Who Owns Frosted Flakes?
Frosted Flakes is owned by WK Kellogg Co. (NYSE: KLG), the North American cereal company formed when Kellogg Company split into two entities in August 2023. Frosted Flakes was introduced in 1952 and is one of the best-selling cereals in the United States. It is sold as Frosties in the United Kingdom and other international markets.
Parent Company
Kellanova
Founded
1952
Status
Private
Headquarters
Battle Creek, Michigan, USA
Who Owns Frosted Flakes?
- Parent Company: Kellanova
- Ownership Type: Wholly owned
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Frosted Flakes | Kellanova | Wholly owned |
History of Frosted Flakes
- Founded: 1952
- Founders: Kellogg Company
Frosted Flakes was introduced in 1952 by Kellogg's as Sugar Frosted Flakes, a sweetened version of its original Corn Flakes cereal (introduced 1906). The product was designed to appeal to children by adding a sugar coating to the corn flakes base.
The brand's enduring mascot, Tony the Tiger, was introduced at launch in 1952. Tony's catchphrase, "They're Gr-r-reat!," is one of the most recognized advertising slogans in US history. Tony the Tiger has appeared in Frosted Flakes advertising continuously since the brand's launch, making him one of the most enduring cereal mascots in the category.
The brand name was simplified from Sugar Frosted Flakes to Frosted Flakes in 1983 as consumer attitudes toward added sugar in children's cereals became more negative.
In the UK and many international markets, the product is sold as Frosties with the same Tony the Tiger mascot.
About Kellanova
American global snacking and cereal company, formerly the international operations of Kellogg Company, acquired by Mars, Incorporated in 2024.
- Founded: 2023
- Headquarters: Chicago, Illinois, USA
- Company Type: Privately Held
- Revenue: $13B (FY2023 standalone)
- Employees: ~23,000
Where Is Frosted Flakes Made / Based?
- Headquarters: Battle Creek, Michigan, USA
Brands Owned by Kellanova
Where to Buy
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Frosted Flakes on AmazonCompetitors to Frosted Flakes
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| General Mills | USA | 1964 | Top 10-us-cereal | United states | All-consumers | |
| General Mills | USA | 1958 | Mainstream us-cereal | United states | All-consumers | |
| Kellanova | USA | 1963 | Top 10-us-kids-cereal | Global | All-consumers | |
| Kellanova | USA | 1906 | Heritage us-cereal-original | Global | All-consumers |
Learn More About Competitors
Lucky Charms
Owned by General Mills, Inc.
American oat and marshmallow breakfast cereal owned by General Mills, introduced in 1964. One of the most recognized children's cereal brands globally, known for its "magically delicious" tagline and colorful marshmallow shapes.
Cocoa Puffs
Owned by General Mills, Inc.
American chocolate-flavored puffed corn cereal owned by General Mills, introduced in 1958. Known for its Sonny the Cuckoo Bird mascot and "I'm Cuckoo for Cocoa Puffs!" tagline.
Froot Loops
Owned by Kellanova
American colorful ring-shaped corn cereal with fruit-flavored sweetness, owned by WK Kellogg Co., introduced in 1963. Known for its toucan mascot Toucan Sam and the "Follow your nose" advertising slogan.
Kellogg's Corn Flakes
Owned by Kellanova
The original breakfast cereal, owned by WK Kellogg Co., invented by Will Keith Kellogg in Battle Creek, Michigan in 1894 and launched commercially in 1906. The cereal that founded the modern breakfast cereal industry.
Competitive Analysis
Market Positioning: Frosted Flakes competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Jobs at Kellanova
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