Who Owns Naked Juice?
Naked Juice is owned by Tropicana Brands Group (TBG), the standalone juice company formed in 2021 when PAI Partners acquired a 61% stake in PepsiCo's juice brands for approximately $3.3 billion. PepsiCo originally acquired Naked Juice in 2007 for approximately $450 million. Naked Juice is sold as premium refrigerated smoothies and juice blends in a distinctive wide bottle.
Parent Company
Tropicana Brands Group
Acquired
2021
Status
Private
Headquarters
Miami, Florida, USA (Tropicana Brands Group)
Who Owns Naked Juice?
- Parent Company: Tropicana Brands Group
- Ownership Type: Wholly owned
- Acquisition Year: 2021
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Naked Juice | Tropicana Brands Group | Wholly owned |
History of Naked Juice
- Founded: 1983
- Founders: Jimmy Rosenberg
- Acquired by Tropicana Brands Group: 2021
Naked Juice was founded in Santa Monica, California in 1983 by Jimmy Rosenberg, who produced fresh juice with no added sugars, preservatives, or water. The brand operated as a regional smoothie company through the 1990s, building a following among health-conscious consumers in California.
The brand grew to national distribution through the early 2000s before PepsiCo acquired it in 2007, seeing it as a premium health and wellness vehicle. Under PepsiCo, Naked expanded nationally and internationally.
In 2013, Naked Juice faced a class action lawsuit challenging its "all natural" label claims, resulting in a $9 million settlement. PepsiCo revised the labeling.
The 2021 transfer to Tropicana Brands Group placed Naked alongside Tropicana under a dedicated juice-focused operator.
About Tropicana Brands Group
American juice and beverage company that owns Tropicana, Naked Juice, and KeVita, formed in 2021 when PAI Partners acquired PepsiCo's juice brand portfolio. A standalone company with PepsiCo retaining a 39% minority stake.
- Founded: 2021
- Headquarters: Miami, Florida, USA
- Company Type: Privately Held
- Revenue: ~$3B (estimated)
- Employees: ~2,000
Where Is Naked Juice Made / Based?
- Headquarters: Miami, Florida, USA (Tropicana Brands Group)
Brands Owned by Tropicana Brands Group
- Tropicana - American brand of fruit-based beverages, primarily orange juice, manufactured by...
Where to Buy
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Naked Juice on AmazonCompetitors to Naked Juice
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Coca Cola Company | USA | 1985 | Premium | Global | All-ages | |
| Keurig Dr Pepper | USA | 1966 | Mass market | United states | All-ages | |
| Coca Cola | USA | 2001 | Us refrigerated-juice-leader | United states | All-consumers |
Learn More About Competitors
Odwalla
Owned by The Coca-Cola Company
Fresh juice and smoothie brand owned by The Coca-Cola Company, known for natural fruit juices and plant-based beverages.
Clamato
Owned by Unknown Company
Tomato juice cocktail mixer brand owned by Keurig Dr Pepper, known for blending tomato and clam flavors.
Simply Orange
Owned by Unknown Company
American premium not-from-concentrate orange juice brand owned by The Coca-Cola Company, launched in 2001. The best-selling refrigerated orange juice brand in the United States by dollar sales.
Competitive Analysis
Market Positioning: Naked Juice competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Jobs at Tropicana Brands Group
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