Tropicana Brands Group

Who owns Tropicana Brands Group?
Tropicana Brands Group is owned by PAI Partners (61%) and PepsiCo (39%). PAI Partners, a European private equity firm, acquired the controlling stake in August 2021 for approximately $3.3 billion. PepsiCo retained a 39% minority stake.

Is Tropicana still owned by PepsiCo?
No, PepsiCo no longer controls Tropicana. PepsiCo sold a 61% controlling stake to PAI Partners in August 2021, retaining a 39% minority stake. Tropicana Brands Group operates as an independent private company. PepsiCo continues to provide certain operational services during a transition period.

What brands does Tropicana Brands Group own?
TBG owns Tropicana (orange juice and fruit juices), Naked Juice (premium smoothies and juices), and KeVita (sparkling probiotic drinks). The company also sells Dole juice products under license in certain markets.

When was Tropicana Brands Group founded?
Tropicana Brands Group was formed in August 2021 when PAI Partners acquired a 61% stake in PepsiCo's juice brand portfolio. The Tropicana brand itself was founded in 1947 by Anthony Rossi in Bradenton, Florida.

How much did PAI Partners pay for Tropicana?
PAI Partners acquired a 61% controlling stake in PepsiCo's juice brand portfolio for approximately $3.3 billion in August 2021. The transaction included Tropicana, Naked Juice, KeVita, and other juice brands.

Is Tropicana Brands Group publicly traded?
No, Tropicana Brands Group is a private company. It is owned by PAI Partners (61%) and PepsiCo (39%). The company does not publicly disclose detailed financial results.

The Tropicana brand was founded in Bradenton, Florida in 1947 by Anthony Rossi, an Italian immigrant who developed a method for flash-pasteurizing fresh orange juice to enable distribution beyond local markets. The innovation allowed Tropicana to become a national brand, and the company grew throughout the second half of the 20th century.

PepsiCo acquired Tropicana in 1998 for approximately $3.3 billion. Under PepsiCo's ownership, Tropicana was combined with other juice brands including Naked Juice (acquired in 2006) and KeVita (acquired in 2016). The juice portfolio was managed alongside PepsiCo's broader beverage business for over two decades.

The creation of TBG in 2021 reflected PepsiCo's strategic refocusing on higher-growth snacking and functional beverage businesses. Juice had faced long-term structural headwinds from consumer sugar awareness, and PepsiCo chose to monetize the category through a sale rather than continue to fund its distribution infrastructure. The deal valued the juice portfolio at approximately $3.3 billion, with PAI Partners acquiring 61% and PepsiCo retaining 39%.

PAI Partners has invested in growing TBG's brands and has worked to modernize manufacturing and supply chain operations since the acquisition. The company has also explored strategic options for its portfolio, including potential divestitures or acquisitions that could reshape the business.

TBG is committed to responsible sourcing of Florida and international citrus and to reducing its plastic packaging footprint across the Tropicana and Naked Juice product lines. The company works with citrus growers in Florida and other regions to promote sustainable agricultural practices.

Key sustainability initiatives include:

• Sustainable Sourcing: Sourcing citrus from Florida and international growers with attention to environmental practices and supply chain transparency.
• Packaging Reduction: Efforts to reduce plastic usage across Tropicana and Naked Juice product lines, including lightweighting of bottles and exploring alternative packaging materials.
• Waste Reduction: Programs to reduce food waste in manufacturing operations and utilize citrus byproducts.

The company has not publicly disclosed specific carbon reduction targets or science-based targets as of 2026.