Who Owns RTV Euro AGD?

Euro-net was founded in 1990, and the first store opened in Warsaw in 1991, at the start of Poland's post-communist consumer opening. Demand for Western electronics and appliances was intense, and imported televisions, radios, and white goods sold as fast as they could be stocked.

The chain stayed in the Warsaw market through its first years, then expanded nationally in the mid-1990s, opening its first store outside Warsaw in Gdańsk in 1995. Store locations followed the Polish shopping center boom: RTV Euro AGD shops typically anchor the electronics category in malls and retail parks rather than standalone sites.

By 2014 the network passed 100 stores; growth accelerated through the 2010s alongside the euro.com.pl online shop, which made the chain an early Polish omnichannel retailer. The second online brand, OleOle, added a playful, promotion-driven sister storefront. By 2023 the chain operated 328 stores in 218 towns, and by 2025 roughly 350 stores in about 230 cities, with management stating plans for up to 150 further locations.

The pandemic electronics boom produced the company's best years; profitability then compressed sharply. In 2024 revenue reached 11.2 billion PLN but net profit fell to about 21.8 million PLN, down from 180 million PLN in 2022, as demand normalized and costs rose. The company's response has been a transformation program targeting renewed growth of 5 to 10 percent annually.

The brand also operates a customer loyalty program, sells third-party and own-label accessories, and sponsors Polish football, maintaining one of the country's most recognizable retail identities.

The chain's operating model mixes old and new retail economics in a distinctly Polish way. Stores function simultaneously as showrooms, pickup points for online orders, service counters for installation and warranty work, and loyalty program hubs. The same square footage that carries televisions also fulfills the click-and-collect traffic that pure e-commerce players cannot match outside big cities.

Private-label and partner exclusives round out the offer: accessories, cables, and own-brand lines carry better margins than the branded electronics the stores are known for. Sponsorship of Polish football keeps the EURO name in front of the mass market at a scale few competitors attempt.