Who Owns Aquafina?
Aquafina is owned by PepsiCo, Inc. (NASDAQ: PEP), a publicly traded American food and beverage corporation headquartered in Purchase, New York. PepsiCo developed Aquafina internally and launched it in 1994. As of 2026, Aquafina holds approximately 13 to 15 percent market share in the U.S. bottled water category, making it one of the top two branded still water products in the country alongside Coca-Cola's Dasani.
Parent Company
PepsiCo
Founded
1994
Status
Publicly Traded
Headquarters
Purchase, New York, USA
Who Owns Aquafina?
- Parent Company: PepsiCo
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: PEP
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Aquafina | PepsiCo | Brand division |
History of Aquafina
- Founded: 1994
- Founders: PepsiCo (internal development)
PepsiCo launched Aquafina in July 1994, with its first distribution in Wichita, Kansas. The launch came after at least four earlier failed attempts by PepsiCo to enter the bottled water market, including the 1987 introduction of Ice Mountain, which did not achieve national scale. The mid-1990s represented a turning point: U.S. bottled water retail sales were growing at roughly 10 percent annually as consumers moved away from carbonated soft drinks.
Aquafina used a seven-step purification process called HydRO-7, which combined reverse osmosis, ozone sterilization, and ultraviolet light filtration applied to local municipal water supplies. The process produced a flavor-neutral product with consistent taste regardless of source location. PepsiCo leaned into this consistency as a marketing advantage over spring water brands.
National rollout across the United States followed through the late 1990s, riding PepsiCo's existing distribution infrastructure into grocery, convenience, vending, and foodservice channels. By 1998, Aquafina was the best-selling single-serve bottled water in the United States by retail volume, a position it held into the early 2000s.
In 2007, PepsiCo acknowledged publicly that Aquafina's water source is public municipal water, not a natural spring or underground aquifer. This disclosure came after advocacy groups pressed major bottled water brands on sourcing transparency. Rival Dasani made a similar disclosure the same year. The news generated brief negative press but did not materially affect sales.
Aquafina expanded internationally throughout the 2000s. By 2010, the brand operated in markets across the Middle East, South Asia, East Asia, and parts of Latin America. Licensing arrangements allowed regional beverage bottlers to produce Aquafina under PepsiCo oversight, using the same purification standards applied in North America.
In 2020, PepsiCo introduced Aquafina in aluminum cans for U.S. foodservice accounts, responding to operator requests for a more sustainable single-serve format than PET plastic bottles. The canned format remained a secondary product line rather than a replacement for plastic.
PepsiCo undertook a visual identity refresh for Aquafina in 2024. PepsiCo Design + Innovation led the redesign, which simplified the label and updated the bottle silhouette. The project received a Red Dot Agency of the Year award in 2024.
As of June 2026, Aquafina is sold in more than 30 countries and remains one of PepsiCo's largest non-carbonated beverage brands by volume.
About PepsiCo
American multinational food and beverage corporation owning Pepsi, Lay's, Gatorade, Doritos, Quaker Oats, and dozens of other iconic brands, with FY2025 revenue of $93.9 billion.
- Founded: 1965
- Headquarters: Purchase, New York, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: PEP
- Revenue: $93.9 billion (FY2025)
- Employees: Approximately 318,000
Where Is Aquafina Made / Based?
- Headquarters: Purchase, New York, USA
- Manufacturing / Operations: United States, Canada, Turkey, Lebanon, Saudi Arabia
Aquafina Sustainability & Ethics
Aquafina does not hold independent sustainability certifications. The brand is not listed on the Leaping Bunny or PETA Beauty Without Bunnies databases, as those are not applicable to a bottled water product. No organic certification applies to purified water.
PepsiCo has committed to designing 100 percent of its packaging to be recyclable, compostable, biodegradable, or reusable by 2025, though the company acknowledged in its 2023 ESG Summary that it did not fully meet this target on schedule. Aquafina's primary packaging is PET plastic, which is technically recyclable but has low actual recycling rates in most U.S. markets.
PepsiCo met two of its 2025 water stewardship targets ahead of schedule, including a 25 percent improvement in water-use efficiency in high-water-risk areas, according to the company's 2023 ESG report. Aquafina production facilities are included in these figures.
