
Bank of America Private Bank is a division of Bank of America, N.A., the national bank subsidiary of Bank of America Corporation, which trades on NYSE under ticker BAC and is headquartered in Charlotte, North Carolina. The current brand was formed in 2019 when U.S. Trust was rebranded as Bank of America Private Bank, combining a trust business founded in 1853 with Bank of America's global capabilities. It serves high-net-worth and ultra-high-net-worth clients with investment management, trust and estate, and specialty asset services.
Parent Company
Founded
2019
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Bank of America Private Bank | Bank of America Corporation | Division |
The brand's deepest roots run through U.S. Trust, founded in 1853 as the United States Trust Company of New York, the first trust company in America. U.S. Trust served wealthy families and institutions for more than a century and a half, was acquired by Charles Schwab in 2000, and was sold to Bank of America in 2007 for approximately $3.3 billion.
Bank of America initially operated U.S. Trust as a distinct private banking brand alongside its own private wealth units. In February 2019, the corporation consolidated the business under a single name: U.S. Trust became Bank of America Private Bank, retiring one of American finance's oldest brand names in favor of the parent brand.
Since the rebrand, the Private Bank has expanded its advisor ranks and office network across major US wealth markets, pairing dedicated private client teams with the parent's banking, credit, and capital markets capabilities. Its Chief Investment Office publishes market and portfolio strategy research shared across BofA's wealth businesses.
What does Bank of America own?
Bank of America operates four primary business segments: Consumer Banking, Global Wealth and Investment Management (including Merrill Lynch and Bank of America Private Bank), Global Banking, and Global Markets. The company's brand portfolio includes Bank of America, Merrill Lynch, Bank of America Private Bank, U.S. Trust, the Erica AI assistant, and the BofA Rewards loyalty program. The company serves nearly 70 million clients through approximately 3,500 retail financial centers and digital platforms.
Is Bank of America publicly traded?
Yes, Bank of America is publicly traded on the New York Stock Exchange under the ticker symbol BAC. As of February 24, 2026, there were 7,176,682,170 shares of common stock outstanding. The company has been publicly traded since the 1998 merger that created the modern Bank of America, with predecessor companies having public trading histories dating back to the early 20th century.
Who founded Bank of America?
The modern Bank of America was formed through the 1998 merger of NationsBank and BankAmerica. BankAmerica was originally founded by A.P. Giannini in 1904 as the Bank of Italy in San Francisco, serving Italian-American immigrants. NationsBank was founded in 1891 in Charlotte, North Carolina. The combined company adopted the Bank of America name due to its stronger brand recognition and national presence.
Where is Bank of America headquartered?
Bank of America is headquartered in Charlotte, North Carolina, USA. The company has operated from Charlotte since the 1998 merger and maintains major offices and operations in New York, London, Hong Kong, and other financial centers worldwide. The company serves clients through operations across the United States, its territories, and more than 35 countries.
How many brands does Bank of America own?
Bank of America operates primarily under the Bank of America master brand with specialized sub-brands. The main brands include Bank of America (consumer and commercial banking), Merrill Lynch (wealth management and investment advisory), Bank of America Private Bank (premium services for high-net-worth clients), U.S. Trust (trust and estate services), Erica (AI-powered virtual assistant), and BofA Rewards (customer loyalty program launched in May 2026).
Who owns Bank of America?
Bank of America is publicly owned with no controlling shareholder. Institutional investors collectively hold the majority of outstanding shares, with major holders including Berkshire Hathaway, Vanguard Group, BlackRock, and State Street Global Advisors. No individual, family, or private equity firm holds a controlling interest. The company had a market capitalization of approximately $352 billion as of June 30, 2025.
What is Bank of America's revenue?
