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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  3. Food & Beverage
  4. Aquafina
Aquafina logo
Food & Beverage

Who Owns Aquafina?

Aquafina is owned by PepsiCo, Inc. (NASDAQ: PEP), a publicly traded American food and beverage corporation headquartered in Purchase, New York. PepsiCo developed Aquafina internally and launched it in 1994. As of 2026, Aquafina holds approximately 13 to 15 percent market share in the U.S. bottled water category, making it one of the top two branded still water products in the country alongside Coca-Cola's Dasani.

Parent Company

PepsiCo, Inc.

Founded

1994

Status

Publicly Traded

Headquarters

Purchase, New York, USA

Aquafina Timeline

1965
PepsiCo, Inc.

Parent company established in Purchase, New York, USA

Company Founded
1994

Aquafina

Founded by PepsiCo (internal development)

Founded
budgetmass marketGlobalOfficial Website

Who Owns Aquafina?

  • Parent Company: PepsiCo, Inc.
  • Ownership Type: Brand division
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: PEP
BrandParent CompanyOwnership Type
AquafinaPepsiCo, Inc.Brand division

Where to Buy

Disclosure: We may earn commission from purchases
AmazonAquafina on Amazon

History of Aquafina

  • Founded: 1994
  • Founders: PepsiCo (internal development)

PepsiCo launched Aquafina in July 1994, with its first distribution in Wichita, Kansas. The launch came after at least four earlier failed attempts by PepsiCo to enter the bottled water market, including the 1987 introduction of Ice Mountain, which did not achieve national scale. The mid-1990s represented a turning point: U.S. bottled water retail sales were growing at roughly 10 percent annually as consumers moved away from carbonated soft drinks.

Aquafina used a seven-step purification process called HydRO-7, which combined reverse osmosis, ozone sterilization, and ultraviolet light filtration applied to local municipal water supplies. The process produced a flavor-neutral product with consistent taste regardless of source location. PepsiCo leaned into this consistency as a marketing advantage over spring water brands.

National rollout across the United States followed through the late 1990s, riding PepsiCo's existing distribution infrastructure into grocery, convenience, vending, and foodservice channels. By 1998, Aquafina was the best-selling single-serve bottled water in the United States by retail volume, a position it held into the early 2000s.

In 2007, PepsiCo acknowledged publicly that Aquafina's water source is public municipal water, not a natural spring or underground aquifer. This disclosure came after advocacy groups pressed major bottled water brands on sourcing transparency. Rival Dasani made a similar disclosure the same year. The news generated brief negative press but did not materially affect sales.

Aquafina expanded internationally throughout the 2000s. By 2010, the brand operated in markets across the Middle East, South Asia, East Asia, and parts of Latin America. Licensing arrangements allowed regional beverage bottlers to produce Aquafina under PepsiCo oversight, using the same purification standards applied in North America.

In 2020, PepsiCo introduced Aquafina in aluminum cans for U.S. foodservice accounts, responding to operator requests for a more sustainable single-serve format than PET plastic bottles. The canned format remained a secondary product line rather than a replacement for plastic.

PepsiCo undertook a visual identity refresh for Aquafina in 2024. PepsiCo Design + Innovation led the redesign, which simplified the label and updated the bottle silhouette. The project received a Red Dot Agency of the Year award in 2024.

As of June 2026, Aquafina is sold in more than 30 countries and remains one of PepsiCo's largest non-carbonated beverage brands by volume.

About PepsiCo, Inc.

What does PepsiCo own?
PepsiCo owns a portfolio of more than 23 billion-dollar brands across beverages, snack foods, and cereals. Key brands include Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, SodaStream, Lay's, Doritos, Cheetos, Fritos, Tostitos, Ruffles, Quaker Oats, Cap'n Crunch, and Poppi. The company also owns international snack brands including Walkers (UK), Sabritas and Gamesa (Mexico), and Smith's (Australia).

Is PepsiCo publicly traded?
Yes, PepsiCo is publicly traded on NASDAQ under ticker PEP. The company has been listed since 1965 and is one of the largest companies in the S&P 500. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. PepsiCo is a Dividend Aristocrat, having increased its annual dividend for 54 consecutive years.

