
Media Expert is Poland's largest consumer electronics and home appliance retail chain, owned and operated by TERG S.A., a family-controlled company based in Zlotow. Founded in 2002, the brand runs roughly 620 physical stores and the mediaexpert.pl online store, generating more than PLN 24 billion in annual revenue.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Media Expert | TERG S.A. | Wholly owned |
Media Expert's roots are in TERG, the company Teresa Grzebita founded in the early 1990s. The name TERG derives from her initials. The business began by selling small household appliances such as irons, mixers, and kettles from its base in Zlotow, with early warehouses operating out of private garages.
The first shops opened in Zlotow, Walcz, and Czluchow, followed by Pila. Through the 1990s the assortment widened into consumer electronics as the Polish retail market modernized after the end of the communist era.
In 2002, TERG joined a consortium of regional electronics and appliance retailers to create the Media Expert chain. The shared brand let independent regional players pool marketing and procurement to compete with international entrants such as MediaMarkt and RTV Euro AGD.
The chain grew steadily. By January 2015 it operated more than 300 stores. That figure passed 440 stores in 340 cities by late 2017, 498 by March 2021, and 600 by November 2024. As of the financial year ending March 2026, the network stood at 618 stores.
Alongside physical expansion, the company built out e-commerce. Mediaexpert.pl became one of Poland's most-visited retail sites, and a 230,000-square-meter Central European Hub distribution investment completed in 2022 gave the brand national fulfillment capacity. A marketplace model followed, broadening the assortment beyond electronics into toys, garden equipment, pet products, and household goods.
Financial growth has tracked network expansion. Group revenue reached PLN 21.54 billion in the year ending March 2025, up 17 percent, and approximately PLN 24.3 billion in the year ending March 2026, with net profit of PLN 725.5 million.
Who owns TERG S.A.?
The Grzebita family holds the majority of shares, with approximately 11 percent owned by company management. Marek Grzebita is chief executive officer and Teresa Grzebita founded the business.
Is TERG S.A. publicly traded?
No. Although it has the legal form of a joint-stock company, its shares are not listed on the Warsaw Stock Exchange. It reports through KRS filings rather than exchange disclosures.
When was TERG founded?
Teresa Grzebita founded the company in the early 1990s in Zlotow. The Media Expert chain it operates was established in 2002.
What is TERG's revenue?
The group generated approximately PLN 24.3 billion in revenue in its financial year ending March 2026, with net profit of PLN 725.5 million.
How many employees does TERG have?
The group employed approximately 12,713 people as of March 2026, down 618 from the prior year as part of an efficiency program.
What does TERG own besides Media Expert stores?
The group includes roughly 20 subsidiaries, principally the regional store operators ME M01 through ME M12, plus the mediaexpert.pl e-commerce operation run by the parent directly.
Media Expert won the Best Omnichannel Brand category in the first Polish edition of the international Best Brands Awards program, recognizing the integration of its physical network with mediaexpert.pl. The brand's e-commerce site is regularly ranked among the most-visited retail properties in Poland in Megapanel PBI/Gemius measurement.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Euro Net | Poland | 1990 | Mass market | Regional | All Genders |
Market Positioning: Media Expert competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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