
Gamer Supps LLC
Private New Jersey gaming supplement company behind the GG energy formula, majority owned by YouTuber Jonathan Schlatt (jschlatt) since 2022.
Company Type
private
Founded
2015
Headquarters
Brick, New Jersey, USA
Revenue
not publicly disclosed
Employees
Approximately 50 to 60
Primary Market
United States
Gamer Supps LLC Timeline
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Disclosure: We may earn commission from purchasesAbout Gamer Supps LLC
What is Gamer Supps LLC?
Gamer Supps LLC is a private supplement company headquartered in Brick, New Jersey. It sells GG, a powdered energy and nootropic formula, plus shaker cups and merchandise to gaming audiences through its direct-to-consumer website.
Who owns Gamer Supps?
Jonathan Schlatt, the YouTuber known as jschlatt, owns a majority stake in Gamer Supps and serves as CEO. He acquired the company in May 2022. Partner creators including SMii7Y and Sinder hold smaller equity positions.
Is Gamer Supps a public company?
No. Gamer Supps is a private LLC with no public listing. It has never raised venture capital.
When was Gamer Supps founded?
The company was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey.
How does Gamer Supps make money?
The company sells powdered energy drink mix, shaker cups, and merchandise directly through its website. Its creator-ownership model keeps marketing costs low because the owners promote products to their own audiences rather than paying for advertising.
Who founded Gamer Supps?
Eric Frayman, Ryan Morrison, and Ryan Garvey founded the company in 2015. Jonathan Schlatt, originally a brand ambassador, acquired it in 2022.
History of Gamer Supps LLC
Gamer Supps was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey. The three identified an opportunity in gaming culture: energy drinks were the default fuel of gaming sessions, but the dominant products were sugar-heavy canned beverages, while a powder-based supplement format could deliver caffeine and focus ingredients at much lower cost per serving.
The company built its customer base through influencer sponsorships. Rather than buying conventional ads, Gamer Supps paid streamers and YouTubers to promote GG to gaming audiences. The model worked. The brand accumulated a large international customer base while remaining a lean operation run from New Jersey.
The influencer-driven strategy produced both growth and friction. By early 2022, some creators publicly criticized the company's sponsorship terms and payment practices. In May 2022, Jonathan Schlatt, who had been a brand ambassador, acquired the company for an undisclosed sum. The original founders exited operational roles, and Schlatt became CEO and majority shareholder.
Under Schlatt the company formalized its creator-first structure. Creators such as SMii7Y and Sinder took equity stakes and became involved in product development and flavor collaborations. The Waifu Cup line of limited-edition anime-art shaker cups became a recurring collectible drop. The company expanded its flavor catalog and merchandise range while maintaining its direct-to-consumer model and New Jersey headquarters.
Controversy, Regulation & Public Scrutiny
The company's documented controversies fall into two categories. The first is creator relations: prior to and following the 2022 acquisition, Gamer Supps faced public criticism from within the creator community over sponsorship terms, payment practices, and the handling of partner relationships.
The second is audience composition. Because the owner and equity partners are creators whose audiences skew young, critics have raised concerns about marketing caffeinated products to minors, a criticism that applies to the gaming energy supplement category broadly rather than to Gamer Supps alone. The products carry standard caffeine labeling, and no regulatory action or product recall is on record with the FDA or CPSC.
Brands Owned by Gamer Supps LLC
Gamer Supps LLC owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Gamer Supps LLC
private · Founded 2015 · Brick, New Jersey, USA
1
brands
Gamer Supps LLC Ownership: Pros & Cons
Advantages
- +Creator ownership provides free, continuous marketing reach to millions of gaming viewers
- +No venture capital obligations, allowing profitable operation at modest scale
- +High-margin powder format with low shipping and production cost
- +Equity-aligned creator partners reduce influencer marketing spend
- +Limited-edition product drops generate recurring purchase urgency
Considerations
- -Enterprise value is heavily dependent on the owner's reputation and continued audience relevance
- -Concentrated single-owner control limits outside governance
- -No retail distribution caps scale relative to competitors
- -Caffeine marketing to young-skewing audiences carries regulatory exposure
- -Prior creator-relations criticism indicates reputational fragility in its core channel
Frequently Asked Questions About Gamer Supps LLC
What is Gamer Supps LLC?
Gamer Supps LLC is a private supplement company headquartered in Brick, New Jersey. It sells GG, a powdered energy and nootropic formula, plus shaker cups and merchandise to gaming audiences through its direct-to-consumer website.
Who owns Gamer Supps?
Jonathan Schlatt, the YouTuber known as jschlatt, owns a majority stake in Gamer Supps and serves as CEO. He acquired the company in May 2022. Partner creators including SMii7Y and Sinder hold smaller equity positions.
Is Gamer Supps a public company?
No. Gamer Supps is a private LLC with no public listing. It has never raised venture capital.
When was Gamer Supps founded?
The company was founded in 2015 in Brick, New Jersey by Eric Frayman, Ryan Morrison, and Ryan Garvey.
How does Gamer Supps make money?
The company sells powdered energy drink mix, shaker cups, and merchandise directly through its website. Its creator-ownership model keeps marketing costs low because the owners promote products to their own audiences rather than paying for advertising.
Who founded Gamer Supps?
Eric Frayman, Ryan Morrison, and Ryan Garvey founded the company in 2015. Jonathan Schlatt, originally a brand ambassador, acquired it in 2022.








