Who Owns Pepsi?
Pepsi is owned by PepsiCo, a publicly traded American multinational food and beverage corporation. PepsiCo trades on NASDAQ under ticker PEP and is headquartered in Purchase, New York, USA.
Parent Company
PepsiCo
Founded
1898
Status
Publicly Traded
Headquarters
Purchase, New York, USA
Who Owns Pepsi?
- Parent Company: PepsiCo
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: PEP
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Pepsi | PepsiCo | Wholly owned |
History of Pepsi
- Founded: 1898
- Founders: Caleb Bradham
Pepsi was created in 1898 by Caleb Bradham, a pharmacist from New Bern, North Carolina. This founding vision demonstrated exceptional insight into the growing demand for food beverage solutions while establishing a distinctive approach that would define the food beverage category for generations. Bradham originally called his creation "Brad's Drink" and marketed it from his pharmacy as a healthy beverage that aided digestion. This strategic positioning demonstrated Pepsi's exceptional ability to create differentiated food beverage solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades. In 1903, he renamed it Pepsi-Cola, believed to be derived from the word "dyspepsia" (indigestion) and kola nuts, one of the key ingredients. The Pepsi-Cola Company was officially incorporated in 1902, and the brand began bottling and distributing throughout North Carolina.
The brand faced significant challenges in its early years, including bankruptcy in 1923 during the sugar price crisis following World War I. This period of excellence demonstrated Pepsi's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple food beverage segments. The assets were purchased by Charles Guth, president of Loft, Inc., a candy and fountain shop business. This strategic diversification demonstrated Pepsi's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the food beverage industry. Guth reformulated the drink and expanded distribution, establishing Pepsi as a value-oriented alternative to Coca-Cola. The brand grew significantly during the Great Depression by offering 12-ounce bottles for the same price as Coca-Cola's 6.5-ounce bottles.
The modern era of Pepsi began in 1965 when Pepsi-Cola merged with Frito-Lay to form PepsiCo. This continued evolution demonstrated Pepsi's exceptional ability to maintain market relevance while adapting to changing food beverage requirements and corporate dynamics. This merger created a diversified food and beverage company that could leverage complementary distribution networks. This continued excellence demonstrates Pepsi's exceptional ability to maintain market leadership while adapting to changing food beverage dynamics and regulatory requirements. This strategic integration demonstrated Pepsi's exceptional ability to integrate into larger food beverage corporations while maintaining its core brand identity and cultural significance in the soft-drink industry. The 1970s Pepsi Challenge marketing campaign, where consumers conducted blind taste tests, became one of the most famous marketing campaigns in advertising history. The 1980s featured groundbreaking celebrity endorsements, most notably Michael Jackson, who helped Pepsi target younger demographics and establish itself as a youth-oriented brand. This continued success represents a significant milestone in the evolution of soft-drink and consumer-focused food beverage solutions. This strategic partnership demonstrated Pepsi's exceptional ability to leverage corporate resources while maintaining its distinct food beverage identity and market leadership. This continued excellence demonstrates Pepsi's exceptional ability to maintain market leadership while adapting to changing food beverage dynamics and regulatory requirements. This strategic integration demonstrated Pepsi's exceptional ability to integrate into larger food beverage corporations while maintaining its core brand identity and cultural significance in the soft-drink industry.
About PepsiCo
American multinational food and beverage corporation owning Pepsi, Lay's, Gatorade, Doritos, Quaker Oats, and dozens of other iconic brands, with FY2025 revenue of $93.9 billion.
- Founded: 1965
- Headquarters: Purchase, New York, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: PEP
- Revenue: $93.9 billion (FY2025)
- Employees: Approximately 318,000
Where Is Pepsi Made / Based?
- Headquarters: Purchase, New York, USA
- Manufacturing / Operations: United States, Canada, Mexico, Brazil, India
Pepsi Sustainability & Ethics
Pepsi operates under PepsiCo's comprehensive sustainability framework, implementing significant initiatives focused on environmental stewardship, social responsibility, and ethical business practices. The brand has established ambitious goals for reducing environmental impact while maintaining its global market leadership in the beverage industry.
