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  1. Home
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  4. Truist Wealth
Truist Wealth logo
Finance & Fintech

Who Owns Truist Wealth?

Truist Wealth is the private wealth management division of Truist Financial Corporation (NYSE: TFC), a publicly traded bank holding company headquartered in Charlotte, North Carolina. The unit serves affluent and high-net-worth clients of Truist Bank with investment management, trust, estate planning, and private banking services.

Parent Company

Truist Financial Corporation

Founded

2020

Status

Publicly Traded

Headquarters

Charlotte, North Carolina, USA

Truist Wealth Timeline

2019
Truist Financial Corporation

Parent company established in Charlotte, North Carolina, USA

Company Founded
2020

Truist Wealth

Founded by Truist Financial Corporation (formed from BB&T and SunTrust wealth units)

Founded
United StatesOfficial Website

Who Owns Truist Wealth?

  • Parent Company: Truist Financial Corporation
  • Ownership Type: Brand division
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: TFC
BrandParent CompanyOwnership Type
Truist WealthTruist Financial CorporationBrand division

History of Truist Wealth

  • Founded: 2020
  • Founders: Truist Financial Corporation (formed from BB&T and SunTrust wealth units)

Both predecessor banks ran substantial trust and wealth operations. BB&T's wealth division had grown through community bank acquisitions for decades, while SunTrust Private Wealth Management and its associated trust company served Southern affluent families, some accounts dating to the Trust Company of Georgia's 1891 founding.

When the banks merged in December 2019, the combined wealth businesses were consolidated under the Truist Wealth name through 2020 and 2021. The unit inherited one of the larger bank trust operations in the Southeast, with fiduciary relationships spanning generations of regional families and businesses.

Truist has since layered service tiers onto the offering, including Truist Premier banking for affluent clients and dedicated private wealth teams for high-net-worth households, while drawing on investment products from the company's asset management relationships.

The division's strategy through 2025 and 2026 focuses on deepening relationships with existing bank clients, a key element of the company's plan to grow fee income and reach its 15% ROTCE target by 2027.

About Truist Financial Corporation

What is Truist Financial Corporation?
Truist Financial Corporation is the bank holding company that owns Truist Bank, one of the ten largest commercial banks in the United States. It was formed in December 2019 by the merger of BB&T Corporation and SunTrust Banks and is headquartered in Charlotte, North Carolina. The company trades on the NYSE under ticker TFC.

Is Truist publicly traded?
Yes. Truist Financial Corporation trades on the New York Stock Exchange under the ticker symbol TFC. Both predecessor banks were also publicly traded: BB&T and SunTrust shares were exchanged for Truist shares when the merger closed in December 2019.

When was Truist founded?
Truist as a company was founded on December 6, 2019, when the BB&T and SunTrust merger closed. Its predecessor banks are much older: BB&T was founded in 1872 in Wilson, North Carolina, and SunTrust's earliest predecessor, the Trust Company of Georgia, was founded in Atlanta in 1891.

Who is the CEO of Truist?
Bill Rogers is chairman and chief executive officer of Truist. He led BB&T before the merger and became Truist CEO in September 2021, succeeding Kelly King. Mike Maguire serves as chief financial officer.

What brands does Truist own?
Truist operates primarily under the Truist master brand, including Truist Bank for retail and commercial banking, Truist Securities for investment banking, and Truist Wealth for private wealth services. It also owns LightStream, an online consumer lender. It sold Truist Insurance Holdings in May 2024 for $15.5 billion and Sterling Capital Management to Guardian Capital Group in July 2024.

What was Truist's revenue in 2025?
Truist reported total revenue of $20.5 billion for fiscal year 2025, including $14.6 billion of net interest income and $5.9 billion of noninterest income. Net income available to common shareholders was approximately $5.0 billion, or $3.82 per diluted share, up 14% from 2024.

  • Founded: 2019
  • Headquarters: Charlotte, North Carolina, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: TFC
  • Revenue: $20.5 billion (FY2025)
  • Employees: Approximately 37,500

Visit Truist Financial Corporation website

View full company profile for Truist Financial Corporation

Where Is Truist Wealth Made / Based?

  • Headquarters: Charlotte, North Carolina, USA

Truist Wealth Categories & Tags

Wealth ManagementPrivate BankingTrust ServicesTruistAmerican Brand

Brands Owned by Truist Financial Corporation

LightStreamFinance Fintech

LightStream

Owned by Truist Financial Corporation

Online consumer lending division of Truist Bank, launched in 2012 by SunTrust and offering unsecured personal loans nationwide.

personal-loansonline-lendingconsumer-credit
Truist SecuritiesFinance Fintech

Truist Securities

Owned by Truist Financial Corporation

Investment banking and capital markets division of Truist Financial, formed in 2020 from SunTrust Robinson Humphrey and BB&T Capital Markets.

investment-bankingcapital-marketssecurities
TruistFinance Fintech

Truist

Owned by Truist Financial Corporation

American banking brand launched in 2019 for the BB&T and SunTrust merger, serving millions of clients through roughly 1,900 branches.

bankingretail-bankingfinancial-services
View all brands owned by Truist Financial Corporation

Truist Wealth Ownership: Pros & Cons

Advantages

  • +Large embedded client base across the Truist branch network
  • +Century-old trust and fiduciary heritage from predecessor banks
  • +Integrated private banking, trust, and investment offerings under one roof
  • +Fee income growth is a stated corporate priority through 2027

