
Thule is a Swedish outdoor transport brand owned by Thule Group AB (Nasdaq Stockholm: THULE). Founded in 1942 in Malmö by Erik Thulin, it is the world's leading roof-rack brand, also making cargo boxes, bike carriers, strollers, and luggage sold in roughly 140 countries.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Thule | Thule Group AB | Wholly owned |
Erik Thulin founded the company in Malmö in 1942, originally making products for the Swedish fishing industry, including the pike trap that inspired the name, drawn from the classical Greek term for the far north.
The automotive era began with a ski rack in the 1960s, followed by the roof rack systems and the iconic cargo box that turned Thule into a global brand. Nordic private equity ownership through the 1990s and 2000s funded the acquisitions and international expansion that built category leadership.
The 2014 Nasdaq Stockholm IPO established the current public structure. The brand has since extended beyond racks into bike carriers, child transport products including strollers and bike trailers, luggage, and backpacks, while its RV Products division serves the European caravan industry.
Thule remains headquartered in Malmö and is the reference brand in its category: in most markets, roof racks generically default to the Thule name.
What does Thule Group own?
Thule Group owns the Thule brand for transport and lifestyle products plus RV brands Hymer, Eriba, and Bürstner.
Is Thule Group publicly traded?
Yes. Thule Group trades on Nasdaq Stockholm under the ticker THULE, listed since 2014.
Who founded Thule Group?
Erik Thulin founded the company in Malmö, Sweden, in 1942.
Where is Thule Group headquartered?
Malmö, Sweden.
How many brands does Thule Group own?
Its consumer portfolio centers on Thule, with RV marques Hymer, Eriba, and Bürstner in the RV Products division.
Who owns Thule Group?
Public shareholders, with Investment AB Latour as the largest single shareholder.
Thule has had periodic product recalls typical of the category: rack fittings, towball carriers, and child-product components recalled through CPSC and EU safety channels, remedied via free repair or replacement programs. No brand-level scandal is on record.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kemflo International | United States | 1979 | Premium | North america | All Genders | |
| Clarus Corporation | Australia | 1992 | Premium | Asia pacific | All Genders |
AutomotiveOwned by Kemflo International Co., Ltd.
American roof-rack and vehicle cargo pioneer founded in 1979, owned by Taiwanese manufacturer Kemflo International since 2009.
AutomotiveOwned by Clarus Corporation
Australian roof-rack brand founded in 1992, part of Clarus Corporation's Adventure segment since 2021.
Market Positioning: Thule competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Thule Group AB, giving you alternative choices that support different corporate structures.
AutomotiveOwned by Kemflo International Co., Ltd.
American roof-rack and vehicle cargo pioneer founded in 1979, owned by Taiwanese manufacturer Kemflo International since 2009.
Yakima is privately owned, unlike Thule which is under a publicly traded parent company.
AutomotiveOwned by CBI Offroad Fabrication
Modular aluminum roof-rack brand founded in Utah in 2014, owned by CBI Offroad Fabrication since 2018.
Prinsu Design is privately owned, unlike Thule which is under a publicly traded parent company.
AutomotiveOwned by Hyundai Motor Group
South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.
Genesis is privately owned, unlike Thule which is under a publicly traded parent company.
AutomotiveOwned by The Goodyear Tire & Rubber Company
Flagship premium tire brand of The Goodyear Tire & Rubber Company, sold worldwide across consumer, commercial truck, aviation, and racing applications since 1898.
Goodyear operates independently without a large parent corporation.
AutomotiveOwned by Tata Group
British luxury automotive brand founded in 1922, owned by Tata Motors of India since 2008 through Jaguar Land Rover Limited, currently undergoing a complete rebrand and transition to an all-electric lineup.
Jaguar is privately owned, unlike Thule which is under a publicly traded parent company.
AutomotiveOwned by Tata Group
British premium SUV and off-road vehicle brand founded in 1948, owned by Tata Motors of India since 2008 through its Jaguar Land Rover subsidiary.
Land Rover is privately owned, unlike Thule which is under a publicly traded parent company.
Discover popular brands and companies in the Automotive category and related searches from other users.

Iconic Italian high-performance automotive brand specializing in sporty variants of Fiat vehicles, known for its racing heritage, distinctive scorpion logo, and recent expansion into electrified performance models.

Zero-emissions technology brand of Cummins Inc., covering battery-electric powertrains, fuel cells, and electrolyzers under the Destination Zero strategy.

Acura is the luxury vehicle division of Honda Motor Company, launched in the United States in 1986. It was the first Japanese luxury automobile brand sold in North America and is currently sold in the USA, Canada, China, and a limited number of other markets.