
Mazer Appliance Inc.
Family-owned Birmingham, Alabama appliance retailer founded in 1932, evolved from a Depression-era salvage business into an appliance-only store.
Company Type
private
Founded
1932
Headquarters
Birmingham, Alabama, USA
Primary Market
Regional
About Mazer Appliance Inc.
What kind of company is Mazer Appliance?
Mazer Appliance is a family-owned independent appliance retailer in Birmingham, Alabama, selling major household appliances with local delivery and service.
Is Mazer Appliance a public company?
No. It is a private family corporation held entirely within the Mazer family, with no outside investors or stock listing.
Where is Mazer Appliance headquartered?
The company is headquartered and operates at 2 41st Street, Birmingham, AL 35222, in the Avondale area it has occupied since 1959.
Who owns Mazer Appliance?
The Mazer family owns the company across four generations, beginning with founder Ben Mazer in 1932 and continuing through J.B. Mazer and Michael Mazer.
What happened to Mazer's Discount Superstore?
The large Homewood superstore closed in a 2011 liquidation during the housing downturn. The family relaunched the business in 2014 as an appliance-only retailer, which continues to operate.
What does Mazer Appliance sell?
It sells major household appliances from national manufacturers, including refrigeration, cooking, laundry, and dish products, with delivery, installation, and service.
History of Mazer Appliance Inc.
Ben Mazer founded the company in downtown Birmingham in 1932, in the middle of the Great Depression, bidding on residential and commercial demolition work and selling the salvaged materials. The retail side became Mazer Lumber Company, incorporated in Delaware in 1947, which expanded into new building supplies, roofing, and heating contracting.
A 1959 move to 41st Street South in Avondale shifted the customer base from contractors to consumers. Ben's son J.B. Mazer became president in 1965, and the store widened into flooring, kitchens and baths, furniture, and appliances. After converting to a Subchapter S corporation in 1986, the business rebranded as Mazer's Discount Home Centers in 1994.
The expansion era peaked with the 1995 opening of a second location in a former Kmart on Green Springs Highway in Homewood, which eventually reached roughly 250,000 to 300,000 square feet of retail and warehouse space. Mazer's became the largest independent furniture and appliance retailer in Alabama, with 2009 sales estimated around $30 million and industry recognition at the Tupelo Furniture Market.
The housing downturn ended that chapter. Avondale closed in 2009 and the Homewood superstore liquidated in 2011 under third-generation president Michael Mazer. Rather than exit, the family relaunched in 2014 as Mazer Appliance Inc., a single focused appliance store at the 41st Street site, the format that continues today.
Brands Owned by Mazer Appliance Inc.
Mazer Appliance Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Mazer Appliance Inc.
private · Founded 1932 · Birmingham, Alabama, USA
1
brands
Mazer Appliance Inc. Ownership: Pros & Cons
Advantages
- +Unbroken four-generation family ownership with deep community trust
- +Appliance specialization beats generalist retailers on expertise and service
- +Single-location model keeps overhead low and management close to customers
- +Nine decades of brand recognition in the Birmingham market
Considerations
- -Single store means total dependence on one local market
- -Limited purchasing scale versus national chains and buying co-ops
- -No meaningful e-commerce business to counter online migration
- -Generational transition and succession planning are ongoing risks
Frequently Asked Questions About Mazer Appliance Inc.
What kind of company is Mazer Appliance?
Mazer Appliance is a family-owned independent appliance retailer in Birmingham, Alabama, selling major household appliances with local delivery and service.
Is Mazer Appliance a public company?
No. It is a private family corporation held entirely within the Mazer family, with no outside investors or stock listing.
Where is Mazer Appliance headquartered?
The company is headquartered and operates at 2 41st Street, Birmingham, AL 35222, in the Avondale area it has occupied since 1959.
Who owns Mazer Appliance?
The Mazer family owns the company across four generations, beginning with founder Ben Mazer in 1932 and continuing through J.B. Mazer and Michael Mazer.
What happened to Mazer's Discount Superstore?
The large Homewood superstore closed in a 2011 liquidation during the housing downturn. The family relaunched the business in 2014 as an appliance-only retailer, which continues to operate.
What does Mazer Appliance sell?
It sells major household appliances from national manufacturers, including refrigeration, cooking, laundry, and dish products, with delivery, installation, and service.





