Who Owns Sabritas?

Sabritas operates under PepsiCo's sustainability framework, known as "PepsiCo Positive" (pep+). In 2025, PepsiCo updated key sustainability goals to reflect what the company called "external realities" while maintaining targets for environmental stewardship and social responsibility.

Climate Action and Net Zero Commitment: PepsiCo revised its net zero target from 2040 to 2050 across the entire value chain, aligning with 1.5°C climate goals and Science Based Target Initiative (SBTi) guidance. The company updated its Scope 1 and 2 emissions reduction goal to 50% by 2030 on a 2022 basis, and interim Scope 3 targets to 42% for Energy and Industry emissions and 30% for Forests, Land, and Agriculture by 2030. Sabritas manufacturing facilities in Mexico participate in these climate initiatives through energy efficiency improvements and renewable energy adoption.

Water Positive by 2030: PepsiCo maintains its goal to become water positive by 2030, meaning the company aims to replenish more water than it consumes in high-risk water areas. Sabritas contributes through water conservation programs at Mexican manufacturing facilities, sustainable agricultural practices with local farmers, and community water access initiatives.

Regenerative Agriculture Expansion: PepsiCo expanded its regenerative agriculture goal to cover 10 million acres of land by 2030, up from the previous 7 million acre target. Sabritas supports this initiative through sustainable sourcing programs with potato and corn farmers in Mexico, promoting soil health improvement and climate-smart farming practices.

Sustainable Packaging Evolution: PepsiCo updated its packaging goals to target an average 2% year-over-year reduction in absolute virgin plastic tonnage through 2030. The company also shifted its recycled content goal to 40% or greater recycled content in plastic packaging by 2035. Sabritas participates through packaging redesign, material reduction, and increased use of recycled materials in snack packaging.

Ethical Sourcing and Community Impact: Sabritas operates under PepsiCo's supplier code of conduct covering fair labor practices, safe working conditions, and responsible agricultural sourcing. The company supports community initiatives in Mexico, focusing on education programs, nutrition awareness, and economic development in farming communities.

Nutritional Scrutiny: As Mexico's leading snack brand, Sabritas has faced questions about the health impact of snack food consumption and the nutritional content of processed snacks. PepsiCo has responded by introducing healthier product options, reducing sodium content in various products, and providing clearer nutritional labeling. The company has also invested in developing baked snacks and products with reduced fat content.

Regulatory Compliance: Sabritas has had to adapt to changing food safety regulations and labeling requirements in Mexico and across export markets. In 2025, PepsiCo's LatAm Foods segment faced an indirect tax audit settlement, which was excluded from core operating profit calculations. The company maintains compliance with Mexican food safety standards and international regulations.

Quaker Recall (2024): While not directly a Sabritas issue, PepsiCo's PepsiCo Foods North America segment experienced a voluntary recall of certain bars and cereals in 2024, which resulted in property, plant, and equipment write-offs, employee severance costs, and other associated costs. This recall affected the broader PepsiCo organization and demonstrated supply chain risks that apply to all PepsiCo food brands.

Commodity Price Fluctuations: Like all major food brands, Sabritas has been affected by fluctuating commodity prices, particularly for potatoes, corn, and cooking oil. PepsiCo has addressed these challenges through supply chain diversification, hedging strategies, and maintaining strong relationships with local suppliers and distributors.