Spartoo SA

Who owns Spartoo SA?

Spartoo SA is a public company listed on Euronext Growth Paris. Co-founder Boris Saragaglia chairs the board, and ownership is split between the founding team's holdings and public minority shareholders.

Is Spartoo publicly traded?

Yes, since 2021 on Euronext Growth Paris under ticker ALSPT (ISIN FR00140043Y1). Market capitalization is approximately EUR 5 million.

When was Spartoo founded?

Three entrepreneurs, Boris Saragaglia, Paul Lorne, and Jeremie Touchard, founded the company in 2006 in Grenoble, France.

What brands does Spartoo own?

Around 16 proprietary footwear and fashion brands, including Betty London, So Size, Dream in Green, GBB, JB Martin, Little Mary, and Easy Peasy, in addition to the flagship Spartoo platform.

How large is Spartoo?

FY2025 adjusted revenue was EUR 122.5 million on GMV of EUR 171.2 million, with approximately 300 employees and sales in more than 30 countries.

Boris Saragaglia, Paul Lorne, and Jeremie Touchard launched Spartoo in Grenoble in 2006 with a simple offer: the largest shoe selection on the French internet, plus free delivery and returns. The pitch worked in a market where buying shoes online still felt novel, and the company grew rapidly on the back of search marketing and price comparison engines.

Venture funding fueled international expansion across Europe through the 2010s. The platform broadened from footwear into clothing, bags, and accessories, and the business model evolved from pure inventory-owning retail toward a hybrid adding marketplace sales and partner-operated physical corners.

A parallel strategy took shape from 2010: building a stable of proprietary brands. Spartoo created labels in-house, including Betty London, So Size, Dream in Green, Fericelli, Casual Attitude, Carlington, and Citrouille et Compagnie, and bought established French footwear names such as GBB, JB Martin, Christian Pellet, Un matin d'ete, Little Mary, and Easy Peasy. The portfolio now numbers about 16 brands and gives the group margin it cannot earn reselling third parties.

Spartoo listed on Euronext Growth Paris in 2021. The timing proved difficult: post-pandemic ecommerce valuations collapsed, and the company's own sales entered a long decline as consumer demand weakened and competition intensified. Management responded with cost cuts, closure of directly operated stores under the Toostores subsidiary, and a profitability-first strategy. FY2025 results reflected that pivot: revenue down 6.1 percent to EUR 122.5 million, but EBITDA positive at EUR 2.3 million and free cash flow positive for the first time in years. B2B activity grew 19 percent with 46 new clients.