Who Owns Drizly?
Drizly is a defunct alcohol delivery brand owned by Uber Technologies, Inc. (NYSE: UBER), which acquired the Boston platform for about $1.1 billion in 2021 and shut it down on March 28, 2024, consolidating alcohol delivery into Uber Eats. Founded in 2012, Drizly was once the largest dedicated alcohol delivery marketplace in the United States, serving more than 4,000 cities.
Parent Company
Acquired
2021
Status
Publicly Traded
Headquarters
Drizly Timeline
Who Owns Drizly?
- Parent Company: Uber Technologies, Inc.
- Ownership Type: Subsidiary
- Acquisition Year: 2021
- Company Type: Publicly Traded
- Stock Ticker: NYSE: UBER
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Drizly | Uber Technologies, Inc. | Subsidiary |
Advertisement
History of Drizly
- Founded: 2012
- Founders: Cory Rellas, Nick Rellas, Justin Robinson, Spencer Frazier
- Acquired by Uber Technologies, Inc.: 2021
Drizly was founded in 2012 in Boston by Cory Rellas, Nick Rellas, Justin Robinson, and Spencer Frazier, three of them Boston College graduates who saw alcohol retail as an industry untouched by e-commerce. The concept was a marketplace where consumers order from local liquor stores and the stores' own drivers deliver, letting Drizly avoid holding licenses or inventory itself.
The model fit US alcohol regulations neatly. By leaving sales and delivery with licensed retailers, Drizly expanded state by state without owning a license, growing from Boston through major metro areas in the mid-2010s. It raised more than $80 million in venture funding from backers including Polaris Partners and Tiger Global Management.
The 2020 pandemic was the inflection point. Alcohol delivery demand surged, Drizly's revenue reportedly tripled that year, and the platform reached national scale in more than 4,000 cities. Uber announced the $1.1 billion acquisition in February 2021, its largest deal since buying Postmates.
Inside Uber, the strategy shifted quickly. The alcohol category was integrated into Uber Eats, and by January 2024 Uber decided a standalone alcohol app no longer made sense. Drizly wound down gifting, shipping, and scheduling features through February and March 2024 before ceasing operations on March 28, 2024. Co-founder Cory Rellas departed Uber in 2024. The Drizly name survives only as a registered brand and a redirect page.
Advertisement
About Uber Technologies, Inc.
What does Uber own?
Uber owns its technology platform, mobile applications (Uber, Uber Eats, Uber Freight), and the Uber One subscription program. The company acquired Postmates in 2020 for $2.65 billion, which operates as a subsidiary. Uber does not own vehicles or employ drivers in most markets. Its portfolio includes Uber (ride-hailing), Uber Eats (food delivery), Uber Freight (logistics), and Uber for Business (enterprise solutions).
Is Uber publicly traded?
Yes, Uber is publicly traded on the New York Stock Exchange under the ticker symbol UBER. The company went public in May 2019, raising $8.1 billion at $45 per share. Ownership is distributed among institutional investors including Vanguard Group, BlackRock, and Morgan Stanley, as well as individual shareholders.
Who founded Uber?
Uber was founded in 2009 by Travis Kalanick and Garrett Camp in San Francisco, California. The concept emerged from Camp's frustration with finding a taxi in Paris. The company launched as "UberCab" in 2010, initially offering luxury black car rentals before expanding to ride-sharing with UberX in 2012. Kalanick served as CEO until his resignation in 2017.
Where is Uber headquartered?
Uber is headquartered in San Francisco, California, where the company has maintained its global headquarters since its founding in 2009. The San Francisco location provides access to technology talent and venture capital resources. Uber operates regional offices globally to support its operations in over 70 countries.
Advertisement
How many brands does Uber own?
Uber's major brands are Uber (core ride-hailing), Uber Eats (food and retail delivery), Uber Freight (logistics), Careem (Middle East mobility), and Postmates (U.S. delivery). The company also operates Uber for Business (enterprise solutions) and Uber One (membership program). Within its core mobility platform, Uber offers service tiers including UberX, Uber Black, Uber Comfort, Uber Pool, and Uber XL.
Who owns Uber?
Uber is publicly owned with no controlling shareholder. Ownership is distributed among institutional investors including Vanguard Group, BlackRock, and Morgan Stanley, as well as mutual funds, pension funds, and individual shareholders. SoftBank Group, previously the largest shareholder, has reduced its stake significantly since 2024. Dara Khosrowshahi has served as CEO since 2017.
