Monster Beverage Corporation
American beverage company that manufactures and distributes energy drinks and other beverages globally, with a portfolio including Monster Energy, Full Throttle, NOS, Bang Energy, and Reign.
Company Type
public
Founded
1935
Headquarters
Corona, California, USA
Stock
NASDAQ: MNST
About Monster Beverage Corporation
History of Monster Beverage Corporation
Brands Owned by Monster Beverage Corporation
View all 8 brandsMonster Beverage Corporation owns 8 brands in our database. Showing featured brands below.
Bang Energy
Owned by Monster Beverage Corporation
American performance energy drink brand owned by Monster Beverage Corporation, targeted at fitness enthusiasts and athletes.
Burn
Owned by Monster Beverage Corporation
Global energy drink brand owned by Monster Beverage Corporation, with presence across multiple international markets.
Full Throttle
Owned by Monster Beverage Corporation
American energy drink brand owned by Monster Beverage Corporation, acquired from Coca-Cola in 2015.
Monster Energy
Owned by Monster Beverage Corporation
American energy drink brand owned by Monster Beverage Corporation, known for its distinctive green can and sponsorship of extreme sports.
Mother
Owned by Monster Beverage Corporation
Australian energy drink brand owned by Monster Beverage Corporation, with strong presence in Asia-Pacific markets.
NOS
Owned by Monster Beverage Corporation
American high-caffeine energy drink brand owned by Monster Beverage Corporation (NASDAQ: MNST), inspired by nitrous oxide automotive racing culture and distributed through Coca-Cola's global bottling network.
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Stock Information
Monster Beverage Corporation Ownership: Pros & Cons
Advantages
- +Market-leading energy drink brand with strong brand recognition globally
- +Diverse portfolio serving multiple consumer segments and preferences
- +Strategic partnership with Coca-Cola for distribution and capital access
- +Strong R&D capabilities for product innovation and new flavor development
- +Established distribution networks across 160+ countries
- +Public company access to capital markets for growth and expansion
- +Experienced management team with deep industry expertise
Considerations
- -Intense competition from established beverage giants and emerging brands
- -Regulatory scrutiny of energy drink health claims and ingredient labeling
- -Dependence on third-party manufacturers and distributors for operations
- -Market saturation in developed countries requiring international expansion
- -Health consciousness trends affecting energy drink consumption patterns
- -Supply chain vulnerabilities and manufacturing cost pressures
- -Need for continuous innovation to maintain market leadership
Frequently Asked Questions About Monster Beverage Corporation
Is Monster Beverage publicly traded?
What is Coca-Cola's relationship with Monster Beverage?
When was Monster Beverage founded?
How many brands does Monster Beverage own?
What is Monster Energy's market position?
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