CBI Offroad Fabrication
Idaho-based 4WD armor and rack manufacturer and owner of the Prinsu Design roof-rack brand.
Company Type
private
Founded
2010
Headquarters
Pocatello, Idaho, United States
Employees
approximately 100 (estimated)
Primary Market
North America
CBI Offroad Fabrication Timeline
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About CBI Offroad Fabrication
What does CBI Offroad own?
CBI Offroad owns the Prinsu Design roof-rack brand and operates its own line of fabricated bumpers, armor, and accessories.
Is CBI Offroad publicly traded?
No. CBI Offroad is a privately held Idaho company.
Who founded CBI Offroad?
The company was founded in Idaho around 2010 as a local off-road fabrication shop.
Where is CBI Offroad headquartered?
Pocatello, Idaho, where its fabrication facility is located.
Who owns CBI Offroad?
Private founder ownership; no outside investors are disclosed.
Did CBI buy Prinsu?
Yes. CBI Offroad acquired Prinsu Design in 2018 and manufactures Prinsu racks in Idaho.
History of CBI Offroad Fabrication
CBI Offroad was founded in Idaho around 2010 as a small fabrication shop building bumpers and armor for local off-road customers. Demand from the Toyota 4WD community drove growth from a regional shop into a national online seller.
The company's range expanded from bumpers into full armor systems, skid plates, rock sliders, and bed racks, all fabricated in-house in Pocatello. Direct-to-consumer sales through its website became the core channel.
The 2018 acquisition of Prinsu Design, a Utah-based roof-rack brand founded by Jordan McKinney, added the company's most recognized marque. Prinsu's modular extruded-aluminum racks had built a strong following in the Tacoma and overlanding communities, and CBI folded production into its Idaho operation while keeping the brand distinct.
Through the 2020s CBI has grown with the overlanding market, expanding its Toyota-focused catalog while operating the two brands as separate storefronts.
CBI Offroad Fabrication Sustainability & Ethics
As a small private fabricator, CBI publishes no formal ESG reporting. Its made-in-USA positioning and in-house Idaho production are its substantive claims; no third-party certifications apply.
Brands Owned by CBI Offroad Fabrication
CBI Offroad Fabrication owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
CBI Offroad Fabrication
private · Founded 2010 · Pocatello, Idaho, United States
1
brands
CBI Offroad Fabrication Ownership: Pros & Cons
Advantages
- +US in-house fabrication with quality control
- +Prinsu gives it a recognized consumer brand
- +Toyota-platform depth matches the market's hottest segment
- +Private ownership keeps decisions fast
Considerations
- -Small scale versus category leaders
- -Enthusiast-market concentration
- -No disclosed financials limit external visibility
- -Capacity constraints inherent to fabrication-led growth
Frequently Asked Questions About CBI Offroad Fabrication
What does CBI Offroad own?
CBI Offroad owns the Prinsu Design roof-rack brand and operates its own line of fabricated bumpers, armor, and accessories.
Is CBI Offroad publicly traded?
No. CBI Offroad is a privately held Idaho company.
Who founded CBI Offroad?
The company was founded in Idaho around 2010 as a local off-road fabrication shop.
Where is CBI Offroad headquartered?
Pocatello, Idaho, where its fabrication facility is located.
Who owns CBI Offroad?
Private founder ownership; no outside investors are disclosed.
Did CBI buy Prinsu?
Yes. CBI Offroad acquired Prinsu Design in 2018 and manufactures Prinsu racks in Idaho.
Sources & Further Reading
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