Tropicana Brands Group
American juice and beverage company that owns Tropicana, Naked Juice, and KeVita, formed in 2021 when PAI Partners acquired PepsiCo's juice brand portfolio. A standalone company with PepsiCo retaining a 39% minority stake.
Company Type
private
Founded
2021
Headquarters
Miami, Florida, USA
Revenue
~$3B (estimated)
Employees
~2,000
Primary Market
United States
About Tropicana Brands Group
American juice and beverage company that owns Tropicana, Naked Juice, and KeVita, formed in 2021 when PAI Partners acquired PepsiCo's juice brand portfolio. A standalone company with PepsiCo retaining a 39% minority stake.
History of Tropicana Brands Group
The Tropicana brand was founded in Bradenton, Florida in 1947 by Anthony Rossi, an Italian immigrant who developed a method for flash-pasteurizing fresh orange juice to enable shelf-stable distribution. PepsiCo acquired Tropicana in 1998 for approximately $3.3 billion.
The creation of TBG in 2021 reflected PepsiCo's strategic refocusing on higher-growth snacking and functional beverage businesses. Juice had faced long-term structural headwinds from consumer sugar awareness, and PepsiCo chose to monetize the category through a sale rather than continue to fund its distribution infrastructure.
PAI Partners has invested in growing TBG's brands and has worked to modernize manufacturing and supply chain operations since the acquisition.
Tropicana Brands Group Sustainability & Ethics
TBG is committed to responsible sourcing of Florida and international citrus and to reducing its plastic packaging footprint across the Tropicana and Naked Juice product lines.
Brands Owned by Tropicana Brands Group
Tropicana Brands Group owns 2 brands in our database.
Naked Juice
Owned by Tropicana Brands Group
American premium cold-pressed juice and smoothie brand owned by Tropicana Brands Group. Founded in Santa Monica in 1983, acquired by PepsiCo in 2007, and transferred to Tropicana Brands Group in 2021.
Tropicana
Owned by Tropicana Brands Group
American brand of fruit-based beverages, primarily orange juice, manufactured by PepsiCo and known for its not-from-concentrate products.
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