Who founded PepsiCo?
PepsiCo was formed in 1965 through the merger of Pepsi-Cola Company, founded by Caleb Bradham in 1898, and Frito-Lay, Inc., formed by Herman Lay in 1932. Bradham was a pharmacist in New Bern, North Carolina, who created Pepsi-Cola. Lay was a potato chip distributor in Nashville, Tennessee, who built a national snack food company.

Where is PepsiCo headquartered?
PepsiCo is headquartered in Purchase, New York, USA. The company's corporate campus in Westchester County, north of New York City, houses its executive offices and many of its North American business units. PepsiCo operates manufacturing facilities and offices across more than 200 countries and territories worldwide.

How many brands does PepsiCo own?
PepsiCo owns more than 23 brands that each generate over $1 billion in annual retail sales. The total brand count is significantly higher when including regional and smaller brands. The portfolio spans beverages (Pepsi, Mountain Dew, Gatorade, Tropicana), snack foods (Lay's, Doritos, Cheetos, Fritos), and cereals (Quaker, Cap'n Crunch, Life).

Who owns PepsiCo?
PepsiCo is a publicly traded company with a dispersed shareholder base. No single shareholder holds a controlling stake. The largest institutional shareholders are Vanguard Group, BlackRock, and State Street. Ramon Laguarta serves as Chairman and CEO, having succeeded Indra Nooyi in 2018.

What is PepsiCo's financial performance?
For FY2025 (ended December 27, 2025), PepsiCo reported net revenue of $93.9 billion, up 2% from $91.9 billion in FY2024. Net income was $8.3 billion, and core EPS was $8.14. Free cash flow was $8.2 billion. The company announced its 54th consecutive annual dividend increase. For FY2026, PepsiCo projects organic revenue growth of 2% to 4% and core constant currency EPS growth of 4% to 6%.

  • Founded: 1965
  • Headquarters: Purchase, New York, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: PEP
  • Revenue: $93.9 billion (FY2025)
  • Employees: approximately 318,000

Visit PepsiCo, Inc. website

View full company profile for PepsiCo, Inc.

Where Is Aquafina Made / Based?

  • Headquarters: Purchase, New York, USA
  • Manufacturing / Operations: United States, Canada, Turkey, Lebanon, Saudi Arabia

Aquafina Categories & Tags

Bottled WaterPurified WaterBeveragePepsicoAmerican BrandGlobal Brand

Aquafina Sustainability & Ethics

Aquafina does not hold independent sustainability certifications. The brand is not listed on the Leaping Bunny or PETA Beauty Without Bunnies databases, as those are not applicable to a bottled water product. No organic certification applies to purified water.

PepsiCo has committed to designing 100 percent of its packaging to be recyclable, compostable, biodegradable, or reusable by 2025, though the company acknowledged in its 2023 ESG Summary that it did not fully meet this target on schedule. Aquafina's primary packaging is PET plastic, which is technically recyclable but has low actual recycling rates in most U.S. markets.

PepsiCo met two of its 2025 water stewardship targets ahead of schedule, including a 25 percent improvement in water-use efficiency in high-water-risk areas, according to the company's 2023 ESG report. Aquafina production facilities are included in these figures.

In 2020, PepsiCo introduced Aquafina in aluminum cans for foodservice, citing reduced carbon footprint per unit compared to single-use PET bottles. Aluminum has substantially higher recycling rates than PET plastic in the United States.

PepsiCo's broader science-based climate targets, validated by the Science Based Targets initiative (SBTi), include a 40 percent absolute reduction in Scope 1 and 2 greenhouse gas emissions by 2030 compared to a 2015 baseline. Aquafina production sites are covered under these targets.

Aquafina Recalls & Controversies

False and Deceptive Marketing Lawsuit (2025): In April 2025, the Plastic Pollution Coalition filed a complaint in the District of Columbia Superior Court against PepsiCo, Inc., alleging "false and deceptive marketing" of Aquafina bottled water. The complaint alleges that PepsiCo markets Aquafina as "pure water, perfect taste" and states on packaging that the bottle does not contain bisphenol-A (BPA), despite independent laboratory tests that reportedly detected BPA in Aquafina samples. PepsiCo disputed the allegations. The case was pending as of June 2026.

