
Etsy, Inc.
American publicly traded e-commerce company operating the Etsy handmade and vintage marketplace, with FY2025 consolidated revenue of $2.88 billion and 86.5 million active buyers. Depop sale to eBay for $1.2 billion announced February 2026.
Company Type
public
Founded
2005
Headquarters
Brooklyn, New York, USA
Stock
NASDAQ: ETSY
Revenue
$2.88 billion (FY2025)
Employees
Approximately 2,700
Primary Market
Global
About Etsy, Inc.
What does Etsy, Inc. own?
Etsy, Inc. owns and operates the Etsy marketplace for handmade, vintage, and craft goods. On February 15, 2026, Etsy announced the sale of Depop (secondhand fashion platform) to eBay for $1.2 billion in cash, expected to close in Q2 2026. The company sold Reverb (musical instruments marketplace) in June 2025 and Elo7 (Brazilian handmade marketplace) in August 2023.
Is Etsy, Inc. publicly traded?
Yes, Etsy, Inc. is publicly traded on the NASDAQ stock exchange under ticker symbol ETSY. The company went public in April 2015, raising approximately $267 million in its IPO. Shares are widely held by institutional investors with no controlling shareholder.
Who founded Etsy, Inc.?
Etsy was founded in 2005 by Robert Kalin, Chris Maguire, and Haim Schoppik in Brooklyn, New York. Kalin conceived the platform as a dedicated marketplace for handmade goods after observing that artisans lacked a purpose-built selling platform.
What is Etsy's revenue?
In FY2025, Etsy reported consolidated revenue of $2.88 billion, up 2.7% year over year. Q4 2025 consolidated revenue reached a record $881.6 million, up 6.6% year over year excluding Reverb. The Etsy marketplace generated $2.7 billion in revenue in FY2025 with a take rate of 25.4%.
Who is Etsy's CEO?
Kruti Patel Goyal became Chief Executive Officer of Etsy, Inc. on January 1, 2026, succeeding Josh Silverman who had served as CEO since May 2017. Goyal previously served as President and Chief Growth Officer. Silverman is serving as Executive Chair through December 31, 2026.
How does Etsy make money?
Etsy earns revenue through listing fees ($0.20 per item listed), transaction fees (6.5% of each sale), Etsy Ads (on-site advertising for sellers), offsite advertising fees, payment processing fees through Etsy Payments, and optional seller subscription services. Services revenue, particularly Etsy Ads, has become an increasingly important contributor to total revenue, driving the take rate to 25.4% in FY2025.
Did Etsy sell Depop?
Yes. On February 15, 2026, Etsy announced an agreement to sell Depop to eBay Inc. for $1.2 billion in cash. The sale is expected to close in Q2 2026, subject to regulatory approval. Etsy plans to use the proceeds for general corporate purposes, continued share repurchases, and investment in the Etsy marketplace. Depop's financial results will be classified as discontinued operations beginning Q1 2026.
History of Etsy, Inc.
Etsy was founded in 2005 by Robert Kalin, Chris Maguire, and Haim Schoppik in Brooklyn, New York. Kalin, a furniture maker and web developer, conceived the platform as a dedicated marketplace for handmade goods after observing that sellers of handmade items had no purpose-built platform and were using general-purpose sites like eBay. The platform launched in June 2005 and quickly attracted a community of crafters, artisans, and vintage collectors.
The company grew rapidly through the late 2000s, driven by the growing consumer interest in handmade and artisanal goods and the broader expansion of e-commerce. Etsy's community-oriented culture, which emphasized the stories behind the makers and their products, differentiated it from transactional competitors. The company introduced seller tools, community forums, and educational resources that helped independent sellers build businesses on the platform.
Chad Dickerson became CEO in 2011, succeeding Kalin, and led the company through its initial public offering on the NASDAQ in April 2015, raising approximately $267 million at a valuation of around $1.8 billion. The IPO was notable for Etsy's decision to pursue B Corporation certification, reflecting its stated commitment to social and environmental responsibility alongside financial performance.
Josh Silverman, a former executive at American Express and Skype, became CEO in May 2017 following a period of investor pressure over the company's profitability and strategic direction. Silverman implemented a series of operational improvements focused on search quality, seller accountability for shipping reliability, and marketing efficiency that improved the company's financial performance significantly. Under Silverman's leadership, Etsy significantly improved its profitability and operational efficiency over eight years.
In 2019, Etsy acquired Reverb, an online marketplace for new, used, and vintage musical instruments and gear, for approximately $275 million. In 2021, Etsy acquired Depop, a London-based social commerce platform for secondhand fashion popular with Gen Z users, for approximately $1.625 billion. In the same year, Etsy acquired Elo7, a Brazilian handmade goods marketplace, for approximately $217 million.
