet, Un matin d'ete, Little Mary, and Easy Peasy. These brands sell both on its own platform and through wholesale channels.

In 2021 Spartoo listed on Euronext Growth Paris, raising capital in a difficult window for ecommerce valuations. The post-pandemic years proved harder: revenue fell from roughly EUR 200 million in 2019 to EUR 122.5 million in 2025 as the company cut costs, closed underperforming physical stores run by its Toostores subsidiary, and refocused on profitability. Fiscal 2025 delivered adjusted EBITDA of EUR 2.3 million, positive free cash flow of EUR 1.0 million, and B2B revenue growth of 19 percent, though the company still posted a small net loss.