Wayfair Inc.
Boston-based online home goods retailer operating Wayfair, AllModern, Joss & Main, Birch Lane, and Perigold with 22 million active customers.
Company Type
public
Founded
2002
Headquarters
Boston, Massachusetts, USA
Stock
NYSE: W
Revenue
Approximately $11.9 billion (FY2024)
Employees
Approximately 12,000
Primary Market
Global
Wayfair Inc. Timeline
About Wayfair Inc.
Who owns Wayfair?
Wayfair is a public company (NYSE: W). Co-founders Niraj Shah and Steve Conine control it through supervoting Class B shares; Niraj Shah is CEO.
What brands does Wayfair own?
Wayfair, AllModern, Joss & Main, Birch Lane, Perigold, and the B2B channel Wayfair Professional.
Is Wayfair profitable?
It returned to profitability in 2026, posting $62 million net income in Q3 2026 after several years of losses, with $236 million adjusted EBITDA.
Where is Wayfair based?
Boston, Massachusetts, with operations across North America and Europe and a growing physical store footprint.
When was Wayfair founded?
In 2002 as CSN Stores, rebranded to Wayfair in 2011, and public since 2014.
History of Wayfair Inc.
Niraj Shah and Steve Conine, Cornell classmates and serial entrepreneurs, founded the company in Boston in 2002 as CSN Stores, a network of hundreds of niche retail sites selling everything from strollers to speaker stands. The sites were consolidated under the Wayfair brand in 2011, and the company went public on the NYSE in October 2014.
The pandemic produced a demand surge that made Wayfair briefly profitable and pushed revenue above $14 billion in 2020, followed by a painful reversal as spending normalized. Between 2022 and 2024 the company cut thousands of jobs in repeated restructurings, exited the German market, and refocused on cost discipline.
Recent strategy mixes the online core with physical experimentation: the first large-format Wayfair store opened in Wilmette, Illinois in 2024, with additional locations following, alongside smaller format concept stores for the specialty brands. The Q3 2026 results suggested the turnaround is holding, with the strongest revenue growth since the pandemic era.
Brands Owned by Wayfair Inc.
Wayfair Inc. owns 6 brands in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Wayfair Inc.
public · Founded 2002 · Boston, Massachusetts, USA
6
brands
Stock Information
Wayfair Inc. Ownership: Pros & Cons
Advantages
- +Category leadership in online home goods with 22.2 million customers
- +Asset-light marketplace plus owned CastleGate logistics
- +Founders retain control and strategic patience
- +Return to profitability in 2026 with strongest growth since pandemic
- +Multi-brand segmentation across price tiers
Considerations
- -Furniture demand is tightly linked to housing market cycles
- -Thin margins and a history of losses
- -Heavy advertising dependence for customer acquisition
- -International segment shrinking
- -Physical retail expansion adds fixed costs to a low-margin model
Frequently Asked Questions About Wayfair Inc.
Who owns Wayfair?
Wayfair is a public company (NYSE: W). Co-founders Niraj Shah and Steve Conine control it through supervoting Class B shares; Niraj Shah is CEO.
What brands does Wayfair own?
Wayfair, AllModern, Joss & Main, Birch Lane, Perigold, and the B2B channel Wayfair Professional.
Is Wayfair profitable?
It returned to profitability in 2026, posting $62 million net income in Q3 2026 after several years of losses, with $236 million adjusted EBITDA.
Where is Wayfair based?
Boston, Massachusetts, with operations across North America and Europe and a growing physical store footprint.
When was Wayfair founded?
In 2002 as CSN Stores, rebranded to Wayfair in 2011, and public since 2014.
Sources & Further Reading
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