
Fage is a privately held Greek dairy company founded in Athens, Greece in 1926 by the Filippou family, who continue to own it. Fage's holding company, FAGE International S.A., is registered in Luxembourg. The company reported 2024 total sales of approximately EUR 645 million, with U.S. sales of EUR 406 million. Fage is the fourth-largest yogurt brand in the United States and the number one natural yogurt brand. In 2025, Fage restructured its Greek operations under its U.S. subsidiary and returned to profitability in Greece.
Parent Company
Founded
1926
Status
Private
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Fage | Fage International S.A. | Wholly owned |
Fage was founded in 1926 by Athanassios Filippou as a small dairy business in Athens. The company grew through the mid-twentieth century as a Greek dairy producer and expanded into strained yogurt production using traditional Greek techniques.
In 1975, Fage was the first company in Greece to industrialize Greek yogurt production at scale, packaging the product for mass grocery distribution. This transformed Greek yogurt from a homemade or small-dairy product into a nationally distributed packaged food.
Fage entered the United States in 1998, importing its Total line of strained yogurts before the Greek yogurt category existed as a recognized segment. The brand built an early following among health-conscious and foodie consumers without significant marketing investment. Chobani's 2007 launch and rapid growth subsequently created a mass market for the style of yogurt Fage had been selling for nearly a decade.
Fage opened a U.S. manufacturing facility in Johnstown, New York, in 2008, allowing it to produce its yogurt domestically. The company has since expanded with a new facility in Johnston, Illinois, which serves as a major production center for the U.S. market.
In 2024, Fage reported total sales of EUR 645 million, with U.S. sales reaching EUR 406 million, a 22% increase over 2023. Net profit for 2024 was EUR 96 million. The company repaid a bond and freed itself from a restrictive credit agreement with Citibank, strengthening its financial position.
In 2025, FAGE Hellas (the Greek subsidiary) returned to profitability after years of losses, reporting net profit of EUR 6.36 million compared to a EUR 16.7 million loss in 2024. Revenue at the Greek subsidiary increased 18.1% to EUR 205.6 million, driven by 25.4% growth in international sales and 7.2% growth in the Greek market. Gross profit rose 24.9% to EUR 38.2 million, with gross margin improving to 18.6% from 17.6%.
Fage plans to build a new factory in Hoogeveen, Netherlands, to serve the British and Northwest European markets. The factory, with an initial capacity of 40,000 tons, was originally scheduled to be operational by 2024, but construction has been delayed to 2028 due to nitrogen issues and sewer connection requirements. The facility will be emission-free, powered by electricity. Until the Dutch factory is operational, more yogurt will be produced in Greece for the European market.
What does Fage own?
Fage owns the Fage and Total brands for Greek yogurt and dairy products. The company operates production facilities in Johnstown, New York (United States), Metamorphosis and Trikalon (Greece), and the United Kingdom. A planned facility in Hoogeveen, Netherlands, has been delayed to a 2028 construction start.
Is Fage publicly traded?
No, Fage International S.A. is a privately owned company controlled by the Filippou family. The company is incorporated in Luxembourg and is not listed on any stock exchange. The company voluntarily publishes quarterly reports for holders of its senior notes but is not subject to public company reporting requirements.
Who founded Fage?
Fage was founded in 1926 by Athanassios Filippou as a small dairy shop in Athens, Greece. The company was later led by his sons, Giannis and Kyriakos Filippou, who expanded the business internationally. The third generation, led by CEO Athanasios Filippou, currently manages the company.
Where is Fage headquartered?
Fage International S.A. is headquartered in Luxembourg City, Luxembourg. The company moved its parent entity from Greece to Luxembourg in 2023 as part of a corporate reorganization. The company's operational headquarters remain in Athens, Greece, and its U.S. operations are based in Johnstown, New York.
How many brands does Fage own?
Fage owns two main brands: Fage, the primary brand for Greek yogurt and dairy products sold globally, and Total, a yogurt brand sold in certain international markets, particularly in the United Kingdom and Europe.
