Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Sports
  4. Black Diamond Equipment
Black Diamond Equipment logo
Sports

Who Owns Black Diamond Equipment?

Black Diamond Equipment is owned by Clarus Corporation (Nasdaq: CLAR), a publicly traded American outdoor products company headquartered in Salt Lake City, Utah. Clarus acquired Black Diamond in 2010 for approximately $90 million. Black Diamond was founded on December 1, 1989, by Peter Metcalf and a group of employees who purchased the assets of Chouinard Equipment, a climbing gear company founded by Yvon Chouinard. Black Diamond designs and manufactures climbing hardware, skiing equipment, headlamps, and apparel.

Parent Company

Clarus Corporation

Acquired

2010

Status

Publicly Traded

Headquarters

Salt Lake City, Utah, USA

Black Diamond Equipment Timeline

1989

Black Diamond Equipment

Founded by Peter Metcalf, Maria Cranor

Founded
2010
Acquired by Clarus Corporation

Clarus Corporation acquired Black Diamond Equipment

Acquired
premiumpremiumGlobalunisexOfficial Website

Who Owns Black Diamond Equipment?

  • Parent Company: Clarus Corporation
  • Ownership Type: Subsidiary
  • Acquisition Year: 2010
  • Company Type: Publicly Traded
  • Stock Ticker: Nasdaq: CLAR
BrandParent CompanyOwnership Type
Black Diamond EquipmentClarus CorporationSubsidiary

History of Black Diamond Equipment

  • Founded: 1989
  • Founders: Peter Metcalf, Maria Cranor
  • Acquired by Clarus Corporation: 2010

Black Diamond Equipment's history is inseparable from the history of climbing in America. The company's origins trace to the late 1950s, when climber Yvon Chouinard began hand-forging pitons and selling them from the trunk of his car in Yosemite Valley. Chouinard's pitons gained a reputation for quality because they could be reused repeatedly, allowing climbers to scale higher walls. Chouinard Equipment Ltd. was formally established in Ventura, California, in 1965.

In 1972, Chouinard and climbing partner Tom Frost published the Clean Climbing Manifesto in the Chouinard Equipment catalog. The manifesto advocated for removable climbing protection over pitons that permanently scarred rock faces. Pitons represented 70 percent of Chouinard's sales at the time, making the stance commercially risky. The manifesto gave birth to the clean climbing ethic and led to the development of removable protection devices, including the predecessors to modern camming devices.

By the late 1980s, Chouinard Equipment faced severe challenges. Product liability lawsuits and persistent unprofitability led Yvon Chouinard to place the company in Chapter 11 bankruptcy in early 1989. Retailers were pessimistic about the prospects for a successor company, noting that Chouinard's prestige depended heavily on its founder's personal reputation.

Black Diamond Equipment was founded on December 1, 1989, when a group of former Chouinard Equipment employees led by Peter Metcalf and Maria Cranor purchased the company's assets. The employees, who became 51 percent owners of the new company, raised several million dollars to complete the buyout. The transaction was structured through Lost Arrow, the parent company of Chouinard Equipment, Patagonia, and related businesses. November 30, 1989, was Chouinard Equipment's last day of operations, and Black Diamond took over without a break in production.

In September 1991, Metcalf relocated Black Diamond and its 45 employees from Ventura, California, to the Salt Lake City, Utah, area. The move placed the company at the base of the Wasatch Mountains, providing immediate access to climbing and skiing terrain for product testing. Metcalf's vision was to create a culture where employees were completely immersed in the sports they served.

Through the 1990s, Black Diamond expanded its product line beyond climbing hardware. The company developed the Terminator ski boot with SCARPA of Italy in 1992, entering the telemark ski market. Black Diamond acquired Bibler Tents in 1996 and Franklin Climbing Equipment in 1998. In 2000, the company introduced LED headlamps, which became a significant product category. The AvaLung II avalanche safety device was introduced in 2001.

Black Diamond remained independent until 2010, when Clarus Corporation acquired the company for approximately $90 million. Peter Metcalf was appointed President and CEO of Clarus following the acquisition, continuing to lead Black Diamond within the public company structure. Metcalf later departed Clarus, and Warren Kanders assumed executive leadership as Executive Chairman.

Under Clarus's ownership, Black Diamond expanded through acquisitions. Clarus acquired Sierra Bullets in 2017 for $79 million and Barnes Bullets, forming a Precision Sport segment. However, Clarus sold the Precision Sport segment in February 2024 for $175 million to focus on outdoor products. PIEPS, an avalanche safety brand acquired by Clarus, was sold in July 2025 for approximately $9.1 million.