Climate Action and Net Zero Commitment: PepsiCo has committed to achieving net-zero greenhouse gas emissions by 2040, a decade ahead of the Paris Agreement goals. The company's Climate Transition Plan details updated Scope 1, 2, and 3 targets aligned to 1.5°C, reflecting Science Based Target Initiative (SBTi) sectoral guidance on Forest, Land, and Agriculture (FLAG) and Energy & Industry (E&I) emissions. Pepsi's manufacturing facilities are progressively transitioning to renewable energy sources, with the company investing in solar, wind, and other renewable energy projects to power its global operations.
Plastic Reduction and Circular Economy: Pepsi has faced significant scrutiny over its plastic packaging practices, leading to refined sustainability goals focused on driving scale in packaging solutions. The company has been criticized for making misleading claims about plastic recyclability and circular economy potential, with Los Angeles County filing a lawsuit in October 2024 alleging misrepresentation of environmental impacts. In response, PepsiCo has updated its packaging strategy to focus on practical solutions, including increased use of recycled content, development of more recyclable packaging materials, and investment in recycling infrastructure.
Water Conservation and Stewardship: As a beverage company, PepsiCo recognizes water as a critical resource and has implemented comprehensive water stewardship programs. The company focuses on water efficiency improvements in manufacturing, watershed protection in water-stressed regions, and sustainable agricultural water management. Pepsi's water replenishment programs have helped restore water balance in communities where the company operates, demonstrating commitment to responsible water use that benefits both business operations and local communities.
Sustainable Agriculture and Supply Chain: PepsiCo has invested heavily in sustainable agriculture practices, particularly through partnerships with farmers to promote regenerative agriculture, water-efficient farming techniques, and climate-resilient crop varieties. The company works with over 100,000 farmers globally to implement sustainable farming practices that reduce environmental impact while improving farmer livelihoods and crop yields. This approach helps ensure long-term supply chain sustainability while supporting agricultural communities.
Social Impact and Community Engagement: PepsiCo has established comprehensive social impact programs focused on education, economic empowerment, and community development. The PepsiCo Foundation and other corporate social responsibility initiatives support programs in underserved communities, with particular focus on youth education, women's empowerment, and economic opportunity creation. The company's social impact strategy aligns with its business operations, creating shared value for both the company and communities where it operates.
Health and Wellness Innovation: In response to changing consumer preferences and health concerns, Pepsi has expanded its portfolio to include healthier beverage options. The introduction of Pepsi Zero Sugar, reduced-sugar formulations, and investments in brands like Poppi (prebiotic soda) demonstrate the company's commitment to meeting consumer health and wellness expectations while maintaining brand relevance in evolving market conditions.
Environmental Accountability and Transparency: Following criticism and legal challenges regarding environmental claims, PepsiCo has increased transparency in its sustainability reporting and goal-setting. The company has acknowledged system-level obstacles in achieving some sustainability targets and has adjusted its approach to focus on areas where it can make meaningful impact. This more realistic and transparent approach to sustainability goal-setting represents a maturation of the company's environmental stewardship practices.
Awards & Recognition
Pepsi has received significant recognition for its marketing innovation, design excellence, and brand leadership in the global beverage industry, particularly for its ability to maintain cultural relevance and drive consumer engagement through creative campaigns and product innovations.
Marketing and Advertising Excellence: Pepsi has been consistently recognized for its innovative marketing campaigns and advertising creativity. The brand's historic Pepsi Challenge campaign, celebrity endorsements featuring Michael Jackson, and more recent digital marketing initiatives have received numerous awards from advertising and marketing industry organizations. Pepsi's ability to create culturally relevant campaigns that resonate with diverse global audiences has been acknowledged as a key factor in maintaining its competitive position against Coca-Cola.
Design Innovation Awards: Pepsi Smart Can Beverage won the 2025 A' Advertising, Marketing and Communication Design Award, recognizing the brand's innovation in creating interactive and technologically advanced packaging solutions. The Pepsi Smart Can represents the first of its kind in the beverage industry, demonstrating Pepsi's commitment to integrating digital technology with traditional beverage packaging to enhance consumer experience and engagement.
Industry Leadership Recognition: PepsiCo has been recognized as the top supplier in Kantar's 2025 PowerRanking for the 10th consecutive year, highlighting the company's excellence in supply chain management and partner relationships. This recognition reflects Pepsi's ability to maintain strong operational performance while delivering consistent quality and service to its global network of bottling partners and retail customers.
