Who Owns Degree?
Degree is owned by Unilever, a British-Dutch multinational consumer goods corporation. Degree is the North American brand name for Rexona, Unilever's global deodorant brand originally founded in Australia in 1908. Unilever acquired the brand in 1930.
Parent Company
Unilever plc
Acquired
1930
Status
Publicly Traded
Headquarters
Englewood Cliffs, New Jersey, USA
Who Owns Degree?
- Parent Company: Unilever plc
- Ownership Type: Brand division
- Acquisition Year: 1930
- Company Type: Publicly Traded
- Stock Ticker: LSE: ULVR
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Degree | Unilever plc | Brand division |
History of Degree
- Founded: 1908
- Founders: Samuel Henry Griffith
- Acquired by Unilever plc: 1930
Degree's history traces back to the original Rexona brand founded in Australia in 1908 by Alice Sheffer. This founding vision demonstrated exceptional insight into the growing demand for personal care solutions while establishing a distinctive approach that would define the deodorant category for generations. The Degree brand name was established for the North American market when Unilever expanded its deodorant business globally, demonstrating exceptional strategic vision for market-specific branding.
In 1996, Unilever significantly expanded its presence in the United States deodorant market by acquiring Helene Curtis, which brought the Degree deodorant brand into Unilever's portfolio. This strategic acquisition demonstrated Degree's exceptional ability to integrate into larger consumer goods corporations while maintaining its core brand identity and market leadership in the personal care industry. This acquisition was part of Unilever's strategy to strengthen its position in the competitive North American personal care market, creating a competitive advantage in the deodorant segment.
Following the acquisition, Degree was integrated into Unilever's global deodorant strategy, benefiting from the company's extensive research and development capabilities and global supply chain. This period of integration demonstrated Degree's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards that would define the brand for decades. The brand has continued to innovate with new formulations, including body-responsive technology that adapts to individual sweat levels. This strategic innovation demonstrated Degree's exceptional ability to serve specific consumer needs while maintaining its core brand identity and market leadership in the deodorant segment. This continued evolution demonstrates Degree's exceptional ability to maintain market relevance while adapting to changing technological advancements and consumer preferences. The brand's continued success represents a significant milestone in the evolution of personal care products and consumer-focused deodorant solutions.
About Unilever plc
What does Unilever own?
As of April 2026, Unilever owns a portfolio of over 400 brands across four business groups: Beauty and Wellbeing (Dove, Vaseline, TRESemme, Pond's), Personal Care (Axe/Lynx, Rexona/Sure, Lux, Lifebuoy, Close Up), Home Care (Domestos, Cif, Surf, Omo, Comfort), and Nutrition (Knorr, Hellmann's, pending transfer to McCormick upon deal close). Unilever no longer owns ice cream brands (Magnum, Walls, Ben & Jerry's, Breyers) following the 2025 Ice Cream demerger. The March 31, 2026 McCormick combination, expected to close mid-2027, will transfer Hellmann's, Knorr, Frank's RedHot, French's, Cholula, and Maille to the expanded McCormick entity. The company also owns approximately 61% of Hindustan Unilever Limited, a publicly listed subsidiary in India.
Is Unilever publicly traded?
Yes, Unilever plc is listed on the London Stock Exchange under ticker ULVR and on Euronext Amsterdam under ticker UNA. American Depositary Receipts are listed on the New York Stock Exchange under ticker UL. The company does not have a controlling shareholder, and its shares are held primarily by institutional investors. Unilever simplified its dual-listed structure in 2020, consolidating its legal headquarters in the United Kingdom.
Who founded Unilever?
Unilever was formed in 1929 through the merger of Lever Brothers, a British soap company founded by William Hesketh Lever in 1885, and Margarine Unie, a Dutch margarine producer formed through the merger of the Jurgens and Van den Bergh companies in 1927. The founders of the predecessor companies include William Lever, James Darcy Lever, Antonius Johannes Jurgens, and Samuel van den Bergh.
Where is Unilever headquartered?
Unilever is headquartered in London, United Kingdom. The company's registered office and principal executive offices are located in London. Unilever simplified its dual-listed structure in 2020, consolidating its legal headquarters in the United Kingdom and ending the separate Unilever N.V. Dutch entity. The company's shares continue to trade on both the London Stock Exchange and Euronext Amsterdam.
