
Daraz is wholly owned by Alibaba Group Holding Limited. Alibaba acquired the South Asian e-commerce business from Rocket Internet in 2018 for an undisclosed price and operates it within Alibaba International Digital Commerce. Daraz serves Pakistan, Bangladesh, Nepal, and Sri Lanka. The brand is not separately publicly traded, while Alibaba shares trade in Hong Kong and through American depositary shares in New York.
Parent Company
Alibaba Group Holding Limited
Acquired
2018
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Daraz | Alibaba Group Holding Limited | Wholly owned |
Daraz launched in Pakistan in 2012 with Rocket Internet backing. It began with fashion and expanded into a multi-category marketplace. The platform entered Bangladesh, Nepal, Sri Lanka, and Myanmar through launches and acquisitions.
Alibaba's 2018 purchase connected Daraz to a larger international commerce network. Daraz later withdrew from Myanmar and concentrated on four South Asian markets.
What does Alibaba own?
Alibaba owns and operates multiple e-commerce platforms including Taobao, Tmall, AliExpress, Alibaba.com, Lazada, and Trendyol. The company also owns Alibaba Cloud, Cainiao Smart Logistics Network, Taobao Instant Commerce (formerly Ele.me), Fliggy, Youku, and the Qwen AI model family. Alibaba holds a 33% equity interest in Ant Group, which operates Alipay. In FY2026, Alibaba disposed of its Sun Art and Intime physical retail businesses to focus on e-commerce, cloud, and AI.
Is Alibaba publicly traded?
Yes, Alibaba Group Holding Limited trades on the New York Stock Exchange under ticker BABA and on the Hong Kong Stock Exchange under ticker 9988. The company's IPO in September 2014 on the NYSE raised $25 billion, making it the largest IPO in history at the time. Alibaba completed a secondary listing in Hong Kong in November 2019. Each ADS on the NYSE represents eight ordinary shares.
Who founded Alibaba?
Alibaba was founded in April 1999 by Jack Ma and 17 co-founders in Hangzhou, China. Ma, a former English teacher, had previously started China Pages, one of China's first internet companies, in 1995. The founding concept was to create an online marketplace connecting Chinese manufacturers with international buyers. Jack Ma retired from the Alibaba board in September 2020 but remains a significant shareholder.
Where is Alibaba headquartered?
Alibaba is headquartered in Hangzhou, China. The company's main campus is located in the Xixi district of Hangzhou. Alibaba operates globally, with significant operations in Beijing, Shanghai, Shenzhen, Hong Kong, and international offices in Singapore, London, New York, and other cities. The company is incorporated in the Cayman Islands.
How many brands does Alibaba own?
Alibaba owns numerous brands across e-commerce, cloud computing, logistics, and digital media. Key brands include Taobao, Tmall, AliExpress, Alibaba.com, Alibaba Cloud, Cainiao, Taobao Instant Commerce (Ele.me), Fliggy, Lazada, Trendyol, Youku, Qwen, and Model Studio. The company's portfolio is focused on technology and commerce platforms rather than consumer goods brands.
Who owns Alibaba?
Alibaba is a publicly traded corporation owned by its shareholders. Jack Ma, the founder, and Joe Tsai, the current Chairman, remain significant shareholders. SoftBank Group has historically been a major shareholder but has been reducing its stake. Other major institutional holders include global asset managers such as BlackRock and Vanguard Group. No single shareholder holds a controlling stake.
What is Alibaba's revenue?
In FY2026 (ended March 31, 2026), Alibaba reported revenue of RMB 1.02 trillion (US$148.4 billion), up 3% year over year. Excluding disposed businesses (Sun Art and Intime), revenue on a like-for-like basis grew 11%. Net income was RMB 102.1 billion (US$14.8 billion), down 19% year over year. The company held RMB 520.8 billion (US$75.5 billion) in cash and liquid investments as of March 31, 2026.
Has Alibaba made any recent acquisitions or disposals?
In FY2026, Alibaba disposed of its Sun Art (hypermarket) and Intime (department store) physical retail businesses to focus on e-commerce, cloud, and AI. The company also disposed of the local consumer service business of Trendyol. Alibaba has been investing heavily in AI infrastructure and cloud data centers rather than pursuing large acquisitions. The company's 2022 acquisition of Cainiao shares and its investments in AI chip development represent ongoing capital allocation priorities.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Noon | Saudi Arabia | 2016 | Mass market | Regional | All Genders | |
| Shein | Singapore | 2012 | Mass market | Global | All-consumers | |
| Sea Limited | Singapore | 2015 | Mass market | Asia pacific | All Genders | |
| Qoo10 Wish | USA | 2010 | Mass market | Global | All Genders |
Retail EcommerceOwned by Noon AD Holdings One Person Company LLC
Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.
Fashion ApparelOwned by Shein
Global online fashion and lifestyle brand operated by Singapore-headquartered Shein, known for an on-demand retail model and broad international reach.
Retail EcommerceOwned by Sea Limited
Southeast Asian and Brazilian e-commerce marketplace brand owned by Sea Limited.
Retail EcommerceOwned by Qoo10 Wish Pte. Ltd.
Discount-oriented mobile marketplace sold by ContextLogic in 2024 and now associated with Qoo10 Wish Pte. Ltd.
Market Positioning: Daraz competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Alibaba Group Holding Limited, giving you alternative choices that support different corporate structures.
Retail EcommerceOwned by Noon AD Holdings One Person Company LLC
Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.
noon is privately owned, unlike Daraz which is under a publicly traded parent company.
Retail EcommerceOwned by Qoo10 Wish Pte. Ltd.
Discount-oriented mobile marketplace sold by ContextLogic in 2024 and now associated with Qoo10 Wish Pte. Ltd.
Wish is privately owned, unlike Daraz which is under a publicly traded parent company.
Retail EcommerceOwned by Vinted
Lithuanian online marketplace for buying and selling secondhand fashion, accessories, electronics, and home goods globally. Valued at €8 billion in 2026 with 2025 revenue of €1.1 billion and GMV of €10.8 billion.
Vinted is privately owned, unlike Daraz which is under a publicly traded parent company.
Retail EcommerceOwned by ALDI SÜD
German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.
Aldi is privately owned, unlike Daraz which is under a publicly traded parent company.
Retail EcommerceOwned by EG Group
British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.
Asda is privately owned, unlike Daraz which is under a publicly traded parent company.
Retail EcommerceOwned by Variety Wholesalers, Inc.
American discount retail chain offering furniture, home décor, seasonal items, and general merchandise.
Big Lots is privately owned, unlike Daraz which is under a publicly traded parent company.
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