LA County Plastic Pollution Lawsuit (2024): In October 2024, Los Angeles County filed suit against PepsiCo and The Coca-Cola Company, alleging they deceived the public about the recyclability of plastic beverage packaging. The lawsuit specifically cited Aquafina PET bottles as part of the alleged deception. The case was ongoing as of June 2026.

Municipal Water Source Disclosure (2007): Advocacy groups challenged PepsiCo in 2007 over Aquafina's labeling, arguing that "pure water" language was misleading when the source was treated municipal tap water, not a natural spring. PepsiCo agreed to add the phrase "Public Water Source" to Aquafina labels. No regulatory penalty was imposed; the change was made voluntarily following sustained media coverage.

Brands Owned by PepsiCo, Inc.

7 UpFood Beverage

7 Up

Owned by PepsiCo, Inc.

American lemon-lime flavored carbonated soft drink brand known for its crisp, clean taste and caffeine-free formula.

soft-drinklemon-limecaffeine-free
Cap'n CrunchFood Beverage

Cap'n Crunch

Owned by PepsiCo, Inc.

Sweetened corn and oat breakfast cereal created by Quaker Oats in 1963, owned by PepsiCo through its Quaker Foods division.

breakfast-cerealsweetened-cerealchildrens-food
DoritosFood Beverage

Doritos

Owned by PepsiCo, Inc.

American brand of flavored tortilla chips produced by Frito-Lay, a subsidiary of PepsiCo. Over $2 billion in annual retail sales.

tortilla-chipssnackscorn-chips
Frito-LayFood Beverage

Frito-Lay

Owned by PepsiCo, Inc.

American snack foods division of PepsiCo, producing Lay's, Doritos, Cheetos, Tostitos, Fritos, and other snack brands.

snackscorn-chipspotato-chips
FritosFood Beverage

Fritos

Owned by PepsiCo, Inc.

American corn chip brand created in 1932 by Charles Elmer Doolin, produced by Frito-Lay (PepsiCo Foods North America).

corn-chipssnacksamerican-classic
GamesaFood Beverage

Gamesa

Owned by PepsiCo, Inc.

Mexico's largest manufacturer of cookies and crackers, producing popular brands like Emperador, Marias, and Saladitas, owned by PepsiCo since 1990.

cookiescrackersmexican-snacks
View all brands owned by PepsiCo, Inc.

Aquafina Ownership: Pros & Cons

Advantages

  • +Access to PepsiCo's national and international distribution network across grocery, convenience, foodservice, and vending
  • +Consistent brand recognition built over three decades in the U.S. market
  • +Low production cost model using municipal water and standardized purification
  • +Cross-promotional opportunities alongside PepsiCo's snack and beverage portfolio
  • +PepsiCo's R&D and regulatory teams provide product safety infrastructure

Considerations

  • -Two active lawsuits as of June 2026 alleging deceptive marketing and plastic pollution
  • -Low actual recycling rates for PET plastic bottles undercut environmental messaging
  • -Private label bottled water takes substantial share from branded products at lower cost
  • -Consumer disclosure requirements on municipal water sourcing remain a recurring controversy
  • -Limited differentiation in a category where functional and premium alternatives are growing faster

Frequently Asked Questions About Aquafina

Sources & Further Reading

  • Aquafina Official Website -
  • PepsiCo Investor Relations -
  • SEC EDGAR: PepsiCo (PEP) Annual Filings -
  • PepsiCo 2023 ESG Summary -
  • Plastic Pollution Coalition v. PepsiCo (2025) -
  • LA County v. PepsiCo (2024) -
  • PepsiCo Design + Innovation: Aquafina Redesign -
  • NASDAQ: PepsiCo (PEP) -
  • Wikidata: Aquafina -
  • Statista: U.S. Bottled Water Market -

Competitors to Aquafina

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Coca-ColaCoca-Cola
Coca Cola Company
USA
1886
Mass marketGlobalAll-ages
Core HydrationCore Hydration
Keurig Dr Pepper
USA
2015
PremiumUnited statesAll Genders
DasaniDasani
Coca Cola Company
USA
1999
Mass marketGlobalAll Genders
Poland SpringPoland Spring
Bluetriton Brands
USA
1845
Mass marketUnited statesAll Genders
PepsiPepsiSister Brand
Pepsico
USA
1898
Mass marketGlobalAll-ages
A&W Root BeerA&W Root Beer
Keurig Dr Pepper
USA
1919
Mass marketUnited statesAll-ages

