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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

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  4. Krispy Kreme
Krispy Kreme logo
Food & Beverage

Who Owns Krispy Kreme?

Krispy Kreme is publicly traded on NASDAQ under ticker DNUT. JAB Holding Company, the Luxembourg-based investment firm controlled by the Reimann family, is the largest shareholder with approximately 43% ownership as of mid-2026. JAB acquired Krispy Kreme in 2016 for $1.35 billion and took it public again in 2021. A January 2025 proposal to take the company private at $9.50 per share did not close. Krispy Kreme ended its McDonald's distribution partnership in July 2025 and is now pursuing a capital-light refranchising strategy. The company is headquartered in Charlotte, North Carolina.

Parent Company

JAB Holding Company

Acquired

2016

Status

Publicly Traded

Headquarters

Charlotte, North Carolina, USA

Krispy Kreme Timeline

1823
JAB Holding Company

Parent company established in Luxembourg City, Luxembourg

Company Founded
1937

Krispy Kreme

Founded by Vernon Rudolph

Founded
2016
Acquired by JAB Holding Company

JAB Holding Company acquired Krispy Kreme

Acquired
mid rangemass marketGlobalall-agessustainable packagingfood waste reductionethical sourcingcommunity programsOfficial Website

Who Owns Krispy Kreme?

  • Parent Company: JAB Holding Company
  • Ownership Type: Subsidiary
  • Acquisition Year: 2016
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
Krispy KremeJAB Holding CompanySubsidiary

Where to Buy

Disclosure: We may earn commission from purchases
AmazonKrispy Kreme on Amazon

History of Krispy Kreme

  • Founded: 1937
  • Founders: Vernon Rudolph
  • Acquired by JAB Holding Company: 2016

Vernon Rudolph founded Krispy Kreme in 1937 in Winston-Salem, North Carolina. Rudolph had purchased a yeast-raised doughnut recipe from a New Orleans chef and initially sold doughnuts wholesale to local grocery stores. Customers drawn to the aroma of fresh doughnuts asked to buy directly, leading Rudolph to cut a hole in the wall of his shop and sell directly to passersby.

The company expanded steadily through the Southeast during the 1950s and 1960s. Krispy Kreme remained a closely held regional chain until 1976, when it was acquired by Beatrice Foods. Beatrice sold the company back to its franchisees in 1982, and the company operated privately through the 1980s and 1990s.

Krispy Kreme went public in April 2000 on NASDAQ under ticker KKD. The IPO generated significant attention, and expansion into new markets created lines around the block. The early 2000s expansion proved unsustainable. In 2004, Krispy Kreme disclosed accounting irregularities and restated financial results. The stock collapsed, stores closed, and certain subsidiaries filed for bankruptcy protection in 2009.

JAB Holding Company acquired Krispy Kreme in May 2016 for $1.35 billion. Under JAB's ownership, Krispy Kreme shifted to a hub-and-spoke distribution model, supplying fresh doughnuts to grocery stores, convenience stores, and other retail points. The company expanded internationally, particularly in the United Kingdom, Australia, and Canada.

Krispy Kreme returned to public markets in July 2021 on NASDAQ under ticker DNUT. In March 2024, the company announced a partnership with McDonald's to distribute doughnuts at McDonald's locations across the United States, with a planned phased rollout to 14,000 stores by the end of 2026. However, the doughnuts only reached approximately 2,400 McDonald's restaurants.

In June 2025, Krispy Kreme and McDonald's jointly announced they would end the partnership, effective July 2, 2025. CEO Josh Charlesworth stated that efforts to bring costs in line with unit demand were unsuccessful, making the partnership unsustainable. The termination resulted in lease impairment and termination costs of $28.9 million.

In January 2025, JAB announced a proposal to take Krispy Kreme private at $9.50 per share. This transaction did not close, and the company remains publicly traded.

