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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Daraz
Daraz logo
Retail & E-commerce

Who Owns Daraz?

Daraz is wholly owned by Alibaba Group Holding Limited. Alibaba acquired the South Asian e-commerce business from Rocket Internet in 2018 for an undisclosed price and operates it within Alibaba International Digital Commerce. Daraz serves Pakistan, Bangladesh, Nepal, and Sri Lanka. The brand is not separately publicly traded, while Alibaba shares trade in Hong Kong and through American depositary shares in New York.

Parent Company

Alibaba Group Holding Limited

Acquired

2018

Status

Publicly Traded

Headquarters

Karachi, Sindh, Pakistan

Daraz Timeline

1999
Alibaba Group Holding Limited

Parent company established in Hangzhou, China

Company Founded
2012

Daraz

Founded by Muneeb Maayr, Farees Shah, Rocket Internet

Founded
2018
Acquired by Alibaba Group Holding Limited

Alibaba Group Holding Limited acquired Daraz

Acquired
mass marketAsia PacificOfficial Website

Who Owns Daraz?

  • Parent Company: Alibaba Group Holding Limited
  • Ownership Type: Wholly owned
  • Acquisition Year: 2018
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: BABA
BrandParent CompanyOwnership Type
DarazAlibaba Group Holding LimitedWholly owned

History of Daraz

  • Founded: 2012
  • Founders: Muneeb Maayr, Farees Shah, Rocket Internet
  • Acquired by Alibaba Group Holding Limited: 2018

Daraz launched in Pakistan in 2012 with Rocket Internet backing. It began with fashion and expanded into a multi-category marketplace. The platform entered Bangladesh, Nepal, Sri Lanka, and Myanmar through launches and acquisitions.

Alibaba's 2018 purchase connected Daraz to a larger international commerce network. Daraz later withdrew from Myanmar and concentrated on four South Asian markets.

About Alibaba Group Holding Limited

What does Alibaba own?
Alibaba owns and operates multiple e-commerce platforms including Taobao, Tmall, AliExpress, Alibaba.com, Lazada, and Trendyol. The company also owns Alibaba Cloud, Cainiao Smart Logistics Network, Taobao Instant Commerce (formerly Ele.me), Fliggy, Youku, and the Qwen AI model family. Alibaba holds a 33% equity interest in Ant Group, which operates Alipay. In FY2026, Alibaba disposed of its Sun Art and Intime physical retail businesses to focus on e-commerce, cloud, and AI.

Is Alibaba publicly traded?
Yes, Alibaba Group Holding Limited trades on the New York Stock Exchange under ticker BABA and on the Hong Kong Stock Exchange under ticker 9988. The company's IPO in September 2014 on the NYSE raised $25 billion, making it the largest IPO in history at the time. Alibaba completed a secondary listing in Hong Kong in November 2019. Each ADS on the NYSE represents eight ordinary shares.

Who founded Alibaba?
Alibaba was founded in April 1999 by Jack Ma and 17 co-founders in Hangzhou, China. Ma, a former English teacher, had previously started China Pages, one of China's first internet companies, in 1995. The founding concept was to create an online marketplace connecting Chinese manufacturers with international buyers. Jack Ma retired from the Alibaba board in September 2020 but remains a significant shareholder.

Where is Alibaba headquartered?
Alibaba is headquartered in Hangzhou, China. The company's main campus is located in the Xixi district of Hangzhou. Alibaba operates globally, with significant operations in Beijing, Shanghai, Shenzhen, Hong Kong, and international offices in Singapore, London, New York, and other cities. The company is incorporated in the Cayman Islands.

How many brands does Alibaba own?
Alibaba owns numerous brands across e-commerce, cloud computing, logistics, and digital media. Key brands include Taobao, Tmall, AliExpress, Alibaba.com, Alibaba Cloud, Cainiao, Taobao Instant Commerce (Ele.me), Fliggy, Lazada, Trendyol, Youku, Qwen, and Model Studio. The company's portfolio is focused on technology and commerce platforms rather than consumer goods brands.

Who owns Alibaba?
Alibaba is a publicly traded corporation owned by its shareholders. Jack Ma, the founder, and Joe Tsai, the current Chairman, remain significant shareholders. SoftBank Group has historically been a major shareholder but has been reducing its stake. Other major institutional holders include global asset managers such as BlackRock and Vanguard Group. No single shareholder holds a controlling stake.

What is Alibaba's revenue?
In FY2026 (ended March 31, 2026), Alibaba reported revenue of RMB 1.02 trillion (US$148.4 billion), up 3% year over year. Excluding disposed businesses (Sun Art and Intime), revenue on a like-for-like basis grew 11%. Net income was RMB 102.1 billion (US$14.8 billion), down 19% year over year. The company held RMB 520.8 billion (US$75.5 billion) in cash and liquid investments as of March 31, 2026.

Has Alibaba made any recent acquisitions or disposals?
In FY2026, Alibaba disposed of its Sun Art (hypermarket) and Intime (department store) physical retail businesses to focus on e-commerce, cloud, and AI. The company also disposed of the local consumer service business of Trendyol. Alibaba has been investing heavily in AI infrastructure and cloud data centers rather than pursuing large acquisitions. The company's 2022 acquisition of Cainiao shares and its investments in AI chip development represent ongoing capital allocation priorities.

  • Founded: 1999
  • Headquarters: Hangzhou, China
  • Company Type: Publicly Traded
  • Stock: NYSE: BABA
  • Revenue: RMB 1.02 trillion / US$148.4 billion (FY2026)
  • Employees: Approximately 190,000

Visit Alibaba Group Holding Limited website

View full company profile for Alibaba Group Holding Limited

Where Is Daraz Made / Based?