Bank of America reported revenue of $113.1 billion for fiscal year 2025, up 7% year over year, and net income of $30.5 billion, up 13% year over year. Diluted earnings per share were $3.81, up 19% from FY2024. For Q1 2026, revenue was $30.3 billion (up 7% year over year) with net income of $8.6 billion and EPS of $1.11 (up 25% year over year). Net interest income was $60.1 billion for FY2025 and $15.7 billion for Q1 2026.
What is the Erica AI assistant at Bank of America?
Erica is Bank of America's AI-powered virtual financial assistant integrated into the company's mobile banking app. It helps customers with account management, spending insights, bill payments, and financial guidance. The digital banking platform has approximately 60 million verified digital users, with 80% of consumer households digitally active as of mid-2026. In Q1 2026, 71% of consumer sales were digitally enabled, and the platform processed 4.3 billion digital logins.
The Private Bank offers dedicated ESG and impact investing mandates, and its philanthropic services division advises foundations and donor-advised structures. Specialty asset management includes stewardship of conservation land and timber holdings under sustainable management standards.
The Private Bank and its U.S. Trust predecessor have received repeated recognition in Euromoney and Global Finance private banking rankings. The Chief Investment Office's research is regularly cited in financial media, and the bank's philanthropic and family office practices are frequently ranked among leading US private banks.
The Private Bank carries no major standalone controversies since the 2019 rebrand. Parent-level regulatory matters, including consumer practice penalties and anti-money-laundering requirements, apply to the division as part of Bank of America, N.A.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Wells Fargo | USA | 1852 | Premium | United states | Unisex | |
| Bank Of America | USA | 1853 | Premium | United states | Unisex | |
| Truist Financial | USA | 2020 | Mass market | United states | All Genders | |
| Jpmorgan Chase | USA | 1895 | Mass market | Global | All Genders |
Finance FintechOwned by Wells Fargo & Company
Private banking and wealth management division of Wells Fargo serving high-net-worth and ultra-high-net-worth individuals, families, and institutions.
Finance FintechOwned by Bank of America Corporation
Historic American trust and private banking brand founded in 1853, absorbed into Bank of America Private Bank in 2019 after more than a decade under Bank of America ownership.
Finance FintechOwned by Truist Financial Corporation
Private wealth management division of Truist Financial, serving affluent clients through Truist Bank with investment, trust, and planning services.
Finance FintechOwned by JPMorgan Chase & Co.
J.P. Morgan is the investment banking, commercial banking, markets, and wealth management brand of JPMorgan Chase & Co., the top-ranked global investment bank by fees.
Market Positioning: Bank of America Private Bank competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Finance FintechOwned by Wells Fargo & Company
Private banking and wealth management division of Wells Fargo serving high-net-worth and ultra-high-net-worth individuals, families, and institutions.
Wells Fargo Private Bank is owned by Wells Fargo & Company, offering a different ownership alternative.
Finance FintechOwned by Massachusetts Mutual Life Insurance Company (MassMutual)
Global asset management firm headquartered in Charlotte, North Carolina, and subsidiary of MassMutual, managing investments across fixed income, real estate, and private markets.
Barings is privately owned, unlike Bank of America Private Bank which is under a publicly traded parent company.
Finance FintechOwned by Bloomberg L.P.
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Bloomberg Terminal is privately owned, unlike Bank of America Private Bank which is under a publicly traded parent company.
Finance FintechOwned by Mastercard Incorporated
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Mastercard operates independently without a large parent corporation.
Finance FintechOwned by Teachers Insurance and Annuity Association of America
American asset management brand with about $1.4 trillion in assets under management, operating as the investment management arm of TIAA since 2014.
Nuveen is privately owned, unlike Bank of America Private Bank which is under a publicly traded parent company.
Finance FintechOwned by TD Bank, N.A.
TD Bank is the U.S. retail banking brand of Toronto-Dominion Bank, operating about 1,100 East Coast branches as "America's Most Convenient Bank" under a federal asset cap since 2024.
TD Bank is privately owned, unlike Bank of America Private Bank which is under a publicly traded parent company.
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