Learn More About Competitors

Coca-ColaFood Beverage

Coca-Cola

Owned by The Coca-Cola Company

Carbonated soft drink brand and flagship product of The Coca-Cola Company.

soft-drinkbeveragecarbonated
Core HydrationFood Beverage

Core Hydration

Owned by Keurig Dr Pepper

Premium purified water with balanced pH and added electrolytes, owned by Keurig Dr Pepper.

purified-waterenhanced-waterhydration
DasaniFood Beverage

Dasani

Owned by The Coca-Cola Company

Purified bottled water brand owned by The Coca-Cola Company (NYSE: KO). Launched in 1999, Dasani is Coca-Cola's fourth-largest brand by volume in North America and holds approximately 12% global market share in bottled water.

bottled-waterpurified-waterbeverages
Poland SpringFood Beverage

Poland Spring

Owned by Primo Brands Corporation

American spring water brand sourced from Maine springs, now owned by Primo Brands Corporation (NYSE: PRMB) after the 2024 BlueTriton-Primo Water merger.

bottled-waterspring-wateramerican-brand
PepsiFood Beverage

Pepsi

Owned by PepsiCo, Inc.

American brand of carbonated soft drink manufactured and marketed by PepsiCo, competing directly with Coca-Cola.

soft-drinkcarbonatedbeverage
A&W Root BeerFood Beverage

A&W Root Beer

Owned by Keurig Dr Pepper

Classic American root beer brand founded in 1919, owned by Keurig Dr Pepper (NYSE: KDP) and sold across North America in retail and foodservice channels.

root-beersoft-drinksoda

Competitive Analysis

Market Positioning: Aquafina competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Aquafina

Looking for brands with different ownership structures? These similar brands are not owned by PepsiCo, Inc., giving you alternative choices that support different corporate structures.

ButterfingerFood Beverage

Butterfinger

Owned by Ferrero

American candy bar brand known for its peanut butter and chocolate flavor, owned by Ferrero Group.

candy-barchocolatepeanut-butter
Privately Owned

Butterfinger is privately owned, unlike Aquafina which is under a publicly traded parent company.

Kellogg's Corn FlakesFood Beverage

Kellogg's Corn Flakes

Owned by Ferrero

Iconic ready-to-eat breakfast cereal invented in 1894, now owned by Ferrero through WK Kellogg Co.

breakfast-cerealready-to-eat-cerealcorn
Privately Owned

Kellogg's Corn Flakes is privately owned, unlike Aquafina which is under a publicly traded parent company.

SnickersFood Beverage

Snickers

Owned by Mars, Incorporated

American chocolate bar with nougat, caramel, peanuts, and milk chocolate, owned by Mars, Incorporated. The world's best-selling chocolate bar.

chocolatecandy-barconfectionery
Privately Owned

Snickers is privately owned, unlike Aquafina which is under a publicly traded parent company.

Baby RuthFood Beverage

Baby Ruth

Owned by Ferrero

American chocolate candy bar with peanuts, caramel, and chocolate, founded in 1921 by Curtiss Candy Company and owned by Ferrero Group since January 2018.

chocolateconfectionerycandy
Privately Owned

Baby Ruth is privately owned, unlike Aquafina which is under a publicly traded parent company.

Cheez-ItFood Beverage

Cheez-It

Owned by Mars, Incorporated

American brand of cheese cracker snacks owned by Mars, Incorporated through its Kellanova subsidiary. Created in 1921 in Dayton, Ohio.

snackscrackerscheese
Privately Owned

Cheez-It is privately owned, unlike Aquafina which is under a publicly traded parent company.

CrunchFood Beverage

Crunch

Owned by Ferrero

Milk chocolate and crisped rice bar introduced by Nestle in 1938, now produced in the United States by Ferrara Candy Company (Ferrero) and globally by Nestle.

chocolateconfectionerycandy
Privately Owned

Crunch is privately owned, unlike Aquafina which is under a publicly traded parent company.

PepsiCo, Inc. Stock Information

Jobs at PepsiCo, Inc.

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Last reviewed: June 2, 2026 · Reviewed by Who Brands Editorial Team