
Horizon Tire, Inc.
Irwindale, California private label tire marketer and distributor owning the SuperMax, Crossmax, Waterfall, and Sotera brands, founded in 2004.
Company Type
private
Founded
2004
Headquarters
Irwindale, California, USA
Revenue
Not publicly disclosed
Employees
More than 75
Primary Market
United States
Horizon Tire, Inc. Timeline
Shop Horizon Tire, Inc. Brands
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What does Horizon Tire do?
Horizon Tire develops and distributes its own private label tire brands to independent dealers across the United States. It owns the SuperMax, Crossmax, Waterfall, and Sotera brands and operates three distribution centers.
Is Horizon Tire publicly traded?
No. Horizon Tire, Inc. is a privately held company with no public shareholders or corporate parent.
Who owns Horizon Tire?
Horizon Tire is privately held under founder ownership. No outside investors or corporate parents have disclosed stakes in the company.
Where is Horizon Tire headquartered?
Horizon Tire is headquartered in Irwindale, California, in the Los Angeles area. Its distribution centers are in Los Angeles, Houston, and Memphis.
What brands does Horizon Tire own?
Horizon Tire owns four private label tire brands: SuperMax, Crossmax, Waterfall, and Sotera, covering passenger, performance, light truck, trailer, and commercial applications.
When was Horizon Tire founded?
Horizon Tire was founded in Southern California in 2004. It expanded to Houston in 2005, Irwindale in 2007, and opened its Memphis distribution center in 2015.
History of Horizon Tire, Inc.
Horizon Tire was founded in Southern California in 2004. It began as a regional tire distributor serving independent dealers on the West Coast, then grew deliberately one region at a time.
The company opened its Central division in Houston in 2005 and its Western division in Irwindale, California in 2007, building a coast to coast dealer network. In 2015 it opened the Memphis distribution center, a 30 acre, 500,000 plus square foot facility positioned next to FedEx and UPS ground operations with direct rail access for containers arriving from overseas factories.
Alongside distribution growth, Horizon built its own brand portfolio. Rather than simply reselling other manufacturers' tires, it developed proprietary brands including SuperMax, which launched as a commercial truck tire line in 2015 before expanding into passenger and light truck applications. Crossmax, Waterfall, and Sotera round out a portfolio covering passenger, performance, light truck, trailer, and commercial segments.
The company remains private and founder focused, growing from a regional distributor into a national private label marketer with more than 75 team members and four owned brands.
Brands Owned by Horizon Tire, Inc.
Horizon Tire, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Horizon Tire, Inc.
private · Founded 2004 · Irwindale, California, USA
1
brands
Horizon Tire, Inc. Ownership: Pros & Cons
Advantages
- +Owned molds and brands create dealer exclusivity and loyalty
- +Three distribution centers provide national same day coverage
- +Asset light model with no manufacturing capital requirements
- +Private ownership allows long term dealer relationship focus
- +Memphis facility gives logistics advantage over smaller importers
Considerations
- -Small scale against TBC and major national distributors
- -Import dependent supply chain exposed to tariffs and shipping costs
- -No manufacturing control over product consistency
- -Competing against both private labels and cheap national brand imports
- -Private company with limited financial transparency
Frequently Asked Questions About Horizon Tire, Inc.
What does Horizon Tire do?
Horizon Tire develops and distributes its own private label tire brands to independent dealers across the United States. It owns the SuperMax, Crossmax, Waterfall, and Sotera brands and operates three distribution centers.
Is Horizon Tire publicly traded?
No. Horizon Tire, Inc. is a privately held company with no public shareholders or corporate parent.
Who owns Horizon Tire?
Horizon Tire is privately held under founder ownership. No outside investors or corporate parents have disclosed stakes in the company.
Where is Horizon Tire headquartered?
Horizon Tire is headquartered in Irwindale, California, in the Los Angeles area. Its distribution centers are in Los Angeles, Houston, and Memphis.
What brands does Horizon Tire own?
Horizon Tire owns four private label tire brands: SuperMax, Crossmax, Waterfall, and Sotera, covering passenger, performance, light truck, trailer, and commercial applications.
When was Horizon Tire founded?
Horizon Tire was founded in Southern California in 2004. It expanded to Houston in 2005, Irwindale in 2007, and opened its Memphis distribution center in 2015.





