
Costa Coffee is a British coffee shop chain owned by The Coca-Cola Company (NYSE: KO). Coca-Cola acquired Costa from Whitbread in 2019 for 3.9 billion pounds. Costa operates over 2,700 stores in the UK and Ireland and has franchise operations in over 30 countries. In early 2026, Coca-Cola confirmed it would retain full ownership of Costa after exploring a potential sale. Costa posted a 13.5 million pound operating loss on 1.2 billion pounds in revenue in 2024.
Parent Company
Acquired
2019
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Costa Coffee | The Coca-Cola Company | Wholly owned |
Costa Coffee was founded in 1971 by brothers Sergio and Bruno Costa. The brothers were born in Italy and moved to London in the 1960s. They began roasting coffee in a small facility in Lambeth, South London, supplying coffee to Italian restaurants and cafes. The Costa brothers developed a specific blend of Arabica and Robusta beans that became the foundation of the Costa Coffee brand.
The first Costa Coffee shop opened in Vauxhall Bridge Road, London, in 1978. Initially, the shops were small operations focused on selling roasted coffee beans and brewing coffee for customers. The concept of a dedicated coffee shop was relatively new in the UK at the time, as most British consumers drank tea or instant coffee at home.
In 1995, Whitbread PLC acquired Costa Coffee for 19 million pounds. Whitbread, a British hospitality company, saw potential in the growing coffee shop market and invested in expanding Costa's store network. Under Whitbread's ownership, Costa grew from approximately 40 stores to over 2,000 stores in the UK by 2018.
The 1990s and 2000s saw a coffee shop boom in the UK, driven by changing consumer habits and the popularization of espresso-based drinks. Costa competed with Starbucks, which entered the UK market in 1998, and Caffe Nero, founded in 1997. Costa's positioning as a "proper Italian coffee" brand differentiated it from the American Starbucks experience.
Costa expanded internationally through franchise partnerships. The brand entered India, China, the Middle East, and other markets through local franchise operators. In India, Devyani International Ltd operated Costa Coffee stores as exclusive franchise partner. Costa's global footprint grew to over 30 countries, though the UK remained by far its largest market.
In 2018, Whitbread announced it would spin off or sell Costa Coffee to focus on its hotel and restaurant businesses. Coca-Cola emerged as the buyer, acquiring Costa for 3.9 billion pounds in a deal completed in January 2019. The acquisition was Coca-Cola's largest brand acquisition in its history.
Under Coca-Cola ownership, Costa faced challenges. The COVID-19 pandemic in 2020 severely impacted coffee shop footfall, particularly in city centers and transport hubs where Costa had many locations. Costa adapted by expanding its Costa Express self-serve kiosk business and pushing into retail coffee products sold in supermarkets.
Costa's financial performance under Coca-Cola has been mixed. The brand posted an operating loss of 13.5 million pounds on revenues of 1.2 billion pounds in 2024, according to accounts filed at UK Companies House. The operating loss more than doubled compared to the prior year. Costa blamed weak high street footfall and competition from cheaper rivals.
In India, Costa's store count shrank from 220 in FY25 to 198 in FY26, marking the first annual decline in over five years. However, revenue grew 7% to Rs 212.5 crore, reflecting a shift from network-led growth to higher revenue per outlet. Costa's global CEO Philippe Schaillee said in April 2025 that India is among the top 20 markets for Costa and expected it to be among the top five in coming years.
Who owns The Coca-Cola Company?
The Coca-Cola Company is a publicly traded corporation owned by its shareholders. Berkshire Hathaway is the largest single shareholder with approximately 9% of outstanding shares. Other major holders include Vanguard Group and BlackRock. The company has no controlling owner.
Is Coca-Cola publicly traded?
Yes, The Coca-Cola Company trades on the New York Stock Exchange under the ticker symbol KO. It is a component of both the S&P 500 and the Dow Jones Industrial Average. The company has been publicly traded since 1919.
