eBay was founded on September 3, 1995, by Pierre Omidyar in San Jose, California, under the name AuctionWeb. The platform was initially a side project for Omidyar, who was working as a software developer. The first item sold on the platform was a broken laser pointer for $14.83, purchased by a collector of broken laser pointers, demonstrating the platform's ability to connect niche communities of buyers and sellers.
AuctionWeb grew rapidly through word-of-mouth, attracting buyers and sellers of collectibles, electronics, and other goods. The company was renamed eBay in 1997 to better reflect its auction-based business model. Meg Whitman joined as CEO in 1998 and led the company through its IPO in September 1998, which raised $63 million and valued the company at approximately $700 million.
eBay expanded aggressively through acquisitions in the early 2000s to build complementary capabilities and enter new markets:
- **PayPal** (2002): Acquired for approximately $1.5 billion to provide integrated payment services. PayPal became eBay's primary payment method and a major revenue contributor before being spun off as an independent company in 2015.
- **Skype** (2005): Acquired for approximately $2.6 billion to enable communication between buyers and sellers. eBay sold Skype to a private equity group in 2009, and Microsoft later acquired it in 2011.
- **StubHub** (2007): Acquired for approximately $310 million to enter the ticket resale market. eBay sold StubHub to Viagogo in 2021 for approximately $4.05 billion.
- **Gumtree, Kijiji, and other classifieds businesses**: eBay built a global portfolio of classified ad sites, which were sold to Adevinta in 2021 for approximately $9.2 billion.
John Donahoe became CEO in 2008 and led eBay through a period of significant growth and strategic refocusing on core marketplace operations. Devin Wenig became CEO in 2015 following the PayPal spinoff, emphasizing technology investments and mobile commerce development. Jamie Iannone became CEO in 2020, bringing experience from e-commerce and subscription businesses.
Under Iannone's leadership, eBay has focused on its core marketplace business, investing in technology improvements, seller tools, and category-specific initiatives particularly in collectibles, luxury goods, and refurbished electronics. The company has expanded authentication services for high-value categories including sneakers, trading cards, and watches to build buyer trust and increase platform premiumization.
The company has faced significant challenges including competition from Amazon's dominant position in new goods e-commerce, the 2020 cyberstalking scandal that led to leadership changes, and the ongoing need to attract younger buyers who may prefer newer platforms like Depop, Poshmark, and StockX.