In late 2025 and early 2026, Krispy Kreme pivoted to a capital-light refranchising strategy. In December 2025, the company announced an agreement for Unison Capital to purchase its Japan operations, which closed in March 2026 for approximately $70 million. In March 2026, Krispy Kreme restructured its Western US joint venture with WKS Restaurant Group, reducing its ownership from 55% to 20% in a transaction worth approximately $90 million.

About JAB Holding Company

What does JAB own?
JAB owns controlling or significant stakes in Keurig Dr Pepper (NYSE: KDP), JDE Peet's (LSE: JDEP), Krispy Kreme (NASDAQ: DNUT), Pret A Manger, Panera Brands, Coty (NYSE: COTY), and NVA (National Veterinary Associates). Its portfolio includes brands such as Dr Pepper, Snapple, Jacobs, Douwe Egberts, Peet's Coffee, Krispy Kreme doughnuts, Pret A Manger, Panera Bread, and Caribou Coffee.

Is JAB Holding Company publicly traded?
No, JAB Holding Company is privately held by the Reimann family and is not publicly traded. However, several of its portfolio companies are publicly traded, including Keurig Dr Pepper (NYSE: KDP), JDE Peet's (LSE: JDEP), Krispy Kreme (NASDAQ: DNUT), and Coty (NYSE: COTY). JAB holds controlling or significant stakes in these publicly traded entities.

Who owns JAB Holding Company?
JAB Holding Company is owned by the Reimann family of Germany. The family's wealth originated from the Benckiser chemical company, founded in 1823 by Johann A. Benckiser. The Benckiser business was later merged with Reckitt and Colman in 1999 to form Reckitt Benckiser. The Reimann family controls JAB through their family office structure, with approximately 11 family members across multiple generations holding ownership stakes.

What does JAB stand for?
JAB stands for Joh. A. Benckiser, reflecting the Reimann family's chemical company origins. The holding company was established to manage the family's investments beyond their original chemical business. The Benckiser chemical company was founded in 1823 in Ludwigshafen, Germany.

Where is JAB Holding Company headquartered?
JAB Holding Company is headquartered in Luxembourg City, Luxembourg. The Luxembourg location provides a favorable regulatory and tax environment for international investment operations. JAB also maintains offices in London, New York, and other financial centers to manage its global portfolio.

How much is JAB worth?
JAB Holding Company manages assets exceeding $50 billion across its investment portfolio. The exact valuation of the holding company is not publicly disclosed. Its publicly traded portfolio companies have combined market capitalizations exceeding $50 billion, and JAB also holds significant privately held assets including Pret A Manger, Panera Brands, and NVA.

What happened with Krispy Kreme and McDonald's?
In 2024, Krispy Kreme announced a partnership to sell fresh doughnuts at McDonald's locations across the United States. The partnership was intended to significantly expand Krispy Kreme's distribution. However, in late 2025, Krispy Kreme announced it would wind down the partnership, citing unsustainable economics. The announcement led to a decline in Krispy Kreme's share price.

  • Founded: 1823
  • Headquarters: Luxembourg City, Luxembourg
  • Company Type: Privately Held
  • Revenue: not publicly disclosed (portfolio companies generate $50bn+ combined)

Visit JAB Holding Company website

View full company profile for JAB Holding Company

Where Is Krispy Kreme Made / Based?

  • Headquarters: Charlotte, North Carolina, USA
  • Manufacturing / Operations: United States, United Kingdom, Australia, Canada, Multiple international locations

Krispy Kreme Categories & Tags

DoughnutsBakeryFood BeverageQuick ServiceAmerican BrandGlobal Brand

Krispy Kreme Sustainability & Ethics

Krispy Kreme's sustainability efforts focus on food waste reduction, responsible sourcing, and community engagement.

Food Waste Reduction: Krispy Kreme operates end-of-day donation programs and food waste tracking across its bakery locations. The brand partners with local food banks to donate unsold product, reducing waste while supporting communities.

