Who Owns Etsy?
Etsy is owned by Etsy, Inc., a publicly traded company listed on the Nasdaq under ticker ETSY. Founded in 2005 in Brooklyn by Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell, Etsy is the leading global marketplace for handmade, vintage, and craft supply goods, generating approximately $2.88 billion in 2025 revenue and serving roughly 90 million active buyers.
Who Owns Etsy?
- Parent Company: Etsy, Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: ETSY
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Etsy | Etsy, Inc. | Wholly owned |
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History of Etsy
- Founded: 2005
- Founders: Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell
Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell founded Etsy in 2005 in Brooklyn, New York, building a marketplace where independent makers could sell handmade goods online. The name came from a nonsense word Kalin liked the sound of. The site filled a gap: crafters had no good dedicated platform between eBay and building their own stores.
Etsy grew steadily through the late 2000s, becoming synonymous with the handmade movement. It added vintage and craft supply categories, which expanded the marketplace beyond made goods into materials and tools, including the fabric and sewing supplies that made it a natural competitor to craft retailers.
The company went public on the Nasdaq in April 2015 under ticker ETSY. The IPO was followed by years of strategic refinement, and in 2017 Josh Silverman became CEO, implementing a turnaround that improved search, payments, and seller services while sharpening the focus on handmade and unique goods.
Under Silverman, Etsy made major acquisitions: Reverb in 2019 for musical instruments and Depop in 2021 for fashion resale. The pandemic supercharged growth, sending active buyers to record levels as craft demand surged in 2020-2021. The post-pandemic period brought normalization, and through 2024-2026 Etsy focused on improving discovery, combating mass-produced goods masquerading as handmade, and deploying AI to improve search and seller tools, with 2025 revenue around $2.88 billion.
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JOANN's 2025 collapse drove some fabric and craft supply demand toward online alternatives including Etsy, reinforcing its position as a digital-first destination for crafters seeking supplies and handmade goods.
About Etsy, Inc.
What does Etsy, Inc. own?
Etsy, Inc. owns and operates the Etsy marketplace for handmade, vintage, and craft goods. On February 15, 2026, Etsy announced the sale of Depop (secondhand fashion platform) to eBay for $1.2 billion in cash, expected to close in Q2 2026. The company sold Reverb (musical instruments marketplace) in June 2025 and Elo7 (Brazilian handmade marketplace) in August 2023.
Is Etsy, Inc. publicly traded?
Yes, Etsy, Inc. is publicly traded on the NASDAQ stock exchange under ticker symbol ETSY. The company went public in April 2015, raising approximately $267 million in its IPO. Shares are widely held by institutional investors with no controlling shareholder.
Who founded Etsy, Inc.?
Etsy was founded in 2005 by Robert Kalin, Chris Maguire, and Haim Schoppik in Brooklyn, New York. Kalin conceived the platform as a dedicated marketplace for handmade goods after observing that artisans lacked a purpose-built selling platform.
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What is Etsy's revenue?
In FY2025, Etsy reported consolidated revenue of $2.88 billion, up 2.7% year over year. Q4 2025 consolidated revenue reached a record $881.6 million, up 6.6% year over year excluding Reverb. The Etsy marketplace generated $2.7 billion in revenue in FY2025 with a take rate of 25.4%.
Who is Etsy's CEO?
Kruti Patel Goyal became Chief Executive Officer of Etsy, Inc. on January 1, 2026, succeeding Josh Silverman who had served as CEO since May 2017. Goyal previously served as President and Chief Growth Officer. Silverman is serving as Executive Chair through December 31, 2026.
How does Etsy make money?
Etsy earns revenue through listing fees ($0.20 per item listed), transaction fees (6.5% of each sale), Etsy Ads (on-site advertising for sellers), offsite advertising fees, payment processing fees through Etsy Payments, and optional seller subscription services. Services revenue, particularly Etsy Ads, has become an increasingly important contributor to total revenue, driving the take rate to 25.4% in FY2025.
Did Etsy sell Depop?
Yes. On February 15, 2026, Etsy announced an agreement to sell Depop to eBay Inc. for $1.2 billion in cash. The sale is expected to close in Q2 2026, subject to regulatory approval. Etsy plans to use the proceeds for general corporate purposes, continued share repurchases, and investment in the Etsy marketplace. Depop's financial results will be classified as discontinued operations beginning Q1 2026.
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- Founded: 2005
- Headquarters: Brooklyn, New York, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: ETSY
- Revenue: $2.88 billion (FY2025)
- Employees: Approximately 2,700
Where Is Etsy Made / Based?
- Headquarters: Brooklyn, New York, USA
- Manufacturing / Operations: N/A (marketplace platform)
Etsy Categories & Tags
Etsy Sustainability & Ethics
Etsy has made sustainability a public commitment, including science-based emissions targets and a goal of net-zero operations by 2030. The company has historically offset shipping emissions and positions itself as a more sustainable alternative to mass retail by supporting small, independent makers.
