Who Owns GamerSupps?
GamerSupps is owned by Jonathan Schlatt, the American YouTuber and streamer known as jschlatt, who acquired Gamer Supps LLC in May 2022 and serves as its CEO and majority shareholder. The company was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey. It sells sugar-free powdered energy and nootropic drink mixes marketed to gamers.
GamerSupps Timeline
Who Owns GamerSupps?
- Parent Company: Gamer Supps LLC
- Ownership Type: Wholly owned
- Acquisition Year: 2022
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| GamerSupps | Gamer Supps LLC | Wholly owned |
Where to Buy
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GamerSupps on AmazonHistory of GamerSupps
- Founded: 2015
- Founders: Eric Frayman, Ryan Morrison, Ryan Garvey
- Acquired by Gamer Supps LLC: 2022
Gamer Supps LLC was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey. The founders identified a gap in the gaming market: the energy drinks most associated with gaming, such as Monster and Red Bull, were sugar-heavy canned products, while the emerging gaming supplement niche offered an opportunity for a lighter, nootropic-positioned alternative.
The company's flagship product is GG, a powdered energy and focus formula sold in tubs and single-serving packets. It is marketed as a zero-sugar, low-calorie alternative containing caffeine, vitamins, and nootropic ingredients, mixed with water at home. The powder format allowed far lower cost per serving than canned competitors, a central part of its pitch.
Growth came through influencer marketing. GamerSupps sponsored streamers and YouTubers and released creator-branded flavors and merchandise, building awareness inside gaming communities without retail distribution or traditional advertising. The "Waifu Cup" shaker line, featuring anime-style art, became a signature collectible product sold in limited runs.
By early 2022 the company faced criticism from within the creator community over its sponsorship payment practices and partnership terms. In May 2022, Jonathan Schlatt, who had been a brand ambassador, acquired the company. Under his ownership, GamerSupps leaned fully into the creator model, signing equity partners among prominent streamers, expanding flavor drops tied to creator personas, and growing its merchandise lines.
The company has remained private and headquartered in New Jersey, operating on a direct-to-consumer model through its website with a team of roughly 50 to 60 people. Revenue figures are not publicly disclosed.
About Gamer Supps LLC
What is Gamer Supps LLC?
Gamer Supps LLC is a private supplement company headquartered in Brick, New Jersey. It sells GG, a powdered energy and nootropic formula, plus shaker cups and merchandise to gaming audiences through its direct-to-consumer website.
Who owns Gamer Supps?
Jonathan Schlatt, the YouTuber known as jschlatt, owns a majority stake in Gamer Supps and serves as CEO. He acquired the company in May 2022. Partner creators including SMii7Y and Sinder hold smaller equity positions.
Is Gamer Supps a public company?
No. Gamer Supps is a private LLC with no public listing. It has never raised venture capital.
When was Gamer Supps founded?
The company was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey.
How does Gamer Supps make money?
The company sells powdered energy drink mix, shaker cups, and merchandise directly through its website. Its creator-ownership model keeps marketing costs low because the owners promote products to their own audiences rather than paying for advertising.
Who founded Gamer Supps?
Eric Frayman, Ryan Morrison, and Ryan Garvey founded the company in 2015. Jonathan Schlatt, originally a brand ambassador, acquired it in 2022.
- Founded: 2015
- Headquarters: Brick, New Jersey, USA
- Company Type: Privately Held
- Revenue: not publicly disclosed
- Employees: Approximately 50 to 60
Where Is GamerSupps Made / Based?
- Headquarters: Brick, New Jersey, USA
- Manufacturing / Operations: United States
GamerSupps Categories & Tags
GamerSupps Sustainability & Ethics
GamerSupps does not hold independent sustainability or ethics certifications relevant to its category. The brand's ethical profile centers on product claims: it markets GG as sugar-free and positions itself as a healthier alternative to canned energy drinks, a marketing claim rather than an independently verified certification. As a caffeinated supplement-style product, it is not intended for children despite the youth-heavy audiences of its owner and partner creators.