  • Headquarters: Karachi, Sindh, Pakistan

Daraz Categories & Tags

EcommerceMarketplaceSouth AsiaAlibaba

Brands Owned by Alibaba Group Holding Limited

Alibaba CloudTechnology Software

Alibaba Cloud

Owned by Alibaba Group Holding Limited

Cloud computing platform from Alibaba Group offering IaaS, PaaS, and AI services, dominant in China and expanding globally.

cloud-computingcloud-platformiaas
AliExpressRetail Ecommerce

AliExpress

Owned by Alibaba Group Holding Limited

International e-commerce platform owned by Alibaba Group, specializing in cross-border retail.

e-commercemarketplacecross-border
TaobaoRetail Ecommerce

Taobao

Owned by Alibaba Group Holding Limited

Chinese online shopping platform owned by Alibaba Group, one of the world's largest e-commerce marketplaces.

e-commerceonline-marketplacec2c
View all brands owned by Alibaba Group Holding Limited

Daraz Ownership: Pros & Cons

Advantages

  • +Alibaba technology and capital
  • +Regional logistics investment
  • +Cross-border commerce expertise
  • +Established local marketplace identity

Considerations

  • -Results are not separately disclosed
  • -Product quality varies by seller
  • -Logistics are difficult in some markets
  • -Strategy depends on Alibaba priorities

Frequently Asked Questions About Daraz

Sources & Further Reading

  • Alibaba Group investor relations
  • Daraz official site
  • Alibaba acquisition announcement

Competitors to Daraz

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
AmazonAmazon
Amazon
USA
1995
Mass marketGlobalAll Genders
CoupangCoupang
Coupang
USA (corporate)
2010
Market leaderAsia pacificAll-ages
FarfetchFarfetch
Coupang
United Kingdom
2007
Niche leaderGlobalAll-ages
noonnoon
Noon
Saudi Arabia
2016
Mass marketRegionalAll Genders
SHEINSHEIN
Shein
Singapore
2012
Mass marketGlobalAll-consumers
ShopeeShopee
Sea Limited
Singapore
2015
Mass marketAsia pacificAll Genders

Learn More About Competitors

AmazonRetail Ecommerce

Amazon

Owned by Amazon.com Inc.

American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.

ecommerceonline-marketplaceretail
CoupangRetail Ecommerce

Coupang

Owned by Coupang, Inc.

Flagship e-commerce brand of Coupang, Inc., South Korea's largest online retailer, known for Rocket Delivery same-day and dawn delivery logistics.

ecommerceonline-shoppingrocket-delivery
FarfetchRetail Ecommerce

Farfetch

Owned by Coupang, Inc.

Global luxury fashion marketplace owned by Coupang, connecting designer boutiques and brands with customers in more than 190 countries.

luxury-fashionecommercemarketplace
noonRetail Ecommerce

noon

Owned by Noon AD Holdings One Person Company LLC

Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.

ecommercemarketplacemiddle-east
SHEINFashion Apparel

SHEIN

Owned by Shein

Global online fashion and lifestyle brand operated by Singapore-headquartered Shein, known for an on-demand retail model and broad international reach.

fast-fashionecommerceapparel
ShopeeRetail Ecommerce

Shopee

Owned by Sea Limited

Southeast Asian and Brazilian e-commerce marketplace brand owned by Sea Limited.

ecommercemarketplacesoutheast-asia

Competitive Analysis

Market Positioning: Daraz competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Daraz

Looking for brands with different ownership structures? These similar brands are not owned by Alibaba Group Holding Limited, giving you alternative choices that support different corporate structures.

noonRetail Ecommerce

noon

Owned by Noon AD Holdings One Person Company LLC

Middle Eastern e-commerce and delivery brand operated by Noon AD Holdings and jointly backed by PIF and private regional investors.

ecommercemarketplacemiddle-east
Privately Owned

noon is privately owned, unlike Daraz which is under a publicly traded parent company.

WishRetail Ecommerce

Wish

Owned by Qoo10 Wish Pte. Ltd.

Discount-oriented mobile marketplace sold by ContextLogic in 2024 and now associated with Qoo10 Wish Pte. Ltd.

ecommercemarketplacediscount-shopping
Privately Owned

Wish is privately owned, unlike Daraz which is under a publicly traded parent company.

VintedRetail Ecommerce

Vinted

Owned by Vinted

Lithuanian online marketplace for buying and selling secondhand fashion, accessories, electronics, and home goods globally. Valued at €8 billion in 2026 with 2025 revenue of €1.1 billion and GMV of €10.8 billion.

secondhandfashionmarketplace
Privately Owned

Vinted is privately owned, unlike Daraz which is under a publicly traded parent company.

WhatnotRetail Ecommerce

Whatnot

Owned by Whatnot, Inc.

Live shopping marketplace where sellers auction collectibles, fashion, and more through real-time video streams, valued at $11.5 billion.

live-shoppingmarketplacecollectibles
Privately Owned

Whatnot is privately owned, unlike Daraz which is under a publicly traded parent company.

AldiRetail Ecommerce

Aldi

Owned by ALDI SÜD

German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.

supermarketdiscount-retailgrocery
Privately Owned

Aldi is privately owned, unlike Daraz which is under a publicly traded parent company.

AmazonRetail Ecommerce

Amazon

Owned by Amazon.com Inc.

American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.

ecommerceonline-marketplaceretail
Publicly Traded

Amazon operates independently without a large parent corporation.

Alibaba Group Holding Limited Stock Information

Jobs at Alibaba Group Holding Limited

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Last reviewed: August 15, 2026 · Reviewed by Who Brands Editorial Team