Is Wall's still owned by Unilever?

No. Wall's is now owned by The Magnum Ice Cream Company (TMICC), which was demerged from Unilever in December 2025. TMICC is an independent publicly traded company listed on Euronext Amsterdam, the London Stock Exchange, and the New York Stock Exchange. Unilever acquired Wall's in 1967 and operated it for 58 years before the demerger.

When was Wall's founded?

Wall's was founded in 1922 by Thomas Wall in London, England, as an ice cream product to complement the family's seasonal sausage business.

Wall's was founded by Thomas Wall, who created the ice cream business in London in 1922 to keep his workforce employed during the summer when the meat business was slow.

What is the Heartbrand?

The Heartbrand is the umbrella brand under which Wall's and related ice cream products are sold in many global markets, including the UK, China, India, Thailand, Vietnam, and other Southeast Asian countries. The Heartbrand is one of TMICC's four leading brands, alongside Magnum, Ben and Jerry's, and Cornetto.

Food & Beverage

Who Owns Wall's?

Q: Is Wall's publicly traded?

No. Wall's is not publicly traded as a separate entity. Its parent company, The Magnum Ice Cream Company, is publicly traded on Euronext Amsterdam, the London Stock Exchange, and the New York Stock Exchange. Investors gain exposure to Wall's through TMICC stock.

Q: What are Wall's most popular products?

Wall's most popular products include Cornetto (chocolate-coated ice cream cone), Twister (fruit-flavored ice lolly), Feast (chocolate ice cream bar), Calippo (fruit ice lolly), and Solero. In 2026, Wall's launched Cornetto MAX and Feast Caramel as new additions to the range.

Wall's is owned by The Magnum Ice Cream Company (TMICC), which was demerged from Unilever in December 2025 and is listed on Euronext Amsterdam, the London Stock Exchange, and the New York Stock Exchange. Wall's was founded in 1922 by Thomas Wall in London and acquired by Unilever in 1967. TMICC reported FY2025 revenue of EUR 7.9 billion with 4.2% organic sales growth. Wall's operates under the Heartbrand umbrella across 80 markets.

Parent Company

The Magnum Ice Cream Company N.V.

Acquired

1967

Status

Publicly Traded

Headquarters

London, United Kingdom

Wall's Timeline

1922

Wall's

Founded by Thomas Wall

Founded

1967

Acquired by The Magnum Ice Cream Company N.V.

The Magnum Ice Cream Company N.V. acquired Wall's

Acquired

mid rangemass marketGlobalOfficial Website

Who Owns Wall's?

Parent Company: The Magnum Ice Cream Company N.V.
Ownership Type: Wholly owned
Acquisition Year: 1967
Company Type: Publicly Traded
Stock Ticker: Euronext Amsterdam: MICC

Brand	Parent Company	Ownership Type
Wall's	The Magnum Ice Cream Company N.V.	Wholly owned

Where to Buy

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Wall's on Amazon

History of Wall's

Founded: 1922
Founders: Thomas Wall
Acquired by The Magnum Ice Cream Company N.V.: 1967

Wall's history begins with Thomas Wall, who inherited a sausage and pork products business from his father in London in the early 20th century. The Wall's meat business was highly seasonal, with strong sales in winter but weak sales in summer. Thomas Wall II recognized the need to find a summer product to keep his workforce employed year-round.

In 1922, Wall's began producing ice cream as a summer product. The company initially sold ice cream from tricycles with the slogan "Stop Me and Buy One," which became one of the most recognizable advertising slogans in British history. The Wall's ice cream van, which succeeded the tricycle, became an iconic part of British summer culture.

Wall's ice cream became enormously popular in Britain through the 1920s and 1930s. The Wall's business was acquired by MacFisheries and subsequently came under the control of Lever Brothers, which later became Unilever. Unilever fully integrated Wall's into its ice cream operations in 1967.

Under Unilever's ownership, Wall's expanded beyond the United Kingdom. The Wall's brand was used as an umbrella brand for Unilever's ice cream products in many Asian markets, including China, India, Thailand, Vietnam, and other Southeast Asian countries. In these markets, Wall's operates as a mass-market ice cream brand.

Wall's product portfolio includes iconic British ice cream products: Cornetto (chocolate-coated cone), Twister (fruit-flavored ice lolly), Feast (chocolate ice cream bar), Calippo (fruit ice lolly), and Solero. These products have become staples of British summer culture.