Sustainability and Environmental Awards: Despite facing criticism over environmental practices, PepsiCo has received recognition for its sustainability initiatives, including the Terra Carta Seal awarded by HRH The Prince of Wales for demonstrating commitment to environmental stewardship. The company's climate action goals and water stewardship programs have been acknowledged by environmental organizations and sustainability rating agencies.
Product Innovation Recognition: Pepsi has been recognized for product innovation, particularly in the development of new flavor formulations, reduced-sugar options, and packaging innovations. The introduction of Pepsi Max, Pepsi Zero Sugar, and various flavor extensions has demonstrated the brand's ability to adapt to changing consumer preferences while maintaining core brand identity and taste profiles.
Corporate Reputation and Trust Awards: PepsiCo has been recognized in various corporate reputation rankings, including Newsweek's 2024 Most Trusted Companies in America in the Food & Beverage Industry and the Wall Street Journal's Best-Managed Companies rankings for multiple consecutive years. These awards reflect the company's overall business performance, governance practices, and stakeholder relationships.
Design and Creative Industry Recognition: PepsiCo Design + Innovation has been actively involved in the design and creative industry, serving as a presenting sponsor for the 2025 PRINT Awards and participating in various design juries and creative competitions. This involvement demonstrates Pepsi's commitment to design excellence and creative innovation across all aspects of its business operations.
Technology and Digital Innovation: Pepsi has received recognition for its technology integration and digital marketing initiatives, including awards for mobile marketing campaigns, social media engagement, and digital consumer experiences. The brand's ability to leverage technology to enhance consumer engagement has been acknowledged as a competitive advantage in the increasingly digital beverage marketplace.
Is Pepsi a subsidiary of PepsiCo?
Pepsi is not a separate subsidiary but rather the flagship brand of PepsiCo. It operates as PepsiCo's primary carbonated soft drink brand rather than as an independent company.
Is Pepsi publicly traded?
The Pepsi brand itself is not publicly traded as a separate entity. However, parent company PepsiCo is publicly traded on NASDAQ under ticker PEP, allowing investors to own shares in PepsiCo and its brand portfolio.
When was Pepsi first created?
Pepsi was originally created in 1898 by Caleb Bradham as "Brad's Drink" and renamed Pepsi-Cola in 1903, making it one of America's oldest soft drink brands.
Who founded Pepsi?
Pepsi was founded by Caleb Bradham, a pharmacist from New Bern, North Carolina, who created the drink as a digestive aid and originally marketed it as a healthy beverage.
What is Pepsi's market position?
Pepsi is the second-largest carbonated soft drink brand globally, competing directly with Coca-Cola and maintaining strong market share in many international markets, particularly among younger consumers.
Pepsi Recalls & Controversies
Pepsi has faced several significant controversies in recent years, primarily related to environmental practices and marketing disputes. In 2025, PepsiCo was named among the worst contributors to plastic pollution in the Indian Himalayan Region, drawing criticism from environmental groups and raising concerns about the company's plastic waste management practices.
The company has been involved in legal proceedings related to plastic pollution, with the State of New York filing a lawsuit against PepsiCo in 2024 after finding significant plastic pollution in the Buffalo River. While the lawsuit was dismissed in early 2026, the case highlighted growing regulatory scrutiny of beverage companies' environmental impact and packaging waste management.
PepsiCo has also faced criticism for alleged greenwashing practices, with environmental groups questioning the company's sustainability claims and accusing it of downgrading its climate and packaging commitments. Trellis Law reported in 2025 that PepsiCo had watered down key climate, water, and packaging commitments, citing a lack of system-wide investment in cleaner technologies.
In the marketing realm, Pepsi has occasionally faced trademark disputes and advertising challenges. The brand has been involved in several high-profile advertising controversies over the years, though recent campaigns have generally avoided major regulatory issues. The company has also faced criticism from health advocates regarding the marketing of sugary beverages to children and young adults, though PepsiCo has maintained that its marketing practices comply with industry self-regulation standards.
Brands Owned by PepsiCo
- 7 Up - American lemon-lime flavored carbonated soft drink brand known for its crisp, cl...
- Aquafina - American brand of purified bottled water produced by PepsiCo, featuring both unf...
- Cap'n Crunch - Sweetened corn and oat breakfast cereal manufactured by Quaker Oats Company, fea...
- Doritos - American brand of flavored tortilla chips produced by Frito-Lay, a subsidiary of...
