All Brands Owned by Wayfair Inc.
Wayfair Inc. owns 6 brands in our database. Browse the complete portfolio of Wayfair Inc. subsidiaries and brands across various industries.
Company Type
public
Headquarters
Boston, Massachusetts, USA
Brand Portfolio
6 brands
Stock
NYSE: W
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Complete Brand Portfolio
Retail EcommerceAllModern
Owned by Wayfair Inc.
Contemporary furniture and decor brand owned by Wayfair Inc., targeting modern design shoppers at accessible price points.
furnituremodern-designhome-decor
Retail EcommerceBirch Lane
Owned by Wayfair Inc.
Wayfair's classic-style home furnishings banner, launched in 2014 for traditional furniture and decor shoppers and expanded to physical retail.
furniturehome-decortraditional-style
Retail EcommerceJoss & Main
Owned by Wayfair Inc.
Wayfair's style-curated home brand, launched in 2010 as a members-only flash-sale site and now a retail banner with physical stores.
furniturehome-decorecommerce
Retail EcommercePerigold
Owned by Wayfair Inc.
Wayfair's luxury home design banner, launched in 2017, offering designer furniture, lighting, and decor with white-glove service.
luxurydesigner-furniturehome-decor
Retail EcommerceWayfair Professional
Owned by Wayfair Inc.
Wayfair's B2B program for trade and business buyers, rebranded in 2017, offering pro pricing, dedicated account service, and commercial-grade furnishings.
b2btrade-programcommercial-furniture
Retail EcommerceWayfair
Owned by Wayfair Inc.
Flagship online home goods brand of Wayfair Inc., the largest US dedicated furniture and home decor ecommerce retailer.
furniturehome-decorecommerce
About Wayfair Inc.
Who owns Wayfair?
Wayfair is a public company (NYSE: W). Co-founders Niraj Shah and Steve Conine control it through supervoting Class B shares; Niraj Shah is CEO.
What brands does Wayfair own?
Wayfair, AllModern, Joss & Main, Birch Lane, Perigold, and the B2B channel Wayfair Professional.
Is Wayfair profitable?
It returned to profitability in 2026, posting $62 million net income in Q3 2026 after several years of losses, with $236 million adjusted EBITDA.
Where is Wayfair based?
Boston, Massachusetts, with operations across North America and Europe and a growing physical store footprint.
When was Wayfair founded?
In 2002 as CSN Stores, rebranded to Wayfair in 2011, and public since 2014.
Stock Information
Competitors to Wayfair Inc.
No competing brands found in the same categories. This could be because Wayfair Inc.operates in unique market segments or we're still building our competitor database.
Wayfair Inc. Brand Portfolio Overview
Wayfair Inc. maintains a diverse portfolio of 6 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Retail & E-commerce: 6 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Wayfair Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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