How many brands does Unilever own?
Unilever currently owns over 400 brands across Beauty and Wellbeing, Personal Care, Home Care, and Nutrition. Following the completion of the McCormick Foods combination (expected mid-2027), Unilever's portfolio will narrow to its HPC brands, with the largest being Dove, Axe/Lynx, Rexona/Sure, Vaseline, Domestos, Cif, Surf, and Omo. The company's food brands (Hellmann's, Knorr) are included in the McCormick deal and will transfer upon close.
Who owns Unilever?
Unilever plc is a publicly traded company with no controlling shareholder. The company's shares are held primarily by institutional investors including major asset managers and index funds. No single shareholder holds a majority stake in Unilever. Fernando Fernandez serves as CEO, having been appointed in March 2025 following the departure of Hein Schumacher. The company's board includes a majority of independent non-executive directors.
- Founded: 1929
- Headquarters: London, England, United Kingdom
- Company Type: Publicly Traded
- Stock: LSE: ULVR
- Revenue: approximately €59.7 billion (FY2025)
- Employees: Approximately 128,000
Where Is Degree Made / Based?
- Headquarters: Englewood Cliffs, New Jersey, USA
- Manufacturing / Operations: United States, Canada, Global Unilever facilities
Degree Sustainability & Ethics
Degree operates under Unilever's comprehensive sustainability framework, implementing environmental initiatives focused on plastic waste reduction, sustainable packaging, and ethical manufacturing practices. As part of Unilever's personal care portfolio, Degree participates in global sustainability programs that address plastic pollution, carbon footprint reduction, and responsible sourcing while maintaining product performance and consumer safety.
Plastic Waste Reduction Commitment: Unilever has committed to reducing its virgin plastic footprint by 30% by 2026 and 40% by 2028 from a 2019 baseline. Degree, as part of Unilever's deodorant portfolio, contributes to this goal through packaging innovations and material reduction initiatives. The company aims to transition to fully recyclable, reusable, or compostable packaging across its product lines.
Sustainable Packaging Innovation: Degree has implemented packaging improvements to reduce environmental impact, including lighter-weight containers, recycled content incorporation, and design optimizations that minimize material usage while maintaining product integrity and consumer experience. These packaging innovations support Unilever's broader circular economy goals.
Circular Economy and Reuse Initiatives: Unilever is working with the World Economic Forum's Consumers Beyond Waste initiative to develop standardized approaches for measuring and reporting on plastic packaging reuse. Degree participates in refill-reuse pilots in emerging markets, exploring innovative delivery systems that reduce packaging waste and environmental impact.
Carbon Footprint Reduction: As part of Unilever's climate action commitments, Degree contributes to reducing carbon emissions across its manufacturing processes, supply chain operations, and product distribution. The brand supports Unilever's science-based targets for carbon reduction and renewable energy transition in manufacturing facilities.
Sustainable Sourcing and Ethical Supply Chain: Degree operates under Unilever's responsible sourcing programs, ensuring that raw materials including aluminum compounds, fragrances, and packaging materials are sourced from suppliers who meet environmental and social responsibility standards. The company maintains ethical supply chain practices throughout its global operations.
Environmental Stewardship and Community Impact: Degree participates in Unilever's broader environmental stewardship programs, including water conservation initiatives, waste reduction programs, and community engagement projects that promote environmental awareness and sustainable practices in local communities.
Product Safety and Regulatory Compliance: Degree maintains strict compliance with environmental regulations and safety standards for personal care products. The company's manufacturing processes follow environmental best practices while ensuring product safety and efficacy for consumers worldwide.
Transparency and Environmental Reporting: As part of Unilever's sustainability reporting framework, Degree contributes to comprehensive environmental disclosures, including progress toward plastic reduction targets, carbon footprint measurements, and sustainability performance metrics. This transparency supports accountability and continuous improvement.
Consumer Education and Sustainable Choices: Degree engages in consumer education initiatives that help customers make more sustainable choices, including proper disposal of packaging, recycling guidance, and information about the brand's environmental commitments and progress.
Innovation in Sustainable Formulations: Degree continues to research and develop more sustainable product formulations, including exploring alternative ingredients, reducing environmental impact of active compounds, and optimizing formulations for environmental performance without compromising effectiveness.