Who owns Fage?
Fage is privately owned by the Filippou family. Three generations of the family have controlled the company since its founding in 1926. The current leadership includes Athanasios Filippou as CEO, Athanasios-Kyros Filippou as Vice President, and Giannis Filippou as Chairman. The company has no outside investors, no public stock, and no venture capital involvement.
What is Fage's revenue?
Fage reported FY2024 worldwide sales of $754 million, up from $629 million in 2023. Net profit was $112.3 million, up from $82.7 million. The United States generated approximately $406 million in sales, representing 63% of total revenue. The Greek subsidiary reported 2025 revenue of EUR 205.6 million, up 18.1% from 2024.
Fage's sustainability efforts focus on product purity, responsible sourcing, and emission-free manufacturing.
Product Purity: Fage Total contains only milk and live active cultures, with no preservatives, thickeners, or artificial ingredients. This simple formulation aligns with consumer demand for clean-label products and reduces the environmental impact associated with synthetic additives.
Emission-Free Manufacturing: The planned Netherlands factory in Hoogeveen will be emission-free, powered entirely by electricity. A connection to the sewage treatment plant near Echten is being established to minimize environmental impact.
Traditional Methods: Fage uses traditional Greek straining methods to produce its yogurt, rather than adding thickeners or protein concentrates. This approach preserves the authentic production process while maintaining product quality.
Financial Responsibility: Fage repaid a bond in 2024 and freed itself from a restrictive credit agreement with Citibank, strengthening its financial position. The company funds investments from existing cash flow rather than taking on significant debt.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Danone | France | 2011 | Mass market | United states | All Genders | |
| Danone | France | 1987 | Mass market | Global | All Genders | |
| Chobani | USA | 2007 | Premium | United states | All Genders | |
| Danone | USA | 1942 | Mass market | United states | All Genders | |
| Lactalis | USA | 2005 | Us skyr-leader | United states | All-consumers | |
| Lactalis | USA | 1983 | Premium | United states | All Genders |
Food BeverageOwned by Danone S.A.
Greek yogurt brand owned by Danone, competing with Chobani in the US strained yogurt and protein beverage market.
Food BeverageOwned by Danone S.A.
Probiotic yogurt brand owned by Danone SA, sold in more than 70 countries. Activia is positioned as a digestive health product and is one of Danone's highest-revenue dairy brands globally.
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Market Positioning: Fage competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Food BeverageOwned by Chobani, LLC
American food and beverage company founded in 2007 by Hamdi Ulukaya, specializing in Greek yogurt, coffee, creamers, and plant-based foods. Privately held with 2025 revenue of $3.8 billion.
Chobani operates independently without a large parent corporation.
Food BeverageOwned by Danone S.A.
French premium natural mineral water brand sourced from a protected Alpine aquifer above Evian-les-Bains, France. Owned by Danone S.A. (Euronext Paris: BN) since 1970, Evian is sold in more than 140 countries and celebrated its 200th anniversary in 2026. All Evian plastic bottles are made from 100% recycled PET.
Evian is owned by Danone S.A., a public company, a different structure than Fage's parent.
Food BeverageOwned by HelloFresh SE
German meal kit delivery company providing pre-portioned ingredients and recipes for home cooking, publicly traded on the Frankfurt Stock Exchange.
HelloFresh operates independently without a large parent corporation.
Food BeverageOwned by Danone S.A.
Greek yogurt brand owned by Danone, competing with Chobani in the US strained yogurt and protein beverage market.
Oikos is owned by Danone S.A., a public company, a different structure than Fage's parent.
Food BeverageOwned by Danone S.A.
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Activia is owned by Danone S.A., a public company, a different structure than Fage's parent.
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American craft gin founded in Portland, Oregon in 2006 and acquired by Diageo in 2020 for up to $735 million, known for its softer botanical profile and association with actor Ryan Reynolds.
Aviation American Gin is owned by Diageo plc, a public company, a different structure than Fage's parent.
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