Who Owns SuperMax Tires?
SuperMax Tires is a private label tire brand owned by Horizon Tire, Inc., a privately held tire marketer headquartered in Irwindale, California. The brand covers passenger car, high performance, light truck, trailer, and commercial truck tires manufactured overseas and sold through independent dealers across the United States. Horizon launched the SuperMax commercial truck line in 2015 and has expanded it into a broad replacement tire portfolio.
Parent Company
Founded
2015
Status
Private
Headquarters
SuperMax Tires Timeline
Who Owns SuperMax Tires?
- Parent Company: Horizon Tire, Inc.
- Ownership Type: Product line
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| SuperMax Tires | Horizon Tire, Inc. | Product line |
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History of SuperMax Tires
- Founded: 2015
- Founders: Horizon Tire, Inc. (brand developer)
Horizon Tire introduced SuperMax in 2015, initially as its first private brand commercial truck tire line. The debut at the 2015 Global Tire Expo featured three premium radial medium truck tires, the HD1 drive tire, HF1 steer tire, and HT1 trailer tire, all SmartWay certified and produced in China.
The commercial launch established the brand's positioning: premium quality replacement tires at prices below national brands, sold exclusively through Horizon's independent dealer network. The value proposition was direct, a private label tire with real engineering that dealers could sell with protected margins.
The brand expanded quickly beyond commercial truck. SuperMax added passenger car tires like the touring TM-1, high performance HA series lines, light truck and SUV options, and trailer applications, building a portfolio that covers most of the replacement tire market.
Today SuperMax offers more than two dozen models across passenger, performance, light truck, trailer, and commercial segments, making it Horizon's flagship and broadest brand. Distribution runs through Horizon's three US warehouses in Los Angeles, Houston, and Memphis.
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About Horizon Tire, Inc.
What does Horizon Tire do?
Horizon Tire develops and distributes its own private label tire brands to independent dealers across the United States. It owns the SuperMax, Crossmax, Waterfall, and Sotera brands and operates three distribution centers.
Is Horizon Tire publicly traded?
No. Horizon Tire, Inc. is a privately held company with no public shareholders or corporate parent.
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Who owns Horizon Tire?
Horizon Tire is privately held under founder ownership. No outside investors or corporate parents have disclosed stakes in the company.
Where is Horizon Tire headquartered?
Horizon Tire is headquartered in Irwindale, California, in the Los Angeles area. Its distribution centers are in Los Angeles, Houston, and Memphis.
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What brands does Horizon Tire own?
Horizon Tire owns four private label tire brands: SuperMax, Crossmax, Waterfall, and Sotera, covering passenger, performance, light truck, trailer, and commercial applications.
When was Horizon Tire founded?
Horizon Tire was founded in Southern California in 2004. It expanded to Houston in 2005, Irwindale in 2007, and opened its Memphis distribution center in 2015.
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- Founded: 2004
- Headquarters: Irwindale, California, USA
- Company Type: Privately Held
- Revenue: Not publicly disclosed
- Employees: More than 75
Where Is SuperMax Tires Made / Based?
- Headquarters: Irwindale, California, USA (Horizon Tire)
- Manufacturing / Operations: China
SuperMax Tires Categories & Tags
SuperMax Tires Ownership: Pros & Cons
Advantages
- +Horizon's private label model protects dealer margins and loyalty
- +Broad product range covers most replacement segments
- +National distribution through three US warehouses
- +Owned molds give product consistency and supply control
- +Value positioning serves a durable budget consumer segment
Considerations
- -Budget tier competes against endless import alternatives
- -No consumer brand recognition comparable to national brands
- -Dependent on overseas manufacturing and import economics
- -Private label status limits premium market access
- -Tariff and trade policy directly affects pricing structure
Frequently Asked Questions About SuperMax Tires
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Sources & Further Reading
- SuperMax Tires official site,
- Horizon Tire company profile, /companies/horizon-tire
- SuperMax 2015 launch coverage,
- SuperMax at SimpleTire,
- Horizon Tire corporate site,
Competitors to SuperMax Tires
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Tbc Corporation | USA (TBC Corporation) | 1990 | Mass market | United states | All Genders | |
| Goodyear | USA | 1914 | Mass market | United states | All Genders | |
| Tbc Corporation | USA | 1959 | Mass market | United states | All Genders | |
| Giti Tire | USA (Giti Tire USA) | 2017 | Mass market | United states | All Genders | |
| Hercules Tire And Rubber Company | USA | 1952 | Mass market | United states | All Genders | |
| Goodyear | USA | 1894 | Mass market | United states | All Genders |
Learn More About Competitors
AutomotiveDoral Tires
Owned by TBC Corporation
Value priced private label tire brand owned by TBC Corporation and manufactured by Sumitomo Rubber Industries for the North American replacement market.
