Who Owns Oikos?
Oikos is owned by Danone S.A. (EPA: BN), the French multinational food company. Oikos is Danone's Greek yogurt brand in the United States, launched to compete with Chobani following the Greek yogurt category boom. Oikos is available in standard and Oikos Pro (high protein) variants and is sold across US supermarkets and mass retail.
Parent Company
Danone
Founded
2011
Status
Private
Headquarters
Paris, France
Who Owns Oikos?
- Parent Company: Danone
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: Euronext Paris: DANOY
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Oikos | Danone | Wholly owned |
History of Oikos
- Founded: 2011
- Founders: Danone
Danone launched Oikos in the United States in 2011, four years after Chobani's 2007 launch had demonstrated the commercial potential of Greek-style strained yogurt. Danone had existing US yogurt infrastructure through the Dannon brand (its US commercial name) and used that base to develop and introduce Oikos as a direct competitive response.
The brand faced the challenge of establishing itself in a category where Chobani had first-mover advantage and authentic founder story credentials. Danone positioned Oikos around the Dannon scientific heritage and broad US distribution. Celebrity partnerships, including with actor John Stamos, contributed to Oikos advertising campaigns in the 2010s.
Oikos Pro, a higher-protein variant targeting fitness-oriented consumers, was introduced later and has become a significant contributor to the brand's sales as the protein trend in food has strengthened.
About Danone
Danone delivered strong performance in FY2024, marking significant progress in its strategic transformation under the "Renew Danone" plan. The company achieved positive volume-mix for the first time since launching the strategic plan in 2022, demonstrating successful execution of its health-focused strategy.
Financial Performance: Danone reported 2024 sales of €27.4 billion, with net income more than doubling to €2.02 billion from €881 million in 2023. Operating income rose to €3.4 billion from €2.04 billion in 2023, while earnings per share more than doubled to €3.14 from €1.36 in 2023. Recurring operating margin improved to 13% from 12.6% in 2023.
Volume-Mix Improvement: CEO Antoine de Saint-Affrique noted that Q4 2024 marked the sixth quarter in a row of volume-mix improvement, with high-protein, coffee, and medical nutrition posting double-digit growth. The company's Essential Dairy & Plant-Based (EDP) category achieved positive volume-mix in Europe for five consecutive quarters after 10 years of decline.
Health-Focused Strategy: Danone's increased focus on health and nutrition research and strategic shift to formulations perceived as healthier is paying dividends. The company successfully petitioned the US FDA in 2024 to secure a science-backed claim linking yogurt consumption with reduced risk of developing type-2 diabetes.
- Founded: 1919
- Headquarters: Paris, Ile-de-France, France
- Company Type: Publicly Traded
- Stock: Euronext Paris: DANOY
- Revenue: €27.4 billion (FY2024)
- Employees: Over 90,000
Where Is Oikos Made / Based?
- Headquarters: Paris, France
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Where to Buy
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Oikos on AmazonCompetitors to Oikos
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Chobani | USA | 2007 | Us yogurt-market-leader | United states | All-consumers | |
| Fage | USA (US operations) / Luxembourg (holding) | 1926 | Premium authentic-greek-yogurt | Global | All-consumers | |
| Danone | France | 1987 | Mass market | Global | All Genders | |
| Danone | France (Danone) | 1942 | Mainstream us-yogurt | United states | All-consumers | |
| Lactalis | USA | 2006 | Us skyr-leader | United states | All-consumers | |
| Lactalis | USA | 1983 | Us organic-yogurt-leader | United states | All-consumers |
Learn More About Competitors
Chobani
Owned by Chobani
American Greek yogurt brand that disrupted the US yogurt market after its 2007 launch, and the best-selling yogurt brand in the United States by dollar sales. Founded in upstate New York by Hamdi Ulukaya.
Fage
Owned by Fage International S.A.
Greek dairy company and the creator of authentic Greek strained yogurt, founded in Athens in 1926. Fage Total is the best-known authentic Greek yogurt brand in the United States, predating the mainstream Greek yogurt boom by more than a decade.
Activia
Owned by Danone
Probiotic yogurt brand owned by Danone SA, sold in more than 70 countries. Activia is positioned as a digestive health product and is one of Danone's highest-revenue dairy brands globally.
Dannon
Owned by Danone
The US commercial name for the Danone yogurt brand, owned by Danone S.A. Dannon is one of the original mass-market yogurt brands in the United States, covering mainstream stirred yogurts, Light & Fit, and the Danimals children's line.
Siggi's
Owned by Lactalis Group
Icelandic-style skyr brand founded in New York City in 2006 and owned by Lactalis Group since 2018. Known for its lower sugar content and simple ingredients, inspired by the Icelandic dairy tradition of skyr.
Stonyfield
Owned by Lactalis Group
American organic yogurt brand owned by Lactalis Group, founded in New Hampshire in 1983 by Gary Hirshberg and Samuel Kaymen. The best-selling organic yogurt brand in the United States. Previously owned by Danone until its 2017 sale.
Competitive Analysis
Market Positioning: Oikos competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Danone Stock Information
Jobs at Danone
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