Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Companies
  3. Gamer Supps LLC
Gamer Supps LLC logo

Gamer Supps LLC

Private New Jersey gaming supplement company behind the GG energy formula, majority owned by YouTuber Jonathan Schlatt (jschlatt) since 2022.

Company Type

private

Founded

2015

Headquarters

Brick, New Jersey, USA

Revenue

not publicly disclosed

Employees

Approximately 50 to 60

Primary Market

United States

Gamer Supps LLC Timeline

2015

Gamer Supps LLC

Founded by Eric Frayman, Ryan Morrison, Ryan Garvey

Company Founded
2022
GamerSupps

Gamer Supps LLC acquired GamerSupps

Acquired

Shop Gamer Supps LLC Brands

Disclosure: We may earn commission from purchases
Amazon
GamerSupps on Amazon

About Gamer Supps LLC

What is Gamer Supps LLC?

Gamer Supps LLC is a private supplement company headquartered in Brick, New Jersey. It sells GG, a powdered energy and nootropic formula, plus shaker cups and merchandise to gaming audiences through its direct-to-consumer website.

Who owns Gamer Supps?

Jonathan Schlatt, the YouTuber known as jschlatt, owns a majority stake in Gamer Supps and serves as CEO. He acquired the company in May 2022. Partner creators including SMii7Y and Sinder hold smaller equity positions.

Is Gamer Supps a public company?

No. Gamer Supps is a private LLC with no public listing. It has never raised venture capital.

When was Gamer Supps founded?

The company was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey.

How does Gamer Supps make money?

The company sells powdered energy drink mix, shaker cups, and merchandise directly through its website. Its creator-ownership model keeps marketing costs low because the owners promote products to their own audiences rather than paying for advertising.

Who founded Gamer Supps?

Eric Frayman, Ryan Morrison, and Ryan Garvey founded the company in 2015. Jonathan Schlatt, originally a brand ambassador, acquired it in 2022.

Visit official website

History of Gamer Supps LLC

Gamer Supps was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey. The three identified an opportunity in gaming culture: energy drinks were the default fuel of gaming sessions, but the dominant products were sugar-heavy canned beverages, while a powder-based supplement format could deliver caffeine and focus ingredients at much lower cost per serving.

The company built its customer base through influencer sponsorships. Rather than buying conventional ads, Gamer Supps paid streamers and YouTubers to promote GG to gaming audiences. The model worked. The brand accumulated a large international customer base while remaining a lean operation run from New Jersey.

The influencer-driven strategy produced both growth and friction. By early 2022, some creators publicly criticized the company's sponsorship terms and payment practices. In May 2022, Jonathan Schlatt, who had been a brand ambassador, acquired the company for an undisclosed sum. The original founders exited operational roles, and Schlatt became CEO and majority shareholder.

Under Schlatt the company formalized its creator-first structure. Creators such as SMii7Y and Sinder took equity stakes and became involved in product development and flavor collaborations. The Waifu Cup line of limited-edition anime-art shaker cups became a recurring collectible drop. The company expanded its flavor catalog and merchandise range while maintaining its direct-to-consumer model and New Jersey headquarters.

Controversy, Regulation & Public Scrutiny

The company's documented controversies fall into two categories. The first is creator relations: prior to and following the 2022 acquisition, Gamer Supps faced public criticism from within the creator community over sponsorship terms, payment practices, and the handling of partner relationships.

The second is audience composition. Because the owner and equity partners are creators whose audiences skew young, critics have raised concerns about marketing caffeinated products to minors, a criticism that applies to the gaming energy supplement category broadly rather than to Gamer Supps alone. The products carry standard caffeine labeling, and no regulatory action or product recall is on record with the FDA or CPSC.

Brands Owned by Gamer Supps LLC

Gamer Supps LLC owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.

1 brands across 1 category
Gamer Supps LLC
Parent Company

Gamer Supps LLC

private · Founded 2015 · Brick, New Jersey, USA

1

brands

View all 1 brand in grid view

Gamer Supps LLC Ownership: Pros & Cons

Advantages

  • +Creator ownership provides free, continuous marketing reach to millions of gaming viewers
  • +No venture capital obligations, allowing profitable operation at modest scale
  • +High-margin powder format with low shipping and production cost
  • +Equity-aligned creator partners reduce influencer marketing spend
  • +Limited-edition product drops generate recurring purchase urgency

Considerations

  • -Enterprise value is heavily dependent on the owner's reputation and continued audience relevance
  • -Concentrated single-owner control limits outside governance
  • -No retail distribution caps scale relative to competitors
  • -Caffeine marketing to young-skewing audiences carries regulatory exposure
  • -Prior creator-relations criticism indicates reputational fragility in its core channel

Frequently Asked Questions About Gamer Supps LLC

What is Gamer Supps LLC?