It is certified as a B Corporation, one of the relatively few large public companies to hold that certification, reflecting verified standards for social and environmental performance, accountability, and transparency. This aligns with its brand identity around supporting independent creative entrepreneurs.
Etsy Ownership: Pros & Cons
Advantages
- +Dominant position in handmade and vintage marketplace
- +Strong network effects between buyers and sellers
- +B Corp certification reinforces values-driven brand
- +Multi-marketplace portfolio diversifies revenue
- +Beneficiary of craft demand moving online
Considerations
- -Dependence on discretionary handmade goods spending
- -Ongoing challenge policing mass-produced goods
- -Post-pandemic normalization reduced elevated demand
- -Competition from Amazon and general e-commerce
- -Take-rate sensitivity among sellers
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Frequently Asked Questions About Etsy
Sources & Further Reading
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Competitors to Etsy
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Amazon | USA | 1995 | Mass market | Global | All Genders | |
| Coupang | USA (corporate) | 2010 | Market leader | Asia pacific | All-ages | |
| Alibaba | Pakistan | 2012 | Mass market | Asia pacific | All Genders | |
| Ebay | USA | 1995 | Mass market | Global | All Genders | |
| Coupang | United Kingdom | 2007 | Niche leader | Global | All-ages | |
| Hobby Lobby Stores | USA | 1972 | Mass market | North america | All Genders |
Learn More About Competitors
Retail EcommerceAmazon
Owned by Amazon.com Inc.
American e-commerce marketplace launched in 1995 by Jeff Bezos. The flagship retail brand of Amazon.com Inc. and the largest online retailer in the United States.
ecommerceonline-marketplaceretail
Retail EcommerceCoupang
Owned by Coupang, Inc.
Flagship e-commerce brand of Coupang, Inc., South Korea's largest online retailer, known for Rocket Delivery same-day and dawn delivery logistics.
ecommerceonline-shoppingrocket-delivery
Retail EcommerceDaraz
Owned by Alibaba Group Holding Limited
South Asian e-commerce marketplace brand wholly owned by Alibaba Group.
ecommercemarketplacesouth-asia
Retail EcommerceeBay
Owned by eBay
The flagship online marketplace of eBay Inc., connecting about 135 million buyers with sellers of new, used, and collectible goods.
marketplaceecommerceauctions
Retail EcommerceFarfetch
Owned by Coupang, Inc.
Global luxury fashion marketplace owned by Coupang, connecting designer boutiques and brands with customers in more than 190 countries.
luxury-fashionecommercemarketplace
Retail EcommerceHobby Lobby
Owned by Hobby Lobby Stores
Largest arts and crafts retail chain in the US by store count, a private family-owned business founded by David Green in 1972 and known for closing on Sundays.
craftsfabricsewing
Competitive Analysis
Market Positioning: Etsy competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Etsy
Looking for brands with different ownership structures? These similar brands are not owned by Etsy, Inc., giving you alternative choices that support different corporate structures.
Retail EcommerceBlick Art Materials
Owned by Dick Blick Holdings
Largest dedicated art supply retailer in the United States, a family-owned business founded in 1911 that operates more than 60 stores and a leading e-commerce operation.
art-suppliescraftsretail
Privately Owned
Blick Art Materials is privately owned, unlike Etsy which is under a publicly traded parent company.
Retail EcommerceHobby Lobby
Owned by Hobby Lobby Stores
Largest arts and crafts retail chain in the US by store count, a private family-owned business founded by David Green in 1972 and known for closing on Sundays.
craftsfabricsewing
Privately Owned
Hobby Lobby is privately owned, unlike Etsy which is under a publicly traded parent company.
Retail EcommerceJoann
Owned by Joann Inc.
American fabric and craft supplies retailer offering sewing, quilting, and DIY materials and supplies.
fabriccraftssewing
Privately Owned
Joann is privately owned, unlike Etsy which is under a publicly traded parent company.
Retail EcommerceMichaels
Owned by The Michaels Companies
Largest arts and crafts retail chain in North America, privately held by Apollo Global Management and strengthened by its 2025 acquisition of JOANN's intellectual property.
craftsfabricsewing
Privately Owned
Michaels is privately owned, unlike Etsy which is under a publicly traded parent company.
Retail EcommerceDisplate
Owned by GWD Concept sp. z o.o.
Polish marketplace for metal posters founded in 2013, majority owned by private equity firm Mid Europa Partners, with more than 40,000 independent artists.
metal-postersmarketplacewall-art
Privately Owned
Displate is privately owned, unlike Etsy which is under a publicly traded parent company.
Retail EcommerceWhatnot
Owned by Whatnot, Inc.
Live shopping marketplace where sellers auction collectibles, fashion, and more through real-time video streams, valued at $11.5 billion.
live-shoppingmarketplacecollectibles
Privately Owned
Whatnot is privately owned, unlike Etsy which is under a publicly traded parent company.
Etsy, Inc. Stock Information
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