Who Owns Aqua?
Aqua is owned by Danone, a publicly traded French multinational food and beverage company. Aqua is a leading bottled water brand, particularly popular in Southeast Asia, providing purified drinking water to millions of consumers.
Parent Company
Danone
Acquired
1998
Status
Publicly Traded
Headquarters
Jakarta, Indonesia
Who Owns Aqua?
- Parent Company: Danone
- Ownership Type: Wholly owned
- Acquisition Year: 1998
- Company Type: Publicly Traded
- Stock Ticker: Euronext Paris: BN
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Aqua | Danone | Wholly owned |
History of Aqua
- Founded: 1973
- Founders: Danone (original development)
- Acquired by Danone: 1998
Aqua was founded in 1973 by Tirto Utomo, an Indonesian businessman who recognized the need for safe, clean drinking water in Indonesia. At the time, tap water in Indonesia was not reliably safe to drink, and Utomo saw an opportunity to provide purified bottled water to Indonesian consumers. The company was initially called PT Golden Mississippi and launched the Aqua brand as its flagship product.
The early years were challenging. Bottled water was a new concept in Indonesia, and many consumers were skeptical about paying for water. Utomo and his team worked to educate consumers about the benefits of purified water and the risks of drinking contaminated tap water. The brand's name, Aqua (Latin for water), was chosen for its simplicity and universal recognition.
Aqua's growth accelerated through the 1980s as Indonesia's middle class expanded and awareness of water quality issues grew. The brand established multiple production facilities across Indonesia to meet growing demand and ensure product freshness. Aqua became the dominant bottled water brand in Indonesia, synonymous with bottled water in the same way that Xerox became synonymous with photocopying.
In 1998, Danone acquired a majority stake in PT Tirta Investama (the company behind Aqua) for approximately $70 million, integrating Aqua into its global water portfolio. The acquisition gave Aqua access to Danone's global resources, technology, and distribution expertise. Tirto Utomo, the founder, passed away in 1994, but his family remained involved in the business.
Under Danone's ownership, Aqua has continued to grow and expand. The brand has invested heavily in sustainability initiatives, including programs to reduce plastic waste, improve water source management, and support local communities near its production facilities. Aqua's sustainability efforts reflect both Danone's corporate values and growing consumer expectations around environmental responsibility.
Aqua has maintained its dominant position in the Indonesian bottled water market, with a market share estimated at over 40% in Indonesia. The brand is available across Indonesia through an extensive distribution network that reaches even remote areas of the archipelago.
About Danone
Danone delivered strong performance in FY2024, marking significant progress in its strategic transformation under the "Renew Danone" plan. The company achieved positive volume-mix for the first time since launching the strategic plan in 2022, demonstrating successful execution of its health-focused strategy.
Financial Performance: Danone reported 2024 sales of €27.4 billion, with net income more than doubling to €2.02 billion from €881 million in 2023. Operating income rose to €3.4 billion from €2.04 billion in 2023, while earnings per share more than doubled to €3.14 from €1.36 in 2023. Recurring operating margin improved to 13% from 12.6% in 2023.
Volume-Mix Improvement: CEO Antoine de Saint-Affrique noted that Q4 2024 marked the sixth quarter in a row of volume-mix improvement, with high-protein, coffee, and medical nutrition posting double-digit growth. The company's Essential Dairy & Plant-Based (EDP) category achieved positive volume-mix in Europe for five consecutive quarters after 10 years of decline.
Health-Focused Strategy: Danone's increased focus on health and nutrition research and strategic shift to formulations perceived as healthier is paying dividends. The company successfully petitioned the US FDA in 2024 to secure a science-backed claim linking yogurt consumption with reduced risk of developing type-2 diabetes.
- Founded: 1919
- Headquarters: Paris, Ile-de-France, France
- Company Type: Publicly Traded
- Stock: Euronext Paris: BN
- Revenue: €27.4 billion (FY2024)
- Employees: Over 90,000
Where Is Aqua Made / Based?
- Headquarters: Jakarta, Indonesia
- Manufacturing / Operations: Indonesia, Southeast Asia
Aqua Sustainability & Ethics
Aqua operates within Danone's comprehensive sustainability framework, implementing environmental and social responsibility initiatives as part of the company's Danone Impact Journey. As Danone's flagship water brand in Southeast Asia, Aqua contributes to the company's ambitious sustainability goals while addressing the unique challenges of bottled water production and water resource management.
