Etsy, Inc.

What does Etsy, Inc. own?
Etsy, Inc. owns and operates two primary marketplace platforms: the Etsy marketplace for handmade, vintage, and craft goods, and Depop, a social commerce platform for secondhand fashion. The company sold its Reverb musical instruments marketplace in June 2025 and previously sold Elo7, a Brazilian handmade marketplace, in 2022.

Is Etsy, Inc. publicly traded?
Yes, Etsy, Inc. is publicly traded on the NASDAQ stock exchange under ticker symbol ETSY. The company went public in April 2015, raising approximately $267 million in its IPO. Shares are widely held by institutional investors with no controlling shareholder.

Who founded Etsy, Inc.?
Etsy was founded in 2005 by Robert Kalin, Chris Maguire, and Haim Schoppik in Brooklyn, New York. Kalin conceived the platform as a dedicated marketplace for handmade goods after observing that artisans lacked a purpose-built selling platform.

What is Etsy's revenue?
In FY2024, Etsy reported consolidated revenue of approximately $2.8 billion, with Q4 2024 consolidated revenue reaching a record $852.2 million. Revenue grew year-over-year despite a decline in gross merchandise sales, driven by higher take rates from Etsy Ads and services revenue.

Who is Etsy's CEO?
Josh Silverman has served as Etsy's Chief Executive Officer since May 2017. Before joining Etsy, Silverman held senior roles at American Express and Skype. Under his leadership, Etsy significantly improved its profitability and operational efficiency.

How does Etsy make money?
Etsy earns revenue through listing fees ($0.20 per item listed), transaction fees (6.5% of each sale), Etsy Ads (on-site advertising for sellers), offsite advertising fees, payment processing fees through Etsy Payments, and optional seller subscription services. Services revenue, particularly Etsy Ads, has become an increasingly important contributor to total revenue.

What happened to Reverb and Elo7?
Etsy acquired Reverb (musical instruments marketplace) in 2019 for approximately $275 million and Elo7 (Brazilian handmade marketplace) in 2021 for approximately $217 million. Etsy sold Elo7 in 2022 after determining the Brazilian market did not fit its strategy, and sold Reverb in June 2025 to refocus on the Etsy marketplace and Depop.

Etsy was founded in 2005 by Robert Kalin, Chris Maguire, and Haim Schoppik in Brooklyn, New York. Kalin, a furniture maker and web developer, conceived the platform as a dedicated marketplace for handmade goods after observing that sellers of handmade items had no purpose-built platform and were using general-purpose sites like eBay. The platform launched in June 2005 and quickly attracted a community of crafters, artisans, and vintage collectors.

The company grew rapidly through the late 2000s, driven by the growing consumer interest in handmade and artisanal goods and the broader expansion of e-commerce. Etsy's community-oriented culture, which emphasized the stories behind the makers and their products, differentiated it from transactional competitors. The company introduced seller tools, community forums, and educational resources that helped independent sellers build businesses on the platform.

Chad Dickerson became CEO in 2011, succeeding Kalin, and led the company through its initial public offering on the NASDAQ in April 2015, raising approximately $267 million at a valuation of around $1.8 billion. The IPO was notable for Etsy's decision to pursue B Corporation certification, reflecting its stated commitment to social and environmental responsibility alongside financial performance.

Josh Silverman, a former executive at American Express and Skype, became CEO in May 2017 following a period of investor pressure over the company's profitability and strategic direction. Silverman implemented a series of operational improvements focused on search quality, seller accountability for shipping reliability, and marketing efficiency that improved the company's financial performance significantly.

In 2019, Etsy acquired Reverb, an online marketplace for new, used, and vintage musical instruments and gear, for approximately $275 million. The acquisition was intended to apply Etsy's marketplace expertise to a complementary niche category. In 2021, Etsy acquired Depop, a London-based social commerce platform for secondhand fashion popular with Gen Z users, for approximately $1.625 billion. In the same year, Etsy acquired Elo7, a Brazilian handmade goods marketplace, for approximately $217 million.

The acquisitions expanded Etsy's portfolio but also increased its complexity and cost base. In 2022, Etsy sold Elo7 after determining the Brazilian market dynamics did not align with its growth strategy. In June 2025, Etsy sold Reverb, refocusing the company on its two core platforms: the Etsy marketplace and Depop. The sale of Reverb reflected a strategic decision to concentrate resources on the larger and faster-growing opportunities within the Etsy and Depop platforms.

Depop delivered strong performance in FY2024, with full-year GMS growth of 31.6% and Q4 2024 GMS reaching its highest level since Etsy's acquisition. Depop's growth was driven by share gains in the United States and favorable trends in the broader re-commerce market, where consumer interest in secondhand fashion has grown significantly.