EZ Contacts Inc.
Privately held online eyewear retailer founded in Brooklyn in 2005, now headquartered in Mahwah, New Jersey, selling contacts and designer frames.
Company Type
private
Founded
2005
Headquarters
Mahwah, New Jersey, USA
Employees
Approximately 25 to 65
Primary Market
United States
About EZ Contacts Inc.
Who owns EZ Contacts Inc.?
The company is owned by founder Joel Lefkowitz. It has no institutional investors and has remained privately held since 2005.
Is EZ Contacts Inc. a public company?
No. It is privately held with no public listing and no disclosed outside funding.
When was EZ Contacts founded?
The company was founded in 2005 in Brooklyn, New York, originally trading as ezcontactsusa.com. It acquired the ezcontacts.com domain in 2012.
What does EZ Contacts sell?
Contact lenses, prescription eyeglasses, designer sunglasses, and eye care accessories, all sold online through ezcontacts.com.
Where is the company located?
Headquarters is in Mahwah, New Jersey, with a second office in Ridgefield Park. It was founded in Brooklyn and operates without retail stores.
History of EZ Contacts Inc.
Joel Lefkowitz founded the company in 2005 in his Brooklyn basement. A Brooklyn native, he built the first version of the business around a single complaint about the contact lens market: advertised prices that ballooned at checkout through handling and prescription verification fees. The new site, ezcontactsusa.com, promised transparent pricing, and Lefkowitz ran fulfillment and customer service with family help.
The early company operated on thin margins and volume growth. Repeat customers in the contact lens segment, where buyers reorder on a regular cycle, gave it a stable base. When customers began requesting glasses, the catalog expanded into prescription eyeglasses and designer sunglasses.
In 2012 the company purchased the ezcontacts.com domain from Marchex, a meaningful brand upgrade from its original ezcontactsusa.com address. Operations later shifted from Brooklyn across the Hudson to Mahwah, New Jersey, with an additional office in Ridgefield Park.
Through the 2010s and 2020s the company added major designer names to its frame catalog, including Ray-Ban, Gucci, Coach, and Marc Jacobs, while contact lenses remained the volume anchor. It passed the five million customer mark and accumulated hundreds of thousands of online reviews averaging above 4.6 out of 5. In 2025 the company marked its 20th anniversary, still owned by its founder and without external funding on record.
Brands Owned by EZ Contacts Inc.
EZ Contacts Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
EZ Contacts Inc.
private · Founded 2005 · Mahwah, New Jersey, USA
1
brands
EZ Contacts Inc. Ownership: Pros & Cons
Advantages
- +Founder control enables long-horizon decisions and consistent pricing strategy
- +Contact lens reorder cycles provide recurring, predictable demand
- +Two decades of operating history and reviews build organic trust
- +Lean cost structure supports aggressive price positioning
Considerations
- -Limited scale reduces leverage with suppliers and shipping carriers
- -Single-channel model is exposed to ecommerce advertising cost inflation
- -No omnichannel or insurance-network presence, a growing disadvantage
- -Lack of outside capital constrains technology and marketing investment
Frequently Asked Questions About EZ Contacts Inc.
Who owns EZ Contacts Inc.?
The company is owned by founder Joel Lefkowitz. It has no institutional investors and has remained privately held since 2005.
Is EZ Contacts Inc. a public company?
No. It is privately held with no public listing and no disclosed outside funding.
When was EZ Contacts founded?
The company was founded in 2005 in Brooklyn, New York, originally trading as ezcontactsusa.com. It acquired the ezcontacts.com domain in 2012.
What does EZ Contacts sell?
Contact lenses, prescription eyeglasses, designer sunglasses, and eye care accessories, all sold online through ezcontacts.com.
Where is the company located?
Headquarters is in Mahwah, New Jersey, with a second office in Ridgefield Park. It was founded in Brooklyn and operates without retail stores.
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