Responsible Sourcing: Krispy Kreme emphasizes responsible sourcing of ingredients including coffee, flour, sugar, and other key baking materials. The company's coffee sourcing includes fair trade partnerships and traceability programs.

Sustainable Packaging: Krispy Kreme has implemented packaging initiatives including recyclable materials and lightweight packaging designs to reduce environmental impact.

Community Engagement: Krispy Kreme supports community initiatives focused on education, hunger relief, and local development in the areas where it operates. The brand's community programs include partnerships with local schools and charitable donations.

Awards & Recognition

Krispy Kreme's Original Glazed doughnut is one of the most recognized doughnut products in the United States. The brand has been featured in numerous food industry publications and consumer rankings. Specific recent awards are not widely documented in publicly available sources. The brand's cultural significance is evidenced by its 85+ year history and the iconic "Hot Doughnuts Now" sign, which has become a recognized element of American roadside culture.

Krispy Kreme Recalls & Controversies

McDonald's Partnership Failure: The most significant recent controversy is the failure of the McDonald's distribution partnership. Announced in March 2024 with plans to reach 14,000 US stores by end of 2026, the partnership only reached 2,400 stores before being terminated in July 2025. CEO Josh Charlesworth acknowledged that the partnership created "unsustainable operating costs," resulting in $28.9 million in lease impairment and termination costs. The failure raised questions about the viability of Krispy Kreme's hub-and-spoke model for low-volume distribution points.

JAB Going-Private Proposal Not Closed: JAB Holding's January 2025 proposal to take Krispy Kreme private at $9.50 per share did not close. The stock had traded below its $17 IPO price for most of its public life, and the failed take-private attempt created ongoing uncertainty about the company's ownership structure.

2004 Accounting Scandal: In 2004, Krispy Kreme disclosed accounting irregularities related to franchise acquisitions and restated its financial results. The stock collapsed, stores closed, and certain subsidiaries filed for bankruptcy protection in 2009. The company restructured and was later acquired by JAB in 2016.

High Leverage: Krispy Kreme's net leverage stood at 6.7 times at the end of 2025, reflecting accumulated debt from the McDonald's expansion and other investments. The company targets reducing leverage to 5.5x or below in 2026 through refranchising proceeds and positive free cash flow.

Nutritional Content: Like all doughnut brands, Krispy Kreme faces ongoing scrutiny regarding sugar content and calorie density. The brand has addressed this through product diversification and nutritional transparency while maintaining its core product offerings.

Krispy Kreme Ownership: Pros & Cons

Advantages

  • +JAB Holding's long-term capital and strategic patience support multi-year distribution investments
  • +Over 85 years of brand heritage and the Original Glazed doughnut provide strong consumer recognition
  • +Hub-and-spoke model enables broad distribution without full retail store capital requirements
  • +International presence in 35+ countries provides geographic diversification
  • +Refranchising strategy is reducing capital intensity and debt leverage
  • +2026 outlook targets positive free cash flow and net leverage at or below 5.5x

Considerations

  • -McDonald's partnership ended July 2025, eliminating a major distribution channel that only reached 2,400 of 14,000 planned stores
  • -JAB's going-private proposal at $9.50 per share did not close, creating ownership uncertainty
  • -Net leverage of 6.7x at end of 2025 is high, reflecting accumulated debt from the McDonald's expansion
  • -Health and wellness trends create structural headwinds for high-sugar bakery products
  • -Competition from Dunkin' (Inspire Brands) is intense in the US doughnut market
  • -Refranchising reduces direct control over international operations

