
Truist Wealth is the private wealth management division of Truist Financial Corporation (NYSE: TFC), a publicly traded bank holding company headquartered in Charlotte, North Carolina. The unit serves affluent and high-net-worth clients of Truist Bank with investment management, trust, estate planning, and private banking services.
Parent Company
Founded
2020
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Truist Wealth | Truist Financial Corporation | Brand division |
Both predecessor banks ran substantial trust and wealth operations. BB&T's wealth division had grown through community bank acquisitions for decades, while SunTrust Private Wealth Management and its associated trust company served Southern affluent families, some accounts dating to the Trust Company of Georgia's 1891 founding.
When the banks merged in December 2019, the combined wealth businesses were consolidated under the Truist Wealth name through 2020 and 2021. The unit inherited one of the larger bank trust operations in the Southeast, with fiduciary relationships spanning generations of regional families and businesses.
Truist has since layered service tiers onto the offering, including Truist Premier banking for affluent clients and dedicated private wealth teams for high-net-worth households, while drawing on investment products from the company's asset management relationships.
The division's strategy through 2025 and 2026 focuses on deepening relationships with existing bank clients, a key element of the company's plan to grow fee income and reach its 15% ROTCE target by 2027.
What is Truist Financial Corporation?
Truist Financial Corporation is the bank holding company that owns Truist Bank, one of the ten largest commercial banks in the United States. It was formed in December 2019 by the merger of BB&T Corporation and SunTrust Banks and is headquartered in Charlotte, North Carolina. The company trades on the NYSE under ticker TFC.
Is Truist publicly traded?
Yes. Truist Financial Corporation trades on the New York Stock Exchange under the ticker symbol TFC. Both predecessor banks were also publicly traded: BB&T and SunTrust shares were exchanged for Truist shares when the merger closed in December 2019.
When was Truist founded?
Truist as a company was founded on December 6, 2019, when the BB&T and SunTrust merger closed. Its predecessor banks are much older: BB&T was founded in 1872 in Wilson, North Carolina, and SunTrust's earliest predecessor, the Trust Company of Georgia, was founded in Atlanta in 1891.
Who is the CEO of Truist?
Bill Rogers is chairman and chief executive officer of Truist. He led BB&T before the merger and became Truist CEO in September 2021, succeeding Kelly King. Mike Maguire serves as chief financial officer.
What brands does Truist own?
Truist operates primarily under the Truist master brand, including Truist Bank for retail and commercial banking, Truist Securities for investment banking, and Truist Wealth for private wealth services. It also owns LightStream, an online consumer lender. It sold Truist Insurance Holdings in May 2024 for $15.5 billion and Sterling Capital Management to Guardian Capital Group in July 2024.
What was Truist's revenue in 2025?
Truist reported total revenue of $20.5 billion for fiscal year 2025, including $14.6 billion of net interest income and $5.9 billion of noninterest income. Net income available to common shareholders was approximately $5.0 billion, or $3.82 per diluted share, up 14% from 2024.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Bank Of America | USA | 2019 | Premium | United states | Unisex | |
| Bank Of America | USA | 1853 | Premium | United states | Unisex | |
| Wells Fargo | USA | 1852 | Premium | United states | Unisex | |
| Charles Schwab | USA | 1971 | Mass market | United states | All Genders | |
| Citi | USA | 1812 | Mass market | United states | All Genders | |
| Morgan Stanley | USA (Morgan Stanley) | 1982 | Market leader | United states | All-consumers |
Finance FintechOwned by Bank of America Corporation
Private banking and wealth management division serving high-net-worth individuals, families, and institutions, incorporating the legacy U.S. Trust business.
Finance FintechOwned by Bank of America Corporation
Historic American trust and private banking brand founded in 1853, absorbed into Bank of America Private Bank in 2019 after more than a decade under Bank of America ownership.
Finance FintechOwned by Wells Fargo & Company
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Finance FintechOwned by The Charles Schwab Corporation
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Finance FintechOwned by Citigroup Inc.
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Finance FintechOwned by Morgan Stanley
Morgan Stanley's digital retail brokerage brand, acquired in 2020 for approximately $13 billion, offering self-directed investing, trading, and banking to millions of clients.
Market Positioning: Truist Wealth competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Barings is privately owned, unlike Truist Wealth which is under a publicly traded parent company.
Finance FintechOwned by Bloomberg L.P.
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Finance FintechOwned by The Charles Schwab Corporation
American brokerage and wealth management brand serving 38.5 million active accounts and $11.90 trillion in client assets, flagship of The Charles Schwab Corporation.
Charles Schwab operates independently without a large parent corporation.
Finance FintechOwned by Teachers Insurance and Annuity Association of America
American asset management brand with about $1.4 trillion in assets under management, operating as the investment management arm of TIAA since 2014.
Nuveen is privately owned, unlike Truist Wealth which is under a publicly traded parent company.
Finance FintechOwned by TD Bank, N.A.
TD Bank is the U.S. retail banking brand of Toronto-Dominion Bank, operating about 1,100 East Coast branches as "America's Most Convenient Bank" under a federal asset cap since 2024.
TD Bank is privately owned, unlike Truist Wealth which is under a publicly traded parent company.
Finance FintechOwned by Trading 212
UK-based commission-free trading platform offering stocks, ETFs, and crypto to over 4.5 million clients across Europe.
Trading 212 is privately owned, unlike Truist Wealth which is under a publicly traded parent company.
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