Who Owns Rhino-Rack?
Rhino-Rack is an Australian roof-rack and vehicle accessory brand owned by Clarus Corporation (NASDAQ: CLAR), a US outdoor products company. Founded in 1992 in Sydney by Richard Cropley, the brand was acquired by Clarus in 2021 for approximately A$269 million and anchors the company's Adventure segment across Australia, New Zealand, and North America.
Parent Company
Acquired
2021
Status
Publicly Traded
Headquarters
Rhino-Rack Timeline
Who Owns Rhino-Rack?
- Parent Company: Clarus Corporation
- Ownership Type: Wholly owned
- Acquisition Year: 2021
- Company Type: Publicly Traded
- Stock Ticker: Nasdaq: CLAR
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Rhino-Rack | Clarus Corporation | Wholly owned |
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History of Rhino-Rack
- Founded: 1992
- Founders: Richard Cropley
- Acquired by Clarus Corporation: 2021
Richard Cropley founded Rhino-Rack in Sydney in 1992, building his first racks for the Australian 4WD market where load-carrying on corrugated outback roads demanded heavier-duty engineering than the European designs of the day.
The brand grew through the Australian off-road and touring market, developing the Pioneer platform system and expanding into awnings, luggage boxes, and water-sports carriers. International expansion into New Zealand and North America followed through the 2000s.
Clarus Corporation's July 2021 acquisition brought Rhino-Rack under American public ownership as the anchor of the new Adventure segment. The deal valued the brand's Australian dominance and North American growth potential in the overlanding boom.
Under Clarus the brand has pushed into the US market with expanded distribution, though softer post-pandemic outdoor demand led Clarus to review the segment's future, a process still unresolved in late 2026.
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About Clarus Corporation
What is Clarus Corporation?
Clarus Corporation (Nasdaq: CLAR) is a publicly traded American outdoor products company headquartered in Salt Lake City, Utah. The company operates through two segments: Outdoor (Black Diamond Equipment) and Adventure (Rhino-Rack, MAXTRAX, TRED Outdoors, RockyMounts, ONWRD). Clarus reported $250.4 million in FY2025 sales and employs approximately 390 people. Executive Chairman Warren Kanders leads the company.
Who owns Clarus Corporation?
Clarus Corporation is a publicly traded company listed on Nasdaq under ticker CLAR. Executive Chairman Warren Kanders and members of the Board and management team own approximately 35 percent of outstanding shares. The remainder is held by institutional and retail investors. Kanders previously built Armor Holdings, a defense company sold to BAE Systems in 2007.
What brands does Clarus Corporation own?
Clarus owns six brands as of August 2026: Black Diamond Equipment (climbing and skiing gear), Rhino-Rack (roof racks), MAXTRAX (recovery boards), TRED Outdoors (recovery equipment), RockyMounts (bicycle racks), and ONWRD Supply Co. (vehicle storage, acquired June 2026). Former brands include Sierra Bullets and Barnes Bullets (sold 2024) and PIEPS (sold 2025).
What is Clarus Corporation's strategic review?
In 2026, Clarus's Board of Directors initiated a comprehensive review of strategic alternatives to increase shareholder value. The review includes the potential sale of all or part of the business or other strategic transactions. Clarus has retained Jefferies LLC as financial advisor. The review has no deadline, and there is no assurance it will result in a transaction.
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How much revenue does Clarus Corporation generate?
Clarus reported $250.4 million in sales for FY2025, a 5.2 percent decrease from $264.3 million in 2024. The Outdoor segment contributed $176.9 million and the Adventure segment contributed $73.6 million. In Q2 2026, total sales increased 1.6 percent to $56.2 million, with the Outdoor segment growing 8.5 percent.
Is Clarus Corporation profitable?
Clarus reported a net loss of $46.6 million in FY2025, or $(1.21) per diluted share. The loss was driven primarily by the Adventure segment's $42.5 million operating loss. In Q2 2026, Clarus reported net income of $4.7 million, or $0.12 per diluted share, its first profitable quarter following the simplification strategy. The company is debt-free with $28.9 million in cash.
Where is Clarus Corporation headquartered?
Clarus Corporation is headquartered at 2084 East 3900 South, Salt Lake City, Utah, USA. The company's common stock is listed on the Nasdaq Global Select Market under the symbol CLAR. Black Diamond Equipment, the company's largest brand, is also based in the Salt Lake City area.
- Founded: 2002
- Headquarters: Salt Lake City, Utah, USA
- Company Type: Publicly Traded
- Stock: Nasdaq: CLAR
- Revenue: $250.4 million (FY2025)
- Employees: Approximately 390
Where Is Rhino-Rack Made / Based?