In 2024 and 2025, Black Diamond underwent a significant simplification strategy under Clarus. The company exited unprofitable categories and styles, right-sized inventory, and focused on its highest-margin products. Outdoor segment revenue declined from $204 million in 2023 to $184 million in 2024 to $176.9 million in 2025, but adjusted EBITDA improved by 80 percent in 2024. The strategy prioritized "A" and "B" products (high-margin styles) over "C" and "D" products (low-margin styles).

In Q2 2026, Black Diamond's Outdoor segment revenue increased 8.5 percent to $39.8 million, the first growth quarter following the simplification strategy. Apparel sales grew for the fifth consecutive quarter with double-digit growth. The company's "big three" categories of Mountain, Climb, and Apparel drove 95 percent of total Outdoor segment revenue.

About Clarus Corporation

What is Clarus Corporation?
Clarus Corporation (Nasdaq: CLAR) is a publicly traded American outdoor products company headquartered in Salt Lake City, Utah. The company operates through two segments: Outdoor (Black Diamond Equipment) and Adventure (Rhino-Rack, MAXTRAX, TRED Outdoors, RockyMounts, ONWRD). Clarus reported $250.4 million in FY2025 sales and employs approximately 390 people. Executive Chairman Warren Kanders leads the company.

Who owns Clarus Corporation?
Clarus Corporation is a publicly traded company listed on Nasdaq under ticker CLAR. Executive Chairman Warren Kanders and members of the Board and management team own approximately 35 percent of outstanding shares. The remainder is held by institutional and retail investors. Kanders previously built Armor Holdings, a defense company sold to BAE Systems in 2007.

What brands does Clarus Corporation own?
Clarus owns six brands as of August 2026: Black Diamond Equipment (climbing and skiing gear), Rhino-Rack (roof racks), MAXTRAX (recovery boards), TRED Outdoors (recovery equipment), RockyMounts (bicycle racks), and ONWRD Supply Co. (vehicle storage, acquired June 2026). Former brands include Sierra Bullets and Barnes Bullets (sold 2024) and PIEPS (sold 2025).

What is Clarus Corporation's strategic review?
In 2026, Clarus's Board of Directors initiated a comprehensive review of strategic alternatives to increase shareholder value. The review includes the potential sale of all or part of the business or other strategic transactions. Clarus has retained Jefferies LLC as financial advisor. The review has no deadline, and there is no assurance it will result in a transaction.

How much revenue does Clarus Corporation generate?
Clarus reported $250.4 million in sales for FY2025, a 5.2 percent decrease from $264.3 million in 2024. The Outdoor segment contributed $176.9 million and the Adventure segment contributed $73.6 million. In Q2 2026, total sales increased 1.6 percent to $56.2 million, with the Outdoor segment growing 8.5 percent.

Is Clarus Corporation profitable?
Clarus reported a net loss of $46.6 million in FY2025, or $(1.21) per diluted share. The loss was driven primarily by the Adventure segment's $42.5 million operating loss. In Q2 2026, Clarus reported net income of $4.7 million, or $0.12 per diluted share, its first profitable quarter following the simplification strategy. The company is debt-free with $28.9 million in cash.

Where is Clarus Corporation headquartered?
Clarus Corporation is headquartered at 2084 East 3900 South, Salt Lake City, Utah, USA. The company's common stock is listed on the Nasdaq Global Select Market under the symbol CLAR. Black Diamond Equipment, the company's largest brand, is also based in the Salt Lake City area.

  • Founded: 2002
  • Headquarters: Salt Lake City, Utah, USA
  • Company Type: Publicly Traded
  • Stock: Nasdaq: CLAR
  • Revenue: $250.4 million (FY2025)
  • Employees: Approximately 390

Visit Clarus Corporation website

View full company profile for Clarus Corporation

Where Is Black Diamond Equipment Made / Based?

  • Headquarters: Salt Lake City, Utah, USA
  • Manufacturing / Operations: USA, China, Vietnam

Black Diamond Equipment Categories & Tags

Climbing GearSkiing EquipmentOutdoor ApparelTechnical GearHeadlampsPremium Brand

Black Diamond Equipment Sustainability & Ethics

Black Diamond Equipment publishes sustainability information as part of Clarus Corporation's environmental, social, and governance reporting. The company's products are designed for durability and repairability, extending product lifecycles and reducing waste. Black Diamond offers repair services for certain products, including resoling climbing shoes and servicing avalanche safety equipment.

The company's manufacturing includes both company-owned facilities in the United States and contract manufacturers in Asia. Black Diamond requires contract suppliers to meet social compliance standards. The company's supply chain monitoring includes factory audits and corrective action requirements.