Danone achieved full B Corp certification across its global operations in 2025, making Aqua part of one of the first major multinational food companies to attain this certification. This achievement demonstrates Danone's commitment to meeting high standards of social and environmental performance, accountability, and transparency across all operations including Aqua's manufacturing and distribution activities.
Water stewardship represents a core focus area for Aqua's sustainability initiatives. Danone has set a target to improve water access for 20 million people by 2025, with Aqua playing a significant role in achieving this goal across Southeast Asia. The brand implements watershed protection programs, water conservation measures, and community water access projects in the regions where it operates, recognizing that sustainable water management is essential for both business operations and community wellbeing.
Circular packaging solutions are central to Aqua's environmental strategy. Danone is redesigning packaging across its water brands to support the development of effective circular packaging systems. Aqua has implemented initiatives to increase recycled content in bottles, improve recyclability, and support collection and recycling infrastructure in Southeast Asian markets. The brand is working to reduce plastic waste throughout its value chain while maintaining product safety and quality.
Climate action and carbon reduction are integrated into Aqua's operations. Danone has committed to decarbonizing its business and leading the way in cutting methane emissions across its supply chain. Aqua contributes to these goals through energy-efficient manufacturing processes, renewable energy adoption, and logistics optimization to reduce the carbon footprint of water production and distribution.
Regenerative agriculture partnerships support Aqua's sustainability approach. Danone works with farmers to transition to regenerative agriculture practices that protect watersheds and improve water quality. Aqua sources water from protected springs and works with local communities to implement nature-based solutions like agroforestry and wetland restoration, which help maintain healthy water ecosystems and ensure sustainable water supplies for future generations.
Transparency and reporting are fundamental to Aqua's sustainability approach. Danone publishes comprehensive sustainability reports detailing progress toward environmental and social targets, including specific metrics for water usage, carbon emissions, packaging circularity, and community impact. This transparency enables stakeholders to assess Aqua's sustainability performance and hold the brand accountable for its commitments.
Aqua's sustainability initiatives are particularly relevant in the context of Southeast Asia's water challenges and growing demand for safe drinking water. The brand's focus on water stewardship, circular packaging, and community engagement demonstrates how bottled water companies can contribute to sustainable development while meeting consumer needs for safe, accessible drinking water.
Awards & Recognition
Aqua has received significant recognition for its contributions to public health, water safety, and sustainability in Indonesia and Southeast Asia. As Danone's flagship water brand in the region, Aqua has been acknowledged for its role in improving access to safe drinking water and implementing innovative sustainability initiatives.
The brand has been recognized by Indonesian government agencies and public health organizations for its contributions to reducing waterborne diseases and improving community health outcomes through the provision of safe, purified drinking water. Aqua's educational programs about water safety and hygiene have received awards from public health institutions for their effectiveness in promoting healthy water consumption practices.
Aqua's sustainability initiatives have earned recognition from environmental organizations and industry associations. The brand's water stewardship programs and watershed protection efforts have been acknowledged as leading examples of corporate environmental responsibility in the beverage industry. Aqua's work on circular packaging solutions and plastic waste reduction has received awards from sustainability organizations focused on environmental innovation.
Danone's B Corp certification in 2025 represents significant recognition for Aqua and all Danone brands, acknowledging the company's commitment to meeting high standards of social and environmental performance, accountability, and transparency. This certification places Aqua among companies that have demonstrated exceptional commitment to sustainable business practices and positive social impact.
Aqua has also received recognition for its community development programs, particularly its initiatives to improve water access in rural areas of Indonesia. The brand's partnerships with local communities and governments to establish sustainable water infrastructure have been acknowledged as models for corporate-community collaboration in addressing water security challenges.
The brand's quality and safety standards have earned multiple certifications from international food and beverage safety organizations, reinforcing Aqua's reputation as a trusted provider of safe drinking water. These certifications recognize Aqua's commitment to maintaining high quality standards across its manufacturing and distribution processes.
Aqua Recalls & Controversies
Aqua has faced significant controversies related to plastic pollution, environmental impact, and sustainability claims, reflecting the broader challenges facing the bottled water industry in Southeast Asia and globally.
Plastic Pollution Leadership (2024): Aqua was identified as Indonesia's largest plastic polluter according to a comprehensive river litter audit conducted by environmental NGO Sungai Watch. The audit found that Aqua bottles were the most common type of trash found in Indonesian rivers, accounting for 13% of plastic waste in some waterways. This finding was particularly notable given Aqua's B Corp certification and public sustainability commitments, creating significant tension between the brand's environmental claims and its actual environmental impact.
