Who Owns Simply Orange?
Simply Orange is owned by The Coca-Cola Company (NYSE: KO). It was launched in 2001 as a premium not-from-concentrate juice brand and has grown into the best-selling refrigerated juice brand in the United States. Simply has extended beyond orange juice into Simply Lemonade, Simply Apple, Simply Tropical, and other variants.
Parent Company
Unknown
Founded
2001
Status
Private
Headquarters
Atlanta, Georgia, USA
Who Owns Simply Orange?
- Parent Company: Unknown
- Ownership Type: Wholly owned
- Company Type: State-Owned
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Simply Orange | Unknown | Wholly owned |
History of Simply Orange
- Founded: 2001
- Founders: The Coca-Cola Company
Simply Orange launched in 2001 as Coca-Cola's direct answer to Tropicana Pure Premium in the not-from-concentrate refrigerated orange juice segment. The brand positioned around simplicity and minimal processing, using its signature round bottle shape and clean label identity to communicate freshness.
The brand grew steadily through the 2000s by offering a credible premium alternative to Tropicana and quickly gained significant shelf presence in US supermarkets. Simply became so successful that Coca-Cola extended the brand family across multiple juice varieties, transforming it from a single-product brand into a premium juice platform.
By the 2010s, Simply had overtaken Tropicana Pure Premium as the best-selling refrigerated juice brand by dollar sales in the US, a position it has largely maintained. The brand's success made it one of the most valuable organic brand launches in Coca-Cola's recent history.
Where Is Simply Orange Made / Based?
- Headquarters: Atlanta, Georgia, USA
Where to Buy
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Simply Orange on AmazonCompetitors to Simply Orange
No direct competitors found in the same category. This could be because Simply Orangeoperates in a unique market segment or we're still building our competitor database.
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