Who Owns Fage?
Fage is a privately held Greek dairy company founded in Athens, Greece in 1926 by the Filippou family, who continue to own it. Fage's registered holding company moved to Luxembourg in 2012. Fage introduced authentic Greek strained yogurt to the US market in 1998, predating the broader Greek yogurt category. Fage Total is its flagship brand and is widely regarded as a benchmark product in the authentic strained yogurt segment.
Parent Company
Fage International S.A.
Founded
1926
Status
Private
Headquarters
Johnstown, New York, USA (US operations) / Luxembourg (holding)
Who Owns Fage?
- Parent Company: Fage International S.A.
- Ownership Type: Wholly owned
- Company Type: Privately Held
- Stock Ticker: N/A: N/A
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Fage | Fage International S.A. | Wholly owned |
History of Fage
- Founded: 1926
- Founders: Athanassios Filippou
Fage was founded in 1926 by Athanassios Filippou as a small dairy business in Athens. The company grew through the mid-twentieth century as a Greek dairy producer and expanded into strained yogurt production using traditional Greek techniques.
In 1975, Fage was the first company in Greece to industrialize Greek yogurt production at scale, packaging the product for mass grocery distribution. This was a pivotal moment: it transformed Greek yogurt from a homemade or small-dairy product into a nationally distributed packaged food.
Fage entered the United States in 1998, importing its Total line of strained yogurts to the US market before the Greek yogurt category existed as a recognized segment. The brand built an early following among health-conscious and foodie consumers without significant marketing investment. Chobani's 2007 launch and rapid growth subsequently created a mass market for the style of yogurt Fage had been selling for nearly a decade.
Fage opened a US manufacturing facility in Johnstown, New York in 2008, allowing it to produce its yogurt domestically and reduce import costs. The Johnstown plant has grown substantially and is now one of the largest yogurt production facilities on the East Coast.
About Fage International S.A.
Greek dairy company founded in 1926, known for Greek yogurt and dairy products, headquartered in Athens, Greece.
- Founded: 1926
- Headquarters: Athens, Greece
- Company Type: Privately Held
- Stock: N/A: N/A
- Revenue: approximately EUR 1.2 billion (FY2024)
- Employees: approximately 2,500
Where Is Fage Made / Based?
- Headquarters: Johnstown, New York, USA (US operations) / Luxembourg (holding)
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Fage on AmazonCompetitors to Fage
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Chobani | USA | 2007 | Us yogurt-market-leader | United states | All-consumers | |
| Danone | France | 2011 | Major us-greek-yogurt-brand | United states | All-consumers | |
| Danone | France | 1987 | Mass market | Global | All Genders | |
| Danone | France (Danone) | 1942 | Mainstream us-yogurt | United states | All-consumers | |
| Lactalis | USA | 2006 | Us skyr-leader | United states | All-consumers | |
| Lactalis | USA | 1983 | Us organic-yogurt-leader | United states | All-consumers |
Learn More About Competitors
Chobani
Owned by Chobani
American Greek yogurt brand that disrupted the US yogurt market after its 2007 launch, and the best-selling yogurt brand in the United States by dollar sales. Founded in upstate New York by Hamdi Ulukaya.
Oikos
Owned by Danone
American Greek yogurt brand owned by Danone, competing directly with Chobani and Fage in the strained yogurt segment. One of Danone's key US yogurt brands alongside Activia and Dannon.
Activia
Owned by Danone
Probiotic yogurt brand owned by Danone SA, sold in more than 70 countries. Activia is positioned as a digestive health product and is one of Danone's highest-revenue dairy brands globally.
Dannon
Owned by Danone
The US commercial name for the Danone yogurt brand, owned by Danone S.A. Dannon is one of the original mass-market yogurt brands in the United States, covering mainstream stirred yogurts, Light & Fit, and the Danimals children's line.
Siggi's
Owned by Lactalis Group
Icelandic-style skyr brand founded in New York City in 2006 and owned by Lactalis Group since 2018. Known for its lower sugar content and simple ingredients, inspired by the Icelandic dairy tradition of skyr.
Stonyfield
Owned by Lactalis Group
American organic yogurt brand owned by Lactalis Group, founded in New Hampshire in 1983 by Gary Hirshberg and Samuel Kaymen. The best-selling organic yogurt brand in the United States. Previously owned by Danone until its 2017 sale.
Competitive Analysis
Market Positioning: Fage competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Fage International S.A. Stock Information
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