What is Coca-Cola's annual revenue?
For FY2025, Coca-Cola reported net revenues of $47.9 billion, up 2% from $47.1 billion in FY2024. Organic revenues grew 5%. Full-year EPS was $3.04, and comparable EPS was $3.00.
Who is Coca-Cola's CEO?
Henrique Braun became CEO on March 31, 2026. He succeeded James Quincey, who transitioned to Executive Chairman after nine years as CEO. Braun previously served as COO and has worked at Coca-Cola for three decades.
How many brands does Coca-Cola own?
Coca-Cola owns more than 500 beverage brands sold in over 200 countries. Approximately 30 brands generate annual retail sales of at least $1 billion each. Major brands include Coca-Cola, Coke Zero Sugar, Sprite, Fanta, Dasani, Smartwater, Powerade, Minute Maid, Costa Coffee, and Fairlife.
What is Coca-Cola's business model?
Coca-Cola produces beverage concentrates and sells them to approximately 225 independent bottling partners worldwide. These bottlers manufacture, package, and distribute finished beverages. This franchise model generates high margins on concentrate sales while bottling partners handle capital-intensive manufacturing and distribution.
What is Coca-Cola's 2026 outlook?
Coca-Cola projects organic revenue growth of 4% to 5% and comparable EPS growth of 7% to 8% for 2026. The company expects an approximate 1% currency tailwind and an approximate 4% headwind from acquisitions and divestitures, primarily from the pending CCBA sale.
How many people does Coca-Cola employ?
As of December 31, 2025, Coca-Cola employed approximately 65,900 people, of which approximately 8,900 were located in the United States. The decrease from 69,700 in 2024 was primarily due to divestiture activity.
Costa Coffee sources its coffee beans through programs that include sustainability certifications. The brand works with the Rainforest Alliance and has committed to responsibly sourced coffee. Costa has set targets for reducing its environmental impact, including waste reduction, energy efficiency, and sustainable packaging.
Costa introduced a cup recycling program in the UK, incentivizing customers to bring reusable cups with a discount on their beverage. The brand also transitioned to compostable cups and reduced plastic in its packaging. However, coffee shop waste remains a challenge, as single-use cups are difficult to recycle due to their plastic lining.
Costa's sustainability claims are partially verified through third-party certifications. The Rainforest Alliance certification for its coffee beans is independently verified. The brand's broader sustainability targets, including carbon reduction goals, are reported through Coca-Cola's corporate sustainability framework.
Costa Coffee has faced several controversies. In 2018, before the Coca-Cola acquisition, Costa was criticized for the sugar content in some of its flavored drinks. A report by Action on Sugar found that some Costa hot drinks contained up to 25 teaspoons of sugar, exceeding the daily recommended limit for adults. Costa subsequently reformulated several products to reduce sugar content.
The brand has faced criticism regarding its performance under Coca-Cola ownership. CEO James Quincey's August 2025 admission that Costa had "not quite delivered" was widely reported in financial media. The failed sale process in late 2025 further highlighted the challenges Coca-Cola has faced with the acquisition.
In China, Costa has struggled to compete with local brands and Starbucks. The coffee shop market in China is highly competitive, with domestic chains like Luckin Coffee growing rapidly. Coca-Cola's review of the China business in 2026 could lead to store closures or a strategic retreat from that market.
Costa has also faced labor relations issues. In 2023, some Costa store workers in the UK raised concerns about wages and working conditions, particularly in the context of rising inflation and cost of living pressures. The brand has adjusted its pay scales in response to these concerns.
The logo and brand identity changes have been relatively minor compared to some chains. Costa has maintained its red and white color scheme and the "Costa" wordmark with minor refinements over the years, avoiding the kind of backlash that affected competitors like Cracker Barrel.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Costco | USA | 1995 | Mass market | United states | All Genders |
Market Positioning: Costa Coffee competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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