- Frito-Lay - American brand of snack foods including corn chips, potato chips, and savory sna...
- Fritos - American brand of corn chips created in 1932, known for their distinctive flavor...
- Gamesa - Mexico's largest manufacturer of cookies and crackers, producing popular brands ...
- Life Cereal - Breakfast cereal produced by Quaker Oats Company, featuring a distinctive brown ...
- Mountain Dew - American carbonated soft drink brand known for its citrus flavor and high caffei...
- Pearl Milling Company - American pancake mix and syrup brand owned by PepsiCo through its Quaker Oats su...
- Poppi - American prebiotic soda brand known for its "gut healthy" approach to carbonated...
- Ruffles - American brand of crinkle-cut potato chips produced by Frito-Lay, a subsidiary o...
- Sabritas - Mexican snack company owned by PepsiCo, known for potato chips and corn snacks, ...
- Smith's - Australian snack food company known for potato crisps and extruded snacks, servi...
- SodaStream - Israeli home carbonation device manufacturer allowing consumers to make carbonat...
- Tostitos - American brand of tortilla chips and dips produced by Frito-Lay, a subsidiary of...
- Tropicana - American brand of fruit-based beverages, primarily orange juice, manufactured by...
- Walkers - British snack food company and the United Kingdom's leading manufacturer of cris...
Pepsi Ownership: Pros & Cons
Advantages
- +Strong global brand recognition and market presence across 200+ countries
- +Extensive distribution network ensuring wide availability
- +Continuous innovation with new flavors, formulations, and packaging
- +Effective marketing campaigns and celebrity endorsements
- +Competitive pricing strategies and promotional activities
- +Strong parent company support with significant R&D investment
- +Diversified product portfolio reducing dependency on single categories
Considerations
- -Health concerns about sugar content and artificial sweeteners
- -Intense competition from Coca-Cola and private label brands
- -Declining carbonated soft drink consumption in developed markets
- -Environmental impact of single-use plastic packaging
- -Negative health perception among increasingly health-conscious consumers
- -Vulnerability to changing consumer preferences and health trends
- -Regulatory pressures on sugary drinks and marketing restrictions
Sources & Further Reading
- PepsiCo Investor Relations -
- Pepsi Official Website -
- PepsiCo ESG Report 2024 -
- Trellis Law -- PepsiCo Sustainability Goals Analysis
- New York Attorney General -- Plastic Pollution Lawsuit Documentation
- Fortune Business Insights -- Carbonated Soft Drinks Market Report 2026
- Beverage Industry Executive -- 2025 State of the Beverage Industry Report
- Yahoo News -- PepsiCo Environmental Controversy Coverage
- Packaging Europe -- PepsiCo CEO on Green Premiums Debate
- Grist -- Environmental Lawsuit Analysis
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Pepsi
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Keurig Dr Pepper | USA | 1919 | Mass market | Global | All-ages | |
| Coca Cola Company | USA | 1898 | Mass market | United states | All-ages | |
| Coca Cola Company | USA | 1886 | Mass market | Global | All-ages | |
| Coca Cola Company | USA | 1982 | Mass market | Global | All-ages | |
| Keurig Dr Pepper | USA | 1885 | Mass market | United states | All-ages | |
| Coca Cola Company | USA | 1940 | Mass market | Global | All-ages |
Learn More About Competitors

A&W Root Beer
Owned by Unknown Company
Classic root beer brand owned by Keurig Dr Pepper, known for its distinctive vanilla and spice flavor profile.

Barq's
Owned by The Coca-Cola Company
American brand of root beer and other soft drinks owned by The Coca-Cola Company.

Coca-Cola
Owned by The Coca-Cola Company
Carbonated soft drink brand and flagship product of The Coca-Cola Company.

Diet Coke
Owned by The Coca-Cola Company
Zero-calorie cola soft drink brand owned by The Coca-Cola Company, formulated with a distinct taste profile.

Dr Pepper
Owned by Unknown Company
American carbonated soft drink brand created in the 1880s, known for its unique flavor profile and owned by Keurig Dr Pepper.

Fanta
Owned by The Coca-Cola Company
Flavored soft drink brand owned by The Coca-Cola Company, known for diverse fruit flavors.
Competitive Analysis
Market Positioning: Pepsi competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
PepsiCo Stock Information
Jobs at PepsiCo
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