
Mazer Appliance is owned and operated by Mazer Appliance Inc., a family-owned company headquartered in Birmingham, Alabama. The business traces its roots to 1932, when Ben Mazer founded a demolition and salvage operation that grew into Mazer Lumber, Mazer Discount Home Centers, and finally today's appliance-only retailer, run by the Mazer family for four generations.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Mazer Appliance | Mazer Appliance Inc. | Wholly owned |
Ben Mazer started the business in downtown Birmingham in 1932, at the depth of the Great Depression, bidding on residential and commercial demolition jobs and selling salvaged building materials. The salvage operation became Mazer Lumber Company, incorporated in Delaware in 1947, which added new building supplies, roofing, and heating contracting to the reclaimed-materials trade.
The business moved to 41st Street South in Avondale in 1959, shifting its focus from contractors toward consumers. Ben's son J.B. Mazer became president in 1965, and the company gradually expanded into flooring, kitchen and bath, furniture, and appliances. In 1986 Mazer Lumber converted to a Subchapter S corporation, and in 1994 the store rebranded as Mazer's Discount Home Centers.
A second, much larger location opened in 1995 in a former Kmart on Green Springs Highway in Homewood, eventually growing to roughly 250,000 to 300,000 square feet of retail and warehouse space. At its peak, Mazer's was the largest independent furniture and appliance retailer in Alabama, with 2009 sales estimated at $30 million and a National Buyer Appreciation Award from the Tupelo Furniture Market.
The housing crash broke that model. The Avondale building-supply location closed in March 2009, and in June 2011 third-generation president Michael Mazer announced the Homewood superstore would liquidate, drawing 500 shoppers on the first day of the going-out-of-business sale.
The family did not exit retail. In 2014 the business re-emerged as Mazer Appliance Inc., a focused appliance dealer back at the 41st Street site in Birmingham. The stripped-down format, appliances only, has operated since, carrying major national brands and serving the Birmingham metro with sales, delivery, and service.
What kind of company is Mazer Appliance?
Mazer Appliance is a family-owned independent appliance retailer in Birmingham, Alabama, selling major household appliances with local delivery and service.
Is Mazer Appliance a public company?
No. It is a private family corporation held entirely within the Mazer family, with no outside investors or stock listing.
Where is Mazer Appliance headquartered?
The company is headquartered and operates at 2 41st Street, Birmingham, AL 35222, in the Avondale area it has occupied since 1959.
Who owns Mazer Appliance?
The Mazer family owns the company across four generations, beginning with founder Ben Mazer in 1932 and continuing through J.B. Mazer and Michael Mazer.
What happened to Mazer's Discount Superstore?
The large Homewood superstore closed in a 2011 liquidation during the housing downturn. The family relaunched the business in 2014 as an appliance-only retailer, which continues to operate.
What does Mazer Appliance sell?
It sells major household appliances from national manufacturers, including refrigeration, cooking, laundry, and dish products, with delivery, installation, and service.
No recalls or controversies are associated with Mazer Appliance itself; the brand is a retailer of other manufacturers' products. The most significant negative event in company history was the 2011 liquidation of the Homewood superstore during the housing downturn, which closed the large-format era but did not end the business.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Books A Million | USA | 1917 | Mass market | United states | All-ages | |
| Ll Bean | USA | 1912 | Premium | United states | Unisex | |
| Macys | USA | 1858 | Mass market | United states | All Genders | |
| Meijer | USA | 1934 | Mass market | United states | All-ages | |
| Berkshire Hathaway | United States | 1937 | Mass market | Regional | Unisex | |
| Rural King | USA | 1960 | Mass market | United states | All Genders |
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