In March 2024, Unilever announced it would separate its ice cream business, including Wall's, Magnum, and Ben and Jerry's, into a standalone company. The demerger was completed in December 2025, with The Magnum Ice Cream Company beginning trading as an independent company on Euronext Amsterdam, the London Stock Exchange, and the New York Stock Exchange.

In 2026, Wall's launched several new products under TMICC ownership. In April 2026, Wall's launched Cornetto MAX, described as "a more indulgent Cornetto," supported by a 6 million pound media spend including a TV advert, radio, and out-of-home advertising including a 3D activation in Piccadilly Circus. The entire Cornetto portfolio received an enhanced recipe with a crunchier cone and improved ice cream mix. Wall's also unveiled a new Feast recipe with real hazelnuts and a new Feast Caramel variant featuring a caramel sauce core.

In April 2026, Wall's launched its "LickScrolling" campaign targeting Gen Z audiences, built around the insight that licking is the most instinctive gesture for ice cream. The campaign coincided with the launch of Wall's new global social channels, @theheartoficecream. In August 2026, Wall's partnered with UNIQLO for a limited-edition UTme! collection featuring designs inspired by Cornetto, Solero, Calippo, and Feast.

About The Magnum Ice Cream Company N.V.

Is The Magnum Ice Cream Company publicly traded?
Yes, The Magnum Ice Cream Company N.V. is publicly traded on Euronext Amsterdam, the London Stock Exchange, and the New York Stock Exchange under ticker MICC. Trading commenced on December 8, 2025, following the demerger from Unilever. Unilever retained a minority stake of less than 20%, which it plans to sell down over time. Major institutional shareholders include BlackRock, Vanguard, and State Street.

Who owns The Magnum Ice Cream Company?
The Magnum Ice Cream Company is owned by its shareholders, primarily institutional investors and former Unilever shareholders who received TMICC shares through the demerger. Unilever retained a minority stake of less than 20%. The demerger was structured as an in-specie dividend, with one TMICC share issued for every five Unilever shares held. No single shareholder holds a controlling stake.

When was The Magnum Ice Cream Company founded?
The Magnum Ice Cream Company was founded on December 6, 2025, when Unilever completed the demerger of its ice cream division. The company's ice cream business, however, dates back to 1922, when Unilever acquired Wall's. The Magnum brand was launched in 1989. The company's history is tied to Unilever's ice cream division, which built one of the world's largest ice cream businesses over more than a century.

What brands does The Magnum Ice Cream Company own?
The Magnum Ice Cream Company owns Magnum, Ben and Jerry's, Wall's (also known as Ola, Langnese, Algida, and Kibon in different regions), Cornetto, Breyers, Good Humor, Calippo, Twister, and Solero. The company's portfolio spans premium, mainstream, and novelty ice cream segments. Magnum is the company's largest brand by revenue, generating approximately 2 billion euros annually.

What is The Magnum Ice Cream Company's annual revenue?
The Magnum Ice Cream Company reported FY2024 revenue of approximately 7.9 billion euros, based on the financial performance of Unilever's ice cream division prior to the demerger. In Q1 2026, the company reported revenue of 2.1 billion euros, up 3.2% organically. The company has guided for 3% to 5% organic growth over the medium term.

Why did Unilever demerge its ice cream division?
Unilever announced the demerger in March 2024 as part of a broader corporate restructuring under CEO Hein Schumacher. The ice cream division had been Unilever's slowest-growing segment, with organic growth of approximately 2% to 3% compared to 4% to 6% for the rest of the business. Unilever's management believed the ice cream business would perform better as an independent entity with dedicated focus and investment. The demerger was completed on December 6, 2025.

Who is the CEO of The Magnum Ice Cream Company?
Peter ter Kulve is the CEO of The Magnum Ice Cream Company. Ter Kulve previously served as president of Unilever's ice cream division from 2020 to 2025. He has led the transition from a Unilever division to an independent company and has emphasized the advantages of dedicated focus on the ice cream category. The board of directors is chaired by Ian Meakins.

Founded: 2025
Headquarters: Amsterdam, Netherlands
Company Type: Publicly Traded
Stock: Euronext Amsterdam: MICC
Revenue: Approximately 7.9 billion euros (FY2024)
Employees: Approximately 15,000

Visit The Magnum Ice Cream Company N.V. website

View full company profile for The Magnum Ice Cream Company N.V.

Where Is Wall's Made / Based?

Headquarters: London, United Kingdom
Manufacturing / Operations: United Kingdom, Belgium, Poland, Australia, China

Wall's Categories & Tags

Ice Cream Frozen Treats Cornetto Heartbrand Tmicc

Wall's Sustainability & Ethics

Wall's operates under TMICC's sustainability framework. TMICC inherited Unilever's sustainability commitments during the demerger transition, with Transitional Service Agreements (TSAs) in place through 2027.

