Who Owns Ulta Beauty Collection?
Ulta Beauty Collection is the private label brand of Ulta Beauty, Inc. (NASDAQ: ULTA), the Bolingbrook, Illinois beauty retailer. The line covers makeup, skincare, bath and body, and beauty accessories sold exclusively in Ulta stores and online as the company's owned alternative to the 600-plus national brands it carries.
Parent Company
Founded
1990
Status
Publicly Traded
Headquarters
Who Owns Ulta Beauty Collection?
- Parent Company: Ulta Beauty, Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: ULTA
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Ulta Beauty Collection | Ulta Beauty, Inc. | Wholly owned |
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History of Ulta Beauty Collection
- Founded: 1990
- Founders: Ulta Beauty, Inc. (internal development)
The Ulta Beauty Collection grew out of the retailer's founding strategy in the 1990s: a store carrying everything from salon brands to drugstore prices needed its own entry-level line. The collection expanded from basic tools and accessories into a full cosmetics and bath range.
Ulta periodically refreshes the line with trend-led releases at low price points, using it as a traffic driver and a way to convert budget shoppers into higher-basket customers.
About Ulta Beauty, Inc.
What does Ulta Beauty own?
Ulta Beauty owns its retail store chain, e-commerce platform, loyalty program (Ulta Beauty Rewards), private label product line (Ulta Beauty Collection), and in-store salon brand (The Salon at Ulta Beauty). In July 2025, Ulta acquired Space NK, a luxury beauty retailer operating in the UK and Ireland, which now operates as a wholly owned subsidiary. Ulta also has a joint venture in Mexico and a franchise in the Middle East.
Is Ulta Beauty publicly traded?
Yes, Ulta Beauty is publicly traded on NASDAQ under the ticker symbol ULTA. The company went public in 2007 and has no parent company or controlling shareholder. Institutional investors including Vanguard Group, BlackRock, and State Street Corporation are among the largest shareholders.
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Who founded Ulta Beauty?
Ulta Beauty was founded in 1990 by Terry Hanson and Dick George in Chicago, Illinois. The founders created a retail concept that combined prestige cosmetics, mass-market beauty products, and salon services in a single store, breaking from the traditional model where these categories were sold through separate channels.
Where is Ulta Beauty headquartered?
Ulta Beauty is headquartered in Bolingbrook, Illinois, a suburb of Chicago. The company has been based in the Chicago area since its founding in 1990. The headquarters houses corporate offices, merchandising teams, and operational support for more than 1,500 retail stores.
How many brands does Ulta Beauty own?
Ulta Beauty operates as a retailer rather than a brand owner. The company carries products from more than 600 brands across prestige, mass-market, and salon categories. Its owned properties include the Ulta Beauty retail brand, Ulta Beauty Collection private label, The Salon at Ulta Beauty, and Space NK (acquired July 2025).
Who owns Ulta Beauty?
Ulta Beauty is owned by its shareholders, including institutional investors such as Vanguard Group, BlackRock, and State Street Corporation. The company has no parent company or controlling shareholder. Kecia Steelman, the CEO, serves on the board of directors alongside independent directors.
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- Founded: 1990
- Headquarters: Bolingbrook, Illinois, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: ULTA
- Revenue: $12.4 billion (FY2025, ended January 31, 2026)
- Employees: Approximately 16,000
Where Is Ulta Beauty Collection Made / Based?
- Headquarters: Bolingbrook, Illinois, USA
Ulta Beauty Collection Categories & Tags
Brands Owned by Ulta Beauty, Inc.
Beauty Personal CareSpace NK
Owned by Ulta Beauty, Inc.
British prestige beauty retailer founded by Nicky Kinnaird in 1991, acquired by Ulta Beauty in July 2025 and operating more than 80 stores in the UK and Ireland.
beauty-retailprestige-beautyuk-retail
Beauty Personal CareUlta Beauty
Owned by Ulta Beauty, Inc.