- Founded: 2009
- Headquarters: San Francisco, California, USA
- Company Type: Publicly Traded
- Stock: NYSE: UBER
- Revenue: $52.0 billion (FY2025)
- Employees: Approximately 31,000
Where Is Drizly Made / Based?
- Headquarters: Boston, Massachusetts, USA
- Manufacturing / Operations: United States
Drizly Categories & Tags
Drizly Recalls & Controversies
Two events stand out. A 2020 data breach exposed roughly 2.5 million customer records, leading to an FTC settlement that imposed security requirements and personally bound then-CEO Cory Rellas to compliance obligations across future employers, an unusual remedy. In December 2024, after the shutdown, the New York Attorney General recovered $4 million from Drizly for delivery workers, finding the platform misled customers into believing tips went to workers when they went to store owners.
Advertisement
Brands Owned by Uber Technologies, Inc.
Transportation LogisticsCareem
Owned by Uber Technologies, Inc.
Middle East ride-hailing and services platform acquired by Uber Technologies, Inc. (NYSE: UBER) in 2019, operating in more than 70 cities across 10 countries.
ride-hailingmiddle-eastsuper-app
Food Service RestaurantsPostmates
Owned by Uber Technologies, Inc.
U.S. food, grocery, and goods delivery app acquired by Uber Technologies, Inc. (NYSE: UBER) for $2.65 billion in December 2020, still operating under its own brand.
food-deliverydelivery-appon-demand
Food Service RestaurantsUber Eats
Owned by Uber Technologies, Inc.
Food, grocery, and retail delivery platform owned by Uber Technologies, Inc. (NYSE: UBER), launched in 2014 and operating in more than 45 countries.
food-deliverygrocery-deliverydelivery-app
Transportation LogisticsUber Freight
Owned by Uber Technologies, Inc.
Digital freight brokerage and logistics platform owned by Uber Technologies, Inc. (NYSE: UBER), launched in 2017 and expanded through the 2021 Transplace acquisition.
freightlogisticstrucking
Transportation LogisticsUber
Owned by Uber Technologies, Inc.
Ride-hailing app and mobility platform owned by Uber Technologies, Inc. (NYSE: UBER), operating in more than 70 countries and 15,000 cities.
ride-hailingmobilitytransportation-app
Drizly Ownership: Pros & Cons
Advantages
- +Uber acquisition returned about $1.1 billion to investors and employees
- +Alcohol delivery capability and compliance infrastructure live on inside Uber Eats
- +Retailer relationships migrated to a platform with far larger reach
Considerations
- -The standalone brand and app were shut down less than three years after acquisition
- -Customers lost accumulated credits, promotions, and a dedicated alcohol interface
- -The 2020 data breach and 2024 tip settlement left lasting regulatory findings
- -Category leadership ended up absorbed rather than preserved
Advertisement
Frequently Asked Questions About Drizly
Sources & Further Reading
Advertisement
Competitors to Drizly
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Walmart | United States | 2014 | Mass market | United states | All Genders | |
| Amazon | USA | 1995 | Mass market | Global | All Genders | |
| Coupang | USA (corporate) | 2010 | Market leader | Asia pacific | All-ages | |
| Alibaba | Pakistan | 2012 | Mass market | Asia pacific | All Genders | |
| Ebay | USA | 1995 | Mass market | Global | All Genders | |
| Etsy | USA | 2005 | Specialty | Global | All Genders |
Learn More About Competitors
Retail EcommerceJet.com
Owned by Walmart Inc.
Defunct American e-commerce site founded by Marc Lore in 2014, acquired by Walmart for $3.3 billion in 2016 and shut down in June 2020.
ecommerceonline-retaildefunct
Retail EcommerceAmazon
Owned by Amazon.com Inc.
American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.
ecommerceonline-marketplaceretail
Retail EcommerceCoupang
Owned by Coupang, Inc.
Flagship e-commerce brand of Coupang, Inc., South Korea's largest online retailer, known for Rocket Delivery same-day and dawn delivery logistics.
ecommerceonline-shoppingrocket-delivery
Retail EcommerceDaraz
Owned by Alibaba Group Holding Limited
South Asian e-commerce marketplace brand wholly owned by Alibaba Group.
ecommercemarketplacesouth-asia
Retail EcommerceeBay
Owned by eBay
The flagship online marketplace of eBay Inc., connecting about 135 million buyers with sellers of new, used, and collectible goods.
marketplaceecommerceauctions
Retail EcommerceEtsy
Owned by Etsy, Inc.
