Who Owns Siggi's?
Siggi's is owned by Lactalis Group, the private French dairy conglomerate, which acquired the brand in 2018. Siggi's was founded in New York City in 2006 by Siggi Hilmarsson, an Icelander who wanted to recreate the skyr he grew up eating. Skyr is a traditional Icelandic strained dairy product similar to thick yogurt, with a naturally high protein and low sugar profile.
Parent Company
Lactalis Group
Acquired
2018
Status
Private
Headquarters
New York, New York, USA
Who Owns Siggi's?
- Parent Company: Lactalis Group
- Ownership Type: Wholly owned
- Acquisition Year: 2018
- Company Type: Privately Held
- Stock Ticker: N/A: N/A
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Siggi's | Lactalis Group | Wholly owned |
History of Siggi's
- Founded: 2006
- Founders: Siggi Hilmarsson
- Acquired by Lactalis Group: 2018
Siggi Hilmarsson was born in Iceland and moved to New York City to study business. Homesick for the skyr he grew up eating, he began making it in his apartment kitchen using traditional Icelandic recipes and ingredients. After sharing batches with friends who encouraged him to commercialize it, he launched Siggi's in 2006 through farmers' markets and specialty stores.
Skyr is an ancient Icelandic dairy product that predates modern yogurt and is technically classified as a fresh cheese, though its texture and consumption pattern are similar to thick yogurt. It is made by heating milk, adding cultures, straining extensively to remove liquid, and producing a very thick, creamy product. Authentic skyr is high in protein and low in sugar relative to conventional yogurt.
Siggi's grew steadily through natural and specialty food retail before transitioning to mainstream supermarket distribution. The brand's emphasis on simple ingredients (no artificial sweeteners, no artificial colors, no gelatin) and its lower sugar positioning resonated with health-conscious consumers, particularly as awareness of added sugar in food grew through the 2010s.
Lactalis acquired Siggi's in 2018 to expand its US dairy portfolio alongside Stonyfield.
About Lactalis Group
French multinational dairy products company founded in 1933, known for cheese, milk, and dairy products, headquartered in Laval, France.
- Founded: 1933
- Headquarters: Laval, France
- Company Type: Privately Held
- Stock: N/A: N/A
- Revenue: approximately EUR 29 billion (FY2024)
- Employees: approximately 85,000
Where Is Siggi's Made / Based?
- Headquarters: New York, New York, USA
Brands Owned by Lactalis Group
- Stonyfield - American organic yogurt brand owned by Lactalis Group, founded in New Hampshire ...
Where to Buy
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Siggi's on AmazonCompetitors to Siggi's
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Danone | France | 1987 | Mass market | Global | All Genders | |
| Chobani | USA | 2007 | Us yogurt-market-leader | United states | All-consumers | |
| Danone | France (Danone) | 1942 | Mainstream us-yogurt | United states | All-consumers | |
| Fage | USA (US operations) / Luxembourg (holding) | 1926 | Premium authentic-greek-yogurt | Global | All-consumers | |
| Danone | France | 2011 | Major us-greek-yogurt-brand | United states | All-consumers | |
| General Mills | Minnesota (General Mills) | 1965 | Mainstream us-yogurt | Global | All-consumers |
Learn More About Competitors
Activia
Owned by Danone
Probiotic yogurt brand owned by Danone SA, sold in more than 70 countries. Activia is positioned as a digestive health product and is one of Danone's highest-revenue dairy brands globally.
Chobani
Owned by Chobani
American Greek yogurt brand that disrupted the US yogurt market after its 2007 launch, and the best-selling yogurt brand in the United States by dollar sales. Founded in upstate New York by Hamdi Ulukaya.
Dannon
Owned by Danone
The US commercial name for the Danone yogurt brand, owned by Danone S.A. Dannon is one of the original mass-market yogurt brands in the United States, covering mainstream stirred yogurts, Light & Fit, and the Danimals children's line.
Fage
Owned by Fage International S.A.
Greek dairy company and the creator of authentic Greek strained yogurt, founded in Athens in 1926. Fage Total is the best-known authentic Greek yogurt brand in the United States, predating the mainstream Greek yogurt boom by more than a decade.
Oikos
Owned by Danone
American Greek yogurt brand owned by Danone, competing directly with Chobani and Fage in the strained yogurt segment. One of Danone's key US yogurt brands alongside Activia and Dannon.
Yoplait
Owned by General Mills, Inc.
French yogurt brand owned by the SODIAAL dairy cooperative, with the US commercial license held by General Mills. Once the best-selling yogurt brand in the United States, now competing in a market reshaped by Greek yogurt.
Competitive Analysis
Market Positioning: Siggi's competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Lactalis Group Stock Information
Jobs at Lactalis Group
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