Who Owns Core Hydration?

Core Hydration was founded in 2013 as a premium purified water brand with added minerals for enhanced hydration. The brand was created with a focus on providing consumers with clean, mineral-enhanced water designed for active lifestyles. This founding vision demonstrated exceptional insight into the growing demand for enhanced hydration solutions while establishing a distinctive approach that would define the premium water category for generations.

The original Core Hydration concept featured purified water with added electrolytes and minerals including calcium, magnesium, and potassium. The brand was positioned as a premium alternative to plain water and sports drinks. This strategic positioning demonstrated Core Hydration's exceptional ability to create differentiated products that could serve specific consumer needs while establishing new hydration categories.

Throughout the 2010s, Core Hydration expanded its distribution and became recognized in the premium water market. The brand appealed to health-conscious consumers seeking enhanced hydration without artificial ingredients or excessive sugar. This period of expansion demonstrated Core Hydration's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards that would define the brand for decades.

In 2018, Keurig Dr Pepper acquired Core Hydration as part of its expansion into the growing premium water segment. This acquisition combined Core Hydration's premium positioning with Keurig Dr Pepper's extensive distribution networks and resources. This strategic acquisition demonstrated Core Hydration's exceptional ability to integrate into larger corporate structures while maintaining its core brand identity and market leadership in the premium water segment.

Under Keurig Dr Pepper ownership, Core Hydration has continued to maintain its premium positioning while expanding distribution into new markets. The brand has introduced new flavors and product formats while maintaining its focus on mineral-enhanced hydration. This continued evolution demonstrates Core Hydration's exceptional ability to adapt to changing consumer preferences and technological advancements while maintaining its core brand values and commitment to quality hydration solutions. Core Hydration has maintained its position as a premium water brand with strong recognition among health-conscious consumers. The brand's continued success represents a significant milestone in the evolution of premium water products and consumer-focused hydration solutions.