Leading online marketplace for handmade, vintage, and craft supplies, publicly traded on Nasdaq and connecting millions of independent sellers with buyers worldwide.
marketplacehandmadecrafts
Competitive Analysis
Market Positioning: Drizly competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Drizly
Looking for brands with different ownership structures? These similar brands are not owned by Uber Technologies, Inc., giving you alternative choices that support different corporate structures.
Retail EcommerceDisplate
Owned by GWD Concept sp. z o.o.
Polish marketplace for metal posters founded in 2013, majority owned by private equity firm Mid Europa Partners, with more than 40,000 independent artists.
metal-postersmarketplacewall-art
Privately Owned
Displate is privately owned, unlike Drizly which is under a publicly traded parent company.
Retail EcommerceRTV Euro AGD
Owned by Euro-net sp. z o.o.
Polish consumer electronics and appliance retail chain operated by Euro-net sp. z o.o., with roughly 350 stores plus the euro.com.pl online shop.
electronics-retailpolandappliances
Privately Owned
RTV Euro AGD is privately owned, unlike Drizly which is under a publicly traded parent company.
Retail EcommerceWhatnot
Owned by Whatnot, Inc.
Live shopping marketplace where sellers auction collectibles, fashion, and more through real-time video streams, valued at $11.5 billion.
live-shoppingmarketplacecollectibles
Privately Owned
Whatnot is privately owned, unlike Drizly which is under a publicly traded parent company.
Retail EcommerceAmazon
Owned by Amazon.com Inc.
American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.
ecommerceonline-marketplaceretail
Publicly Traded
Amazon operates independently without a large parent corporation.
Retail EcommerceB&H Photo
Owned by B&H Foto & Electronics Corp.
Family-owned New York photo, video, and electronics retailer operating a single Manhattan SuperStore plus a global e-commerce business, founded in 1973.
photographyelectronicsvideo-equipment
Privately Owned
B&H Photo is privately owned, unlike Drizly which is under a publicly traded parent company.
Retail EcommerceBass Pro Shops
Owned by Great American Outdoors Group LLC
Outdoor retail chain owned by Great American Outdoors Group, the private Springfield company founded by Johnny Morris that also owns Cabela's.
outdoor-retailfishinghunting
Privately Owned
Bass Pro Shops is privately owned, unlike Drizly which is under a publicly traded parent company.
Uber Technologies, Inc. Stock Information
Advertisement
Jobs at Uber Technologies, Inc.
Latest News About Drizly
Advertisement
Related Articles About Drizly
View more articles
Rivalry
Uber vs Lyft: Corporate Ownership and Investors
Uber's largest investors are Vanguard, BlackRock, and Saudi PIF (3.57%). SoftBank exited entirely. Lyft's founders converted super-voting shares in Aug 2025. Discover Uber vs Lyft ownership. Explore our database.
Who Brands StaffOct 17, 2026
UberLyftRivalry
Health
Hospital and Clinic Brand Ownership
HCA Healthcare is the largest for-profit hospital system (190 hospitals, $75.6B revenue). Tenet has 50 hospitals ($21.3B). UHS has 346 behavioral facilities. Fresenius leads dialysis. Explore our database.
Who Brands StaffNov 14, 2026
Hca HealthcareTenet HealthUhs
Health
Eye Care Brand Ownership: Bausch & Lomb to Alcon
J&J Vision (Acuvue) leads contact lenses at 27-30%. Alcon (Novartis spin-off) holds 25-27%. CooperVision has 22-24%. Bausch + Lomb has 12-15%. EssilorLuxottica dominates lenses at 30.7%. Explore our database.
Who Brands StaffNov 13, 2026
Bausch LombAlconCoopervision
People Also Searched
Discover popular brands and companies in the Retail & E-commerce category and related searches from other users.
Brandconvenience-store
7-Eleven
Global leader in convenience retail with over 84,000 stores across 19 countries, offering a diverse range of food, beverages, and everyday essentials with a focus on 24/7 accessibility and neighborhood convenience.
Brand in Retail & E-commerce
retailfranchise
Brandhome-services
Ace Handyman Services
The home repair and improvement franchise brand owned by Ace Hardware.
Brand in Retail & E-commerce
handymanfranchise
Brandhardware
Ace Hardware
The hardware retail brand of Ace Hardware Corporation, the world's largest hardware cooperative.
Brand in Retail & E-commerce
home-improvementcooperative