Black Diamond's connection to the clean climbing ethic, established through the 1972 Chouinard Equipment manifesto, remains part of the brand's identity. The company continues to develop removable climbing protection that minimizes environmental impact on rock faces. The Z4 Camalot and Ultralight Camalot product lines are direct descendants of the clean climbing innovation.

Awards & Recognition

  • ISPO Awards: Black Diamond products have received multiple ISPO awards for innovation in climbing and skiing equipment.
  • Climbing Magazine Editors' Choice: Black Diamond climbing hardware has received recognition from climbing publications for design and performance.
  • Outdoor Industry Association Membership: Black Diamond is a member of the U.S. outdoor industry trade group.

Black Diamond Equipment Recalls & Controversies

Black Diamond has issued periodic product safety recalls, primarily related to climbing hardware and avalanche safety equipment. Given the safety-critical nature of these products, the company maintains rigorous testing and quality control processes. Recalls are managed through cooperation with the U.S. Consumer Product Safety Commission and international safety authorities.

In 2025, Clarus sold the PIEPS avalanche safety brand for approximately $9.1 million. The sale followed reported issues with PIEPS avalanche transceivers and related litigation. The divestiture allowed Black Diamond and Clarus to focus on core climbing and skiing products while removing the avalanche safety liability.

Clarus Corporation's strategic review, announced in 2026, has created uncertainty about Black Diamond's long-term ownership. The review includes the potential sale of all or part of the business. Warren Kanders, Clarus's Executive Chairman, has a history of acquiring and divesting companies, and the strategic review could result in Black Diamond being separated from Clarus.

Black Diamond Equipment Ownership: Pros & Cons

Advantages

  • +Deep heritage in climbing innovation, originating from Chouinard Equipment and the 1972 Clean Climbing Manifesto, provides authentic credibility that competitors cannot replicate
  • +Clarus Corporation's debt-free balance sheet and $28.9 million in cash provide financial stability for product development and market investment
  • +The simplification strategy implemented in 2024 and 2025 improved profitability significantly, with adjusted EBITDA up 80 percent in 2024, positioning the brand for sustainable margins
  • +Q2 2026 return to revenue growth (8.5 percent increase) suggests the focus on high-margin products is gaining commercial traction

Considerations

  • -Clarus Corporation's 2026 strategic review, including the potential sale of all or part of the business, creates ownership uncertainty that could disrupt long-term planning
  • -Revenue has declined for two consecutive years (2024 and 2025), reflecting both market softness and the deliberate exit from low-margin products
  • -The company is significantly smaller than major outdoor competitors like The North Face and Patagonia, limiting scale advantages in marketing and distribution
  • -The sale of PIEPS in 2025 removed Black Diamond's avalanche safety product line, reducing its addressable market in the backcountry skiing safety category

Frequently Asked Questions About Black Diamond Equipment

Sources & Further Reading

  • Clarus Corporation FY2025 Earnings Release -
  • Clarus Corporation Q2 2026 Results -
  • Clarus Corporation 2024 Annual Report -
  • Clarus Completes Sale of Precision Sport Segment -
  • Clarus Completes Sale of PIEPS -
  • Black Diamond Equipment Heritage -
  • Wikipedia: Black Diamond Equipment -
  • Clarus Corporation Investor Relations -
  • SEC Filings: Clarus Corporation -
  • Los Angeles Times: Black Diamond Founding -

Where to Buy

Disclosure: We may earn commission from purchases
AmazonBlack Diamond Equipment on Amazon

Competitors to Black Diamond Equipment

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
MammutMammut
Mammut Sports Group
Switzerland
1862
PremiumGlobalUnisex
PatagoniaPatagonia
Patagonia
USA
1973
PremiumGlobalUnisex
The North FaceThe North Face
Vf Corporation
USA
1966
PremiumGlobalUnisex

Learn More About Competitors

MammutSports

Mammut

Owned by Mammut Sports Group AG

Swiss premium outdoor brand specializing in alpine climbing, skiing, and trekking gear, founded in 1862 and headquartered in Seon, Switzerland.

outdoor-apparelalpine-gearclimbing
PatagoniaSports

Patagonia

Owned by Patagonia, Inc.

American premium outdoor apparel brand known for technical gear and environmental activism, headquartered in Ventura, California.

outdoor-appareltechnical-gearenvironmental-activism
The North FaceFashion Apparel

The North Face

Owned by VF Corporation

American premium outdoor apparel, footwear, and equipment brand owned by VF Corporation, known for technical performance gear for climbing, hiking, skiing, and exploration.

outdoor-apparelclimbing-gearhiking-equipment

Competitive Analysis

Market Positioning: Black Diamond Equipment competes with 3 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Black Diamond Equipment

Looking for brands with different ownership structures? These similar brands are not owned by Clarus Corporation, giving you alternative choices that support different corporate structures.