- Headquarters: Sydney, New South Wales, Australia
Rhino-Rack Categories & Tags
Rhino-Rack Recalls & Controversies
Rhino-Rack has had periodic product recalls for rack fittings and mounting components through Australian and US safety regulators, resolved through replacement programs. No brand-level controversy is on record.
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Brands Owned by Clarus Corporation
Rhino-Rack Ownership: Pros & Cons
Advantages
- +US public-company distribution and capital behind global expansion
- +Dominant Australian market position
- +Strong 4WD engineering credibility
- +Sibling brands cover complementary off-road categories
Considerations
- -Parent's strategic review creates ownership uncertainty
- -Soft outdoor-equipment demand post-pandemic
- -North American share still small versus Thule and Yakima
- -Premium pricing pressure from budget imports
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Frequently Asked Questions About Rhino-Rack
Sources & Further Reading
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Competitors to Rhino-Rack
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Arb Corporation | Australia | 1975 | Premium | Global | All Genders | |
| Cbi Offroad | United States | 2014 | Premium | North america | All Genders | |
| Kemflo International | United States | 1979 | Premium | North america | All Genders | |
| Dometic | South Africa | 2000 | Premium | Global | All Genders | |
| Thule Group | Sweden | 1942 | Premium | Global | All Genders |
Learn More About Competitors
AutomotiveARB
Owned by ARB Corporation Limited
Australian 4WD accessories brand founded in 1975, the flagship of ASX-listed ARB Corporation and global leader in off-road equipment.
4wd-accessoriesoff-roadbull-bars
AutomotivePrinsu Design
Owned by CBI Offroad Fabrication
Modular aluminum roof-rack brand founded in Utah in 2014, owned by CBI Offroad Fabrication since 2018.
roof-racksoverlanding4wd-accessories
AutomotiveYakima
Owned by Kemflo International Co., Ltd.
American roof-rack and vehicle cargo pioneer founded in 1979, owned by Taiwanese manufacturer Kemflo International since 2009.
roof-rackscargo-carriersbike-racks
AutomotiveFront Runner
Owned by Dometic Group AB
South African vehicle-based adventure gear brand known for its modular Slimline II roof rack system and off-road accessories, owned by Dometic Group.
roof-racksoverlandingoff-road-accessories
AutomotiveThule
Owned by Thule Group AB
Swedish roof-rack and vehicle transport brand founded in 1942, the flagship of Nasdaq Stockholm-listed Thule Group AB.
roof-rackscargo-carriersbike-racks
Competitive Analysis
Market Positioning: Rhino-Rack competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Rhino-Rack
Looking for brands with different ownership structures? These similar brands are not owned by Clarus Corporation, giving you alternative choices that support different corporate structures.
AutomotivePrinsu Design
Owned by CBI Offroad Fabrication
Modular aluminum roof-rack brand founded in Utah in 2014, owned by CBI Offroad Fabrication since 2018.
roof-racksoverlanding4wd-accessories
Privately Owned
Prinsu Design is privately owned, unlike Rhino-Rack which is under a publicly traded parent company.
AutomotiveYakima
Owned by Kemflo International Co., Ltd.
American roof-rack and vehicle cargo pioneer founded in 1979, owned by Taiwanese manufacturer Kemflo International since 2009.
roof-rackscargo-carriersbike-racks
Privately Owned
Yakima is privately owned, unlike Rhino-Rack which is under a publicly traded parent company.
AutomotiveGenesis
Owned by Hyundai Motor Group
South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.
luxuryautomotivepremium-vehicles
Privately Owned
Genesis is privately owned, unlike Rhino-Rack which is under a publicly traded parent company.
AutomotiveGoodyear
Owned by The Goodyear Tire & Rubber Company
Flagship premium tire brand of The Goodyear Tire & Rubber Company, sold worldwide across consumer, commercial truck, aviation, and racing applications since 1898.
tiresautomotivepremium-tires
Publicly Traded
Goodyear operates independently without a large parent corporation.
AutomotiveJaguar
Owned by Tata Group
British luxury automotive brand founded in 1922, owned by Tata Motors of India since 2008 through Jaguar Land Rover Limited, currently undergoing a complete rebrand and transition to an all-electric lineup.
luxuryperformancebritish-brand
Privately Owned
Jaguar is privately owned, unlike Rhino-Rack which is under a publicly traded parent company.
AutomotiveLand Rover
Owned by Tata Group
British premium SUV and off-road vehicle brand founded in 1948, owned by Tata Motors of India since 2008 through its Jaguar Land Rover subsidiary.
suvluxuryoff-road
Privately Owned
Land Rover is privately owned, unlike Rhino-Rack which is under a publicly traded parent company.
Clarus Corporation Stock Information
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Jobs at Clarus Corporation
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