Who Owns Sabritas?

• Parent Company: PepsiCo
• Ownership Type: Wholly owned
• Acquisition Year: 1966
• Company Type: Publicly Traded
• Stock Ticker: NASDAQ: PEP

• Founded: 1943
• Founders: Pedro Antonio Marcos Noriega
• Acquired by PepsiCo: 1966

• Founded: 1965
• Headquarters: Purchase, New York, USA
• Company Type: Publicly Traded
• Stock: NASDAQ: PEP
• Revenue: $93.9 billion (FY2025)
• Employees: Approximately 318,000

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• Headquarters: Mexico City, Mexico
• Manufacturing / Operations: Mexico, International (PepsiCo network)

Sabritas operates under PepsiCo's comprehensive sustainability framework, guided by the company's "PepsiCo Positive" (pep+) initiative which integrates sustainability throughout the business. In 2025, PepsiCo updated key sustainability goals to reflect "external realities" while maintaining ambitious targets for environmental stewardship and social responsibility. Sabritas contributes to these corporate objectives through its Mexican manufacturing operations and agricultural sourcing programs.

Climate Action and Net Zero Commitment: PepsiCo has revised its net zero target from 2040 to 2050 across the entire value chain, aligning with 1.5°C climate goals and Science Based Target Initiative (SBTi) guidance. The company updated its Scope 1 and 2 emissions reduction goal to 50% by 2030 on a 2022 basis, and interim Scope 3 targets to 42% for Energy & Industry emissions and 30% for Forests, Land, and Agriculture by 2030. Sabritas manufacturing facilities participate in these climate initiatives through energy efficiency improvements, renewable energy adoption, and greenhouse gas emissions reduction programs across Mexican production sites.

Water Positive by 2030: PepsiCo maintains its ambitious goal to become water positive by 2030, meaning the company aims to replenish more water than it consumes in high-risk water areas. Sabritas contributes to this water stewardship objective through water conservation programs at Mexican manufacturing facilities, sustainable agricultural practices with local farmers, and community water access initiatives in regions where the brand operates. The company focuses on water efficiency in production processes while supporting watershed restoration and community water projects in water-stressed areas.

Regenerative Agriculture Expansion: PepsiCo expanded its regenerative agriculture goal to cover 10 million acres of land used to grow crops and ingredients by 2030, up from the previous 7 million acre target. Sabritas supports this initiative through sustainable sourcing programs with potato and corn farmers in Mexico, promoting regenerative agriculture, restorative practices, and protective land management. The company works with local agricultural partners to implement soil health improvement, biodiversity enhancement, and climate-smart farming practices that benefit both the environment and farmer livelihoods.

Sustainable Packaging Evolution: PepsiCo updated its packaging goals to focus on primary plastic packaging in key markets, targeting an average 2% year-over-year reduction in absolute virgin plastic tonnage through 2030. The company also shifted its recycled content goal to 40% or greater recycled content in plastic packaging by 2035, with emphasis on primary packaging. Sabritas participates in these packaging sustainability initiatives through packaging redesign, material reduction, and increased use of recycled materials in snack packaging while maintaining product quality and shelf life.

Renewable Energy and Resource Efficiency: Sabritas manufacturing facilities implement renewable energy sourcing, energy efficiency improvements, and waste reduction programs as part of PepsiCo's broader environmental stewardship. The company invests in energy-efficient equipment, water conservation technologies, and waste management systems across Mexican production sites. These initiatives not only reduce environmental impact but also deliver operational cost savings and enhance manufacturing efficiency.

Ethical Sourcing and Community Impact: Sabritas operates under PepsiCo's strict supplier code of conduct covering fair labor practices, safe working conditions, and responsible agricultural sourcing throughout its supply chain. The company maintains transparency in operations through regular sustainability reporting and third-party audits. Sabritas supports community initiatives in Mexico, focusing on education programs, nutrition awareness, economic development in farming communities, and local infrastructure improvements in areas where the brand operates and sources ingredients.

Sabritas has received extensive recognition for market leadership, product quality, and brand excellence throughout its 80+ year history. The brand's most notable achievement is its dominant 80% market share in the Mexican snacks market, making it one of the most successful consumer brands in Latin America and a cornerstone of PepsiCo's international portfolio.

Product quality awards include recognition from Mexican food industry organizations for manufacturing excellence and product innovation. Sabritas' potato chips and local Mexican products like Crujitos and Rancheritos have received consumer awards for taste quality and authenticity, demonstrating the brand's ability to balance global standards with local preferences.

Marketing and advertising campaigns have been honored by the Mexican advertising industry for their effective communication with Mexican consumers and successful brand positioning. The brand's campaigns that celebrate Mexican culture while promoting snack products have received recognition for cultural sensitivity and marketing effectiveness.

Industry recognition extends to PepsiCo's overall corporate responsibility practices in Mexico, with the company receiving awards for workplace diversity, sustainability initiatives, and community investment programs. Sabritas has been acknowledged for its role in advancing the Mexican food industry and contributing to economic development through job creation and local sourcing.

Sabritas has maintained a strong safety record throughout its history, with no major product recalls or significant safety controversies. However, as Mexico's leading snack brand, Sabritas has faced occasional challenges related to product formulations, nutritional concerns, and industry-wide issues affecting the snack food category.

Nutritional scrutiny has included questions about the health impact of snack food consumption and the nutritional content of processed snacks. PepsiCo has responded by introducing healthier product options, reducing sodium content in various products, and providing clearer nutritional labeling. The company has also invested in developing baked snacks and products with reduced fat content to address health concerns.

Regulatory compliance challenges have included adapting to changing food safety regulations and labeling requirements in Mexico and across export markets. Sabritas has maintained strict compliance with Mexican food safety standards and international regulations, implementing comprehensive quality control systems across all manufacturing facilities.

Like all major food brands, Sabritas has been affected by broader industry challenges including fluctuating commodity prices, supply chain disruptions, and changing consumer preferences toward healthier options. PepsiCo has addressed these challenges through supply chain diversification, product innovation, and maintaining strong relationships with local suppliers and distributors.