Awards & Recognition
Degree has received significant recognition within the personal care industry for product innovation, performance excellence, and consumer satisfaction. While the brand maintains a focused presence on product effectiveness rather than pursuing extensive independent awards programs, its products consistently receive top ratings from dermatologists, consumer testing organizations, and industry experts.
Dermatologist Recognition and Expert Endorsements: Degree has been recognized by board-certified dermatologists as one of the most effective and reliable antiperspirant brands on the market. The brand's products are frequently recommended by dermatology professionals for their proven effectiveness in sweat and odor protection, particularly the Degree Unlimited line with its innovative SmartAdapt technology.
Consumer Testing Excellence: Degree Unlimited Long Lasting Antiperspirant Deodorant Dry Spray was recognized as the "Best aerosol spray deodorant" in comprehensive testing by dermatology experts. The product received acclaim for its 96-hour protection duration and SmartAdapt technology that adapts to body movement, heat, and stress for enhanced protection when needed most.
Product Innovation Awards: Degree's SmartAdapt technology has received acknowledgment as a breakthrough innovation in antiperspirant technology. This micro-barrier system responds to physical activities and environmental conditions, providing adaptive protection that represents significant advancement in personal care product engineering.
Market Leadership Recognition: As one of Unilever's flagship personal care brands, Degree has been acknowledged as a market leader in the North American deodorant and antiperspirant market. The brand's strong consumer loyalty and market position reflect industry recognition of its quality and reliability.
Consumer Satisfaction and Performance Ratings: Degree consistently receives high consumer satisfaction ratings for product performance, scent quality, and longevity of protection. Independent consumer testing organizations frequently rank Degree products among top performers for effectiveness and value.
Retail and Distribution Excellence: Degree has been recognized for effective retail presence and distribution strategies, ensuring product availability across major retail channels and maintaining strong shelf presence in the competitive personal care market.
Brand Trust and Reliability Recognition: Degree has built a reputation for reliability and consistency in product quality, earning consumer trust through decades of dependable performance. This brand trust represents recognition of the company's commitment to maintaining high standards across all product lines.
Industry Leadership in Antiperspirant Technology: Degree's continued innovation in antiperspirant formulations and delivery systems has been acknowledged within the personal care industry as contributing to technological advancement and product development standards.
Unilever Brand Portfolio Recognition: As part of Unilever's successful personal care portfolio, Degree benefits from the parent company's recognition for brand management excellence, marketing innovation, and sustainable business practices that have been acknowledged across the consumer goods industry.
Global Brand Success: Degree's success as the North American brand name for Rexona demonstrates effective global brand management and market adaptation strategies, earning recognition for successful brand localization and consumer engagement.
Degree Recalls & Controversies
Degree has maintained a relatively clean operational record with no major product recalls in recent years, though the brand has faced some controversies related to aluminum compound safety concerns and potential allergic reactions. These issues reflect broader challenges in the personal care industry regarding ingredient safety, consumer health concerns, and regulatory scrutiny of common antiperspirant ingredients.
Aluminum Compound Health Concerns: Degree has faced ongoing controversy regarding the safety of aluminum compounds used in antiperspirant formulations. While major health risks remain unproven according to scientific research, some consumers and health advocacy groups have expressed concerns about potential links between aluminum exposure and health conditions. These concerns have led to increased consumer interest in aluminum-free deodorant alternatives.
Allergic Reaction Reports: Some consumers have reported allergic reactions to Degree products, including skin irritation, redness, itching, and rashes. These reactions are typically attributed to fragrance ingredients, aluminum compounds, or other formulation components. Degree has acknowledged these concerns and provides information about deodorant allergies and alternative products for sensitive skin.
Aluminum Allergy Awareness: The American Contact Dermatitis Society named aluminum as the 2022 allergen of the year, highlighting growing awareness of aluminum allergies. While the percentage of Americans with aluminum allergies remains small, this recognition has increased scrutiny of aluminum-containing products including Degree antiperspirants.
Fragrance Sensitivity Issues: Artificial and natural fragrances in Degree products have been identified as common causes of allergic reactions. The brand acknowledges that fragrances, while providing signature scents, can be harsh on sensitive skin and has developed fragrance-free options for consumers with sensitivities.
Paraben Controversy Historical Context: Degree, like many personal care brands, previously included parabens as preservatives in formulations. While most deodorant companies have removed parabens from formulas, historical use of these ingredients has been part of broader industry controversy regarding preservative safety.