Considerations

  • -Weaker national brand recognition than Merrill or Morgan Stanley
  • -Advisor recruiting competition from independent RIAs and wirehouses
  • -Wealth revenue depends on market levels and client asset flows
  • -Merger-era conversions disrupted some legacy client relationships

Frequently Asked Questions About Truist Wealth

Sources & Further Reading

  • Truist Wealth
  • Truist Financial Investor Relations
  • Truist Official Website
  • Truist 4Q25 Earnings Release (SEC)
  • NYSE: Truist Financial (TFC)

Competitors to Truist Wealth

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Bank of America Private BankBank of America Private Bank
Bank Of America
USA
2019
PremiumUnited statesUnisex
U.S. TrustU.S. Trust
Bank Of America
USA
1853
PremiumUnited statesUnisex
Wells Fargo Private BankWells Fargo Private Bank
Wells Fargo
USA
1852
PremiumUnited statesUnisex
Charles SchwabCharles Schwab
Charles Schwab
USA
1971
Mass marketUnited statesAll Genders
CitibankCitibank
Citi
USA
1812
Mass marketUnited statesAll Genders
E*TRADEE*TRADE
Morgan Stanley
USA (Morgan Stanley)
1982
Market leaderUnited statesAll-consumers

Learn More About Competitors

Bank of America Private BankFinance Fintech

Bank of America Private Bank

Owned by Bank of America Corporation

Private banking and wealth management division serving high-net-worth individuals, families, and institutions, incorporating the legacy U.S. Trust business.

private-bankingwealth-managementtrust-services
U.S. TrustFinance Fintech

U.S. Trust

Owned by Bank of America Corporation

Historic American trust and private banking brand founded in 1853, absorbed into Bank of America Private Bank in 2019 after more than a decade under Bank of America ownership.

private-bankingtrust-serviceswealth-management
Wells Fargo Private BankFinance Fintech

Wells Fargo Private Bank

Owned by Wells Fargo & Company

Private banking and wealth management division of Wells Fargo serving high-net-worth and ultra-high-net-worth individuals, families, and institutions.

private-bankingwealth-managementtrust-services
Charles SchwabFinance Fintech

Charles Schwab

Owned by The Charles Schwab Corporation

American brokerage and wealth management brand serving 38.5 million active accounts and $11.90 trillion in client assets, flagship of The Charles Schwab Corporation.

brokerageinvestingwealth-management
CitibankFinance Fintech

Citibank

Owned by Citigroup Inc.

American consumer banking brand providing retail banking, credit cards, mortgages, and wealth management services through Citigroup.

bankingconsumer-bankingcredit-cards
E*TRADEFinance Fintech

E*TRADE

Owned by Morgan Stanley

Morgan Stanley's digital retail brokerage brand, acquired in 2020 for approximately $13 billion, offering self-directed investing, trading, and banking to millions of clients.

online-brokerageinvestingtrading

Competitive Analysis

Market Positioning: Truist Wealth competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Truist Wealth

Looking for brands with different ownership structures? These similar brands are not owned by Truist Financial Corporation, giving you alternative choices that support different corporate structures.

BaringsFinance Fintech

Barings

Owned by Massachusetts Mutual Life Insurance Company (MassMutual)

Global asset management firm headquartered in Charlotte, North Carolina, and subsidiary of MassMutual, managing investments across fixed income, real estate, and private markets.

asset-managementinvestmentsfixed-income
Privately Owned

Barings is privately owned, unlike Truist Wealth which is under a publicly traded parent company.

Bloomberg TerminalFinance Fintech

Bloomberg Terminal

Owned by Bloomberg L.P.

Industry-standard financial data and analytics platform used by approximately 325,000 subscribers at banks, hedge funds, and institutional investors worldwide.

financial-datamarket-dataanalytics
Privately Owned

Bloomberg Terminal is privately owned, unlike Truist Wealth which is under a publicly traded parent company.

Charles SchwabFinance Fintech

Charles Schwab

Owned by The Charles Schwab Corporation

American brokerage and wealth management brand serving 38.5 million active accounts and $11.90 trillion in client assets, flagship of The Charles Schwab Corporation.

brokerageinvestingwealth-management
Publicly Traded

Charles Schwab operates independently without a large parent corporation.

NuveenFinance Fintech

Nuveen

Owned by Teachers Insurance and Annuity Association of America

American asset management brand with about $1.4 trillion in assets under management, operating as the investment management arm of TIAA since 2014.

asset-managementinvestment-managementmutual-funds
Privately Owned

Nuveen is privately owned, unlike Truist Wealth which is under a publicly traded parent company.

TD BankFinance Fintech

TD Bank

Owned by TD Bank, N.A.

TD Bank is the U.S. retail banking brand of Toronto-Dominion Bank, operating about 1,100 East Coast branches as "America's Most Convenient Bank" under a federal asset cap since 2024.

bankingretail-bankfinancial-services
Privately Owned

TD Bank is privately owned, unlike Truist Wealth which is under a publicly traded parent company.

Trading 212Finance Fintech

Trading 212

Owned by Trading 212

UK-based commission-free trading platform offering stocks, ETFs, and crypto to over 4.5 million clients across Europe.

tradinginvestingfintech
Privately Owned

Trading 212 is privately owned, unlike Truist Wealth which is under a publicly traded parent company.

Truist Financial Corporation Stock Information

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Last reviewed: September 26, 2026 · Reviewed by Who Brands Editorial Team