Who Owns the Juice Market
Coca-Cola and PepsiCo together control most of the branded juice market through Minute Maid, Simply Orange, and Tropicana. Here is the full ownership map of the global juice market, from premium cold-pressed to mainstream carton juice.
The juice aisle looks diverse, but most of the major brands trace back to two American beverage giants. Coca-Cola owns Minute Maid, Simply Orange, Odwalla (now discontinued), and Honest Kids juice. PepsiCo owned Tropicana until 2021, when it spun out Tropicana as part of a joint venture. The ownership structure of the juice market has changed significantly in recent years, driven by declining category volumes and a wave of strategic portfolio rationalization.
This post maps who owns which juice brands globally, explains the major ownership changes since 2020, and covers the growing independent segment challenging the legacy brands. For a complementary read on beverage brand concentration, see our post on who owns the bottled water industry.
Coca-Cola: The Juice Portfolio
Coca-Cola (NYSE: KO) is the world's largest non-alcoholic beverage company, and juice represents one of its four major revenue categories alongside sparkling beverages, water, and sports drinks.
[Minute Maid](/brands/minute-maid) is Coca-Cola's flagship juice brand and one of the oldest packaged juice brands in the United States. The Minute Maid Company was founded in 1945 in Boston, Massachusetts, and developed the first commercially successful frozen concentrated orange juice, a revolutionary product that made orange juice practical for mass-market consumption. Coca-Cola acquired Minute Maid in 1960 for approximately $36 million, one of its earliest major brand acquisitions. Minute Maid is now distributed in approximately 100 countries and covers orange juice, lemonade, fruit punch, and juice blends across shelf-stable and refrigerated formats.
[Simply Orange](/brands/simply-orange) is Coca-Cola's premium not-from-concentrate orange juice brand, launched in 2001. Simply Juice is positioned as a higher-quality, fresher-tasting alternative to Minute Maid's standard product, using fruit grown in Florida. Simply has expanded beyond orange juice into Simply Lemonade, Simply Apple, Simply Tropical, and several other variants, becoming one of the top-selling refrigerated juice brands in the United States by dollar sales.
[Honest Kids](/brands/honest-tea) -- Coca-Cola acquired Honest Tea in 2011 and subsequently launched Honest Kids, a lower-sugar juice pouch product for children. The Honest brand also covers Honest Lemonade and other organic beverages.
Odwalla (discontinued): Coca-Cola acquired Odwalla, a premium cold-pressed juice brand from Half Moon Bay, California, in 2001 for approximately $181 million. Odwalla competed in the premium fresh juice segment with cold-pressed juices and smoothies. Coca-Cola discontinued the Odwalla brand in 2020 during COVID-related portfolio rationalization.
Del Valle is Coca-Cola's major juice brand in Latin America, particularly dominant in Mexico and Brazil where it holds market leadership in juice and nectars.
Ades is Coca-Cola's soy-based juice drink brand in Latin America, acquired from Unilever in 2017 for approximately $575 million.
The Tropicana Spinoff: PAI Partners and PAI-backed Tropicana Brands Group
[Tropicana](/brands/tropicana) has the most complex recent ownership history of any major juice brand. Tropicana was founded in Bradenton, Florida in 1947 by Anthony Rossi as a fresh juice packager. PepsiCo acquired Tropicana in 1998 for approximately $3.3 billion, making it one of the most expensive food brand acquisitions of the 1990s.
In August 2021, PepsiCo sold a 61% stake in Tropicana, Naked Juice, KeVita, and other juice brands to private equity firm PAI Partners for approximately $3.3 billion, creating a new standalone company called Tropicana Brands Group (TBG). PepsiCo retained a 39% minority stake. TBG is now an independent company operating the brands at scale without PepsiCo's full corporate infrastructure.
The sale reflected PepsiCo's view that juice was a structurally declining category requiring significant capital investment, while its core businesses in snacks (Frito-Lay) and sports drinks (Gatorade) offered better growth economics.