Largest specialty beauty retailer in the United States, selling mass and prestige cosmetics, skincare, fragrance, and salon services across more than 1,500 stores.
beauty-retailcosmeticsskincare
Ulta Beauty Collection Ownership: Pros & Cons
Advantages
- +Full margin capture on the retailer's own products
- +Exclusive assortment drives store traffic
- +Low price points convert budget shoppers
- +No dependence on national brand terms
Considerations
- -Competes against the very brands Ulta sells
- -Budget positioning caps price realization
- -Contract manufacturing limits formulation differentiation
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Frequently Asked Questions About Ulta Beauty Collection
Sources & Further Reading
- Ulta Beauty Official Site
- Ulta Beauty Investor Relations
- Ulta Beauty Company Page — /companies/ulta-beauty-inc
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Competitors to Ulta Beauty Collection
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Loreal | France | 1909 | Market leader | Global | All Genders | |
| Lvmh | France | 1969 | Premium | Global | Female-focused | |
| Ulta Beauty Inc | USA | 1990 | Mass market | Global | Unisex | |
| Walmart | USA | 2017 | Mass market | United states | All-ages | |
| Unilever | United Kingdom | 1957 | Mass market | Global | Womens | |
| Lvmh | United States | 2017 | Premium | Global | Womens |
Learn More About Competitors
Beauty Personal CareL'Oréal Paris
Owned by L'Oréal S.A.
L'Oréal Group flagship mass-market beauty brand, sold in over 150 countries. Skincare, haircare, makeup, and hair colour products.
beautyskincarehaircare
Beauty Personal CareSephora
Owned by LVMH Moët Hennessy Louis Vuitton SE
Global prestige beauty retailer owned by LVMH. Founded in 1969 in France, Sephora operates over 2,200 stores in 35 countries. Offers cosmetics, skincare, fragrance, and haircare from hundreds of brands in a self-service retail format.
cosmeticsbeautyretail
Beauty Personal CareUltra Beauty
Owned by Ulta Beauty, Inc.
American beauty and cosmetics retailer offering a wide selection of makeup, skincare, and beauty products.
cosmeticsbeautyretail
Healthcare PharmaceuticalsBasic Care
Owned by Walmart Inc.
Walmart's private label personal care brand offering affordable everyday essentials including health, beauty, and wellness products.
private-labelwalmartaffordable
Beauty Personal CareDove
Owned by Unilever plc
Personal care brand owned by Unilever, known for beauty bars and skincare products. Over $5 billion in annual revenue.
skincarebeautysoap
Beauty Personal CareFenty Beauty
Owned by LVMH Moët Hennessy Louis Vuitton SE
Inclusive cosmetics brand co-created by Rihanna and LVMH in 2017, known for 40-shade foundation range and the Fenty Effect on the beauty industry.
cosmeticsmakeupinclusive-beauty
Competitive Analysis
Market Positioning: Ulta Beauty Collection competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Ulta Beauty Collection
Looking for brands with different ownership structures? These similar brands are not owned by Ulta Beauty, Inc., giving you alternative choices that support different corporate structures.
Beauty Personal CareClean & Clear
Owned by Kenvue
American skincare brand producing facial cleansers, moisturizers, and acne treatments for teens and young women, owned by Kenvue Inc.
skincarefacial-cleanseracne-treatment
Privately Owned
Clean & Clear is privately owned, unlike Ulta Beauty Collection which is under a publicly traded parent company.
Beauty Personal CareDuru
Owned by Evyap
Turkish beauty and bath soap brand manufactured by Evyap. Sold in over 100 countries. Known for natural ingredients including olive oil, shea butter, and coconut. Market leader in Eastern Europe and Central Asia.
soapbeautybath
Privately Owned
Duru is privately owned, unlike Ulta Beauty Collection which is under a publicly traded parent company.
Beauty Personal CareArko
Owned by Evyap
Turkish brand of men's grooming and shaving products manufactured and marketed by Evyap, known for affordable quality shaving soaps.
shavingsoapmens
Privately Owned
Arko is privately owned, unlike Ulta Beauty Collection which is under a publicly traded parent company.
Beauty Personal CareFax
Owned by Evyap
Mass-market soap and personal care brand owned by Evyap, sold in over 100 countries with strong positions in Eastern Europe and the Middle East.
soappersonal-careaffordable
Privately Owned
Fax is privately owned, unlike Ulta Beauty Collection which is under a publicly traded parent company.
Beauty Personal CareGibbs
Owned by Evyap
Men's personal care and grooming brand owned by Evyap, a privately held Turkish personal care company founded in 1927. Gibbs offers shaving products, deodorants, and grooming items primarily in European, Middle Eastern, and Central Asian markets.
personal-caregroomingmens-grooming
Privately Owned
Gibbs is privately owned, unlike Ulta Beauty Collection which is under a publicly traded parent company.
Beauty Personal CareGreat Clips
Owned by Great Clips, Inc.
Value hair salon franchise brand owned by Great Clips, Inc. and operated through more than 4,400 franchisee-owned salons.
hair-salonshaircutsfranchising
Privately Owned
Great Clips is privately owned, unlike Ulta Beauty Collection which is under a publicly traded parent company.
Ulta Beauty, Inc. Stock Information
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