
Aquafina is owned by PepsiCo, Inc. (NASDAQ: PEP), a publicly traded American food and beverage corporation headquartered in Purchase, New York. PepsiCo developed Aquafina internally and launched it in 1994. As of 2026, Aquafina holds approximately 13 to 15 percent market share in the U.S. bottled water category, making it one of the top two branded still water products in the country alongside Coca-Cola's Dasani.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Aquafina | PepsiCo, Inc. | Brand division |
PepsiCo launched Aquafina in July 1994, with its first distribution in Wichita, Kansas. The launch came after at least four earlier failed attempts by PepsiCo to enter the bottled water market, including the 1987 introduction of Ice Mountain, which did not achieve national scale. The mid-1990s represented a turning point: U.S. bottled water retail sales were growing at roughly 10 percent annually as consumers moved away from carbonated soft drinks.
Aquafina used a seven-step purification process called HydRO-7, which combined reverse osmosis, ozone sterilization, and ultraviolet light filtration applied to local municipal water supplies. The process produced a flavor-neutral product with consistent taste regardless of source location. PepsiCo leaned into this consistency as a marketing advantage over spring water brands.
National rollout across the United States followed through the late 1990s, riding PepsiCo's existing distribution infrastructure into grocery, convenience, vending, and foodservice channels. By 1998, Aquafina was the best-selling single-serve bottled water in the United States by retail volume, a position it held into the early 2000s.
In 2007, PepsiCo acknowledged publicly that Aquafina's water source is public municipal water, not a natural spring or underground aquifer. This disclosure came after advocacy groups pressed major bottled water brands on sourcing transparency. Rival Dasani made a similar disclosure the same year. The news generated brief negative press but did not materially affect sales.
Aquafina expanded internationally throughout the 2000s. By 2010, the brand operated in markets across the Middle East, South Asia, East Asia, and parts of Latin America. Licensing arrangements allowed regional beverage bottlers to produce Aquafina under PepsiCo oversight, using the same purification standards applied in North America.
In 2020, PepsiCo introduced Aquafina in aluminum cans for U.S. foodservice accounts, responding to operator requests for a more sustainable single-serve format than PET plastic bottles. The canned format remained a secondary product line rather than a replacement for plastic.
PepsiCo undertook a visual identity refresh for Aquafina in 2024. PepsiCo Design + Innovation led the redesign, which simplified the label and updated the bottle silhouette. The project received a Red Dot Agency of the Year award in 2024.
As of June 2026, Aquafina is sold in more than 30 countries and remains one of PepsiCo's largest non-carbonated beverage brands by volume.
What does PepsiCo own?
PepsiCo owns a portfolio of more than 23 billion-dollar brands across beverages, snack foods, and cereals. Key brands include Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, SodaStream, Lay's, Doritos, Cheetos, Fritos, Tostitos, Ruffles, Quaker Oats, Cap'n Crunch, and Poppi. The company also owns international snack brands including Walkers (UK), Sabritas and Gamesa (Mexico), and Smith's (Australia).
Is PepsiCo publicly traded?
Yes, PepsiCo is publicly traded on NASDAQ under ticker PEP. The company has been listed since 1965 and is one of the largest companies in the S&P 500. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. PepsiCo is a Dividend Aristocrat, having increased its annual dividend for 54 consecutive years.
Who founded PepsiCo?
PepsiCo was formed in 1965 through the merger of Pepsi-Cola Company, founded by Caleb Bradham in 1898, and Frito-Lay, Inc., formed by Herman Lay in 1932. Bradham was a pharmacist in New Bern, North Carolina, who created Pepsi-Cola. Lay was a potato chip distributor in Nashville, Tennessee, who built a national snack food company.
Where is PepsiCo headquartered?
PepsiCo is headquartered in Purchase, New York, USA. The company's corporate campus in Westchester County, north of New York City, houses its executive offices and many of its North American business units. PepsiCo operates manufacturing facilities and offices across more than 200 countries and territories worldwide.
How many brands does PepsiCo own?
PepsiCo owns more than 23 brands that each generate over $1 billion in annual retail sales. The total brand count is significantly higher when including regional and smaller brands. The portfolio spans beverages (Pepsi, Mountain Dew, Gatorade, Tropicana), snack foods (Lay's, Doritos, Cheetos, Fritos), and cereals (Quaker, Cap'n Crunch, Life).
Who owns PepsiCo?
PepsiCo is a publicly traded company with a dispersed shareholder base. No single shareholder holds a controlling stake. The largest institutional shareholders are Vanguard Group, BlackRock, and State Street. Ramon Laguarta serves as Chairman and CEO, having succeeded Indra Nooyi in 2018.