Consumer Education and Transparency: In response to safety concerns, Degree has increased consumer education about deodorant allergies, ingredient sensitivities, and product safety information. The brand provides detailed information about potential allergens and offers guidance for consumers experiencing adverse reactions.
Regulatory Compliance and Safety Standards: Degree maintains compliance with FDA regulations for personal care products and follows industry safety standards for antiperspirant formulations. The company's products undergo rigorous safety testing and evaluation before market release.
Ingredient Innovation and Alternatives: In response to consumer concerns, Degree has developed alternative formulations and product lines for consumers with sensitivities, including aluminum-free options and fragrance-free variants designed to minimize allergic reaction risks.
Industry-Wide Ingredient Scrutiny: The controversies facing Degree reflect broader industry challenges regarding antiperspirant ingredients, particularly aluminum compounds. The brand's response to these concerns demonstrates adaptation to changing consumer preferences and increased focus on product safety and transparency.
Product Safety Communication: Degree maintains open communication about product safety, ingredient information, and potential allergens, providing consumers with the information needed to make informed choices about personal care products.
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Degree Ownership: Pros & Cons
Advantages
- +Advanced antiperspirant technology backed by Unilever's extensive R&D investment
- +Body-responsive technology that adapts to individual sweat levels
- +Strong distribution through Unilever's established North American retail channels
- +Continuous innovation in sweat and odor protection technology
- +Premium quality assurance supported by corporate resources and scientific research
Considerations
- -Premium pricing compared to store-brand alternatives
- -Limited to North American market (other regions use Rexona/Sure brand names)
- -Dependency on Unilever's supply chain and corporate policies
- -Environmental impact of aerosol products in some product lines
- -Competition from other major deodorant brands in the US market
Frequently Asked Questions About Degree
Sources & Further Reading
- Degree Official Website
- Degree Deodorant Product Information
- Unilever Sustainability Commitments
- Unilever Plastic Waste Reduction
- Unilever Investor Relations
- Yahoo Health Best Deodorants 2026
- NBC Select Best Deodorants
- Wirecutter Best Antiperspirants
- Everyday Health Clinical Strength
- Degree Allergy Information
- Wyndly Aluminum Allergy
- Healthline Deodorant Allergy
- PMC Antiperspirant Allergy
- Leaping Bunny Cruelty-Free
- Open Beauty Facts Degree
- Zuno Carbon Unilever Analysis
- ESG Dive Unilever Strategy
- World Economic Forum Consumers Beyond Waste
- United Nations Sustainable Development Goals
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Degree
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Lvmh | Italy | 1916 | Luxury | Global | Unisex | |
| Procter Gamble | USA | 1983 | Mass market | Global | Womens | |
| Clorox | USA | 1984 | Premium | Global | Unisex | |
| Nexus Capital Management | USA | 2011 | Premium | United states | Mens | |
| Walmart | USA | 1986 | Mass market | United states | Unisex | |
| Procter Gamble | USA | 1937 | Mass market | Global | Mens |
Learn More About Competitors

Acqua di Parma
Owned by LVMH Moët Hennessy Louis Vuitton SE
Italian luxury fragrance and grooming brand founded in Parma in 1916, owned by LVMH since 2001 and renowned for its signature Colonia fragrance.

Always
Owned by Procter & Gamble Company
Procter & Gamble's feminine hygiene brand launched in 1983, holding approximately 27% global market share in menstrual pads and sold in more than 100 countries.

Burt's Bees
Owned by The Clorox Company
American personal care brand specializing in natural and organic skincare, lip care, and personal grooming products made with beeswax and natural ingredients.

Dollar Shave Club
Owned by Nexus Capital Management
American direct-to-consumer razor and grooming brand known for its subscription model and viral marketing.

Equate
Owned by Walmart Inc.
Walmart's flagship health and beauty private label brand with 75% U.S. household penetration, ranking as the second most popular store brand in America, offering over-the-counter medications and personal care products at affordable prices.

Old Spice
Owned by Procter & Gamble Company
American men's grooming brand known for its deodorants, antiperspirants, body washes, and distinctive nautical-themed marketing campaigns.
Competitive Analysis
Market Positioning: Degree competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Unilever plc Stock Information
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