Who Owns EZContacts?

The company began in 2005 when Brooklyn native Joel Lefkowitz identified a persistent frustration in the contact lens market: online retailers advertised low prices but added hidden fees at checkout, including handling and prescription verification charges. His founding principle was transparent pricing with no hidden fees, and he launched the site as ezcontactsusa.com from his Brooklyn basement, with family members packing orders and handling calls.

The model ran on thin margins compensated by volume and repeat customers. As the contact lens business grew, customers asked the company to stock eyeglasses and sunglasses as well, and EZContacts expanded into prescription frames and designer eyewear while keeping its low-price positioning.

A milestone came in 2012, when Lefkowitz acquired the premium domain ezcontacts.com from Marchex, upgrading from the original ezcontactsusa.com address and giving the brand a cleaner identity ahead of further growth. The company later moved its operations from Brooklyn to Mahwah, New Jersey, with an additional office in Ridgefield Park.

Over the following decade the catalog widened to include major designer labels such as Ray-Ban, Gucci, Coach, and Marc Jacobs alongside core contact lens brands. The company claims more than five million customers served and maintains customer review scores above 4.6 out of 5 across major platforms. It celebrated two decades in business in 2025, still independent and founder-owned.