GamerSupps Recalls & Controversies
The company has faced several documented controversies. In the period before the 2022 acquisition, creators publicly criticized GamerSupps' sponsorship practices, including allegations of underpaying or poorly managing influencer partnerships. The criticism contributed to the circumstances around Schlatt's acquisition.
Under Schlatt's ownership, the brand has continued to draw periodic criticism related to the conduct and controversies of its owner and partner creators, since the brand's identity is fused with their public personas. Additionally, in 2023 GamerSupps faced public scrutiny over a marketing campaign with a partner that drew backlash within creator communities, and the company has periodically been criticized for marketing caffeinated products within youth-skewing creator audiences. No product safety recalls are on record with the FDA or CPSC.
GamerSupps Ownership: Pros & Cons
Advantages
- +Owner is one of the largest gaming creators, providing continuous free marketing reach
- +Creator equity model aligns promotion incentives better than paid sponsorships
- +Powder format delivers far lower cost per serving than canned competitors
- +Limited-edition drops generate repeat purchase urgency
- +Founder-era operational team provides supplement manufacturing experience
Considerations
- -Brand reputation is directly tied to the public conduct of its owner and partner creators
- -History of creator-relations criticism both before and after the acquisition
- -Marketing caffeine products to young-skewing audiences carries regulatory risk
- -Single-owner structure concentrates key-person risk
- -Small company competing against G Fuel and major beverage brands with far larger budgets
Frequently Asked Questions About GamerSupps
Sources & Further Reading
Competitors to GamerSupps
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Gamma Labs | United States | 2012 | Mass market | United states | All Genders | |
| Holy | Germany | 2020 | Premium | Europe | All Genders |
Learn More About Competitors
Food BeverageG Fuel
Owned by Gamma Labs LLC
Sugar-free energy drink mix marketed to gamers and esports fans, made by privately held Gamma Labs in Hauppauge, New York.
energy-drinksgamingesports
Food BeverageHOLY
Owned by HOLY Energy GmbH
Berlin-based powdered soft drink brand selling sugar-free energy, hydration, and iced tea mixes direct to consumers across Europe.
energy-drinkshydrationsugar-free
Competitive Analysis
Market Positioning: GamerSupps competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Independent Alternatives to GamerSupps
Looking for brands with different ownership structures? These similar brands are not owned by Gamer Supps LLC, giving you alternative choices that support different corporate structures.
Food BeverageHelloFresh
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meal-kitfood-deliveryconvenience-food
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Food BeverageHOLY
Owned by HOLY Energy GmbH
Berlin-based powdered soft drink brand selling sugar-free energy, hydration, and iced tea mixes direct to consumers across Europe.
energy-drinkshydrationsugar-free
Privately Owned
HOLY operates independently without a large parent corporation.
Food BeverageKroger
Owned by The Kroger Co.
Kroger is the flagship supermarket banner of The Kroger Co., America's largest supermarket operator, with more than 1,300 Kroger-branded stores and a pending $1.65 billion Giant Eagle acquisition.
grocerysupermarketfood-retail
Publicly Traded
Kroger operates independently without a large parent corporation.
Food BeverageRed Bull
Owned by Red Bull
Austrian energy drink brand and the world's best-selling energy drink by volume, owned by Red Bull GmbH, a privately held company controlled by the Yoovidhya family and the estate of Dietrich Mateschitz.
energy-drinkbeveragesports-marketing
Privately Owned
Red Bull operates independently without a large parent corporation.
Food BeverageUS Foods
Owned by US Foods Holding Corp.
Broadline foodservice distribution brand of US Foods Holding Corp., serving restaurants, healthcare, and hospitality operators across the United States.
foodservicefood-distributionrestaurant-supply
Publicly Traded
US Foods operates independently without a large parent corporation.
Food Beverage7 Up
Owned by PepsiCo, Inc.
American lemon-lime flavored carbonated soft drink brand known for its crisp, clean taste and caffeine-free formula.
soft-drinklemon-limecaffeine-free
Publicly Traded
7 Up is owned by PepsiCo, Inc., a public company, a different structure than GamerSupps's parent.
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