The acquisitions expanded Etsy's portfolio but also increased its complexity and cost base. In 2022, Etsy sold Elo7 after determining the Brazilian market dynamics did not align with its growth strategy. In June 2025, Etsy completed the sale of Reverb, refocusing the company on its two core platforms. On February 15, 2026, Etsy announced the sale of Depop to eBay Inc. for $1.2 billion in cash, expected to close in Q2 2026 subject to regulatory approval. Following the Depop sale, Etsy will operate as a single-marketplace company focused exclusively on the Etsy marketplace.
Depop delivered strong performance in FY2025, with Q4 2025 GMS of $299.7 million, up 37.2% year over year on a currency-neutral basis, driven primarily by continued strength in the United States. U.S. buyer GMS grew 60.2% year over year, supported by Depop's largest-ever brand marketing campaign. Depop active sellers totaled 3.2 million (up 41.1% year over year) and active buyers reached 7.0 million (up 37.7% year over year) in Q4 2025.
On October 29, 2025, Etsy announced a leadership transition. Kruti Patel Goyal, previously President and Chief Growth Officer, was appointed CEO effective January 1, 2026. Silverman stepped down as CEO on December 31, 2025, and is serving as Executive Chair through December 31, 2026. Fred Wilson, Board Chair since 2017, became Lead Independent Director.
Etsy, Inc. Sustainability & Ethics
Etsy has established comprehensive sustainability initiatives focused on environmental responsibility, renewable energy, and social impact through its mission to keep commerce human. The company is a certified B Corporation since 2012 and has committed to achieving net zero carbon emissions while supporting economic opportunity for independent entrepreneurs globally.
The company's environmental achievements include sourcing 100% renewable energy for quantified office and remote working electricity usage and reducing absolute Scope 1 and 2 greenhouse gas emissions by 33% since 2020. Etsy has also reduced Scope greenhouse gas emissions intensity by 37% since 2020, demonstrating significant progress in operational efficiency and carbon reduction.
Etsy's sustainability strategy spans environmental stewardship, social impact, and economic empowerment. The company has deployed $20.5 million of its $30 million Impact Investment fund since 2022, supported over 3,550 entrepreneurs through the Etsy Uplift Fund, and made over $5.6 million in philanthropic donations across its House of Brands. The platform supported over 250,000 sellers with disaster response resources, demonstrating commitment to seller resilience and community support.
In circular commerce, Etsy facilitated over 160 million listings with circular attributes across its marketplaces, reinforcing its position as a destination for sustainability-minded consumers. The company applies similar focus, discipline, and accountability to its environmental, social, and governance (ESG) reporting as it does to financial metrics, using SASB sector standards and TCFD frameworks for transparent disclosure.
Awards & Recognition
Etsy has received recognition for its sustainability leadership, B Corporation certification, and commitment to social and environmental responsibility from independent rating organizations.
- B Corporation Certification: Etsy has been a certified B Corporation since 2012, reflecting its commitment to meeting high standards of social and environmental performance, accountability, and transparency.
- Renewable Energy Leadership: The company has been recognized for achieving 100% renewable energy sourcing for its office and remote working electricity usage, demonstrating leadership in corporate environmental sustainability.
- Carbon Reduction Achievement: Etsy has received acknowledgment for its 33% reduction in absolute Scope 1 and 2 greenhouse gas emissions since 2020, showing measurable progress toward climate goals.
- Social Impact Recognition: The company's Etsy Uplift Fund and Impact Investment initiatives have been recognized for supporting economic empowerment and entrepreneurship among underserved communities.
- ESG Reporting Excellence: Etsy's comprehensive ESG reporting using SASB and TCFD frameworks has been recognized for transparency and alignment with emerging sustainability disclosure standards.
Controversy, Regulation & Public Scrutiny
Etsy operates under regulatory scrutiny related to marketplace practices, seller support, and competitive practices in the highly regulated e-commerce industry.
Marketplace practices and seller support represents ongoing scrutiny regarding seller fees, marketplace policies, and seller treatment. Etsy faces questions about marketplace fairness and seller support across its artisan community.
Competition and market practices have faced scrutiny regarding Etsy's position in the handmade and vintage goods market and relationships with competitors. The company faces questions about market dominance, competitive behavior, and relationships with other e-commerce platforms.
Regulatory compliance includes oversight regarding e-commerce regulations, consumer protection laws, and compliance with industry requirements. Etsy must navigate complex e-commerce regulations while maintaining global operations.