Plastic Offsetting Project Suspension (2024): Danone's plastic offsetting project in Indonesia, which was part of Aqua's sustainability strategy, was suspended following community allegations. The project, registered under Verra's plastic credit programme, was suspended after complaints that a recycling facility built by a local partner in Bali was constructed illegally close to residential areas without proper community consultation. The facility was accused of impacting community health and breaching housing regulations.
Environmental Justice Concerns: Indonesian environmental campaigners criticized plastic offsetting projects like Danone's as attempts to avoid addressing the root causes of plastic pollution. Groups like the Plastic Diet Movement argued that companies should focus on reducing plastic production rather than investing in removal schemes. The Indonesian government has set a target for 30% waste reduction by 2025, putting pressure on major plastic users like Aqua to reform their practices.
Bali's Biggest Polluter Label: Environmental NGOs have specifically identified Aqua as Bali's biggest plastic polluter, raising questions about the brand's environmental claims versus its actual impact. This designation has created tension between Aqua's marketing as a sustainable water provider and its role in contributing to plastic pollution in popular tourist destinations and local communities.
Circular Packaging Claims Scrutiny: Aqua's commitment to achieving 100% circularity by recovering more plastic from the environment than it uses by 2025 has faced scrutiny from environmental groups. Critics argue that such claims may be misleading given the brand's continued production of single-use plastic bottles and the challenges of implementing effective recycling infrastructure in Indonesia.
Community Health Impact: The suspended plastic offsetting project highlighted concerns about the health impacts of plastic recycling facilities on local communities. Residents near the Samtaku Jimbaran facility in Bali reported health issues related to the facility's operations, raising questions about the environmental justice implications of plastic waste management projects.
Sustainability Certification Controversy: Aqua's B Corp certification has been questioned by environmental groups given its role as Indonesia's largest plastic polluter. Critics argue that the certification may not adequately account for the full environmental impact of single-use plastic packaging and the brand's contribution to plastic pollution in waterways and communities.
Water Resource Management: Aqua has faced questions about the sustainability of extracting and bottling water resources in Indonesia, particularly in regions facing water scarcity. Environmental groups have raised concerns about the long-term impact of commercial water extraction on local water tables and community access to clean water resources.
Regulatory Compliance Issues: The plastic offsetting project suspension highlighted potential regulatory compliance issues in Aqua's sustainability initiatives. The facility's construction without proper permits and community consultation demonstrated gaps in the company's due diligence processes for environmental projects.
Consumer Trust Challenges: The controversies have created challenges for Aqua in maintaining consumer trust, particularly among environmentally conscious consumers who expect sustainable practices from B Corp-certified brands. The gap between Aqua's sustainability messaging and its environmental impact has led to increased scrutiny from consumers and advocacy groups.
Aqua Ownership: Pros & Cons
Advantages
- +Backed by Danone's significant financial resources and beverage expertise
- +Access to Danone's global distribution networks and supply chain
- +Professional quality control and production standards
- +Integration with Danone's sustainability and health initiatives
- +Strong brand recognition in Southeast Asia
- +Significant investment in production and distribution infrastructure
Considerations
- -Regulatory oversight from water and beverage authorities
- -Competition from other bottled water brands
- -Dependency on Danone's strategic priorities
- -Environmental concerns related to plastic packaging
- -Changing consumer preferences toward sustainable packaging
- -Exposure to water quality and safety regulations
Frequently Asked Questions About Aqua
Sources & Further Reading
- Aqua Official Website -
- Danone Sustainability -
- Danone Impact Journey -
- Danone B Corp Certification -
- Danone Water Stewardship -
- Greenpeace Unearthed: Danone Plastic Offsetting Investigation -
- Eco-Business: Aqua Plastic Pollution Audit -
- Eco-Business: River Trash Audit Response -
- Danone: Aqua Plastic Pledge -
- Verra: Plastic Credits Programme -
- Plastic Diet Movement Indonesia -
- Sungai Watch: River Cleanup NGO -
- Euronext Paris: Danone Stock -
- Danone Indonesia Sustainability Report 2024 -
- Wikidata Entry for Aqua -
- Southeast Asia Water Access Initiatives -
Competitors to Aqua
No direct competitors found in the same category. This could be because Aquaoperates in a unique market segment or we're still building our competitor database.
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