
Goodyear is the flagship brand of The Goodyear Tire & Rubber Company (Nasdaq: GT), headquartered in Akron, Ohio. Launched in 1898, it is the premium tier of a portfolio that also includes Cooper and Kelly, sold globally across passenger, light truck, commercial, aviation, and racing segments. The parent reported $18.3 billion of fiscal 2025 net sales.
Parent Company
Founded
1898
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Goodyear | The Goodyear Tire & Rubber Company | Brand division |
Frank Seiberling launched the brand in 1898 in Akron, naming it after Charles Goodyear, the inventor of vulcanized rubber. Early products were carriage and bicycle tires; the company's first automobile tires followed within a few years, and by 1916 Goodyear claimed the title of world's largest tire maker.
Signature brand moments accumulated across the century: tires on the first mass-market Fords, the blimp advertising fleet launched in 1925, tires on Apollo lunar rover missions, the all-season Tiempo and Aquatred lines in the 1970s and 1990s, and the Assurance and Wrangler families that dominate today's consumer range.
The brand has absorbed portfolio change around it. Goodyear acquired Cooper in 2021 as a separate mid-tier brand and sold the Dunlop trademark rights in its markets to Sumitomo in 2025, leaving Goodyear itself as the company's single premium name and the focus of investment in EV-ready and high-performance lines.
Is Goodyear publicly traded?
Yes. The Goodyear Tire & Rubber Company trades on Nasdaq under the ticker GT. It has been a public company for well over a century and is headquartered in Akron, Ohio.
Who owns Goodyear?
Public shareholders own Goodyear; no family or parent company controls it. The largest shareholders are institutional investors, with Elliott Management having played an influential role in shaping the Goodyear Forward transformation plan.
Does Goodyear still own Dunlop?
No. In May 2025 Goodyear completed the sale of the Dunlop brand rights in Europe, North America, and Oceania to Sumitomo Rubber Industries for $526 million, plus $209 million in transition support and inventory payments. Dunlop is now controlled by Sumitomo.
What tire brands does Goodyear own?
Following the Dunlop sale, Goodyear's principal brands are Goodyear at the premium tier, Cooper in the mid-tier (acquired 2021), and Kelly plus regional names like Sava, Fulda, and Debica in the value segment.
What is Goodyear Forward?
Goodyear Forward is the transformation plan launched in late 2023 under activist pressure, targeting cost reduction, margin expansion, and $2 billion of asset sales. It completed at the end of 2025 having delivered a $1.5 billion benefit run-rate and $2.3 billion of proceeds, both above target.
The brand's sustainability story centers on materials: a demonstration tire made with 70% sustainable content, using soybean oil and rice husk ash silica, with a stated goal of a fully sustainable-material tire. The parent's targets cover renewable electricity, solvent reduction, and circular programs including retreading, which extends commercial tire life.
The most consequential episode was the G159 commercial tire litigation, linking the tire to RV crashes and producing years of dispute over withheld test data before a judge ordered disclosure; NHTSA ultimately did not order a recall. Product recalls occur periodically through NHTSA, as with all major tiremakers, including a 2022 recall of certain light truck tires.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Ferrari | Italy | 1947 | Luxury | Global | Unisex | |
| Hercules Tire And Rubber Company | USA | 1952 | Mass market | United states | All Genders | |
| Michelin | France | 1889 | Premium | Global | All Genders |
AutomotiveOwned by Ferrari N.V.
Italian luxury sports car manufacturer founded in 1947 by Enzo Ferrari in Maranello. Publicly traded as Ferrari N.V. (NYSE: RACE). Known for Formula 1 racing, V12 engines, and limited-production exclusivity.
AutomotiveOwned by Hercules Tire and Rubber Company
Budget tire brand owned by Hercules Tire and Rubber Company, a subsidiary of American Tire Distributors, offering affordable tires for passenger vehicles, light trucks, and commercial vehicles.
AutomotiveOwned by Michelin
French premium tire brand manufactured by Michelin, headquartered in Clermont-Ferrand, France. The Michelin brand was valued at $10.3 billion by Brand Finance in January 2026. Michelin reported sales of EUR 26.0 billion in 2025 and employs 122,600 people worldwide.
Market Positioning: Goodyear competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by The Goodyear Tire & Rubber Company, giving you alternative choices that support different corporate structures.
AutomotiveOwned by Hyundai Motor Group
South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.
Genesis is privately owned, unlike Goodyear which is under a publicly traded parent company.
AutomotiveOwned by Hercules Tire and Rubber Company
Budget tire brand owned by Hercules Tire and Rubber Company, a subsidiary of American Tire Distributors, offering affordable tires for passenger vehicles, light trucks, and commercial vehicles.
Ironman Tires is privately owned, unlike Goodyear which is under a publicly traded parent company.
AutomotiveOwned by Tata Group
British luxury automotive brand founded in 1922, owned by Tata Motors of India since 2008 through Jaguar Land Rover Limited, currently undergoing a complete rebrand and transition to an all-electric lineup.
Jaguar is privately owned, unlike Goodyear which is under a publicly traded parent company.
AutomotiveOwned by Tata Group
British premium SUV and off-road vehicle brand founded in 1948, owned by Tata Motors of India since 2008 through its Jaguar Land Rover subsidiary.
Land Rover is privately owned, unlike Goodyear which is under a publicly traded parent company.
AutomotiveOwned by Rush Enterprises
Largest network of commercial vehicle dealerships in North America, operating Peterbilt and International truck centers.
Rush Enterprises operates independently without a large parent corporation.
AutomotiveOwned by Cape Advanced Vehicles (Pty) Ltd
South African boutique manufacturer of Ford GT40-style restomods and the limited-run GT MKII supercar, built in Cape Town since 1999.
Cape Advanced Vehicles is privately owned, unlike Goodyear which is under a publicly traded parent company.
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