Gamer Supps LLC is a private supplement company headquartered in Brick, New Jersey. It sells GG, a powdered energy and nootropic formula, plus shaker cups and merchandise to gaming audiences through its direct-to-consumer website.

Who owns Gamer Supps?

Jonathan Schlatt, the YouTuber known as jschlatt, owns a majority stake in Gamer Supps and serves as CEO. He acquired the company in May 2022. Partner creators including SMii7Y and Sinder hold smaller equity positions.

Is Gamer Supps a public company?

No. Gamer Supps is a private LLC with no public listing. It has never raised venture capital.

When was Gamer Supps founded?

The company was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey.

How does Gamer Supps make money?

The company sells powdered energy drink mix, shaker cups, and merchandise directly through its website. Its creator-ownership model keeps marketing costs low because the owners promote products to their own audiences rather than paying for advertising.

Who founded Gamer Supps?

Eric Frayman, Ryan Morrison, and Ryan Garvey founded the company in 2015. Jonathan Schlatt, originally a brand ambassador, acquired it in 2022.

Sources & Further Reading

  • GamerSupps official site
  • jschlatt Wikipedia article
  • Gamer Supps company profile (Dealroom)
  • Gamer Supps LinkedIn profile
  • Ownership coverage (Market Realist)

Jobs at Gamer Supps LLC

Latest News About Gamer Supps LLC

Related Articles About Gamer Supps LLC

View more articles
Iconic British Brands Now Foreign-Owned
Global

Iconic British Brands Now Foreign-Owned

Cadbury is American (Mondelez). Rolls-Royce cars are German (BMW). Jaguar Land Rover is Indian (Tata). HP Sauce is American-Belgian (Kraft Heinz). Discover iconic British brands now foreign-owned. Explore our database.

Who Brands StaffOct 1, 2026
UkBritishBrand Ownership
Monthly IPO Roundup: October 2026 -- September's Biggest Listings
News & Updates

Monthly IPO Roundup: October 2026 -- September's Biggest Listings

September 2026 IPOs: Shein raised $1.7B in Hong Kong's largest listing of the year and closed flat, NSE India debuted at a $46B valuation in the country's second-largest IPO, Enflame surged 179% in Shanghai, and Anthropic's $2 trillion S-1 surfaced. Full recap.

Who Brands StaffOct 1, 2026
Ipo RoundupIpoStock Market
Monthly M&A Roundup: September 2026 Brand Ownership Changes
News & Updates

Monthly M&A Roundup: September 2026 Brand Ownership Changes

September 2026's biggest deals: Nvidia signed its $12.9B Hugging Face acquisition, GE Aerospace agreed to buy CPP for $11.75B, AMD acquired World Labs for $8.2B, Royal Caribbean took a $3B stake in Sandals, LVMH sold Marc Jacobs, and Nestle offloaded its vitamins business for $1B. Full breakdown.

Who Brands StaffOct 1, 2026
M And A RoundupAcquisitionsNews
View more articles

Related Companies to Gamer Supps LLC

View more companies
Kohlberg & Company

Kohlberg & Company

American middle-market private equity firm based in Mount Kisco, New York, managing approximately $17 billion in assets across healthcare and services.

private
Mount Kisco, New York, USA

1 brand in portfolio

Chobani, LLC

Chobani, LLC

American food and beverage company and maker of the best-selling yogurt brand in the United States, founded in 2005 by Hamdi Ulukaya.

private
New Berlin, New York, USA

1 brand in portfolio

Girl Scouts of the USA

Girl Scouts of the USA

American nonprofit organization and the world's foremost girl leadership organization, serving nearly 2 million members with FY2025 operating revenue of $148.6 million and the iconic Girl Scout Cookie Program.

private
New York City, New York, USA

1 brand in portfolio

OLIPOP Inc.

OLIPOP Inc.

American beverage company producing prebiotic sodas with plant fiber and botanicals, founded in 2017 and headquartered in Oakland, California.

private
Oakland, California, USA

1 brand in portfolio

Publix Super Markets, Inc.

Publix Super Markets, Inc.

Employee-owned American supermarket chain operating more than 1,400 stores across eight southeastern states, with $62.7 billion in FY2025 sales.

private
Lakeland, Florida, USA

3 brands in portfolio

CJ Schwan's

CJ Schwan's

American frozen food company and subsidiary of CJ CheilJedang, manufacturing pizza, desserts, and Asian-style foods from 17 US plants.

private
Marshall, Minnesota, USA

4 brands in portfolio

View more companies

Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team