MammutSports

Mammut

Owned by Mammut Sports Group AG

Swiss premium outdoor brand specializing in alpine climbing, skiing, and trekking gear, founded in 1862 and headquartered in Seon, Switzerland.

outdoor-apparelalpine-gearclimbing
Privately Owned

Mammut is privately owned, unlike Black Diamond Equipment which is under a publicly traded parent company.

PatagoniaSports

Patagonia

Owned by Patagonia, Inc.

American premium outdoor apparel brand known for technical gear and environmental activism, headquartered in Ventura, California.

outdoor-appareltechnical-gearenvironmental-activism
Privately Owned

Patagonia is privately owned, unlike Black Diamond Equipment which is under a publicly traded parent company.

160over90Sports

160over90

Owned by Endeavor Group Holdings

Global marketing and communications agency specializing in brand strategy, advertising, PR, and experiential marketing for sports and entertainment clients.

marketing-agencypr-agencysports-marketing
Privately Owned

160over90 is privately owned, unlike Black Diamond Equipment which is under a publicly traded parent company.

AC MilanSports

AC Milan

Owned by RedBird Capital Partners

Italian professional football club based in Milan, competing in Serie A and one of the most successful and prestigious clubs in world football.

footballserie-aitalian-football
Privately Owned

AC Milan is privately owned, unlike Black Diamond Equipment which is under a publicly traded parent company.

BarcelonaSports

Barcelona

Owned by FC Barcelona Club de Futbol

Spanish professional football club founded in 1899, based in Barcelona, Catalonia. FC Barcelona is member-owned by approximately 150,000 registered socios and competes in La Liga.

footballla-ligaspanish-football
Privately Owned

Barcelona is privately owned, unlike Black Diamond Equipment which is under a publicly traded parent company.

Bayern MunichSports

Bayern Munich

Owned by FC Bayern Munchen AG

German professional football club based in Munich, competing in the Bundesliga and widely regarded as Germany's most successful football club.

footballbundesligagerman-football
Privately Owned

Bayern Munich is privately owned, unlike Black Diamond Equipment which is under a publicly traded parent company.

Clarus Corporation Stock Information

Jobs at Clarus Corporation

Latest News About Black Diamond Equipment

Related Articles About Black Diamond Equipment

View more articles
Brands That Became Famous Through One TV Moment
Pop Culture

Brands That Became Famous Through One TV Moment

6PM sold out in minutes after Lamine Yamal's World Cup waistband. Popsmith sold out after Oprah's Favorite Things. BLACKSHEEP went viral on TODAY. Discover brands that became famous through one TV moment. Explore our database.

Who Brands StaffAug 26, 2026
Viral TvBrand FameOprah Effect
Product Placement: The Brands Behind Your Favourite Films
Pop Culture

Product Placement: The Brands Behind Your Favourite Films

165 brands backed Spider-Man: Brand New Day. Only 5 made it into the film. Global product placement spending hit $33 billion. Discover the brands behind your favourite films and who owns them. Explore our database.

Who Brands StaffAug 24, 2026
Product PlacementFilmsBrand Ownership
Brands Featured in Netflix Shows and Who Owns Them
Pop Culture

Brands Featured in Netflix Shows and Who Owns Them

AB InBev signed a sweeping deal with Netflix. Genesis partnered with The Hawk. State Farm and DoorDash appeared in Running Point. Discover which brands are in Netflix shows and who owns them. Explore our database.

Who Brands StaffAug 23, 2026
NetflixProduct PlacementBrand Ownership
View more articles

People Also Searched

Discover popular brands and companies in the Sports category and related searches from other users.

160over90
Brandmarketing-agency

160over90

Global marketing and communications agency specializing in brand strategy, advertising, PR, and experiential marketing for sports and entertainment clients.

Brand in Sports
pr-agencysports-marketing
AC Milan
Brandfootball

AC Milan

Italian professional football club based in Milan, competing in Serie A and one of the most successful and prestigious clubs in world football.

Brand in Sports
serie-aitalian-football
Al Hilal
Brandfootball

Al Hilal

Saudi Arabian professional football club competing in the Saudi Pro League.

Brand in Sports
soccersaudi-arabia
Browse All Sports

Last reviewed: August 26, 2026 · Reviewed by Who Brands Editorial Team