What is PepsiCo's financial performance?
For FY2025 (ended December 27, 2025), PepsiCo reported net revenue of $93.9 billion, up 2% from $91.9 billion in FY2024. Net income was $8.3 billion, and core EPS was $8.14. Free cash flow was $8.2 billion. The company announced its 54th consecutive annual dividend increase. For FY2026, PepsiCo projects organic revenue growth of 2% to 4% and core constant currency EPS growth of 4% to 6%.
Aquafina does not hold independent sustainability certifications. The brand is not listed on the Leaping Bunny or PETA Beauty Without Bunnies databases, as those are not applicable to a bottled water product. No organic certification applies to purified water.
PepsiCo has committed to designing 100 percent of its packaging to be recyclable, compostable, biodegradable, or reusable by 2025, though the company acknowledged in its 2023 ESG Summary that it did not fully meet this target on schedule. Aquafina's primary packaging is PET plastic, which is technically recyclable but has low actual recycling rates in most U.S. markets.
PepsiCo met two of its 2025 water stewardship targets ahead of schedule, including a 25 percent improvement in water-use efficiency in high-water-risk areas, according to the company's 2023 ESG report. Aquafina production facilities are included in these figures.
In 2020, PepsiCo introduced Aquafina in aluminum cans for foodservice, citing reduced carbon footprint per unit compared to single-use PET bottles. Aluminum has substantially higher recycling rates than PET plastic in the United States.
PepsiCo's broader science-based climate targets, validated by the Science Based Targets initiative (SBTi), include a 40 percent absolute reduction in Scope 1 and 2 greenhouse gas emissions by 2030 compared to a 2015 baseline. Aquafina production sites are covered under these targets.
False and Deceptive Marketing Lawsuit (2025): In April 2025, the Plastic Pollution Coalition filed a complaint in the District of Columbia Superior Court against PepsiCo, Inc., alleging "false and deceptive marketing" of Aquafina bottled water. The complaint alleges that PepsiCo markets Aquafina as "pure water, perfect taste" and states on packaging that the bottle does not contain bisphenol-A (BPA), despite independent laboratory tests that reportedly detected BPA in Aquafina samples. PepsiCo disputed the allegations. The case was pending as of June 2026.
LA County Plastic Pollution Lawsuit (2024): In October 2024, Los Angeles County filed suit against PepsiCo and The Coca-Cola Company, alleging they deceived the public about the recyclability of plastic beverage packaging. The lawsuit specifically cited Aquafina PET bottles as part of the alleged deception. The case was ongoing as of June 2026.
Municipal Water Source Disclosure (2007): Advocacy groups challenged PepsiCo in 2007 over Aquafina's labeling, arguing that "pure water" language was misleading when the source was treated municipal tap water, not a natural spring. PepsiCo agreed to add the phrase "Public Water Source" to Aquafina labels. No regulatory penalty was imposed; the change was made voluntarily following sustained media coverage.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Coca Cola Company | USA | 1886 | Mass market | Global | All-ages | |
| Keurig Dr Pepper | USA | 2015 | Premium | United states | All Genders | |
| Coca Cola Company | USA | 1999 | Mass market | Global | All Genders | |
| Bluetriton Brands | USA | 1845 | Mass market | United states | All Genders | |
| Pepsico | USA | 1898 | Mass market | Global | All-ages | |
| Keurig Dr Pepper | USA | 1919 | Mass market | United states | All-ages |
Food BeverageOwned by The Coca-Cola Company
Carbonated soft drink brand and flagship product of The Coca-Cola Company.
Food BeverageOwned by Keurig Dr Pepper
Premium purified water with balanced pH and added electrolytes, owned by Keurig Dr Pepper.
Food BeverageOwned by The Coca-Cola Company
Purified bottled water brand owned by The Coca-Cola Company (NYSE: KO). Launched in 1999, Dasani is Coca-Cola's fourth-largest brand by volume in North America and holds approximately 12% global market share in bottled water.
Food BeverageOwned by Primo Brands Corporation
American spring water brand sourced from Maine springs, now owned by Primo Brands Corporation (NYSE: PRMB) after the 2024 BlueTriton-Primo Water merger.
Food BeverageOwned by PepsiCo, Inc.
American brand of carbonated soft drink manufactured and marketed by PepsiCo, competing directly with Coca-Cola.
Food BeverageOwned by Keurig Dr Pepper
Classic American root beer brand founded in 1919, owned by Keurig Dr Pepper (NYSE: KDP) and sold across North America in retail and foodservice channels.
Market Positioning: Aquafina competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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