Tropicana Brands Group (TBG) key brands:
[Tropicana](/brands/tropicana) is the flagship, covering standard not-from-concentrate and from-concentrate orange juice sold in multiple container formats. Tropicana Pure Premium is the most premium tier.
[Naked Juice](/brands/naked-juice) is TBG's premium cold-pressed smoothie and juice brand, founded in Santa Monica, California in 1983. PepsiCo acquired Naked Juice in 2007 for approximately $450 million. Naked competes in the premium refrigerated smoothie segment alongside Odwalla (now discontinued) and independent cold-press brands.
[KeVita](/brands/kevita) is TBG's sparkling probiotic drink brand, acquired by PepsiCo in 2016 for an undisclosed sum. KeVita bridges the juice and wellness beverage categories.
PepsiCo Remaining Juice Assets
After the TBG transaction, PepsiCo retained several juice-adjacent brands:
[Lipton Brisk](/brands/lipton) and ready-to-drink tea beverages are managed through PepsiCo's Lipton partnership with Unilever.
Dole Juice (licensing): Dole is a brand that licenses its name for juice products to various manufacturers. PepsiCo, Tropicana, and others have held Dole juice licenses in various markets.
Other Major Players
Campbell's/Pacific Foods (juice): Campbell Soup Company owns V8 vegetable juice, one of the most recognized US vegetable juice brands, dating to 1933. V8 remains a significant category player in the US and Canada.
Welch's (National Grape Cooperative): Welch's is the juice brand of the National Grape Cooperative Association, a farmer-owned cooperative based in Concord, Massachusetts. Welch's grape juice is the most recognized Concord grape product in the United States. Welch's licenses its brand to Promotion in Motion for fruit snacks and other products.
Ocean Spray (cooperative): Ocean Spray is a cooperative owned by cranberry and grapefruit growers. Ocean Spray cranberry juice cocktail is the dominant US cranberry juice brand, and the cooperative also produces premium 100% cranberry and blended juices. PepsiCo signed a distribution partnership with Ocean Spray in 2020.
Keurig Dr Pepper (Snapple, Clamato, Mott's): Keurig Dr Pepper (NASDAQ: KDP) owns Mott's apple juice and applesauce, Clamato tomato-clam juice, and Snapple juice-based drinks. KDP was formed from the 2018 merger of Keurig Green Mountain and Dr Pepper Snapple Group.
Florida's Natural (Citrus World): Florida's Natural is a cooperative brand owned by Citrus World, a Florida grower-owned cooperative. It is the largest single-source Florida orange juice brand and is one of the last major not-from-concentrate orange juice brands sourcing exclusively from Florida growers.
The Cold-Pressed Juice Segment
The premium cold-pressed juice segment remains more fragmented than mainstream juice. Key independent brands include:
Suja Organic: A San Diego-based cold-pressed juice company backed by Coca-Cola (which invested approximately $90 million for a minority stake in 2015, then later acquired full ownership). Suja competes at the premium organic end of the juice market.
Evolution Fresh (Starbucks): Evolution Fresh is Starbucks's cold-pressed juice brand, acquired in 2011 for approximately $30 million. It is sold through Starbucks locations and some retail channels.
Pressed Juicery: An independent cold-pressed juice cafe chain and packaged juice brand that has grown through franchise and direct retail channels.
Market Share Overview
| Company / Brand | US Market Share | Key Brands |
|---|---|---|
| Tropicana Brands Group | ~20% | Tropicana, Naked Juice |
| Coca-Cola | ~18% | Minute Maid, Simply Orange |
| Private label | ~20% | Retailer own brands |
| Keurig Dr Pepper | ~8% | Mott's, Snapple, Clamato |
| Florida's Natural / cooperatives | ~8% | Florida's Natural, Ocean Spray |
| Others | ~26% | Welch's, V8, regional brands |
Category Challenges
Juice consumption in the United States and Western Europe has been declining for more than a decade. The primary drivers of this decline are:
Sugar awareness. Juice, despite being made from fruit, contains significant naturally occurring sugar and relatively little fiber compared to whole fruit. Growing consumer awareness of sugar intake has shifted beverage consumption toward water, sparkling water, and lower-sugar alternatives.