Content moderation and platform policies have drawn attention regarding content standards, product authenticity, and marketplace content guidelines. Questions about content moderation and platform policies create regulatory and consumer attention.
Data privacy and digital commerce have emerged regarding customer data protection, transaction security, and digital marketplace privacy. Questions about digital privacy and security create regulatory and consumer attention.
Brands Owned by Etsy, Inc.
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Stock Information
Etsy, Inc. Ownership: Pros & Cons
Advantages
- +Distinct market positioning in handmade and vintage goods with strong brand recognition and buyer trust
- +Q4 2025 showed return to slight GMS growth on the Etsy marketplace, with nearly 9 percentage points of improvement since Q1 2025
- +FY2026 guidance expects GMS growth with positive year-over-year comparisons in each quarter
- +Asset-light marketplace model generates high margins (Adjusted EBITDA margin of 25.2% in Q4 2025, ~30% for Etsy marketplace)
- +Record Q4 2025 revenue of $881.6 million, up 6.6% year over year ex-Reverb
- +Strong free cash flow generation ($638.8 million in FY2025) supporting share repurchases and investment
- +Etsy Ads and services revenue provide a growing, higher-margin revenue stream (take rate of 25.4% in FY2025)
- +Depop sale to eBay for $1.2 billion provides capital for marketplace investment and share repurchases
- +Global platform with sellers and buyers in over 200 countries provides geographic diversification
- +Key metrics stabilizing: gross buyer additions up 2.7% year over year in Q4 2025, active sellers growing sequentially
Considerations
- -GMS declined 5.3% year over year in FY2025 (as reported), though Q4 showed improvement
- -Active buyers declined 3.4% year over year to 86.5 million, though rate of decline moderated throughout 2025
- -CEO transition from Josh Silverman to Kruti Patel Goyal adds execution risk during a critical turnaround period
- -Sale of Depop removes exposure to the fast-growing re-commerce market, concentrating risk in a single marketplace
- -Dependence on independent sellers means product quality and shipping reliability are difficult to control uniformly
- -Competition from Amazon Handmade, which can leverage Amazon's logistics and customer base, represents a structural threat
- -Consumer discretionary spending headwinds persist in key markets
Frequently Asked Questions About Etsy, Inc.
What does Etsy, Inc. own?
Etsy, Inc. owns and operates the Etsy marketplace for handmade, vintage, and craft goods. On February 15, 2026, Etsy announced the sale of Depop (secondhand fashion platform) to eBay for $1.2 billion in cash, expected to close in Q2 2026. The company sold Reverb (musical instruments marketplace) in June 2025 and Elo7 (Brazilian handmade marketplace) in August 2023.
Is Etsy, Inc. publicly traded?
Yes, Etsy, Inc. is publicly traded on the NASDAQ stock exchange under ticker symbol ETSY. The company went public in April 2015, raising approximately $267 million in its IPO. Shares are widely held by institutional investors with no controlling shareholder.
Who founded Etsy, Inc.?
Etsy was founded in 2005 by Robert Kalin, Chris Maguire, and Haim Schoppik in Brooklyn, New York. Kalin conceived the platform as a dedicated marketplace for handmade goods after observing that artisans lacked a purpose-built selling platform.
What is Etsy's revenue?
In FY2025, Etsy reported consolidated revenue of $2.88 billion, up 2.7% year over year. Q4 2025 consolidated revenue reached a record $881.6 million, up 6.6% year over year excluding Reverb. The Etsy marketplace generated $2.7 billion in revenue in FY2025 with a take rate of 25.4%.
Who is Etsy's CEO?
Kruti Patel Goyal became Chief Executive Officer of Etsy, Inc. on January 1, 2026, succeeding Josh Silverman who had served as CEO since May 2017. Goyal previously served as President and Chief Growth Officer. Silverman is serving as Executive Chair through December 31, 2026.
How does Etsy make money?
Etsy earns revenue through listing fees ($0.20 per item listed), transaction fees (6.5% of each sale), Etsy Ads (on-site advertising for sellers), offsite advertising fees, payment processing fees through Etsy Payments, and optional seller subscription services. Services revenue, particularly Etsy Ads, has become an increasingly important contributor to total revenue, driving the take rate to 25.4% in FY2025.
Did Etsy sell Depop?
Yes. On February 15, 2026, Etsy announced an agreement to sell Depop to eBay Inc. for $1.2 billion in cash. The sale is expected to close in Q2 2026, subject to regulatory approval. Etsy plans to use the proceeds for general corporate purposes, continued share repurchases, and investment in the Etsy marketplace. Depop's financial results will be classified as discontinued operations beginning Q1 2026.