Wall's has made progress in incorporating recycled materials into its packaging, particularly for ice cream tubs and multi-pack formats. TMICC participates in broader industry initiatives to reduce plastic waste and increase the use of post-consumer recycled content.

The brand has addressed the environmental impact of ice cream retail cabinets, which use hydrofluorocarbon (HFC) propellants. TMICC is working to phase out HFCs in favor of more environmentally friendly alternatives across its 3 million freezer cabinets.

Wall's sources ingredients through TMICC's responsible sourcing programs, which include commitments to sustainable palm oil, cage-free eggs, and ethically sourced cocoa. Under Unilever, some environmental pledges were scaled back, including a reduction in plastic waste targets from 50% to 33% by 2026.

No independent third-party sustainability certifications specific to the Wall's brand have been verified. Sustainability claims are based on TMICC corporate-level programs.

Awards & Recognition

Wall's products consistently rank among the UK's favorite ice cream brands in consumer surveys and retail data. Cornetto is the number one ice cream cone brand in the UK. Two Wall's product lines have been placed in global top ten ice cream rankings.

The brand's marketing campaigns have received industry recognition. The 2026 "LickScrolling" campaign, developed by LePub, marked Wall's social media debut as an independent brand under TMICC.

Wall's celebrated its 100th anniversary in 2022, marking a century of market leadership in the UK frozen treats category. The brand has been acknowledged for innovation in product development, including the 2026 launches of Cornetto MAX and Feast Caramel.

No specific independent awards for the 2026 calendar year have been verified for the Wall's brand.

Wall's Recalls & Controversies

Wall's has maintained a relatively clean operational record with no major product recalls directly involving the brand. However, the brand has faced challenges related to broader industry issues and corporate transitions.

The demerger from Unilever, completed in December 2025, created transitional challenges. TMICC's FY2025 net profit fell 48.4% to EUR 307 million due to separation, restructuring, and finance costs. Free cash flow dropped to EUR 38 million from EUR 803 million in FY2024 due to EUR 564 million in demerger-related cash outflows. Transitional Service Agreements with Unilever remain in place through 2027, with TSA costs impacting H1 2026 Adjusted EBITDA margin by 70 basis points.

The ice cream industry has faced contamination issues. In 2025, Wells Enterprises (a different manufacturer) recalled over 16,000 gallons of ice cream due to potential plastic contamination, highlighting industry-wide food safety challenges.

Like all frozen food manufacturers, Wall's faces scrutiny regarding the environmental impact of its products, particularly packaging waste and energy consumption in cold chain logistics. Under Unilever, some environmental pledges were scaled back, including a reduction in plastic waste targets.

As a major user of dairy products, Wall's operates within an industry that has faced questions about animal welfare and dairy farming practices. TMICC has implemented sustainable sourcing programs for dairy ingredients.

Wall's Ownership: Pros & Cons

Advantages

+Iconic ice cream brand with over 100 years of heritage and strong UK consumer loyalty
+Cornetto is the number one ice cream cone brand in the UK
+TMICC's H1 2026 revenue of EUR 4.7 billion with 4.7% organic sales growth reflects strong parent company performance
+TMICC spends approximately twice as much on media as all ice cream competitors combined, with record spend in 2026
+50 million pound Gloucester site investment increased UK capacity by 25%
+Over 100 global product projects planned for 2026, up more than 10% year-on-year
+Independence from Unilever allows focused capital allocation and R&D investment in ice cream

Considerations

-TMICC FY2025 net profit fell 48.4% due to demerger costs; free cash flow dropped significantly
-Transitional Service Agreements with Unilever remain through 2027, costing 70bps on EBITDA margin in H1 2026
-Environmental pledges scaled back under Unilever (plastic waste target reduced from 50% to 33%)
-Competition from premium ice cream brands and supermarket private-label products
-Changing consumer preferences toward healthier frozen treats
-Cold chain logistics and dairy sourcing face ongoing environmental scrutiny

Frequently Asked Questions About Wall's

Sources & Further Reading

Competitors to Wall's

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

Brand	Parent Company	Country	Founded	Market Position	Primary Market	Gender Target
Dreyer's	Nestle	United Kingdom (Froneri)	1928	Mass market	United states	All Genders
Häagen-Dazs	Nestle	Switzerland	1961	Premium	Global	All Genders