Competition from smoothies and functional beverages. Cold-pressed juices, protein smoothies, and kombucha have attracted premium beverage occasions that previously went to juice.
Price pressure. Mainstream carton juice is a commodity-adjacent product with thin margins. Private label competition has intensified, particularly in mainstream orange juice.
In response, major brands have introduced lower-sugar variants (Simply Pulp Free with Less Sugar, Tropicana Trop50) and positioned juices around functional benefits (immunity, hydration) rather than purely as a fruit serving vehicle.
FAQ
Who owns Tropicana orange juice now? Tropicana is owned by Tropicana Brands Group (TBG), a standalone company formed in 2021 when PAI Partners acquired a 61% stake for approximately $3.3 billion. PepsiCo retained a 39% minority stake. TBG operates Tropicana, Naked Juice, and KeVita as independent brands.
Is Simply Orange the same company as Minute Maid? Both Simply Orange and Minute Maid are owned by Coca-Cola. They are separate brands operating at different price tiers. Simply Orange uses not-from-concentrate juice positioned as a premium product. Minute Maid covers both from-concentrate and not-from-concentrate variants at more accessible price points.
Is Welch's a cooperative? Yes. Welch's is owned by the National Grape Cooperative Association, a cooperative of grape growers. The brand licenses its name to other companies for products like fruit snacks and jams, generating royalty revenue for the cooperative's grower members.
Explore Related Brands
- Tropicana - Now owned by Tropicana Brands Group (PAI Partners/PepsiCo JV)
- Minute Maid - Coca-Cola's juice brand, acquired 1960 for $36 million
- Simply Orange - Coca-Cola's premium NFC orange juice, launched 2001
- Naked Juice - TBG's premium cold-pressed smoothie brand
Browse all food and beverage brands
Sources
1. Coca-Cola Annual Report 2024 -- https://investors.coca-colacompany.com/ 2. PepsiCo: Tropicana Brands Group Transaction, 2021 -- https://www.pepsico.com/news/press-release 3. Tropicana Brands Group Company Overview -- https://tropicanabrands.com 4. Campbell Soup Company Annual Report FY2025 -- https://investor.campbellsoupcompany.com/ 5. Keurig Dr Pepper Annual Report 2024 -- https://ir.keurigdrpepper.com/ 6. Euromonitor International: Juice Market Share 2024 -- https://www.euromonitor.com 7. Ocean Spray: Cooperative Overview -- https://www.oceanspray.com/about-us
All brand ownership data verified through WhoBrands.com research methodology. Last updated: March 2026.
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Brands & Companies Mentioned
Tropicana
Owned by PepsiCo
American brand of fruit-based beverages, primarily orange juice, manufactured by PepsiCo and known for its not-from-concentrate products.
Minute Maid
Owned by The Coca-Cola Company
American juice and beverage brand owned by Coca-Cola, pivoting away from its 80-year-old frozen concentrate origins after discontinuing frozen canned juices in Q1 2026 to focus on fresh and ready-to-drink products that better match current consumer demand.
Simply Orange
Owned by Unknown Company
American premium not-from-concentrate orange juice brand owned by The Coca-Cola Company, launched in 2001. The best-selling refrigerated orange juice brand in the United States by dollar sales.
The Coca-Cola Company
American multinational beverage corporation and the world's largest beverage company by revenue, headquartered in Atlanta, Georgia, and publicly traded on the NYSE.
22 brands in portfolio
PepsiCo
American multinational food and beverage corporation owning Pepsi, Lay's, Gatorade, Doritos, Quaker Oats, and dozens of other iconic brands, with FY2025 revenue of $93.9 billion.
23 brands in portfolio
Tropicana Brands Group
American juice and beverage company that owns Tropicana, Naked Juice, and KeVita, formed in 2021 when PAI Partners acquired PepsiCo's juice brand portfolio. A standalone company with PepsiCo retaining a 39% minority stake.
3 brands in portfolio