Frequently Asked Questions About Krispy Kreme

Sources & Further Reading

  • Krispy Kreme Official Website -
  • JAB Holding Company Official Website -
  • NASDAQ: Krispy Kreme (DNUT) -
  • SEC EDGAR: Krispy Kreme filings -
  • Reuters: McDonald's, Krispy Kreme to end US donut sale partnership -
  • AP News: No more McDoughnuts: McDonald's and Krispy Kreme end partnership -
  • Fortune: Krispy Kreme, McDonald's call off partnership -
  • BusinessWire: Krispy Kreme Reports Q4 and Full Year 2025 Results -
  • BusinessWire: Krispy Kreme Advances Turnaround to Drive Capital-Light Growth -
  • Bloomberg: Krispy Kreme Promises Healthier Balance Sheet Amid Recovery -
  • SEC Schedule 13D: JAB Holding Company filings on Krispy Kreme -

Competitors to Krispy Kreme

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Burger KingBurger King
Restaurant Brands International
USA
1953
Mass marketGlobalAll-ages
KFCKFC
Yum Brands
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1952
Mass marketGlobalAll Genders
7 Up7 Up
Pepsico
USA
1929
Mass marketGlobalAll-ages
AquafinaAquafina
Pepsico
USA
1994
Mass marketGlobalAll Genders
Aussie GrillAussie Grill
Bloomin Brands
USA
2019
Mass marketGlobalAll-ages
Coca-ColaCoca-Cola
Coca Cola Company
USA
1886
Mass marketGlobalAll-ages

Learn More About Competitors

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KFCFood Service Restaurants

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American brand of purified bottled water produced by PepsiCo, featuring both still and flavored water products distributed in more than 30 countries.

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Aussie GrillFood Service Restaurants

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Coca-ColaFood Beverage

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Competitive Analysis

Market Positioning: Krispy Kreme competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Krispy Kreme

Looking for brands with different ownership structures? These similar brands are not owned by JAB Holding Company, giving you alternative choices that support different corporate structures.

BarillaFood Beverage

Barilla

Owned by Barilla Group

Italian pasta and food brand owned by Barilla Group, a leading global pasta and sauce manufacturer.

pastafooditalian
Privately Owned

Barilla is privately owned, unlike Krispy Kreme which is under a publicly traded parent company.

M&M'sFood Beverage

M&M's

Owned by Mars, Incorporated

Candy-coated chocolate confections produced by Mars, Incorporated, one of the world's best-selling candy brands since 1941.

candychocolateconfectionery
Privately Owned

M&M's is privately owned, unlike Krispy Kreme which is under a publicly traded parent company.

Milky WayFood Beverage

Milky Way

Owned by Mars, Incorporated

American nougat, caramel, and chocolate candy bar owned by Mars, Incorporated, introduced in 1923. One of the oldest candy bars still in production in the United States, with a distinct formulation difference between US and European versions.

chocolatecandy-barnougat
Privately Owned

Milky Way is privately owned, unlike Krispy Kreme which is under a publicly traded parent company.

Pop-TartsFood Beverage

Pop-Tarts

Owned by Mars, Incorporated

American brand of toaster pastries filled with various flavors, now owned by Mars, Incorporated through the Kellanova acquisition.

toaster-pastriesbreakfastsnacks
Privately Owned

Pop-Tarts is privately owned, unlike Krispy Kreme which is under a publicly traded parent company.

ZicoFood Beverage

Zico

Owned by GroundForce Capital (formerly PowerPlant Ventures)

Premium coconut water brand founded by Mark Rampolla in 2004, discontinued by Coca-Cola in 2020, and reacquired by Rampolla through PowerPlant Ventures in January 2021 as Zico Rising.

coconut-waternatural-hydrationfunctional-beverage
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Zico is privately owned, unlike Krispy Kreme which is under a publicly traded parent company.

CelebrationsFood Beverage

Celebrations

Owned by Mars, Incorporated

British chocolate assortment brand featuring a variety of chocolate candies, owned by Mars, Incorporated and distributed globally.

chocolateassortmentcandies
Privately Owned

Celebrations is privately owned, unlike Krispy Kreme which is under a publicly traded parent company.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team