Who Owns Prinsu Design?

Jordan McKinney founded Prinsu Design Studio in Utah in 2014, designing a low-profile modular roof rack built from extruded aluminum crossbars and laser-cut side rails. The design hit the emerging overlanding market at exactly the right moment: it carried rooftop tents and gear at a fraction of the weight and cost of the basket-style racks that dominated before.

Word-of-mouth in the Toyota Tacoma and 4Runner communities made Prinsu racks one of the defining products of the American overlanding boom. The cab rack, a partial-length rack behind the windshield, became its signature product and was widely imitated.

Growth strained the small Utah operation, and the 2018 acquisition by CBI Offroad gave the brand fabrication capacity and capital. Production moved to Pocatello, Idaho, where CBI manufactures the racks alongside its own armor line.

Under CBI, Prinsu has expanded its vehicle fitments across Toyota, Ford, Jeep, and other 4WD platforms while retaining the modular extrusion system that defines the brand.