tiresprivate-labelvalue-brand
AutomotiveCooper Tire
Owned by The Goodyear Tire & Rubber Company
Mid-tier American tire brand owned by Goodyear since 2021, specializing in light truck and SUV replacement tires.
tirescooperlight-truck
AutomotiveDelta Tires
Owned by TBC Corporation
Private tire brand of TBC Corporation's TBC Brands division, a line launched in 1959 covering passenger, light truck, trailer, commercial, farm, and industrial tires made by contract manufacturers.
tiresprivate-brand-tirestbc-corporation
AutomotiveDextero Tires
Owned by Giti Tire Group
Giti Tire's exclusive brand for Walmart in the United States, produced at Giti's South Carolina plant and covering passenger, SUV, and light truck fitments.
tiresprivate-labelpassenger-tires
AutomotiveIronman Tires
Owned by Hercules Tire and Rubber Company
Budget tire brand owned by Hercules Tire and Rubber Company, a subsidiary of American Tire Distributors, offering affordable tires for passenger vehicles, light trucks, and commercial vehicles.
tiresbudget-tiresautomotive
AutomotiveKelly Tires
Owned by The Goodyear Tire & Rubber Company
Value-tier tire brand owned by Goodyear, sold through independent dealers as the portfolio's budget option.
tiresvalue-tireskelly
Competitive Analysis
Market Positioning: SuperMax Tires competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to SuperMax Tires
Looking for brands with different ownership structures? These similar brands are not owned by Horizon Tire, Inc., giving you alternative choices that support different corporate structures.
AutomotiveKelly Tires
Owned by The Goodyear Tire & Rubber Company
Value-tier tire brand owned by Goodyear, sold through independent dealers as the portfolio's budget option.
tiresvalue-tireskelly
Publicly Traded
Kelly Tires is owned by The Goodyear Tire & Rubber Company, a public company, a different structure than SuperMax Tires's parent.
AutomotiveEvergreen Tires
Owned by Sailun Group Co., Ltd.
Entry-level export tire brand of Sailun Group, originally launched by Jinyu Tire, offering passenger, SUV, light truck, and commercial tires in more than 100 countries from plants in China, Vietnam, and Cambodia.
tiresbudget-tiresevergreen
Publicly Traded
Evergreen Tires is owned by Sailun Group Co., Ltd., a public company, a different structure than SuperMax Tires's parent.
AutomotiveKirkland Signature Motor Oil
Owned by Costco Wholesale Corporation
Costco's private label motor oil under Kirkland Signature, manufactured by Warren Distribution and sold exclusively to Costco members in full synthetic and conventional formulations.
motor-oilprivate-labelsynthetic-oil
Publicly Traded
Kirkland Signature Motor Oil is owned by Costco Wholesale Corporation, a public company, a different structure than SuperMax Tires's parent.
AutomotiveOhtsu
Owned by Sumitomo Rubber Industries, Ltd.
Japanese value tire brand owned by Sumitomo Rubber Industries since the 2003 merger of Ohtsu Tire & Rubber, marketed mainly in North America.
tiresvalue-tiressumitomo
Publicly Traded
Ohtsu is owned by Sumitomo Rubber Industries, Ltd., a public company, a different structure than SuperMax Tires's parent.
AutomotivePantera Tires
Owned by Qingdao Sentury Tire Co., Ltd.
Value tire brand in the Sentury Tire family, launched in 2016 for the Tire Alliance Groupe and produced at Sentury plants in China and Thailand, distributed in the US by Sentury Tire USA of Hialeah, Florida.
tiresvalue-tirespantera
Publicly Traded
Pantera Tires is owned by Qingdao Sentury Tire Co., Ltd., a public company, a different structure than SuperMax Tires's parent.
AutomotivePhantom Tires
Owned by Michelin
Michelin-manufactured private label tire line sold exclusively through Discount Tire and America's Tire stores, introduced in the late 1990s for passenger cars, trucks, and SUVs.
tiresprivate-label-tiresdiscount-tire
Publicly Traded
Phantom Tires is owned by Michelin, a public company, a different structure than SuperMax Tires's parent.
Jobs at Horizon Tire, Inc.
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