In 2020, PepsiCo introduced Aquafina in aluminum cans for foodservice, citing reduced carbon footprint per unit compared to single-use PET bottles. Aluminum has substantially higher recycling rates than PET plastic in the United States.
PepsiCo's broader science-based climate targets, validated by the Science Based Targets initiative (SBTi), include a 40 percent absolute reduction in Scope 1 and 2 greenhouse gas emissions by 2030 compared to a 2015 baseline. Aquafina production sites are covered under these targets.
Aquafina Recalls & Controversies
False and Deceptive Marketing Lawsuit (2025): In April 2025, the Plastic Pollution Coalition filed a complaint in the District of Columbia Superior Court against PepsiCo, Inc., alleging "false and deceptive marketing" of Aquafina bottled water. The complaint alleges that PepsiCo markets Aquafina as "pure water, perfect taste" and states on packaging that the bottle does not contain bisphenol-A (BPA), despite independent laboratory tests that reportedly detected BPA in Aquafina samples. PepsiCo disputed the allegations. The case was pending as of June 2026.
LA County Plastic Pollution Lawsuit (2024): In October 2024, Los Angeles County filed suit against PepsiCo and The Coca-Cola Company, alleging they deceived the public about the recyclability of plastic beverage packaging. The lawsuit specifically cited Aquafina PET bottles as part of the alleged deception. The case was ongoing as of June 2026.
Municipal Water Source Disclosure (2007): Advocacy groups challenged PepsiCo in 2007 over Aquafina's labeling, arguing that "pure water" language was misleading when the source was treated municipal tap water, not a natural spring. PepsiCo agreed to add the phrase "Public Water Source" to Aquafina labels. No regulatory penalty was imposed; the change was made voluntarily following sustained media coverage.
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Aquafina Ownership: Pros & Cons
Advantages
- +Access to PepsiCo's national and international distribution network across grocery, convenience, foodservice, and vending
- +Consistent brand recognition built over three decades in the U.S. market
- +Low production cost model using municipal water and standardized purification
- +Cross-promotional opportunities alongside PepsiCo's snack and beverage portfolio
- +PepsiCo's R&D and regulatory teams provide product safety infrastructure
Considerations
- -Two active lawsuits as of June 2026 alleging deceptive marketing and plastic pollution
- -Low actual recycling rates for PET plastic bottles undercut environmental messaging
- -Private label bottled water takes substantial share from branded products at lower cost
- -Consumer disclosure requirements on municipal water sourcing remain a recurring controversy
- -Limited differentiation in a category where functional and premium alternatives are growing faster
Frequently Asked Questions About Aquafina
Sources & Further Reading
- Aquafina Official Website -
- PepsiCo Investor Relations -
- SEC EDGAR: PepsiCo (PEP) Annual Filings -
- PepsiCo 2023 ESG Summary -
- Plastic Pollution Coalition v. PepsiCo (2025) -
- LA County v. PepsiCo (2024) -
- PepsiCo Design + Innovation: Aquafina Redesign -
- NASDAQ: PepsiCo (PEP) -
- Wikidata: Aquafina -
- Statista: U.S. Bottled Water Market -
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Aquafina
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Danone | Indonesia | 1973 | Mass market | Asia pacific | All Genders | |
| Keurig Dr Pepper | USA | 2013 | Premium | United states | All-ages | |
| Coca Cola Company | USA | 1999 | Mass market | Global | All-ages | |
| Wonderful Company | USA | 1996 | Premium | Global | All-ages |
Learn More About Competitors

Aqua
Owned by Danone
Bottled water brand owned by Danone, providing purified drinking water across multiple countries.

Core Hydration
Owned by Keurig Dr Pepper
Premium purified water brand owned by Keurig Dr Pepper, known for mineral-enhanced hydration.

Dasani
Owned by The Coca-Cola Company
American purified bottled water brand known for its mineral-enhanced water and distinctive blue bottle design, marketed by The Coca-Cola Company worldwide.

Fiji Water
Owned by The Wonderful Company
American bottled water brand sourcing artesian water from an underground aquifer in Viti Levu, Fiji, known for its distinctive square bottle and premium positioning.
Competitive Analysis
Market Positioning: Aquafina competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
PepsiCo Stock Information
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